Sourced directly from Izumo, Shimane — a small-scale tea region on the Sea of Japan coast known for mellow aroma, deep umami, and a smooth, low-bitterness cup found nowhere else in Japan.
IZUMO SEICHA grows and processes its own leaves on a modest tea garden in Shimane — far smaller in scale than the large plantations of Uji or Kagoshima. Leaves are picked carefully and finished by hand rather than fully mechanized, the kind of attention only possible at a small scale.
Facing the Sea of Japan, Izumo sees colder winters and meaningfully less annual sunlight than most Japanese tea regions. Growers rely on cold-hardy cultivars suited to this climate, and the reduced sun produces a naturally mellow, low-bitterness leaf with a clean aroma and deep green color.
All Izumo matcha is grown and processed by IZUMO SEICHA in Shimane, Japan, and ships directly from Japan — no middlemen, no repackaging.
Choose based on how you drink it and how bold you like the flavor.
Izumo sits in Shimane Prefecture, on Japan's Sea of Japan coast in the San'in region — one of the country's lesser-known tea-growing areas. The tea garden behind MatchaJP's Izumo matcha has cultivated tea in Shimane for more than a century; its modern processing company, IZUMO SEICHA, was established in 2006 to continue that work on a small, hands-on scale.
What sets Izumo matcha apart is its climate. Colder winters and noticeably fewer sunlight hours than southern regions such as Kagoshima are unusual conditions for Japanese tea, so growers rely on cold-hardy cultivars suited to the San'in coast. The reduced sun and careful, small-batch processing produce a mellow aroma without grassiness, a smooth, low-bitterness cup, and a deep green color — a quieter character distinct from the more famous matcha of Uji or Yame.
At MatchaJP, all Izumo matcha is sourced directly from IZUMO SEICHA in Shimane and shipped from Japan. The lineup spans three grades: TAISYA for everyday use and recipes, KAMI-WATASHI for daily lattes, and KAGURA, the producer's premium, ceremony-level grade.
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