Skip to product information
1 of 4

Organic Yame Hojicha Powder 100g – Japanese Roasted Tea

Organic Yame Hojicha Powder 100g – Japanese Roasted Tea

Regular price $18.56 USD
Regular price Sale price $18.56 USD
Sale Sold out
Shipping calculated at checkout.
✅ Duties & Taxes Included for U.S. Orders 🇺🇸

No extra customs fees upon delivery — shipped directly from Japan 🇯🇵

In stock

Product details

- Product name : Roasted Green tea

- Raw materials : Japanese green tea leaves

- Origin : YAME, FUKUOKA, JAPAN

- Expiry date : about 10 month

- Manufacturer : Yame, Fukuoka , Distributed by HOUKOUEN Co., Ltd.

Secure Payment Shipping
View full details
Made in Japan
Ships from Japan
Authentic Japanese Tea & Utensils
MatchaJP Selection · Yame, Fukuoka

Organic Yame Hojicha Powder 100g (3.53 oz)

Certified organic hojicha powder from Yame, Japan, with a warm roasted aroma, gentle natural sweetness, and very little bitterness. A smooth, approachable choice for creamy hojicha lattes, baking, ice cream, and Japanese-inspired desserts.

Yame, Japan Organic JAS Certified Warm Roasted Aroma Low Bitterness Latte-Friendly 100g / 3.53 oz
Organic Yame Hojicha Powder 100g from Japan
Best for

Daily hot or iced hojicha lattes, baking, ice cream, desserts, and anyone looking for certified organic Japanese tea with a smooth roasted character.

Why We Recommend This Hojicha Powder

This hojicha powder comes from the same Yame producer behind our Nutty Yame Matcha. Careful roasting transforms the tea into a mellow, comforting powder with a rounded aroma and very little bitterness, making it easy to enjoy even for customers who are new to Japanese tea.

Certified Organic

Produced in Yame and certified under Japan’s Organic JAS standard.

Smooth in Milk

The warm roasted flavor remains noticeable when combined with dairy or plant-based milk.

Made for Everyday Use

The generous 100g pouch is practical for frequent lattes, baking, and desserts.

✓ Grown and produced in Yame, Fukuoka
✓ Warm roasted aroma with gentle sweetness
✓ Generally lower in caffeine than matcha
✓ Finely milled for lattes and recipes

Flavor Profile

Warm and mellow, with toasted and gently nutty notes, a soft natural sweetness, and very little bitterness or astringency. When combined with milk, it develops a round, comforting, dessert-like character. Its roasted aroma also remains noticeable in baking and sweet recipes.

Roasted Aroma ★★★☆☆3 out of 5 Balanced
Sweetness ★★★★☆4 out of 5 Gentle
Nutty Notes ★★★★★5 out of 5 Rich
Latte ★★★★★5 out of 5 Excellent
Baking ★★★★☆4 out of 5 Good

The flavor profile is based on MatchaJP’s tasting evaluation and is intended as a general guide.

Flavor perception may vary depending on preparation method, milk, dosage, and personal preference.

Perfect for Hot and Iced Hojicha Lattes

Creamy hojicha latte made with Japanese hojicha powder

Hojicha powder pairs naturally with milk. Its roasted character remains present without becoming grassy or sharply bitter, creating a smooth and comforting latte. Many customers enjoy it with little or no added sweetener, although sweetness can be adjusted to taste.

Simple Hojicha Latte
1 Add the powder

Place about 2g (approximately 1 tsp) of hojicha powder in a cup or bowl. Use up to 3g for a richer flavor.

2 Mix until smooth

Add 60ml (2 fl oz) of hot water at about 90°C / 194°F, then whisk or stir until smooth.

3 Add milk

Pour in 150–200ml (5–7 fl oz) of hot or cold milk. Sweeten to taste.

See Hot & Iced Hojicha Latte Recipes Simple step-by-step recipes for home

Why Choose the 100g (3.53 oz) Size?

The 100g pouch is ideal for customers who regularly prepare hojicha lattes or use hojicha in baking. It provides enough powder for repeated use while remaining practical for home storage.

50 light lattes
using 2g each
33 standard lattes
using 3g each
25 strong lattes
using 4g each
12 baking recipes
using about 8g

Approximate serving counts. Actual usage will vary depending on recipe and preferred strength.

A Mellow Alternative to Matcha

Hojicha is generally lower in caffeine than matcha and many unroasted Japanese green teas. Its warm roasted aroma and gentle flavor make it an approachable option when you prefer a softer, less grassy Japanese tea.

✓ Smooth, mellow roasted character
✓ Less grassy than unroasted green tea
✓ Gentle flavor for new tea drinkers
✓ Delicious served hot or iced

Hojicha contains caffeine and is not caffeine-free. Exact caffeine content may vary depending on the tea and serving size.

Why Yame Hojicha?

Tea fields in Yame, Fukuoka, Japan

Yame is one of Japan’s respected tea-producing regions. Its climate, tea-growing culture, and careful production are known for creating teas with depth and softness. After roasting, this character becomes a rounded and gently sweet hojicha rather than an excessively smoky one.

Certified Organic and Carefully Roasted

Tea production in Yame, Fukuoka, Japan

This product is certified under Japan’s Organic JAS standard. The tea leaves are carefully roasted to develop sweetness and aroma, then finely milled into a powder suitable for milk, batters, creams, and dessert recipes.

Product Details

Origin Yame, Fukuoka, Japan
Tea type Organic hojicha powder
Certification Organic JAS certified
Processing Roasted and finely milled
Net weight 100g (3.53 oz)
Ingredient Japanese green tea leaves
Flavor Roasted, nutty, mellow, gently sweet
Recommended for Hot and iced lattes
Also suitable for Baking, ice cream, creams, and desserts
Storage Keep tightly sealed away from heat, light, moisture, and strong odors

Which Hojicha Powder Should You Choose?

Choose Organic Yame for a smooth certified-organic everyday option, Yamamasa Koyamaen for a deeper premium Uji roast, or Extra Fine 225g for frequent lattes, baking, and larger-volume use.

Organic Yame Hojicha Powder 100g
Organic Yame 100g

Organic JAS certified with a smooth, nutty, and gently sweet character. A balanced everyday choice for creamy lattes, baking, and desserts.

Currently viewing
Yamamasa Koyamaen Hojicha Powder Bitter and Rich
Yamamasa Koyamaen

Premium Uji-produced hojicha powder from the historic Yamamasa Koyamaen tea producer. Available in classic Bitter and tea-forward Rich flavor styles.

Explore Yamamasa Koyamaen
Hojicha Extra Fine Powder 225g
Extra Fine 225g

A generous 225g pack of extra-fine hojicha powder for frequent lattes, baking, desserts, and café-style recipes.

Explore Extra Fine

What Is MatchaJP Selection?

MatchaJP Selection is our curated series of Japanese teas chosen for their flavor, quality, producer reliability, price balance, and suitability for international customers.

Organic Yame Hojicha Powder was selected as an approachable everyday tea for customers looking for authentic Japanese roasted flavor, certified organic production, and reliable performance in lattes and desserts.

Frequently Asked Questions

What is hojicha?

Hojicha is Japanese green tea that has been roasted. Roasting changes the fresh, grassy character of green tea into a warm, toasted, and mellow flavor. This product is hojicha that has been finely milled into powder for lattes, baking, and desserts.

What does Organic JAS mean?

Organic JAS is Japan’s official organic certification system. Certified products must meet the applicable Japanese organic production and inspection requirements and may display the Organic JAS mark.

Is this powder suitable for lattes?

Yes. Its roasted aroma and low bitterness pair especially well with dairy milk, oat milk, soy milk, and other plant-based alternatives. It can be served hot or iced.

Does hojicha contain caffeine?

Yes. Hojicha contains caffeine and is not caffeine-free. It is generally lower in caffeine than matcha and many unroasted Japanese green teas, although the exact amount varies by product and serving size.

Can I drink it straight like matcha?

This hojicha powder is not designed to be prepared with water and drunk straight like matcha. For the best flavor and texture, we recommend combining it with milk for a hojicha latte, or using it in baking, creams, ice cream, and other recipes.

Can I use it for baking and desserts?

Yes. The fine powder mixes easily into cake batter, cookies, creams, ice cream bases, chocolate, and other desserts. Its roasted flavor remains noticeable alongside milk and sugar.

How should I store the powder?

Keep the pouch tightly sealed and protect it from heat, light, moisture, and strong odors. Refrigeration after opening can help preserve freshness. When refrigerated, allow the sealed pouch to return closer to room temperature before opening to reduce condensation.

Color, aroma, and flavor may vary slightly depending on the harvest and roasting lot. These natural differences are part of authentic Japanese tea production.
Explore MatchaJP Selection Browse all MatchaJP Selection products

Trusted by Matcha Lovers Worldwide

Customer reviews from the US, Canada, Australia, Europe, Asia, and the Middle East.
USA Canada Australia Europe Asia Middle East Verified Buyers Photo Reviews
[ddshop-faq]