Notice Regarding the Global Surge in Matcha Demand and Its Impact

Notice Regarding the Global Surge in Matcha Demand and Its Impact

Due to a recent worldwide surge in demand for matcha, many manufacturers are currently experiencing ongoing supply shortages. We sincerely apologize for any inconvenience this may cause.

At present, most producers are entering the new tea harvest season. However, this year, a combination of significantly increased demand and a smaller-than-expected harvest has led to a sharp rise in the market price of raw matcha materials.

Industry-wide, prices have more than doubled.

As a result, many matcha producers have raised their prices substantially—approximately double the previous rates.

Unfortunately, the matcha we offer has also been affected by these market conditions, and we are now facing the need to increase our prices accordingly.

We sincerely apologize for the inconvenience caused by both the limited availability and the price increases, and we kindly ask for your understanding.

Current Availability

The following matcha varieties currently have relatively stable inventory:

MEIYO SHIZUOKA MATCHA
View Collection ›

IZUMO SHIMANE MATCHA
View Collection ›

*Please note that availability may vary and is not guaranteed at all times.

We greatly appreciate your understanding and continued support.

Warm regards,
MatchaJP (HOUKOUEN)