{"title":"KAGURA Matcha by IZUMO SEICHA – Premium Japanese Green Tea from Shimane | MatchaJP","description":"\u003cstyle\u003e\n.mj-product-collection-izumo-wrapper{\n  max-width:1040px;\n  margin:24px auto 28px;\n  padding:22px 28px 20px;\n  background:linear-gradient(135deg,#101312 0%,#163620 52%,#07100b 100%);\n  border:1px solid rgba(198,203,208,.28);\n  border-radius:16px;\n  text-align:center;\n  font-family:-apple-system,BlinkMacSystemFont,\"Segoe UI\",Roboto,Arial,sans-serif;\n  color:#fff;\n  box-shadow:0 8px 18px rgba(10,25,15,.16);\n}\n\n.mj-product-collection-izumo-brand{\n  margin-bottom:6px;\n  font-size:14px;\n  font-weight:800;\n  letter-spacing:.32em;\n  text-transform:uppercase;\n  color:#c8ccd0;\n}\n\n.mj-product-collection-izumo-title{\n  margin:0;\n  font-size:40px;\n  line-height:1.12;\n  font-weight:800;\n  color:#fff;\n}\n\n.mj-product-collection-izumo-grade{\n  display:inline-block;\n  margin:10px 0 0;\n  padding:5px 13px;\n  border:1px solid rgba(198,203,208,.55);\n  border-radius:999px;\n  font-size:12px;\n  font-weight:700;\n  letter-spacing:.06em;\n  color:#dfe3e6;\n  background:rgba(255,255,255,.06);\n  text-transform:uppercase;\n}\n\n.mj-product-collection-izumo-description{\n  max-width:700px;\n  margin:13px auto 15px;\n  font-size:15px;\n  line-height:1.65;\n  color:#f2f4f3;\n}\n\n.mj-product-collection-izumo-divider{\n  max-width:880px;\n  height:1px;\n  margin:16px auto;\n  background:linear-gradient(90deg,transparent,rgba(198,203,208,.42),transparent);\n}\n\n.mj-product-collection-izumo-features{\n  display:flex;\n  flex-wrap:wrap;\n  justify-content:center;\n  gap:8px 20px;\n  margin:0 0 18px;\n}\n\n.mj-product-collection-izumo-feature{\n  position:relative;\n  padding-left:14px;\n  color:#f7f8f8;\n  font-size:13px;\n  font-weight:700;\n  letter-spacing:.05em;\n  text-transform:uppercase;\n}\n\n.mj-product-collection-izumo-feature:before{\n  content:\"\";\n  position:absolute;\n  left:0;\n  top:.55em;\n  width:5px;\n  height:5px;\n  border-radius:50%;\n  background:#c8ccd0;\n}\n\n.mj-product-collection-izumo-series{\n  max-width:760px;\n  margin:0 auto;\n  padding:16px 18px 14px;\n  background:rgba(0,0,0,.20);\n  border:1px solid rgba(198,203,208,.24);\n  border-radius:14px;\n}\n\n.mj-product-collection-izumo-series-title{\n  margin-bottom:12px;\n  font-size:12px;\n  letter-spacing:.14em;\n  text-transform:uppercase;\n  color:#c8ccd0;\n  font-weight:800;\n}\n\n.mj-product-collection-izumo-series-links{\n  display:flex;\n  justify-content:center;\n  flex-wrap:wrap;\n  gap:9px;\n}\n\n.mj-product-collection-izumo-series-links a,\n.mj-product-collection-izumo-series-links a:link,\n.mj-product-collection-izumo-series-links a:visited{\n  min-width:118px;\n  padding:8px 14px;\n  border-radius:999px;\n  text-decoration:none!important;\n  font-size:13px;\n  font-weight:800;\n  border:1px solid rgba(198,203,208,.42);\n  color:#fff!important;\n  background:rgba(255,255,255,.06);\n  transition:.2s;\n}\n\n.mj-product-collection-izumo-series-links a:hover{\n  background:rgba(255,255,255,.14);\n}\n\n.mj-product-collection-izumo-series-links a.mj-product-collection-izumo-current{\n  background:#c8ccd0;\n  color:#101312!important;\n  border-color:#c8ccd0;\n}\n\n@media(max-width:768px){\n  .mj-product-collection-izumo-wrapper{\n    margin:18px auto 22px;\n    padding:20px 16px 18px;\n    border-radius:14px;\n  }\n\n  .mj-product-collection-izumo-brand{\n    font-size:12px;\n    letter-spacing:.24em;\n  }\n\n  .mj-product-collection-izumo-title{\n    font-size:32px;\n  }\n\n  .mj-product-collection-izumo-description{\n    font-size:14px;\n  }\n\n  .mj-product-collection-izumo-series-links a{\n    flex:1 1 100%;\n  }\n}\n\u003c\/style\u003e\n\u003cdiv class=\"mj-product-collection-izumo-wrapper\"\u003e\n\n  \u003cdiv class=\"mj-product-collection-izumo-brand\"\u003eIZUMO MATCHA\u003c\/div\u003e\n\n  \u003ch1 class=\"mj-product-collection-izumo-title\"\u003eKAGURA\u003c\/h1\u003e\n\n  \u003cdiv class=\"mj-product-collection-izumo-grade\"\u003eCeremonial Grade\u003c\/div\u003e\n\n  \u003cp class=\"mj-product-collection-izumo-description\"\u003e\n    The highest-grade matcha in the IZUMO MATCHA collection. Rich in umami with a smooth, elegant finish, KAGURA is ideal for both premium matcha lattes and traditional usucha.\n  \u003c\/p\u003e\n\n  \u003cdiv class=\"mj-product-collection-izumo-divider\"\u003e\u003c\/div\u003e\n\n  \u003cdiv class=\"mj-product-collection-izumo-features\"\u003e\n    \u003cspan class=\"mj-product-collection-izumo-feature\"\u003eRich Umami\u003c\/span\u003e\n    \u003cspan class=\"mj-product-collection-izumo-feature\"\u003eBest for Matcha Lattes \u0026amp; Usucha\u003c\/span\u003e\n    \u003cspan class=\"mj-product-collection-izumo-feature\"\u003eCeremonial Grade\u003c\/span\u003e\n    \u003cspan class=\"mj-product-collection-izumo-feature\"\u003eMade in Japan\u003c\/span\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"mj-product-collection-izumo-series\"\u003e\n    \u003cdiv class=\"mj-product-collection-izumo-series-title\"\u003eOther IZUMO Matcha\u003c\/div\u003e\n\n    \u003cdiv class=\"mj-product-collection-izumo-series-links\"\u003e\n      \u003ca href=\"\/en-th\/collections\/taisya\"\u003eTAISYA\u003c\/a\u003e\n      \u003ca href=\"\/en-th\/collections\/kami-watashi\"\u003eKAMI-WATASHI\u003c\/a\u003e\n      \u003ca href=\"\/en-th\/collections\/kagura\" class=\"mj-product-collection-izumo-current\"\u003eKAGURA\u003c\/a\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n\u003c\/div\u003e","products":[{"product_id":"matcha-green-tea-izumo-kagura-30g-can","title":"IZUMO Japanese Ceremonial Matcha Green Tea Powder Izumo Shimane KAGURA 30g Can (1.06 oz)","description":"\u003c!-- MatchaJP | IZUMO Product Design System v1 - KAGURA Common HTML --\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c!-- 30g \/ 50g \/ 100g product pages can use the same HTML --\u003e\n\u003cstyle\u003e\n.mj-iz{\n  width:90%;\n  max-width:900px;\n  margin:36px auto;\n  font-family:-apple-system,BlinkMacSystemFont,\"Segoe UI\",Roboto,Arial,sans-serif;\n  color:#223022;\n  line-height:1.75;\n  text-align:left;\n}\n\n.mj-iz *{box-sizing:border-box;}\n\n.mj-iz 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line-height:1.55;\n}\n\n\/* FAQ *\/\n.mj-iz-faq h2{\n  text-align:center;\n  margin-bottom:24px;\n}\n\n.mj-iz-faq-item{\n  background:#f7faf4;\n  border:1px solid #dfe8d7;\n  border-radius:16px;\n  padding:18px 20px;\n  margin-bottom:14px;\n}\n\n.mj-iz-faq-item h3{\n  margin:0 0 10px;\n  font-size:16px;\n  font-weight:650;\n  color:#51663c;\n  display:flex;\n  align-items:center;\n  gap:8px;\n}\n\n.mj-iz-faq-item h3:before{\n  content:\"Q\";\n  width:26px;\n  height:26px;\n  border-radius:50%;\n  background:#6f8350;\n  color:#fff;\n  display:flex;\n  align-items:center;\n  justify-content:center;\n  font-size:13px;\n  font-weight:700;\n  flex-shrink:0;\n}\n\n.mj-iz-faq-item p{\n  padding-left:34px;\n  color:#4f5a4d;\n}\n\n.mj-iz-note{\n  margin-top:18px;\n  padding:16px;\n  background:#fffdf7;\n  border-left:4px solid #c7b26b;\n  border-radius:10px;\n  font-size:13px!important;\n  color:#747b74!important;\n}\n\n\/* Extra real-page center fix *\/\n.mj-iz .mj-iz-hero h1,\n.mj-iz .mj-iz-hero p,\n.mj-iz .mj-iz-label{\n  margin-left:auto!important;\n  margin-right:auto!important;\n  text-align:center!important;\n}\n\n\/* Mobile *\/\n@media screen and (max-width:749px){\n  .mj-iz{\n    width:92%;\n    margin:24px auto;\n  }\n\n  .mj-iz h1{\n    font-size:25px;\n  }\n\n  .mj-iz h2{\n    font-size:20px;\n  }\n\n  .mj-iz p{\n    font-size:13.5px;\n  }\n\n  .mj-iz-hero{\n    padding:20px 0 22px!important;\n  }\n\n  .mj-iz-hero-image{\n    max-width:420px;\n    margin:24px auto 8px!important;\n  }\n\n  .mj-iz-grid,\n  .mj-iz-size{\n    grid-template-columns:1fr;\n  }\n\n  .mj-iz-section{\n    padding:26px 0;\n  }\n\n  .mj-iz-btn{\n    margin:24px 0 14px;\n  }\n\n  .mj-iz-box{\n    padding:10px 12px;\n    margin:14px 0 20px;\n    border-radius:14px;\n    font-size:11.5px;\n    line-height:1.55;\n    opacity:.72;\n  }\n\n  .mj-iz-box strong{\n    font-size:12px;\n    margin-bottom:1px;\n  }\n\n  .mj-iz-two-col{\n    grid-template-columns:1fr;\n    gap:0;\n  }\n\n  .mj-iz-cards{\n    grid-template-columns:repeat(2,1fr);\n    gap:12px;\n    margin:18px 0 26px;\n  }\n\n  .mj-iz-card{\n    border-radius:14px;\n  }\n\n  .mj-iz-card-body{\n    padding:10px;\n  }\n\n  .mj-iz-card-title{\n    font-size:12.5px;\n    margin-bottom:4px;\n  }\n\n  .mj-iz-card-text{\n    font-size:10.8px!important;\n    line-height:1.45;\n  }\n\n  .mj-iz-faq-item{\n    padding:16px;\n  }\n\n  .mj-iz-faq-item p{\n    padding-left:0;\n  }\n}\n  .mj-iz-content-image{\n  display:block !important;\n  width:100% !important;\n  max-width:700px !important;\n  height:auto !important;\n  margin:26px auto !important;\n  border-radius:18px;\n  float:none!important;\n}\n\u003c\/style\u003e\n\u003cdiv class=\"mj-iz\"\u003e\n\u003csection class=\"mj-iz-hero\"\u003e\u003cspan class=\"mj-iz-label\"\u003eIZUMO SEICHA · Shimane Matcha\u003c\/span\u003e\n\u003ch1\u003eIZUMO MATCHA “KAGURA”\u003c\/h1\u003e\n\u003cp class=\"mj-iz-lead\"\u003eA premium Izumo matcha with deep umami, vivid jade-green color, and a smooth, creamy finish. Designed for special matcha moments, traditional usucha, and premium-style lattes.\u003c\/p\u003e\n\u003cdiv class=\"mj-iz-tags\"\u003e\n\u003cspan\u003eIzumo, Shimane\u003c\/span\u003e \u003cspan\u003ePremium Grade\u003c\/span\u003e \u003cspan\u003eDeep Umami\u003c\/span\u003e \u003cspan\u003eVivid Green\u003c\/span\u003e \u003cspan\u003eSmall-Batch Craft\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cimg class=\"mj-iz-hero-image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha_powder_kagura_001.jpg?v=1773386972\" alt=\"IZUMO Matcha KAGURA\" loading=\"lazy\"\u003e\n\u003cdiv class=\"mj-iz-box\"\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Premium matcha lattes, traditional usucha, special tea moments, and customers who want deeper umami with low bitterness.\u003c\/div\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003ch2\u003eChoose Your Size\u003c\/h2\u003e\n\u003cp\u003eKAGURA is available in 30g, 50g, and 100g. Choose 30g if you are trying it for the first time, 50g for regular premium use, or 100g if you enjoy matcha often and want better value per gram.\u003c\/p\u003e\n\u003cdiv class=\"mj-iz-size\"\u003e\n\u003ca href=\"\/en-th\/products\/matcha-green-tea-izumo-kagura-30g-can\"\u003e 30g \u003cspan\u003eTry it first\u003c\/span\u003e \u003c\/a\u003e \u003ca href=\"\/en-th\/products\/matcha-green-tea-izumo-kagura-50g\"\u003e 50g \u003cspan\u003eRegular premium use\u003c\/span\u003e \u003c\/a\u003e \u003ca href=\"\/en-th\/products\/matcha-green-tea-izumo-kagura-100g-pack\"\u003e 100g \u003cspan\u003eBest value\u003c\/span\u003e \u003c\/a\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003ch2\u003eWhy We Recommend KAGURA\u003c\/h2\u003e\n\u003cp\u003eKAGURA is the premium option in the IZUMO lineup. It offers richer umami, deeper color, and a smoother finish than the daily latte-focused options. It is especially recommended for customers who want a more refined bowl of matcha or a truly premium latte experience.\u003c\/p\u003e\n\u003cdiv class=\"mj-iz-grid\"\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e✓ Deep umami with minimal bitterness\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e✓ Premium choice for usucha\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e✓ Creamy texture for luxury lattes\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e✓ Vivid jade-green color\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003ch2\u003eFlavor Profile\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eAroma:\u003c\/strong\u003e Elegant, floral, and expressive\u003cbr\u003e\u003cstrong\u003eTaste:\u003c\/strong\u003e Rich umami with very low bitterness\u003cbr\u003e\u003cstrong\u003eColor:\u003c\/strong\u003e Deep jade green\u003cbr\u003e\u003cstrong\u003eFinish:\u003c\/strong\u003e Smooth, creamy, and refined\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003ch2\u003eHow to Enjoy\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eUsucha:\u003c\/strong\u003e Sift 2g of matcha, add 60ml hot water around 75–80°C \/ 167–176°F, and whisk until smooth and frothy. Use slightly cooler water to bring out more sweetness and umami.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003e\u003cstrong\u003ePremium Matcha Latte:\u003c\/strong\u003e Mix 2g of matcha with 60ml hot water, then add around 150ml milk. KAGURA’s low bitterness and creamy finish make it excellent for a refined latte.\u003c\/p\u003e\n\u003ca class=\"mj-iz-btn\" href=\"\/en-th\/pages\/recipe-guide-matchajp\"\u003e View Matcha Latte \u0026amp; Recipe Guide \u003cspan\u003eEasy recipes for home and café-style drinks\u003c\/span\u003e \u003c\/a\u003e\u003c\/section\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003ch2\u003eWhy Shimane’s Matcha Is Special\u003c\/h2\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/tousuien_001.jpg?v=1734419783\" alt=\"Izumo City, Shimane Prefecture\" loading=\"lazy\" class=\"mj-iz-content-image\"\u003e\n\u003cp\u003eKAGURA is grown in Izumo City, Shimane Prefecture. The region’s shorter daylight hours and lower UV exposure help produce tea leaves with deep green color, gentle flavor development, and a naturally smooth character.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003cdiv class=\"mj-iz-two-col\"\u003e\n\u003cdiv class=\"mj-iz-story-card\"\u003e\n\u003ch2\u003eCrafted by a Small Team of Artisans\u003c\/h2\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/tousuien_002.jpg?v=1734420727\" alt=\"IZUMO matcha artisan production\" loading=\"lazy\"\u003e\n\u003cp\u003eIZUMO-SEICHA produces matcha in small batches with careful attention to color, aroma, and texture. This hands-on approach helps bring out KAGURA’s refined umami and smooth character.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-story-card\"\u003e\n\u003ch2\u003ePremium Grade for Special Moments\u003c\/h2\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/kagura_50_im.jpg?v=1770020501\" alt=\"IZUMO KAGURA matcha size image\" loading=\"lazy\"\u003e\n\u003cp\u003eKAGURA is ideal when you want a more elevated matcha experience. It works beautifully for traditional preparation and also creates a rich, smooth premium latte.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003ch2\u003eProduct Details\u003c\/h2\u003e\n\u003cdiv class=\"mj-iz-grid\"\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e\n\u003cstrong\u003eProduct:\u003c\/strong\u003e\u003cbr\u003eIZUMO MATCHA “KAGURA”\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e\n\u003cstrong\u003eOrigin:\u003c\/strong\u003e\u003cbr\u003eIzumo City, Shimane, Japan\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e\n\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003cbr\u003e100% Japanese green tea\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e\n\u003cstrong\u003eStorage:\u003c\/strong\u003e\u003cbr\u003eKeep cool, dry, sealed, and away from light\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003ch2\u003eExplore Other IZUMO Matcha\u003c\/h2\u003e\n\u003cp\u003eCompare each profile and choose the matcha that best fits your taste and preparation style.\u003c\/p\u003e\n\u003cdiv class=\"mj-iz-cards\"\u003e\n\u003cdiv class=\"mj-iz-card\"\u003e\u003ca href=\"\/en-th\/collections\/kagura\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha_powder_kagura_001.jpg?v=1773386972\" alt=\"IZUMO KAGURA matcha\" loading=\"lazy\"\u003e\n\u003cdiv class=\"mj-iz-card-body\"\u003e\n\u003cdiv class=\"mj-iz-card-title\"\u003eKAGURA\u003c\/div\u003e\n\u003cp class=\"mj-iz-card-text\"\u003ePremium Izumo matcha with deeper umami and vibrant color.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-card\"\u003e\u003ca href=\"\/en-th\/collections\/kami-watashi\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha_powder_kami_001.jpg?v=1773386709\" alt=\"IZUMO KAMI-WATASHI matcha\" loading=\"lazy\"\u003e\n\u003cdiv class=\"mj-iz-card-body\"\u003e\n\u003cdiv class=\"mj-iz-card-title\"\u003eKAMI-WATASHI\u003c\/div\u003e\n\u003cp class=\"mj-iz-card-text\"\u003eSmooth, balanced Izumo matcha for everyday drinking and lattes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-card\"\u003e\u003ca href=\"\/en-th\/collections\/taisya\"\u003e\u003cimg src=\"https:\/\/www.matchajp.net\/cdn\/shop\/files\/matcha-green-tea-izumo-taisya-30g-can-1250691.jpg?v=1761111698\u0026amp;width=493\" alt=\"IZUMO TAISYA matcha\" loading=\"lazy\"\u003e\n\u003cdiv class=\"mj-iz-card-body\"\u003e\n\u003cdiv class=\"mj-iz-card-title\"\u003eTAISYA\u003c\/div\u003e\n\u003cp class=\"mj-iz-card-text\"\u003eBeginner-friendly matcha with a latte-friendly bite.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ca class=\"mj-iz-btn\" href=\"\/en-th\/collections\/kagura\"\u003e Back to KAGURA Collection \u003cspan\u003eSee all KAGURA sizes and related items\u003c\/span\u003e \u003c\/a\u003e\u003c\/section\u003e\n\u003csection class=\"mj-iz-section mj-iz-faq\"\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cdiv class=\"mj-iz-faq-item\"\u003e\n\u003ch3\u003eIs KAGURA suitable for usucha?\u003c\/h3\u003e\n\u003cp\u003eYes. KAGURA is the premium option in the IZUMO lineup and is suitable for traditional usucha, offering rich umami, low bitterness, and a smooth finish.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-faq-item\"\u003e\n\u003ch3\u003eIs KAGURA suitable for matcha lattes?\u003c\/h3\u003e\n\u003cp\u003eYes. KAGURA creates a premium-style latte with a creamy texture and refined matcha aroma. It is a higher-grade choice for customers who want a smoother, more luxurious latte.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-faq-item\"\u003e\n\u003ch3\u003eWhich size should I choose?\u003c\/h3\u003e\n\u003cp\u003e30g is ideal if you are trying KAGURA for the first time. 50g is convenient for regular premium use. 100g offers better value if you drink matcha often or make premium lattes regularly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-faq-item\"\u003e\n\u003ch3\u003eHow is it different from KAMI-WATASHI and TAISYA?\u003c\/h3\u003e\n\u003cp\u003eKAGURA is the premium option with deeper umami and a smoother finish. KAMI-WATASHI is balanced and easy for daily lattes. TAISYA has a clearer bitterness that works well as an entry-level latte matcha.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-note\"\u003eMatcha color and flavor may vary slightly depending on the harvest season and production lot. This is a natural characteristic of authentic Japanese matcha.\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e","brand":"Matcha JP","offers":[{"title":"Default Title","offer_id":45017909330073,"sku":"kagura-30","price":14.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha-green-tea-izumo-taisya-30g-can-5619870.jpg?v=1761111698"},{"product_id":"matcha-green-tea-izumo-kagura-100g-pack","title":"IZUMO Japanese Ceremonial Matcha Green Tea Powder Izumo Shimane KAGURA 100g Pack (3.53 oz)","description":"\u003c!-- MatchaJP | IZUMO Product Design System v1 - KAGURA Common HTML --\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c!-- 30g \/ 50g \/ 100g product pages can use the same HTML --\u003e\n\u003cstyle\u003e\n.mj-iz{\n  width:90%;\n  max-width:900px;\n  margin:36px auto;\n  font-family:-apple-system,BlinkMacSystemFont,\"Segoe UI\",Roboto,Arial,sans-serif;\n  color:#223022;\n  line-height:1.75;\n  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margin-bottom:1px;\n  }\n\n  .mj-iz-two-col{\n    grid-template-columns:1fr;\n    gap:0;\n  }\n\n  .mj-iz-cards{\n    grid-template-columns:repeat(2,1fr);\n    gap:12px;\n    margin:18px 0 26px;\n  }\n\n  .mj-iz-card{\n    border-radius:14px;\n  }\n\n  .mj-iz-card-body{\n    padding:10px;\n  }\n\n  .mj-iz-card-title{\n    font-size:12.5px;\n    margin-bottom:4px;\n  }\n\n  .mj-iz-card-text{\n    font-size:10.8px!important;\n    line-height:1.45;\n  }\n\n  .mj-iz-faq-item{\n    padding:16px;\n  }\n\n  .mj-iz-faq-item p{\n    padding-left:0;\n  }\n}\n  .mj-iz-content-image{\n  display:block !important;\n  width:100% !important;\n  max-width:700px !important;\n  height:auto !important;\n  margin:26px auto !important;\n  border-radius:18px;\n  float:none!important;\n}\n\u003c\/style\u003e\n\u003cdiv class=\"mj-iz\"\u003e\n\u003csection class=\"mj-iz-hero\"\u003e\u003cspan class=\"mj-iz-label\"\u003eIZUMO SEICHA · Shimane Matcha\u003c\/span\u003e\n\u003ch1\u003eIZUMO MATCHA “KAGURA”\u003c\/h1\u003e\n\u003cp class=\"mj-iz-lead\"\u003eA premium Izumo matcha with deep umami, vivid jade-green color, and a smooth, creamy finish. Designed for special matcha moments, traditional usucha, and premium-style lattes.\u003c\/p\u003e\n\u003cdiv class=\"mj-iz-tags\"\u003e\n\u003cspan\u003eIzumo, Shimane\u003c\/span\u003e \u003cspan\u003ePremium Grade\u003c\/span\u003e \u003cspan\u003eDeep Umami\u003c\/span\u003e \u003cspan\u003eVivid Green\u003c\/span\u003e \u003cspan\u003eSmall-Batch Craft\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cimg loading=\"lazy\" alt=\"IZUMO Matcha KAGURA\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha_powder_kagura_001.jpg?v=1773386972\" class=\"mj-iz-hero-image\"\u003e\n\u003cdiv class=\"mj-iz-box\"\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Premium matcha lattes, traditional usucha, special tea moments, and customers who want deeper umami with low bitterness.\u003c\/div\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003ch2\u003eChoose Your Size\u003c\/h2\u003e\n\u003cp\u003eKAGURA is available in 30g, 50g, and 100g. Choose 30g if you are trying it for the first time, 50g for regular premium use, or 100g if you enjoy matcha often and want better value per gram.\u003c\/p\u003e\n\u003cdiv class=\"mj-iz-size\"\u003e\n\u003ca href=\"\/en-th\/products\/matcha-green-tea-izumo-kagura-30g-can\"\u003e 30g \u003cspan\u003eTry it first\u003c\/span\u003e \u003c\/a\u003e \u003ca href=\"\/en-th\/products\/matcha-green-tea-izumo-kagura-50g\"\u003e 50g \u003cspan\u003eRegular premium use\u003c\/span\u003e \u003c\/a\u003e \u003ca href=\"\/en-th\/products\/matcha-green-tea-izumo-kagura-100g-pack\"\u003e 100g \u003cspan\u003eBest value\u003c\/span\u003e \u003c\/a\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003ch2\u003eWhy We Recommend KAGURA\u003c\/h2\u003e\n\u003cp\u003eKAGURA is the premium option in the IZUMO lineup. It offers richer umami, deeper color, and a smoother finish than the daily latte-focused options. It is especially recommended for customers who want a more refined bowl of matcha or a truly premium latte experience.\u003c\/p\u003e\n\u003cdiv class=\"mj-iz-grid\"\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e✓ Deep umami with minimal bitterness\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e✓ Premium choice for usucha\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e✓ Creamy texture for luxury lattes\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e✓ Vivid jade-green color\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003ch2\u003eFlavor Profile\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eAroma:\u003c\/strong\u003e Elegant, floral, and expressive\u003cbr\u003e\u003cstrong\u003eTaste:\u003c\/strong\u003e Rich umami with very low bitterness\u003cbr\u003e\u003cstrong\u003eColor:\u003c\/strong\u003e Deep jade green\u003cbr\u003e\u003cstrong\u003eFinish:\u003c\/strong\u003e Smooth, creamy, and refined\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003ch2\u003eHow to Enjoy\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eUsucha:\u003c\/strong\u003e Sift 2g of matcha, add 60ml hot water around 75–80°C \/ 167–176°F, and whisk until smooth and frothy. Use slightly cooler water to bring out more sweetness and umami.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003e\u003cstrong\u003ePremium Matcha Latte:\u003c\/strong\u003e Mix 2g of matcha with 60ml hot water, then add around 150ml milk. KAGURA’s low bitterness and creamy finish make it excellent for a refined latte.\u003c\/p\u003e\n\u003ca href=\"\/en-th\/pages\/recipe-guide-matchajp\" class=\"mj-iz-btn\"\u003e View Matcha Latte \u0026amp; Recipe Guide \u003cspan\u003eEasy recipes for home and café-style drinks\u003c\/span\u003e \u003c\/a\u003e\u003c\/section\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003ch2\u003eWhy Shimane’s Matcha Is Special\u003c\/h2\u003e\n\u003cimg class=\"mj-iz-content-image\" loading=\"lazy\" alt=\"Izumo City, Shimane Prefecture\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/tousuien_001.jpg?v=1734419783\"\u003e\n\u003cp\u003eKAGURA is grown in Izumo City, Shimane Prefecture. The region’s shorter daylight hours and lower UV exposure help produce tea leaves with deep green color, gentle flavor development, and a naturally smooth character.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003cdiv class=\"mj-iz-two-col\"\u003e\n\u003cdiv class=\"mj-iz-story-card\"\u003e\n\u003ch2\u003eCrafted by a Small Team of Artisans\u003c\/h2\u003e\n\u003cimg loading=\"lazy\" alt=\"IZUMO matcha artisan production\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/tousuien_002.jpg?v=1734420727\"\u003e\n\u003cp\u003eIZUMO-SEICHA produces matcha in small batches with careful attention to color, aroma, and texture. This hands-on approach helps bring out KAGURA’s refined umami and smooth character.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-story-card\"\u003e\n\u003ch2\u003ePremium Grade for Special Moments\u003c\/h2\u003e\n\u003cimg loading=\"lazy\" alt=\"IZUMO KAGURA matcha size image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/kagura_50_im.jpg?v=1770020501\"\u003e\n\u003cp\u003eKAGURA is ideal when you want a more elevated matcha experience. It works beautifully for traditional preparation and also creates a rich, smooth premium latte.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003ch2\u003eProduct Details\u003c\/h2\u003e\n\u003cdiv class=\"mj-iz-grid\"\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e\n\u003cstrong\u003eProduct:\u003c\/strong\u003e\u003cbr\u003eIZUMO MATCHA “KAGURA”\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e\n\u003cstrong\u003eOrigin:\u003c\/strong\u003e\u003cbr\u003eIzumo City, Shimane, Japan\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e\n\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003cbr\u003e100% Japanese green tea\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e\n\u003cstrong\u003eStorage:\u003c\/strong\u003e\u003cbr\u003eKeep cool, dry, sealed, and away from light\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003ch2\u003eExplore Other IZUMO Matcha\u003c\/h2\u003e\n\u003cp\u003eCompare each profile and choose the matcha that best fits your taste and preparation style.\u003c\/p\u003e\n\u003cdiv class=\"mj-iz-cards\"\u003e\n\u003cdiv class=\"mj-iz-card\"\u003e\u003ca href=\"\/en-th\/collections\/kagura\"\u003e\u003cimg loading=\"lazy\" alt=\"IZUMO KAGURA matcha\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha_powder_kagura_001.jpg?v=1773386972\"\u003e\n\u003cdiv class=\"mj-iz-card-body\"\u003e\n\u003cdiv class=\"mj-iz-card-title\"\u003eKAGURA\u003c\/div\u003e\n\u003cp class=\"mj-iz-card-text\"\u003ePremium Izumo matcha with deeper umami and vibrant color.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-card\"\u003e\u003ca href=\"\/en-th\/collections\/kami-watashi\"\u003e\u003cimg loading=\"lazy\" alt=\"IZUMO KAMI-WATASHI matcha\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha_powder_kami_001.jpg?v=1773386709\"\u003e\n\u003cdiv class=\"mj-iz-card-body\"\u003e\n\u003cdiv class=\"mj-iz-card-title\"\u003eKAMI-WATASHI\u003c\/div\u003e\n\u003cp class=\"mj-iz-card-text\"\u003eSmooth, balanced Izumo matcha for everyday drinking and lattes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-card\"\u003e\u003ca href=\"\/en-th\/collections\/taisya\"\u003e\u003cimg loading=\"lazy\" alt=\"IZUMO TAISYA matcha\" src=\"https:\/\/www.matchajp.net\/cdn\/shop\/files\/matcha-green-tea-izumo-taisya-30g-can-1250691.jpg?v=1761111698\u0026amp;width=493\"\u003e\n\u003cdiv class=\"mj-iz-card-body\"\u003e\n\u003cdiv class=\"mj-iz-card-title\"\u003eTAISYA\u003c\/div\u003e\n\u003cp class=\"mj-iz-card-text\"\u003eBeginner-friendly matcha with a latte-friendly bite.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ca href=\"\/en-th\/collections\/kagura\" class=\"mj-iz-btn\"\u003e Back to KAGURA Collection \u003cspan\u003eSee all KAGURA sizes and related items\u003c\/span\u003e \u003c\/a\u003e\u003c\/section\u003e\n\u003csection class=\"mj-iz-section mj-iz-faq\"\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cdiv class=\"mj-iz-faq-item\"\u003e\n\u003ch3\u003eIs KAGURA suitable for usucha?\u003c\/h3\u003e\n\u003cp\u003eYes. KAGURA is the premium option in the IZUMO lineup and is suitable for traditional usucha, offering rich umami, low bitterness, and a smooth finish.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-faq-item\"\u003e\n\u003ch3\u003eIs KAGURA suitable for matcha lattes?\u003c\/h3\u003e\n\u003cp\u003eYes. KAGURA creates a premium-style latte with a creamy texture and refined matcha aroma. It is a higher-grade choice for customers who want a smoother, more luxurious latte.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-faq-item\"\u003e\n\u003ch3\u003eWhich size should I choose?\u003c\/h3\u003e\n\u003cp\u003e30g is ideal if you are trying KAGURA for the first time. 50g is convenient for regular premium use. 100g offers better value if you drink matcha often or make premium lattes regularly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-faq-item\"\u003e\n\u003ch3\u003eHow is it different from KAMI-WATASHI and TAISYA?\u003c\/h3\u003e\n\u003cp\u003eKAGURA is the premium option with deeper umami and a smoother finish. KAMI-WATASHI is balanced and easy for daily lattes. TAISYA has a clearer bitterness that works well as an entry-level latte matcha.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-note\"\u003eMatcha color and flavor may vary slightly depending on the harvest season and production lot. This is a natural characteristic of authentic Japanese matcha.\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e","brand":"Matcha JP","offers":[{"title":"Default Title","offer_id":45019877343385,"sku":"kagura-100","price":38.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha-green-tea-izumo-kagura-100g-pack-6785145.jpg?v=1761111696"},{"product_id":"matcha-green-tea-izumo-kagura-50g-pack","title":"IZUMO Japanese Ceremonial Matcha Izumo Shimane KAGURA 50g Pack (1.76 oz)","description":"\u003c!-- MatchaJP | IZUMO Product Design System v1 - KAGURA Common HTML --\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c!-- 30g \/ 50g \/ 100g product pages can use the same HTML --\u003e\n\u003cstyle\u003e\n.mj-iz{\n  width:90%;\n  max-width:900px;\n  margin:36px auto;\n  font-family:-apple-system,BlinkMacSystemFont,\"Segoe UI\",Roboto,Arial,sans-serif;\n  color:#223022;\n  line-height:1.75;\n  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margin-bottom:1px;\n  }\n\n  .mj-iz-two-col{\n    grid-template-columns:1fr;\n    gap:0;\n  }\n\n  .mj-iz-cards{\n    grid-template-columns:repeat(2,1fr);\n    gap:12px;\n    margin:18px 0 26px;\n  }\n\n  .mj-iz-card{\n    border-radius:14px;\n  }\n\n  .mj-iz-card-body{\n    padding:10px;\n  }\n\n  .mj-iz-card-title{\n    font-size:12.5px;\n    margin-bottom:4px;\n  }\n\n  .mj-iz-card-text{\n    font-size:10.8px!important;\n    line-height:1.45;\n  }\n\n  .mj-iz-faq-item{\n    padding:16px;\n  }\n\n  .mj-iz-faq-item p{\n    padding-left:0;\n  }\n}\n  .mj-iz-content-image{\n  display:block !important;\n  width:100% !important;\n  max-width:700px !important;\n  height:auto !important;\n  margin:26px auto !important;\n  border-radius:18px;\n  float:none!important;\n}\n\u003c\/style\u003e\n\u003cdiv class=\"mj-iz\"\u003e\n\u003csection class=\"mj-iz-hero\"\u003e\u003cspan class=\"mj-iz-label\"\u003eIZUMO SEICHA · Shimane Matcha\u003c\/span\u003e\n\u003ch1\u003eIZUMO MATCHA “KAGURA”\u003c\/h1\u003e\n\u003cp class=\"mj-iz-lead\"\u003eA premium Izumo matcha with deep umami, vivid jade-green color, and a smooth, creamy finish. Designed for special matcha moments, traditional usucha, and premium-style lattes.\u003c\/p\u003e\n\u003cdiv class=\"mj-iz-tags\"\u003e\n\u003cspan\u003eIzumo, Shimane\u003c\/span\u003e \u003cspan\u003ePremium Grade\u003c\/span\u003e \u003cspan\u003eDeep Umami\u003c\/span\u003e \u003cspan\u003eVivid Green\u003c\/span\u003e \u003cspan\u003eSmall-Batch Craft\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cimg loading=\"lazy\" alt=\"IZUMO Matcha KAGURA\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha_powder_kagura_001.jpg?v=1773386972\" class=\"mj-iz-hero-image\"\u003e\n\u003cdiv class=\"mj-iz-box\"\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Premium matcha lattes, traditional usucha, special tea moments, and customers who want deeper umami with low bitterness.\u003c\/div\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003ch2\u003eChoose Your Size\u003c\/h2\u003e\n\u003cp\u003eKAGURA is available in 30g, 50g, and 100g. Choose 30g if you are trying it for the first time, 50g for regular premium use, or 100g if you enjoy matcha often and want better value per gram.\u003c\/p\u003e\n\u003cdiv class=\"mj-iz-size\"\u003e\n\u003ca href=\"\/en-th\/products\/matcha-green-tea-izumo-kagura-30g-can\"\u003e 30g \u003cspan\u003eTry it first\u003c\/span\u003e \u003c\/a\u003e \u003ca href=\"\/en-th\/products\/matcha-green-tea-izumo-kagura-50g\"\u003e 50g \u003cspan\u003eRegular premium use\u003c\/span\u003e \u003c\/a\u003e \u003ca href=\"\/en-th\/products\/matcha-green-tea-izumo-kagura-100g-pack\"\u003e 100g \u003cspan\u003eBest value\u003c\/span\u003e \u003c\/a\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003ch2\u003eWhy We Recommend KAGURA\u003c\/h2\u003e\n\u003cp\u003eKAGURA is the premium option in the IZUMO lineup. It offers richer umami, deeper color, and a smoother finish than the daily latte-focused options. It is especially recommended for customers who want a more refined bowl of matcha or a truly premium latte experience.\u003c\/p\u003e\n\u003cdiv class=\"mj-iz-grid\"\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e✓ Deep umami with minimal bitterness\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e✓ Premium choice for usucha\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e✓ Creamy texture for luxury lattes\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e✓ Vivid jade-green color\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003ch2\u003eFlavor Profile\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eAroma:\u003c\/strong\u003e Elegant, floral, and expressive\u003cbr\u003e\u003cstrong\u003eTaste:\u003c\/strong\u003e Rich umami with very low bitterness\u003cbr\u003e\u003cstrong\u003eColor:\u003c\/strong\u003e Deep jade green\u003cbr\u003e\u003cstrong\u003eFinish:\u003c\/strong\u003e Smooth, creamy, and refined\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003ch2\u003eHow to Enjoy\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eUsucha:\u003c\/strong\u003e Sift 2g of matcha, add 60ml hot water around 75–80°C \/ 167–176°F, and whisk until smooth and frothy. Use slightly cooler water to bring out more sweetness and umami.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003e\u003cstrong\u003ePremium Matcha Latte:\u003c\/strong\u003e Mix 2g of matcha with 60ml hot water, then add around 150ml milk. KAGURA’s low bitterness and creamy finish make it excellent for a refined latte.\u003c\/p\u003e\n\u003ca href=\"\/en-th\/pages\/recipe-guide-matchajp\" class=\"mj-iz-btn\"\u003e View Matcha Latte \u0026amp; Recipe Guide \u003cspan\u003eEasy recipes for home and café-style drinks\u003c\/span\u003e \u003c\/a\u003e\u003c\/section\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003ch2\u003eWhy Shimane’s Matcha Is Special\u003c\/h2\u003e\n\u003cimg class=\"mj-iz-content-image\" loading=\"lazy\" alt=\"Izumo City, Shimane Prefecture\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/tousuien_001.jpg?v=1734419783\"\u003e\n\u003cp\u003eKAGURA is grown in Izumo City, Shimane Prefecture. The region’s shorter daylight hours and lower UV exposure help produce tea leaves with deep green color, gentle flavor development, and a naturally smooth character.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003cdiv class=\"mj-iz-two-col\"\u003e\n\u003cdiv class=\"mj-iz-story-card\"\u003e\n\u003ch2\u003eCrafted by a Small Team of Artisans\u003c\/h2\u003e\n\u003cimg loading=\"lazy\" alt=\"IZUMO matcha artisan production\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/tousuien_002.jpg?v=1734420727\"\u003e\n\u003cp\u003eIZUMO-SEICHA produces matcha in small batches with careful attention to color, aroma, and texture. This hands-on approach helps bring out KAGURA’s refined umami and smooth character.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-story-card\"\u003e\n\u003ch2\u003ePremium Grade for Special Moments\u003c\/h2\u003e\n\u003cimg loading=\"lazy\" alt=\"IZUMO KAGURA matcha size image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/kagura_50_im.jpg?v=1770020501\"\u003e\n\u003cp\u003eKAGURA is ideal when you want a more elevated matcha experience. It works beautifully for traditional preparation and also creates a rich, smooth premium latte.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003ch2\u003eProduct Details\u003c\/h2\u003e\n\u003cdiv class=\"mj-iz-grid\"\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e\n\u003cstrong\u003eProduct:\u003c\/strong\u003e\u003cbr\u003eIZUMO MATCHA “KAGURA”\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e\n\u003cstrong\u003eOrigin:\u003c\/strong\u003e\u003cbr\u003eIzumo City, Shimane, Japan\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e\n\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003cbr\u003e100% Japanese green tea\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e\n\u003cstrong\u003eStorage:\u003c\/strong\u003e\u003cbr\u003eKeep cool, dry, sealed, and away from light\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003ch2\u003eExplore Other IZUMO Matcha\u003c\/h2\u003e\n\u003cp\u003eCompare each profile and choose the matcha that best fits your taste and preparation style.\u003c\/p\u003e\n\u003cdiv class=\"mj-iz-cards\"\u003e\n\u003cdiv class=\"mj-iz-card\"\u003e\u003ca href=\"\/en-th\/collections\/kagura\"\u003e\u003cimg loading=\"lazy\" alt=\"IZUMO KAGURA matcha\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha_powder_kagura_001.jpg?v=1773386972\"\u003e\n\u003cdiv class=\"mj-iz-card-body\"\u003e\n\u003cdiv class=\"mj-iz-card-title\"\u003eKAGURA\u003c\/div\u003e\n\u003cp class=\"mj-iz-card-text\"\u003ePremium Izumo matcha with deeper umami and vibrant color.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-card\"\u003e\u003ca href=\"\/en-th\/collections\/kami-watashi\"\u003e\u003cimg loading=\"lazy\" alt=\"IZUMO KAMI-WATASHI matcha\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha_powder_kami_001.jpg?v=1773386709\"\u003e\n\u003cdiv class=\"mj-iz-card-body\"\u003e\n\u003cdiv class=\"mj-iz-card-title\"\u003eKAMI-WATASHI\u003c\/div\u003e\n\u003cp class=\"mj-iz-card-text\"\u003eSmooth, balanced Izumo matcha for everyday drinking and lattes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-card\"\u003e\u003ca href=\"\/en-th\/collections\/taisya\"\u003e\u003cimg loading=\"lazy\" alt=\"IZUMO TAISYA matcha\" src=\"https:\/\/www.matchajp.net\/cdn\/shop\/files\/matcha-green-tea-izumo-taisya-30g-can-1250691.jpg?v=1761111698\u0026amp;width=493\"\u003e\n\u003cdiv class=\"mj-iz-card-body\"\u003e\n\u003cdiv class=\"mj-iz-card-title\"\u003eTAISYA\u003c\/div\u003e\n\u003cp class=\"mj-iz-card-text\"\u003eBeginner-friendly matcha with a latte-friendly bite.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ca href=\"\/en-th\/collections\/kagura\" class=\"mj-iz-btn\"\u003e Back to KAGURA Collection \u003cspan\u003eSee all KAGURA sizes and related items\u003c\/span\u003e \u003c\/a\u003e\u003c\/section\u003e\n\u003csection class=\"mj-iz-section mj-iz-faq\"\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cdiv class=\"mj-iz-faq-item\"\u003e\n\u003ch3\u003eIs KAGURA suitable for usucha?\u003c\/h3\u003e\n\u003cp\u003eYes. KAGURA is the premium option in the IZUMO lineup and is suitable for traditional usucha, offering rich umami, low bitterness, and a smooth finish.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-faq-item\"\u003e\n\u003ch3\u003eIs KAGURA suitable for matcha lattes?\u003c\/h3\u003e\n\u003cp\u003eYes. KAGURA creates a premium-style latte with a creamy texture and refined matcha aroma. It is a higher-grade choice for customers who want a smoother, more luxurious latte.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-faq-item\"\u003e\n\u003ch3\u003eWhich size should I choose?\u003c\/h3\u003e\n\u003cp\u003e30g is ideal if you are trying KAGURA for the first time. 50g is convenient for regular premium use. 100g offers better value if you drink matcha often or make premium lattes regularly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-faq-item\"\u003e\n\u003ch3\u003eHow is it different from KAMI-WATASHI and TAISYA?\u003c\/h3\u003e\n\u003cp\u003eKAGURA is the premium option with deeper umami and a smoother finish. KAMI-WATASHI is balanced and easy for daily lattes. TAISYA has a clearer bitterness that works well as an entry-level latte matcha.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-note\"\u003eMatcha color and flavor may vary slightly depending on the harvest season and production lot. This is a natural characteristic of authentic Japanese matcha.\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e","brand":"Matcha JP","offers":[{"title":"Default Title","offer_id":45021026844825,"sku":"kagura-50","price":21.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha-green-tea-izumo-kagura-50g-pack-7547962.jpg?v=1761111696"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/collections\/kagura-5003401.jpg?v=1761026807","url":"https:\/\/www.matchajp.net\/en-th\/collections\/kagura.oembed","provider":"MatchaJP","version":"1.0","type":"link"}