{"title":"Izumo Matcha","description":"\u003c!-- =============================\n  MatchaJP | IZUMO MATCHA Brand Cards (Upgraded)\n  Add: badges + accent + arrow\n============================== --\u003e\n\u003cstyle\u003e\n  .iz-wrap{\n    margin: 30px 0 40px;\n    font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, sans-serif;\n    color:#333;\n  }\n\n  \/* ✅ mobile: 2 columns *\/\n  .iz-grid{\n    display:grid;\n    grid-template-columns: repeat(2, minmax(0,1fr));\n    gap:12px;\n  }\n  @media (min-width:750px){\n    .iz-grid{ gap:18px; }\n  }\n  @media (min-width:990px){\n    .iz-grid{ grid-template-columns: repeat(3, minmax(0,1fr)); }\n  }\n\n  .iz-card{\n    position:relative;\n    border:1px solid #d8e8d4;\n    background: linear-gradient(180deg, #fafdf9 0%, #f6fbf4 100%);\n    border-radius:12px;\n    padding:14px 12px;\n    text-decoration:none;\n    display:flex;\n    flex-direction:column;\n    align-items:flex-start;\n    gap:8px;\n    transition:all .22s ease;\n    color:#0e8f69;\n    text-align:left;\n    overflow:hidden;\n  }\n\n  \/* 左アクセントライン（味気なさ解消） *\/\n  .iz-card::before{\n    content:\"\";\n    position:absolute;\n    left:0; top:0; bottom:0;\n    width:6px;\n    background:#0e8f69;\n    opacity:.18;\n  }\n\n  @media (min-width:750px){\n    .iz-card{ padding:20px 16px; border-radius:14px; }\n  }\n\n  .iz-card:hover{\n    transform: translateY(-3px);\n    box-shadow:0 8px 18px rgba(0,0,0,0.08);\n    border-color:#0e8f69;\n  }\n\n  \/* 上：バッジ列 *\/\n  .iz-badges{\n    display:flex;\n    gap:6px;\n    flex-wrap:wrap;\n    padding-left:10px; \/* 左ライン分の余白 *\/\n  }\n  .iz-badge{\n    font-size:0.72rem;\n    line-height:1;\n    padding:6px 8px;\n    border-radius:999px;\n    background:#ffffff;\n    border:1px solid #d8e8d4;\n    color:#0e8f69;\n    white-space:nowrap;\n  }\n\n  .iz-title{\n    font-size:0.98rem;\n    font-weight:800;\n    letter-spacing:0.4px;\n    color:#0e8f69;\n    padding-left:10px; \/* 左ライン分 *\/\n  }\n  @media (min-width:750px){\n    .iz-title{ font-size:1.08rem; }\n  }\n\n  .iz-desc{\n    font-size:0.80rem;\n    line-height:1.35;\n    color:#2b2b2b;\n    margin:0;\n    padding-left:10px;\n\n    display:-webkit-box;\n    -webkit-line-clamp:2;\n    -webkit-box-orient:vertical;\n    overflow:hidden;\n  }\n  @media (min-width:750px){\n    .iz-desc{\n      font-size:0.90rem;\n      -webkit-line-clamp:3;\n    }\n  }\n\n  \/* 下：矢印（押せる感） *\/\n  .iz-cta{\n    margin-top:auto;\n    font-size:0.78rem;\n    color:#0e8f69;\n    opacity:.9;\n    padding-left:10px;\n    display:flex;\n    align-items:center;\n    gap:6px;\n  }\n  .iz-cta span{\n    display:inline-block;\n    transform: translateY(-1px);\n    font-weight:700;\n  }\n\u003c\/style\u003e\n\u003cdiv class=\"iz-wrap\"\u003e\n\u003ch2 style=\"margin-bottom: 20px; font-size: 1.4rem; font-weight: bold;\"\u003eIZUMO MATCHA – Product Selection\u003c\/h2\u003e\n\u003cdiv class=\"iz-grid\"\u003e\n\u003ca href=\"{{%20routes.root_url%20}}\/collections\/taisya\" class=\"iz-card\"\u003e\n\u003cdiv class=\"iz-title\"\u003eTAISYA\u003c\/div\u003e\n\u003cdiv class=\"iz-badges\"\u003e\n\u003cdiv class=\"iz-badge\"\u003eBeginner\u003c\/div\u003e\n\u003cdiv class=\"iz-badge\"\u003eLatte\u003c\/div\u003e\n\u003cdiv class=\"iz-badge\"\u003eFood Use\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp class=\"iz-desc\"\u003e\u003cb\u003eBold bitterness\u003c\/b\u003e that holds up well in lattes and recipes.\u003c\/p\u003e\n\u003cdiv class=\"iz-cta\"\u003eView collection \u003cspan\u003e→\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003ca href=\"\/en-th\/collections\/kami-watashi\" class=\"iz-card\"\u003e\n\u003cdiv class=\"iz-title\"\u003eKAMI-WATASHI\u003c\/div\u003e\n\u003cdiv class=\"iz-badges\"\u003e\n\u003cdiv class=\"iz-badge\"\u003eBeginner\u003c\/div\u003e\n\u003cdiv class=\"iz-badge\"\u003eMild\u003c\/div\u003e\n\u003cdiv class=\"iz-badge\"\u003eLatte\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp class=\"iz-desc\"\u003e\u003cb\u003eMild bitterness\u003c\/b\u003e and smooth taste—easy for everyday lattes.\u003c\/p\u003e\n\u003cdiv class=\"iz-cta\"\u003eView collection \u003cspan\u003e→\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003ca href=\"\/en-th\/collections\/kagura\" class=\"iz-card\"\u003e\n\u003cdiv class=\"iz-title\"\u003eKAGURA\u003c\/div\u003e\n\u003cdiv class=\"iz-badges\"\u003e\n\u003cdiv class=\"iz-badge\"\u003eLatte\u003c\/div\u003e\n\u003cdiv class=\"iz-badge\"\u003eLow Bitterness\u003c\/div\u003e\n\u003cdiv class=\"iz-badge\"\u003eVibrant Color\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp class=\"iz-desc\"\u003e\u003cb\u003eVibrant green\u003c\/b\u003e and low bitterness—great for beautiful lattes.\u003c\/p\u003e\n\u003cdiv class=\"iz-cta\"\u003eView collection \u003cspan\u003e→\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","products":[{"product_id":"matcha-green-tea-izumo-kagura-30g-can","title":"IZUMO Japanese Ceremonial Matcha Green Tea Powder Izumo Shimane KAGURA 30g Can (1.06 oz)","description":"\u003c!-- MatchaJP | IZUMO Product Design System v1 - KAGURA Common HTML --\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c!-- 30g \/ 50g \/ 100g product pages can use the same HTML --\u003e\n\u003cstyle\u003e\n.mj-iz{\n  width:90%;\n  max-width:900px;\n  margin:36px auto;\n  font-family:-apple-system,BlinkMacSystemFont,\"Segoe UI\",Roboto,Arial,sans-serif;\n  color:#223022;\n  line-height:1.75;\n  text-align:left;\n}\n\n.mj-iz *{box-sizing:border-box;}\n\n.mj-iz h1,\n.mj-iz h2,\n.mj-iz h3,\n.mj-iz p{\n  margin:0;\n}\n\n.mj-iz p{\n  font-size:15px;\n  color:#4b554b;\n  font-weight:400;\n}\n\n.mj-iz strong{\n  font-weight:600;\n  color:#223022;\n}\n\n\/* Hero *\/\n.mj-iz-hero{\n  width:100% !important;\n 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text-align:center!important;\n}\n\n.mj-iz-tags span{\n  padding:7px 11px;\n  border-radius:999px;\n  background:#f3f6ed;\n  color:#425338;\n  font-size:12px;\n  font-weight:600;\n}\n\n\/* Images *\/\n.mj-iz img{\n  display:block;\n  width:auto;\n  max-width:100%;\n  height:auto;\n  margin:26px auto;\n  border-radius:18px;\n  float:none!important;\n}\n\n.mj-iz-hero-image{\n  display:block;\n  width:100%;\n  max-width:540px;\n  height:auto;\n  margin:30px auto 12px!important;\n  border-radius:18px;\n  float:none!important;\n}\n\n.mj-iz-section img{\n  width:100%;\n  max-width:760px;\n}\n\n.mj-iz-card img{\n  width:100%;\n  max-width:none;\n  margin:0;\n  border-radius:0;\n}\n\n\/* Small summary box *\/\n.mj-iz-box{\n  margin:24px 0 32px;\n  padding:18px;\n  border-radius:18px;\n  background:#fbfaf4;\n  border:1px solid rgba(80,100,55,.16);\n}\n\n.mj-iz-box strong{\n  display:block;\n  margin-bottom:5px;\n  color:#1d2b1d;\n  font-size:16px;\n}\n\n\/* Sections *\/\n.mj-iz-section{\n  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*\/\n.mj-iz-two-col{\n  display:grid;\n  grid-template-columns:1fr 1fr;\n  gap:24px;\n  align-items:start;\n}\n\n.mj-iz-story-card img{\n  width:100%;\n  max-width:none;\n  margin:18px 0;\n}\n\n\/* Collection cards *\/\n.mj-iz-cards{\n  display:grid;\n  grid-template-columns:repeat(3,1fr);\n  gap:18px;\n  margin:20px 0 30px;\n}\n\n.mj-iz-card{\n  overflow:hidden;\n  border-radius:18px;\n  border:1px solid rgba(0,0,0,.08);\n  background:#fff;\n  box-shadow:0 5px 18px rgba(0,0,0,.05);\n}\n\n.mj-iz-card a{\n  display:block;\n  color:inherit;\n  text-decoration:none;\n}\n\n.mj-iz-card-body{\n  padding:14px;\n}\n\n.mj-iz-card-title{\n  margin-bottom:6px;\n  font-size:15px;\n  font-weight:650;\n  color:#d66f72;\n}\n\n.mj-iz-card-text{\n  font-size:12.5px!important;\n  line-height:1.55;\n}\n\n\/* FAQ *\/\n.mj-iz-faq h2{\n  text-align:center;\n  margin-bottom:24px;\n}\n\n.mj-iz-faq-item{\n  background:#f7faf4;\n  border:1px solid #dfe8d7;\n  border-radius:16px;\n  padding:18px 20px;\n  margin-bottom:14px;\n}\n\n.mj-iz-faq-item h3{\n  margin:0 0 10px;\n  font-size:16px;\n  font-weight:650;\n  color:#51663c;\n  display:flex;\n  align-items:center;\n  gap:8px;\n}\n\n.mj-iz-faq-item h3:before{\n  content:\"Q\";\n  width:26px;\n  height:26px;\n  border-radius:50%;\n  background:#6f8350;\n  color:#fff;\n  display:flex;\n  align-items:center;\n  justify-content:center;\n  font-size:13px;\n  font-weight:700;\n  flex-shrink:0;\n}\n\n.mj-iz-faq-item p{\n  padding-left:34px;\n  color:#4f5a4d;\n}\n\n.mj-iz-note{\n  margin-top:18px;\n  padding:16px;\n  background:#fffdf7;\n  border-left:4px solid #c7b26b;\n  border-radius:10px;\n  font-size:13px!important;\n  color:#747b74!important;\n}\n\n\/* Extra real-page center fix *\/\n.mj-iz .mj-iz-hero h1,\n.mj-iz .mj-iz-hero p,\n.mj-iz .mj-iz-label{\n  margin-left:auto!important;\n  margin-right:auto!important;\n  text-align:center!important;\n}\n\n\/* Mobile *\/\n@media screen and (max-width:749px){\n  .mj-iz{\n    width:92%;\n    margin:24px auto;\n  }\n\n  .mj-iz h1{\n    font-size:25px;\n  }\n\n  .mj-iz h2{\n    font-size:20px;\n  }\n\n  .mj-iz p{\n    font-size:13.5px;\n  }\n\n  .mj-iz-hero{\n    padding:20px 0 22px!important;\n  }\n\n  .mj-iz-hero-image{\n    max-width:420px;\n    margin:24px auto 8px!important;\n  }\n\n  .mj-iz-grid,\n  .mj-iz-size{\n    grid-template-columns:1fr;\n  }\n\n  .mj-iz-section{\n    padding:26px 0;\n  }\n\n  .mj-iz-btn{\n    margin:24px 0 14px;\n  }\n\n  .mj-iz-box{\n    padding:10px 12px;\n    margin:14px 0 20px;\n    border-radius:14px;\n    font-size:11.5px;\n    line-height:1.55;\n    opacity:.72;\n  }\n\n  .mj-iz-box strong{\n    font-size:12px;\n    margin-bottom:1px;\n  }\n\n  .mj-iz-two-col{\n    grid-template-columns:1fr;\n    gap:0;\n  }\n\n  .mj-iz-cards{\n    grid-template-columns:repeat(2,1fr);\n    gap:12px;\n    margin:18px 0 26px;\n  }\n\n  .mj-iz-card{\n    border-radius:14px;\n  }\n\n  .mj-iz-card-body{\n    padding:10px;\n  }\n\n  .mj-iz-card-title{\n    font-size:12.5px;\n    margin-bottom:4px;\n  }\n\n  .mj-iz-card-text{\n    font-size:10.8px!important;\n    line-height:1.45;\n  }\n\n  .mj-iz-faq-item{\n    padding:16px;\n  }\n\n  .mj-iz-faq-item p{\n    padding-left:0;\n  }\n}\n  .mj-iz-content-image{\n  display:block !important;\n  width:100% !important;\n  max-width:700px !important;\n  height:auto !important;\n  margin:26px auto !important;\n  border-radius:18px;\n  float:none!important;\n}\n\u003c\/style\u003e\n\u003cdiv class=\"mj-iz\"\u003e\n\u003csection class=\"mj-iz-hero\"\u003e\u003cspan class=\"mj-iz-label\"\u003eIZUMO SEICHA · Shimane Matcha\u003c\/span\u003e\n\u003ch1\u003eIZUMO MATCHA “KAGURA”\u003c\/h1\u003e\n\u003cp class=\"mj-iz-lead\"\u003eA premium Izumo matcha with deep umami, vivid jade-green color, and a smooth, creamy finish. Designed for special matcha moments, traditional usucha, and premium-style lattes.\u003c\/p\u003e\n\u003cdiv class=\"mj-iz-tags\"\u003e\n\u003cspan\u003eIzumo, Shimane\u003c\/span\u003e \u003cspan\u003ePremium Grade\u003c\/span\u003e \u003cspan\u003eDeep Umami\u003c\/span\u003e \u003cspan\u003eVivid Green\u003c\/span\u003e \u003cspan\u003eSmall-Batch Craft\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cimg class=\"mj-iz-hero-image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha_powder_kagura_001.jpg?v=1773386972\" alt=\"IZUMO Matcha KAGURA\" loading=\"lazy\"\u003e\n\u003cdiv class=\"mj-iz-box\"\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Premium matcha lattes, traditional usucha, special tea moments, and customers who want deeper umami with low bitterness.\u003c\/div\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003ch2\u003eChoose Your Size\u003c\/h2\u003e\n\u003cp\u003eKAGURA is available in 30g, 50g, and 100g. Choose 30g if you are trying it for the first time, 50g for regular premium use, or 100g if you enjoy matcha often and want better value per gram.\u003c\/p\u003e\n\u003cdiv class=\"mj-iz-size\"\u003e\n\u003ca href=\"\/en-th\/products\/matcha-green-tea-izumo-kagura-30g-can\"\u003e 30g \u003cspan\u003eTry it first\u003c\/span\u003e \u003c\/a\u003e \u003ca href=\"\/en-th\/products\/matcha-green-tea-izumo-kagura-50g\"\u003e 50g \u003cspan\u003eRegular premium use\u003c\/span\u003e \u003c\/a\u003e \u003ca href=\"\/en-th\/products\/matcha-green-tea-izumo-kagura-100g-pack\"\u003e 100g \u003cspan\u003eBest value\u003c\/span\u003e \u003c\/a\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003ch2\u003eWhy We Recommend KAGURA\u003c\/h2\u003e\n\u003cp\u003eKAGURA is the premium option in the IZUMO lineup. It offers richer umami, deeper color, and a smoother finish than the daily latte-focused options. It is especially recommended for customers who want a more refined bowl of matcha or a truly premium latte experience.\u003c\/p\u003e\n\u003cdiv class=\"mj-iz-grid\"\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e✓ Deep umami with minimal bitterness\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e✓ Premium choice for usucha\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e✓ Creamy texture for luxury lattes\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e✓ Vivid jade-green color\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003ch2\u003eFlavor Profile\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eAroma:\u003c\/strong\u003e Elegant, floral, and expressive\u003cbr\u003e\u003cstrong\u003eTaste:\u003c\/strong\u003e Rich umami with very low bitterness\u003cbr\u003e\u003cstrong\u003eColor:\u003c\/strong\u003e Deep jade green\u003cbr\u003e\u003cstrong\u003eFinish:\u003c\/strong\u003e Smooth, creamy, and refined\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003ch2\u003eHow to Enjoy\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eUsucha:\u003c\/strong\u003e Sift 2g of matcha, add 60ml hot water around 75–80°C \/ 167–176°F, and whisk until smooth and frothy. Use slightly cooler water to bring out more sweetness and umami.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003e\u003cstrong\u003ePremium Matcha Latte:\u003c\/strong\u003e Mix 2g of matcha with 60ml hot water, then add around 150ml milk. KAGURA’s low bitterness and creamy finish make it excellent for a refined latte.\u003c\/p\u003e\n\u003ca class=\"mj-iz-btn\" href=\"\/en-th\/pages\/recipe-guide-matchajp\"\u003e View Matcha Latte \u0026amp; Recipe Guide \u003cspan\u003eEasy recipes for home and café-style drinks\u003c\/span\u003e \u003c\/a\u003e\u003c\/section\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003ch2\u003eWhy Shimane’s Matcha Is Special\u003c\/h2\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/tousuien_001.jpg?v=1734419783\" alt=\"Izumo City, Shimane Prefecture\" loading=\"lazy\" class=\"mj-iz-content-image\"\u003e\n\u003cp\u003eKAGURA is grown in Izumo City, Shimane Prefecture. The region’s shorter daylight hours and lower UV exposure help produce tea leaves with deep green color, gentle flavor development, and a naturally smooth character.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003cdiv class=\"mj-iz-two-col\"\u003e\n\u003cdiv class=\"mj-iz-story-card\"\u003e\n\u003ch2\u003eCrafted by a Small Team of Artisans\u003c\/h2\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/tousuien_002.jpg?v=1734420727\" alt=\"IZUMO matcha artisan production\" loading=\"lazy\"\u003e\n\u003cp\u003eIZUMO-SEICHA produces matcha in small batches with careful attention to color, aroma, and texture. This hands-on approach helps bring out KAGURA’s refined umami and smooth character.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-story-card\"\u003e\n\u003ch2\u003ePremium Grade for Special Moments\u003c\/h2\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/kagura_50_im.jpg?v=1770020501\" alt=\"IZUMO KAGURA matcha size image\" loading=\"lazy\"\u003e\n\u003cp\u003eKAGURA is ideal when you want a more elevated matcha experience. It works beautifully for traditional preparation and also creates a rich, smooth premium latte.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003ch2\u003eProduct Details\u003c\/h2\u003e\n\u003cdiv class=\"mj-iz-grid\"\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e\n\u003cstrong\u003eProduct:\u003c\/strong\u003e\u003cbr\u003eIZUMO MATCHA “KAGURA”\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e\n\u003cstrong\u003eOrigin:\u003c\/strong\u003e\u003cbr\u003eIzumo City, Shimane, Japan\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e\n\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003cbr\u003e100% Japanese green tea\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e\n\u003cstrong\u003eStorage:\u003c\/strong\u003e\u003cbr\u003eKeep cool, dry, sealed, and away from light\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003ch2\u003eExplore Other IZUMO Matcha\u003c\/h2\u003e\n\u003cp\u003eCompare each profile and choose the matcha that best fits your taste and preparation style.\u003c\/p\u003e\n\u003cdiv class=\"mj-iz-cards\"\u003e\n\u003cdiv class=\"mj-iz-card\"\u003e\u003ca href=\"\/en-th\/collections\/kagura\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha_powder_kagura_001.jpg?v=1773386972\" alt=\"IZUMO KAGURA matcha\" loading=\"lazy\"\u003e\n\u003cdiv class=\"mj-iz-card-body\"\u003e\n\u003cdiv class=\"mj-iz-card-title\"\u003eKAGURA\u003c\/div\u003e\n\u003cp class=\"mj-iz-card-text\"\u003ePremium Izumo matcha with deeper umami and vibrant color.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-card\"\u003e\u003ca href=\"\/en-th\/collections\/kami-watashi\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha_powder_kami_001.jpg?v=1773386709\" alt=\"IZUMO KAMI-WATASHI matcha\" loading=\"lazy\"\u003e\n\u003cdiv class=\"mj-iz-card-body\"\u003e\n\u003cdiv class=\"mj-iz-card-title\"\u003eKAMI-WATASHI\u003c\/div\u003e\n\u003cp class=\"mj-iz-card-text\"\u003eSmooth, balanced Izumo matcha for everyday drinking and lattes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-card\"\u003e\u003ca href=\"\/en-th\/collections\/taisya\"\u003e\u003cimg src=\"https:\/\/www.matchajp.net\/cdn\/shop\/files\/matcha-green-tea-izumo-taisya-30g-can-1250691.jpg?v=1761111698\u0026amp;width=493\" alt=\"IZUMO TAISYA matcha\" loading=\"lazy\"\u003e\n\u003cdiv class=\"mj-iz-card-body\"\u003e\n\u003cdiv class=\"mj-iz-card-title\"\u003eTAISYA\u003c\/div\u003e\n\u003cp class=\"mj-iz-card-text\"\u003eBeginner-friendly matcha with a latte-friendly bite.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ca class=\"mj-iz-btn\" href=\"\/en-th\/collections\/kagura\"\u003e Back to KAGURA Collection \u003cspan\u003eSee all KAGURA sizes and related items\u003c\/span\u003e \u003c\/a\u003e\u003c\/section\u003e\n\u003csection class=\"mj-iz-section mj-iz-faq\"\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cdiv class=\"mj-iz-faq-item\"\u003e\n\u003ch3\u003eIs KAGURA suitable for usucha?\u003c\/h3\u003e\n\u003cp\u003eYes. KAGURA is the premium option in the IZUMO lineup and is suitable for traditional usucha, offering rich umami, low bitterness, and a smooth finish.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-faq-item\"\u003e\n\u003ch3\u003eIs KAGURA suitable for matcha lattes?\u003c\/h3\u003e\n\u003cp\u003eYes. KAGURA creates a premium-style latte with a creamy texture and refined matcha aroma. It is a higher-grade choice for customers who want a smoother, more luxurious latte.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-faq-item\"\u003e\n\u003ch3\u003eWhich size should I choose?\u003c\/h3\u003e\n\u003cp\u003e30g is ideal if you are trying KAGURA for the first time. 50g is convenient for regular premium use. 100g offers better value if you drink matcha often or make premium lattes regularly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-faq-item\"\u003e\n\u003ch3\u003eHow is it different from KAMI-WATASHI and TAISYA?\u003c\/h3\u003e\n\u003cp\u003eKAGURA is the premium option with deeper umami and a smoother finish. KAMI-WATASHI is balanced and easy for daily lattes. TAISYA has a clearer bitterness that works well as an entry-level latte matcha.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-note\"\u003eMatcha color and flavor may vary slightly depending on the harvest season and production lot. This is a natural characteristic of authentic Japanese matcha.\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e","brand":"Matcha JP","offers":[{"title":"Default Title","offer_id":45017909330073,"sku":"kagura-30","price":14.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha-green-tea-izumo-taisya-30g-can-5619870.jpg?v=1761111698"},{"product_id":"matcha-green-tea-izumo-kami-watashi-30g-can","title":"Limited Freshness Offer | IZUMO Japanese Ceremonial Matcha Green Tea Powder Izumo Shimane KAMI-WATASHI 30g Can (1.06 oz)","description":"\u003c!-- MatchaJP | Limited Freshness Offer Banner --\u003e\n\u003cstyle\u003e\n  .mj-fresh-banner-wrap{\n    width:100%;\n    margin:18px 0 22px;\n    padding:0 12px;\n    box-sizing:border-box;\n    font-family:inherit;\n  }\n\n  .mj-fresh-banner{\n    max-width:780px;\n    margin:0 auto;\n    background:linear-gradient(135deg,#fff8e6 0%, #fff1bf 100%);\n    border:2px solid #d4af37;\n    border-radius:14px;\n    padding:18px 22px;\n    box-shadow:\n      0 8px 24px rgba(180,140,20,0.12),\n      0 2px 6px rgba(0,0,0,0.05);\n    position:relative;\n    overflow:hidden;\n  }\n\n  .mj-fresh-badge{\n    display:inline-block;\n    background:#8b6b1f;\n    color:#fff;\n    font-size:11px;\n    font-weight:700;\n    letter-spacing:.08em;\n    text-transform:uppercase;\n    padding:5px 10px;\n    border-radius:999px;\n    margin-bottom:10px;\n  }\n\n  .mj-fresh-title{\n    margin:0 0 8px;\n    font-size:22px;\n    line-height:1.3;\n    font-weight:700;\n    color:#3f2f0f;\n  }\n\n  .mj-fresh-date{\n    margin:0 0 8px;\n    font-size:15px;\n    font-weight:600;\n    color:#4a3920;\n  }\n\n  .mj-fresh-text{\n    margin:0;\n    font-size:14px;\n    line-height:1.7;\n    color:#5b4724;\n  }\n\n  .mj-fresh-highlight{\n    font-weight:700;\n    color:#6d4c00;\n  }\n\n  @media screen and (max-width:749px){\n\n    .mj-fresh-banner-wrap{\n      padding:0 10px;\n      margin:14px 0 18px;\n    }\n\n    .mj-fresh-banner{\n      padding:16px 16px;\n      border-radius:12px;\n    }\n\n    .mj-fresh-title{\n      font-size:18px;\n    }\n\n    .mj-fresh-date{\n      font-size:14px;\n    }\n\n    .mj-fresh-text{\n      font-size:13px;\n      line-height:1.6;\n    }\n  }\n\u003c\/style\u003e\n\u003cdiv class=\"mj-fresh-banner-wrap\"\u003e\n\u003cdiv class=\"mj-fresh-banner\"\u003e\n\u003cdiv class=\"mj-fresh-badge\"\u003eLIMITED OFFER\u003c\/div\u003e\n\u003ch2 class=\"mj-fresh-title\"\u003e✨ Limited Freshness Offer\u003c\/h2\u003e\n\u003cp class=\"mj-fresh-date\"\u003eBest-before date: September 4, 2026\u003c\/p\u003e\n\u003cp class=\"mj-fresh-text\"\u003eThis matcha has a shorter best-before date than our newest stock, and is now available at a \u003cspan class=\"mj-fresh-highlight\"\u003especial limited-time price\u003c\/span\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- MatchaJP | IZUMO Product Design System v1 - KAMI-WATASHI Common HTML --\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c!-- 30g \/ 50g \/ 100g product pages can use the same HTML --\u003e\n\u003cstyle\u003e\n.mj-iz{\n  width:90%;\n  max-width:900px;\n  margin:36px auto;\n  font-family:-apple-system,BlinkMacSystemFont,\"Segoe UI\",Roboto,Arial,sans-serif;\n  color:#223022;\n  line-height:1.75;\n  text-align:left;\n}\n\n.mj-iz *{\n  box-sizing:border-box;\n}\n\n.mj-iz h1,\n.mj-iz h2,\n.mj-iz h3,\n.mj-iz p{\n  margin:0;\n}\n\n.mj-iz p{\n  font-size:15px;\n  color:#4b554b;\n  font-weight:400;\n}\n\n.mj-iz strong{\n  font-weight:600;\n  color:#223022;\n}\n\n\/* Hero *\/\n.mj-iz-hero{\n  width:100% !important;\n  max-width:760px !important;\n  margin:0 auto !important;\n  padding:24px 0 !important;\n  text-align:center !important;\n  display:flex !important;\n  flex-direction:column !important;\n  align-items:center !important;\n}\n\n.mj-iz-label{\n  display:inline-block;\n  width:100%;\n  max-width:760px;\n  margin:0 auto 12px;\n  font-size:11px;\n  font-weight:600;\n  letter-spacing:.14em;\n  text-transform:uppercase;\n  color:#6b7f50;\n  text-align:center !important;\n}\n\n.mj-iz h1{\n  width:100%;\n  max-width:760px;\n  margin:0 auto;\n  font-size:30px;\n  line-height:1.25;\n  font-weight:650;\n  color:#182318;\n  text-align:center!important;\n}\n\n.mj-iz-lead{\n  width:100%;\n  max-width:720px;\n  margin:14px auto 0!important;\n  font-size:15.5px;\n  text-align:center!important;\n}\n\n.mj-iz-tags{\n  width:100%;\n  display:flex;\n  flex-wrap:wrap;\n  justify-content:center!important;\n  align-items:center!important;\n  gap:8px;\n  margin:18px auto 0;\n  text-align:center!important;\n}\n\n.mj-iz-tags span{\n  padding:7px 11px;\n  border-radius:999px;\n  background:#f3f6ed;\n  color:#425338;\n  font-size:12px;\n  font-weight:600;\n}\n\n\/* Images *\/\n.mj-iz img{\n  display:block;\n  width:auto;\n  max-width:100%;\n  height:auto;\n  margin:26px auto;\n  border-radius:18px;\n  float:none!important;\n}\n\n.mj-iz-hero-image{\n  display:block;\n  width:100%;\n  max-width:540px;\n  height:auto;\n  margin:30px auto 12px!important;\n  border-radius:18px;\n  float:none!important;\n}\n\n.mj-iz-section img{\n  width:100%;\n  max-width:760px;\n}\n\n.mj-iz-card img{\n  width:100%;\n  max-width:none;\n  margin:0;\n  border-radius:0;\n}\n\n\/* Small summary box *\/\n.mj-iz-box{\n  margin:24px 0 32px;\n  padding:18px;\n  border-radius:18px;\n  background:#fbfaf4;\n  border:1px solid rgba(80,100,55,.16);\n}\n\n.mj-iz-box strong{\n  display:block;\n  margin-bottom:5px;\n  color:#1d2b1d;\n  font-size:16px;\n}\n\n\/* Sections *\/\n.mj-iz-section{\n  padding:32px 0;\n  border-top:1px solid rgba(0,0,0,.08);\n}\n\n.mj-iz h2{\n  margin-bottom:14px;\n  font-size:22px;\n  line-height:1.35;\n  font-weight:650;\n  color:#1b261b;\n}\n\n.mj-iz-grid{\n  display:grid;\n  grid-template-columns:repeat(2,1fr);\n  gap:12px;\n  margin-top:18px;\n}\n\n.mj-iz-mini{\n  padding:14px;\n  border-radius:16px;\n  background:#f7f8f2;\n  font-size:14px;\n  font-weight:500;\n  color:#334033;\n}\n\n\/* Size buttons *\/\n.mj-iz-size{\n  display:grid;\n  grid-template-columns:repeat(3,1fr);\n  gap:12px;\n  margin-top:20px;\n}\n\n.mj-iz-size a,\n.mj-iz-btn{\n  display:block;\n  text-align:center;\n  text-decoration:none;\n  border-radius:16px;\n  padding:15px 12px;\n  font-weight:650;\n  background:#fff;\n  color:#6f8350!important;\n  border:1.5px solid #6f8350;\n}\n\n.mj-iz-btn{\n  margin:26px 0 8px;\n}\n\n.mj-iz-size span,\n.mj-iz-btn span{\n  display:block;\n  margin-top:4px;\n  font-size:12px;\n  font-weight:500;\n  opacity:.82;\n}\n\n\/* Story cards *\/\n.mj-iz-two-col{\n  display:grid;\n  grid-template-columns:1fr 1fr;\n  gap:24px;\n  align-items:start;\n}\n\n.mj-iz-story-card img{\n  width:100%;\n  max-width:none;\n  margin:18px 0;\n}\n\n\/* Collection cards *\/\n.mj-iz-cards{\n  display:grid;\n  grid-template-columns:repeat(3,1fr);\n  gap:18px;\n  margin:20px 0 30px;\n}\n\n.mj-iz-card{\n  overflow:hidden;\n  border-radius:18px;\n  border:1px solid rgba(0,0,0,.08);\n  background:#fff;\n  box-shadow:0 5px 18px rgba(0,0,0,.05);\n}\n\n.mj-iz-card a{\n  display:block;\n  color:inherit;\n  text-decoration:none;\n}\n\n.mj-iz-card-body{\n  padding:14px;\n}\n\n.mj-iz-card-title{\n  margin-bottom:6px;\n  font-size:15px;\n  font-weight:650;\n  color:#d66f72;\n}\n\n.mj-iz-card-text{\n  font-size:12.5px!important;\n  line-height:1.55;\n}\n\n\/* FAQ *\/\n.mj-iz-faq h2{\n  text-align:center;\n  margin-bottom:24px;\n}\n\n.mj-iz-faq-item{\n  background:#f7faf4;\n  border:1px solid #dfe8d7;\n  border-radius:16px;\n  padding:18px 20px;\n  margin-bottom:14px;\n}\n\n.mj-iz-faq-item h3{\n  margin:0 0 10px;\n  font-size:16px;\n  font-weight:650;\n  color:#51663c;\n  display:flex;\n  align-items:center;\n  gap:8px;\n}\n\n.mj-iz-faq-item h3:before{\n  content:\"Q\";\n  width:26px;\n  height:26px;\n  border-radius:50%;\n  background:#6f8350;\n  color:#fff;\n  display:flex;\n  align-items:center;\n  justify-content:center;\n  font-size:13px;\n  font-weight:700;\n  flex-shrink:0;\n}\n\n.mj-iz-faq-item p{\n  padding-left:34px;\n  color:#4f5a4d;\n}\n\n.mj-iz-note{\n  margin-top:18px;\n  padding:16px;\n  background:#fffdf7;\n  border-left:4px solid #c7b26b;\n  border-radius:10px;\n  font-size:13px!important;\n  color:#747b74!important;\n}\n\n\/* Extra real-page center fix *\/\n.mj-iz .mj-iz-hero h1,\n.mj-iz .mj-iz-hero p,\n.mj-iz .mj-iz-label{\n  margin-left:auto!important;\n  margin-right:auto!important;\n  text-align:center!important;\n}\n\n\/* Mobile *\/\n@media screen and (max-width:749px){\n  .mj-iz{\n    width:92%;\n    margin:24px auto;\n  }\n\n  .mj-iz h1{\n    font-size:25px;\n  }\n\n  .mj-iz h2{\n    font-size:20px;\n  }\n\n  .mj-iz p{\n    font-size:13.5px;\n  }\n\n  .mj-iz-hero{\n    padding:20px 0 22px!important;\n  }\n\n  .mj-iz-hero-image{\n    max-width:420px;\n    margin:24px auto 8px!important;\n  }\n\n  .mj-iz-grid,\n  .mj-iz-size{\n    grid-template-columns:1fr;\n  }\n\n  .mj-iz-section{\n    padding:26px 0;\n  }\n\n  .mj-iz-btn{\n    margin:24px 0 14px;\n  }\n\n  .mj-iz-box{\n    padding:10px 12px;\n    margin:14px 0 20px;\n    border-radius:14px;\n    font-size:11.5px;\n    line-height:1.55;\n    opacity:.72;\n  }\n\n  .mj-iz-box strong{\n    font-size:12px;\n    margin-bottom:1px;\n  }\n\n  .mj-iz-two-col{\n    grid-template-columns:1fr;\n    gap:0;\n  }\n\n  .mj-iz-cards{\n    grid-template-columns:repeat(2,1fr);\n    gap:12px;\n    margin:18px 0 26px;\n  }\n\n  .mj-iz-card{\n    border-radius:14px;\n  }\n\n  .mj-iz-card-body{\n    padding:10px;\n  }\n\n  .mj-iz-card-title{\n    font-size:12.5px;\n    margin-bottom:4px;\n  }\n\n  .mj-iz-card-text{\n    font-size:10.8px!important;\n    line-height:1.45;\n  }\n\n  .mj-iz-faq-item{\n    padding:16px;\n  }\n\n  .mj-iz-faq-item p{\n    padding-left:0;\n  }\n}\n\n  .mj-iz-content-image{\n  display:block !important;\n  width:100% !important;\n  max-width:700px !important;\n  height:auto !important;\n  margin:26px auto !important;\n  border-radius:18px;\n  float:none!important;\n}\n\u003c\/style\u003e\n\u003cdiv class=\"mj-iz\"\u003e\n\u003csection class=\"mj-iz-hero\"\u003e\u003cspan class=\"mj-iz-label\"\u003eIZUMO SEICHA · Shimane Matcha\u003c\/span\u003e\n\u003ch1\u003eIZUMO MATCHA “KAMI-WATASHI”\u003c\/h1\u003e\n\u003cp class=\"mj-iz-lead\"\u003eA smooth and balanced Izumo matcha with vivid green color and low bitterness. Ideal for daily matcha lattes and easy home preparation.\u003c\/p\u003e\n\u003cdiv class=\"mj-iz-tags\"\u003e\n\u003cspan\u003eIzumo, Shimane\u003c\/span\u003e \u003cspan\u003eLatte-Friendly\u003c\/span\u003e \u003cspan\u003eLow Bitterness\u003c\/span\u003e \u003cspan\u003eVivid Green\u003c\/span\u003e \u003cspan\u003eDaily Matcha\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cimg class=\"mj-iz-hero-image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha_powder_kami_001.jpg?v=1773386486\" alt=\"IZUMO Matcha KAMI-WATASHI\" loading=\"lazy\"\u003e\n\u003cdiv class=\"mj-iz-box\"\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Smooth matcha lattes, daily drinking, low-bitterness matcha, and customers who want a balanced Izumo profile.\u003c\/div\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003ch2\u003eChoose Your Size\u003c\/h2\u003e\n\u003cp\u003eKAMI-WATASHI is available in 30g, 50g, and 100g. Choose 30g if you are trying it for the first time, 50g for regular home use, or 100g if you make matcha lattes often and want better value per gram.\u003c\/p\u003e\n\u003cdiv class=\"mj-iz-size\"\u003e\n\u003ca href=\"\/en-th\/products\/matcha-green-tea-izumo-kami-watashi-30g-can\"\u003e 30g \u003cspan\u003eTry it first\u003c\/span\u003e \u003c\/a\u003e \u003ca href=\"\/en-th\/products\/matcha-green-tea-izumo-kami-watashi-50g\"\u003e 50g \u003cspan\u003eRegular home use\u003c\/span\u003e \u003c\/a\u003e \u003ca href=\"\/en-th\/products\/matcha-green-tea-izumo-kami-watashi-100g-pack\"\u003e 100g \u003cspan\u003eBest value\u003c\/span\u003e \u003c\/a\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003ch2\u003eWhy We Recommend KAMI-WATASHI\u003c\/h2\u003e\n\u003cp\u003eKAMI-WATASHI is the balanced middle option in the IZUMO lineup. It has less bitterness than TAISYA and is easier to enjoy daily, while still offering strong color and enough tea character to stand out in milk.\u003c\/p\u003e\n\u003cdiv class=\"mj-iz-grid\"\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e✓ Smooth taste with low bitterness\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e✓ Excellent balance for daily lattes\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e✓ Vivid green color in milk\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e✓ Easy to enjoy at home every day\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003ch2\u003eFlavor Profile\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eAroma:\u003c\/strong\u003e Clean green notes with gentle sweetness\u003cbr\u003e\u003cstrong\u003eTaste:\u003c\/strong\u003e Smooth umami with low bitterness\u003cbr\u003e\u003cstrong\u003eColor:\u003c\/strong\u003e Bright green that holds up beautifully in milk\u003cbr\u003e\u003cstrong\u003eFinish:\u003c\/strong\u003e Clean, balanced, and easy to drink daily\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003ch2\u003eHow to Enjoy\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eMatcha Latte:\u003c\/strong\u003e Mix 2g of matcha with 60ml hot water, then add around 150ml milk. KAMI-WATASHI creates a smooth, café-style latte with a clean matcha finish.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003e\u003cstrong\u003eUsucha:\u003c\/strong\u003e Sift 2g of matcha, add 60ml hot water around 75–80°C \/ 167–176°F, and whisk until frothy. Slightly cooler water helps keep the flavor soft and smooth.\u003c\/p\u003e\n\u003ca class=\"mj-iz-btn\" href=\"\/en-th\/pages\/recipe-guide-matchajp\"\u003e View Matcha Latte \u0026amp; Recipe Guide \u003cspan\u003eEasy recipes for home and café-style drinks\u003c\/span\u003e \u003c\/a\u003e\u003c\/section\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003ch2\u003eWhy Shimane’s Matcha Is Special\u003c\/h2\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/tousuien_001.jpg?v=1734419783\" alt=\"Izumo City, Shimane Prefecture\" loading=\"lazy\" class=\"mj-iz-content-image\"\u003e\n\u003cp\u003eKAMI-WATASHI is grown in Izumo City, Shimane Prefecture. The region’s shorter daylight hours and lower UV exposure help produce tea leaves with vivid color, gentle flavor, and a clean finish that pairs beautifully with milk.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003cdiv class=\"mj-iz-two-col\"\u003e\n\u003cdiv class=\"mj-iz-story-card\"\u003e\n\u003ch2\u003eCrafted by a Small Team of Artisans\u003c\/h2\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/tousuien_002.jpg?v=1734420727\" alt=\"IZUMO matcha artisan production\" loading=\"lazy\"\u003e\n\u003cp\u003eIZUMO-SEICHA produces matcha in small batches with careful attention to color, aroma, and drinkability. This careful production helps KAMI-WATASHI stay smooth and consistent for daily lattes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-story-card\"\u003e\n\u003ch2\u003eMade for Smooth Daily Lattes\u003c\/h2\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/kami-watashi_50_img.jpg?v=1770019296\" alt=\"IZUMO KAMI-WATASHI matcha size image\" loading=\"lazy\"\u003e\n\u003cp\u003eKAMI-WATASHI is designed for customers who want a balanced matcha for frequent home use. It offers strong color and a smoother taste than entry-level latte matcha.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003ch2\u003eProduct Details\u003c\/h2\u003e\n\u003cdiv class=\"mj-iz-grid\"\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e\n\u003cstrong\u003eProduct:\u003c\/strong\u003e\u003cbr\u003eIZUMO MATCHA “KAMI-WATASHI”\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e\n\u003cstrong\u003eOrigin:\u003c\/strong\u003e\u003cbr\u003eIzumo City, Shimane, Japan\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e\n\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003cbr\u003e100% Japanese green tea\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e\n\u003cstrong\u003eStorage:\u003c\/strong\u003e\u003cbr\u003eKeep cool, dry, sealed, and away from light\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003ch2\u003eExplore Other IZUMO Matcha\u003c\/h2\u003e\n\u003cp\u003eCompare each profile and choose the matcha that best fits your taste and preparation style.\u003c\/p\u003e\n\u003cdiv class=\"mj-iz-cards\"\u003e\n\u003cdiv class=\"mj-iz-card\"\u003e\u003ca href=\"\/en-th\/collections\/kagura\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha_powder_kagura_001.jpg?v=1773386972\" alt=\"IZUMO KAGURA matcha\" loading=\"lazy\"\u003e\n\u003cdiv class=\"mj-iz-card-body\"\u003e\n\u003cdiv class=\"mj-iz-card-title\"\u003eKAGURA\u003c\/div\u003e\n\u003cp class=\"mj-iz-card-text\"\u003ePremium Izumo matcha with deeper umami and vibrant color.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-card\"\u003e\u003ca href=\"\/en-th\/collections\/kami-watashi\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha_powder_kami_001.jpg?v=1773386709\" alt=\"IZUMO KAMI-WATASHI matcha\" loading=\"lazy\"\u003e\n\u003cdiv class=\"mj-iz-card-body\"\u003e\n\u003cdiv class=\"mj-iz-card-title\"\u003eKAMI-WATASHI\u003c\/div\u003e\n\u003cp class=\"mj-iz-card-text\"\u003eSmooth, balanced Izumo matcha for everyday drinking and lattes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-card\"\u003e\u003ca href=\"\/en-th\/collections\/taisya\"\u003e\u003cimg src=\"https:\/\/www.matchajp.net\/cdn\/shop\/files\/matcha-green-tea-izumo-taisya-30g-can-1250691.jpg?v=1761111698\u0026amp;width=493\" alt=\"IZUMO TAISYA matcha\" loading=\"lazy\"\u003e\n\u003cdiv class=\"mj-iz-card-body\"\u003e\n\u003cdiv class=\"mj-iz-card-title\"\u003eTAISYA\u003c\/div\u003e\n\u003cp class=\"mj-iz-card-text\"\u003eBeginner-friendly matcha with a latte-friendly bite.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ca class=\"mj-iz-btn\" href=\"\/en-th\/collections\/kami-watashi\"\u003e Back to KAMI-WATASHI Collection \u003cspan\u003eSee all KAMI-WATASHI sizes and related items\u003c\/span\u003e \u003c\/a\u003e\u003c\/section\u003e\n\u003csection class=\"mj-iz-section mj-iz-faq\"\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cdiv class=\"mj-iz-faq-item\"\u003e\n\u003ch3\u003eIs KAMI-WATASHI suitable for matcha lattes?\u003c\/h3\u003e\n\u003cp\u003eYes. KAMI-WATASHI is especially recommended for matcha lattes. It has low bitterness, smooth umami, and vivid green color that blends beautifully with milk.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-faq-item\"\u003e\n\u003ch3\u003eHow does it compare to KAGURA?\u003c\/h3\u003e\n\u003cp\u003eKAGURA is the premium option with deeper umami and a more intense profile. KAMI-WATASHI is smoother and easier for everyday use, especially for matcha lattes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-faq-item\"\u003e\n\u003ch3\u003eWhich size should I choose?\u003c\/h3\u003e\n\u003cp\u003e30g is ideal if you are trying KAMI-WATASHI for the first time. 50g is convenient for regular home use. 100g offers better value if you make matcha lattes often.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-faq-item\"\u003e\n\u003ch3\u003eHow is it different from TAISYA?\u003c\/h3\u003e\n\u003cp\u003eTAISYA has a clearer bitterness that works well in milk. KAMI-WATASHI is smoother, lower in bitterness, and better suited for customers who prefer a softer daily latte.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-note\"\u003eMatcha color and flavor may vary slightly depending on the harvest season and production lot. This is a natural characteristic of authentic Japanese matcha.\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e","brand":"Matcha JP","offers":[{"title":"Default Title","offer_id":45019779301529,"sku":"kami-30","price":9.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha-green-tea-izumo-taisya-30g-can-5619870.jpg?v=1761111698"},{"product_id":"matcha-green-tea-izumo-kagura-100g-pack","title":"IZUMO Japanese Ceremonial Matcha Green Tea Powder Izumo Shimane KAGURA 100g Pack (3.53 oz)","description":"\u003c!-- MatchaJP | IZUMO Product Design System v1 - KAGURA Common HTML --\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c!-- 30g \/ 50g \/ 100g product pages can use the same HTML --\u003e\n\u003cstyle\u003e\n.mj-iz{\n  width:90%;\n  max-width:900px;\n  margin:36px auto;\n  font-family:-apple-system,BlinkMacSystemFont,\"Segoe UI\",Roboto,Arial,sans-serif;\n  color:#223022;\n  line-height:1.75;\n  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margin-bottom:1px;\n  }\n\n  .mj-iz-two-col{\n    grid-template-columns:1fr;\n    gap:0;\n  }\n\n  .mj-iz-cards{\n    grid-template-columns:repeat(2,1fr);\n    gap:12px;\n    margin:18px 0 26px;\n  }\n\n  .mj-iz-card{\n    border-radius:14px;\n  }\n\n  .mj-iz-card-body{\n    padding:10px;\n  }\n\n  .mj-iz-card-title{\n    font-size:12.5px;\n    margin-bottom:4px;\n  }\n\n  .mj-iz-card-text{\n    font-size:10.8px!important;\n    line-height:1.45;\n  }\n\n  .mj-iz-faq-item{\n    padding:16px;\n  }\n\n  .mj-iz-faq-item p{\n    padding-left:0;\n  }\n}\n  .mj-iz-content-image{\n  display:block !important;\n  width:100% !important;\n  max-width:700px !important;\n  height:auto !important;\n  margin:26px auto !important;\n  border-radius:18px;\n  float:none!important;\n}\n\u003c\/style\u003e\n\u003cdiv class=\"mj-iz\"\u003e\n\u003csection class=\"mj-iz-hero\"\u003e\u003cspan class=\"mj-iz-label\"\u003eIZUMO SEICHA · Shimane Matcha\u003c\/span\u003e\n\u003ch1\u003eIZUMO MATCHA “KAGURA”\u003c\/h1\u003e\n\u003cp class=\"mj-iz-lead\"\u003eA premium Izumo matcha with deep umami, vivid jade-green color, and a smooth, creamy finish. Designed for special matcha moments, traditional usucha, and premium-style lattes.\u003c\/p\u003e\n\u003cdiv class=\"mj-iz-tags\"\u003e\n\u003cspan\u003eIzumo, Shimane\u003c\/span\u003e \u003cspan\u003ePremium Grade\u003c\/span\u003e \u003cspan\u003eDeep Umami\u003c\/span\u003e \u003cspan\u003eVivid Green\u003c\/span\u003e \u003cspan\u003eSmall-Batch Craft\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cimg loading=\"lazy\" alt=\"IZUMO Matcha KAGURA\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha_powder_kagura_001.jpg?v=1773386972\" class=\"mj-iz-hero-image\"\u003e\n\u003cdiv class=\"mj-iz-box\"\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Premium matcha lattes, traditional usucha, special tea moments, and customers who want deeper umami with low bitterness.\u003c\/div\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003ch2\u003eChoose Your Size\u003c\/h2\u003e\n\u003cp\u003eKAGURA is available in 30g, 50g, and 100g. Choose 30g if you are trying it for the first time, 50g for regular premium use, or 100g if you enjoy matcha often and want better value per gram.\u003c\/p\u003e\n\u003cdiv class=\"mj-iz-size\"\u003e\n\u003ca href=\"\/en-th\/products\/matcha-green-tea-izumo-kagura-30g-can\"\u003e 30g \u003cspan\u003eTry it first\u003c\/span\u003e \u003c\/a\u003e \u003ca href=\"\/en-th\/products\/matcha-green-tea-izumo-kagura-50g\"\u003e 50g \u003cspan\u003eRegular premium use\u003c\/span\u003e \u003c\/a\u003e \u003ca href=\"\/en-th\/products\/matcha-green-tea-izumo-kagura-100g-pack\"\u003e 100g \u003cspan\u003eBest value\u003c\/span\u003e \u003c\/a\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003ch2\u003eWhy We Recommend KAGURA\u003c\/h2\u003e\n\u003cp\u003eKAGURA is the premium option in the IZUMO lineup. It offers richer umami, deeper color, and a smoother finish than the daily latte-focused options. It is especially recommended for customers who want a more refined bowl of matcha or a truly premium latte experience.\u003c\/p\u003e\n\u003cdiv class=\"mj-iz-grid\"\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e✓ Deep umami with minimal bitterness\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e✓ Premium choice for usucha\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e✓ Creamy texture for luxury lattes\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e✓ Vivid jade-green color\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003ch2\u003eFlavor Profile\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eAroma:\u003c\/strong\u003e Elegant, floral, and expressive\u003cbr\u003e\u003cstrong\u003eTaste:\u003c\/strong\u003e Rich umami with very low bitterness\u003cbr\u003e\u003cstrong\u003eColor:\u003c\/strong\u003e Deep jade green\u003cbr\u003e\u003cstrong\u003eFinish:\u003c\/strong\u003e Smooth, creamy, and refined\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003ch2\u003eHow to Enjoy\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eUsucha:\u003c\/strong\u003e Sift 2g of matcha, add 60ml hot water around 75–80°C \/ 167–176°F, and whisk until smooth and frothy. Use slightly cooler water to bring out more sweetness and umami.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003e\u003cstrong\u003ePremium Matcha Latte:\u003c\/strong\u003e Mix 2g of matcha with 60ml hot water, then add around 150ml milk. KAGURA’s low bitterness and creamy finish make it excellent for a refined latte.\u003c\/p\u003e\n\u003ca href=\"\/en-th\/pages\/recipe-guide-matchajp\" class=\"mj-iz-btn\"\u003e View Matcha Latte \u0026amp; Recipe Guide \u003cspan\u003eEasy recipes for home and café-style drinks\u003c\/span\u003e \u003c\/a\u003e\u003c\/section\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003ch2\u003eWhy Shimane’s Matcha Is Special\u003c\/h2\u003e\n\u003cimg class=\"mj-iz-content-image\" loading=\"lazy\" alt=\"Izumo City, Shimane Prefecture\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/tousuien_001.jpg?v=1734419783\"\u003e\n\u003cp\u003eKAGURA is grown in Izumo City, Shimane Prefecture. The region’s shorter daylight hours and lower UV exposure help produce tea leaves with deep green color, gentle flavor development, and a naturally smooth character.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003cdiv class=\"mj-iz-two-col\"\u003e\n\u003cdiv class=\"mj-iz-story-card\"\u003e\n\u003ch2\u003eCrafted by a Small Team of Artisans\u003c\/h2\u003e\n\u003cimg loading=\"lazy\" alt=\"IZUMO matcha artisan production\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/tousuien_002.jpg?v=1734420727\"\u003e\n\u003cp\u003eIZUMO-SEICHA produces matcha in small batches with careful attention to color, aroma, and texture. This hands-on approach helps bring out KAGURA’s refined umami and smooth character.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-story-card\"\u003e\n\u003ch2\u003ePremium Grade for Special Moments\u003c\/h2\u003e\n\u003cimg loading=\"lazy\" alt=\"IZUMO KAGURA matcha size image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/kagura_50_im.jpg?v=1770020501\"\u003e\n\u003cp\u003eKAGURA is ideal when you want a more elevated matcha experience. It works beautifully for traditional preparation and also creates a rich, smooth premium latte.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003ch2\u003eProduct Details\u003c\/h2\u003e\n\u003cdiv class=\"mj-iz-grid\"\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e\n\u003cstrong\u003eProduct:\u003c\/strong\u003e\u003cbr\u003eIZUMO MATCHA “KAGURA”\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e\n\u003cstrong\u003eOrigin:\u003c\/strong\u003e\u003cbr\u003eIzumo City, Shimane, Japan\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e\n\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003cbr\u003e100% Japanese green tea\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e\n\u003cstrong\u003eStorage:\u003c\/strong\u003e\u003cbr\u003eKeep cool, dry, sealed, and away from light\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003ch2\u003eExplore Other IZUMO Matcha\u003c\/h2\u003e\n\u003cp\u003eCompare each profile and choose the matcha that best fits your taste and preparation style.\u003c\/p\u003e\n\u003cdiv class=\"mj-iz-cards\"\u003e\n\u003cdiv class=\"mj-iz-card\"\u003e\u003ca href=\"\/en-th\/collections\/kagura\"\u003e\u003cimg loading=\"lazy\" alt=\"IZUMO KAGURA matcha\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha_powder_kagura_001.jpg?v=1773386972\"\u003e\n\u003cdiv class=\"mj-iz-card-body\"\u003e\n\u003cdiv class=\"mj-iz-card-title\"\u003eKAGURA\u003c\/div\u003e\n\u003cp class=\"mj-iz-card-text\"\u003ePremium Izumo matcha with deeper umami and vibrant color.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-card\"\u003e\u003ca href=\"\/en-th\/collections\/kami-watashi\"\u003e\u003cimg loading=\"lazy\" alt=\"IZUMO KAMI-WATASHI matcha\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha_powder_kami_001.jpg?v=1773386709\"\u003e\n\u003cdiv class=\"mj-iz-card-body\"\u003e\n\u003cdiv class=\"mj-iz-card-title\"\u003eKAMI-WATASHI\u003c\/div\u003e\n\u003cp class=\"mj-iz-card-text\"\u003eSmooth, balanced Izumo matcha for everyday drinking and lattes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-card\"\u003e\u003ca href=\"\/en-th\/collections\/taisya\"\u003e\u003cimg loading=\"lazy\" alt=\"IZUMO TAISYA matcha\" src=\"https:\/\/www.matchajp.net\/cdn\/shop\/files\/matcha-green-tea-izumo-taisya-30g-can-1250691.jpg?v=1761111698\u0026amp;width=493\"\u003e\n\u003cdiv class=\"mj-iz-card-body\"\u003e\n\u003cdiv class=\"mj-iz-card-title\"\u003eTAISYA\u003c\/div\u003e\n\u003cp class=\"mj-iz-card-text\"\u003eBeginner-friendly matcha with a latte-friendly bite.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ca href=\"\/en-th\/collections\/kagura\" class=\"mj-iz-btn\"\u003e Back to KAGURA Collection \u003cspan\u003eSee all KAGURA sizes and related items\u003c\/span\u003e \u003c\/a\u003e\u003c\/section\u003e\n\u003csection class=\"mj-iz-section mj-iz-faq\"\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cdiv class=\"mj-iz-faq-item\"\u003e\n\u003ch3\u003eIs KAGURA suitable for usucha?\u003c\/h3\u003e\n\u003cp\u003eYes. KAGURA is the premium option in the IZUMO lineup and is suitable for traditional usucha, offering rich umami, low bitterness, and a smooth finish.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-faq-item\"\u003e\n\u003ch3\u003eIs KAGURA suitable for matcha lattes?\u003c\/h3\u003e\n\u003cp\u003eYes. KAGURA creates a premium-style latte with a creamy texture and refined matcha aroma. It is a higher-grade choice for customers who want a smoother, more luxurious latte.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-faq-item\"\u003e\n\u003ch3\u003eWhich size should I choose?\u003c\/h3\u003e\n\u003cp\u003e30g is ideal if you are trying KAGURA for the first time. 50g is convenient for regular premium use. 100g offers better value if you drink matcha often or make premium lattes regularly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-faq-item\"\u003e\n\u003ch3\u003eHow is it different from KAMI-WATASHI and TAISYA?\u003c\/h3\u003e\n\u003cp\u003eKAGURA is the premium option with deeper umami and a smoother finish. KAMI-WATASHI is balanced and easy for daily lattes. TAISYA has a clearer bitterness that works well as an entry-level latte matcha.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-note\"\u003eMatcha color and flavor may vary slightly depending on the harvest season and production lot. This is a natural characteristic of authentic Japanese matcha.\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e","brand":"Matcha JP","offers":[{"title":"Default Title","offer_id":45019877343385,"sku":"kagura-100","price":38.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha-green-tea-izumo-kagura-100g-pack-6785145.jpg?v=1761111696"},{"product_id":"matcha-green-tea-izumo-kami-watashi-100g-pack","title":"IZUMO Japanese Ceremonial Matcha Green Tea Powder Izumo Shimane KAMI-WATASHI 100g Pack (3.53 oz)","description":"\u003c!-- MatchaJP | IZUMO Product Design System v1 - KAMI-WATASHI Common HTML --\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c!-- 30g \/ 50g \/ 100g product pages can use the same HTML --\u003e\n\u003cstyle\u003e\n.mj-iz{\n  width:90%;\n  max-width:900px;\n  margin:36px auto;\n  font-family:-apple-system,BlinkMacSystemFont,\"Segoe UI\",Roboto,Arial,sans-serif;\n  color:#223022;\n  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font-size:12px;\n    margin-bottom:1px;\n  }\n\n  .mj-iz-two-col{\n    grid-template-columns:1fr;\n    gap:0;\n  }\n\n  .mj-iz-cards{\n    grid-template-columns:repeat(2,1fr);\n    gap:12px;\n    margin:18px 0 26px;\n  }\n\n  .mj-iz-card{\n    border-radius:14px;\n  }\n\n  .mj-iz-card-body{\n    padding:10px;\n  }\n\n  .mj-iz-card-title{\n    font-size:12.5px;\n    margin-bottom:4px;\n  }\n\n  .mj-iz-card-text{\n    font-size:10.8px!important;\n    line-height:1.45;\n  }\n\n  .mj-iz-faq-item{\n    padding:16px;\n  }\n\n  .mj-iz-faq-item p{\n    padding-left:0;\n  }\n}\n\n  .mj-iz-content-image{\n  display:block !important;\n  width:100% !important;\n  max-width:700px !important;\n  height:auto !important;\n  margin:26px auto !important;\n  border-radius:18px;\n  float:none!important;\n}\n\u003c\/style\u003e\n\u003cdiv class=\"mj-iz\"\u003e\n\u003csection class=\"mj-iz-hero\"\u003e\u003cspan class=\"mj-iz-label\"\u003eIZUMO SEICHA · Shimane Matcha\u003c\/span\u003e\n\u003ch1\u003eIZUMO MATCHA “KAMI-WATASHI”\u003c\/h1\u003e\n\u003cp class=\"mj-iz-lead\"\u003eA smooth and balanced Izumo matcha with vivid green color and low bitterness. Ideal for daily matcha lattes and easy home preparation.\u003c\/p\u003e\n\u003cdiv class=\"mj-iz-tags\"\u003e\n\u003cspan\u003eIzumo, Shimane\u003c\/span\u003e \u003cspan\u003eLatte-Friendly\u003c\/span\u003e \u003cspan\u003eLow Bitterness\u003c\/span\u003e \u003cspan\u003eVivid Green\u003c\/span\u003e \u003cspan\u003eDaily Matcha\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cimg class=\"mj-iz-hero-image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha_powder_kami_001.jpg?v=1773386486\" alt=\"IZUMO Matcha KAMI-WATASHI\" loading=\"lazy\"\u003e\n\u003cdiv class=\"mj-iz-box\"\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Smooth matcha lattes, daily drinking, low-bitterness matcha, and customers who want a balanced Izumo profile.\u003c\/div\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003ch2\u003eChoose Your Size\u003c\/h2\u003e\n\u003cp\u003eKAMI-WATASHI is available in 30g, 50g, and 100g. Choose 30g if you are trying it for the first time, 50g for regular home use, or 100g if you make matcha lattes often and want better value per gram.\u003c\/p\u003e\n\u003cdiv class=\"mj-iz-size\"\u003e\n\u003ca href=\"\/en-th\/products\/matcha-green-tea-izumo-kami-watashi-30g-can\"\u003e 30g \u003cspan\u003eTry it first\u003c\/span\u003e \u003c\/a\u003e \u003ca href=\"\/en-th\/products\/matcha-green-tea-izumo-kami-watashi-50g\"\u003e 50g \u003cspan\u003eRegular home use\u003c\/span\u003e \u003c\/a\u003e \u003ca href=\"\/en-th\/products\/matcha-green-tea-izumo-kami-watashi-100g-pack\"\u003e 100g \u003cspan\u003eBest value\u003c\/span\u003e \u003c\/a\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003ch2\u003eWhy We Recommend KAMI-WATASHI\u003c\/h2\u003e\n\u003cp\u003eKAMI-WATASHI is the balanced middle option in the IZUMO lineup. It has less bitterness than TAISYA and is easier to enjoy daily, while still offering strong color and enough tea character to stand out in milk.\u003c\/p\u003e\n\u003cdiv class=\"mj-iz-grid\"\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e✓ Smooth taste with low bitterness\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e✓ Excellent balance for daily lattes\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e✓ Vivid green color in milk\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e✓ Easy to enjoy at home every day\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003ch2\u003eFlavor Profile\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eAroma:\u003c\/strong\u003e Clean green notes with gentle sweetness\u003cbr\u003e\u003cstrong\u003eTaste:\u003c\/strong\u003e Smooth umami with low bitterness\u003cbr\u003e\u003cstrong\u003eColor:\u003c\/strong\u003e Bright green that holds up beautifully in milk\u003cbr\u003e\u003cstrong\u003eFinish:\u003c\/strong\u003e Clean, balanced, and easy to drink daily\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003ch2\u003eHow to Enjoy\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eMatcha Latte:\u003c\/strong\u003e Mix 2g of matcha with 60ml hot water, then add around 150ml milk. KAMI-WATASHI creates a smooth, café-style latte with a clean matcha finish.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003e\u003cstrong\u003eUsucha:\u003c\/strong\u003e Sift 2g of matcha, add 60ml hot water around 75–80°C \/ 167–176°F, and whisk until frothy. Slightly cooler water helps keep the flavor soft and smooth.\u003c\/p\u003e\n\u003ca class=\"mj-iz-btn\" href=\"\/en-th\/pages\/recipe-guide-matchajp\"\u003e View Matcha Latte \u0026amp; Recipe Guide \u003cspan\u003eEasy recipes for home and café-style drinks\u003c\/span\u003e \u003c\/a\u003e\u003c\/section\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003ch2\u003eWhy Shimane’s Matcha Is Special\u003c\/h2\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/tousuien_001.jpg?v=1734419783\" alt=\"Izumo City, Shimane Prefecture\" loading=\"lazy\" class=\"mj-iz-content-image\"\u003e\n\u003cp\u003eKAMI-WATASHI is grown in Izumo City, Shimane Prefecture. The region’s shorter daylight hours and lower UV exposure help produce tea leaves with vivid color, gentle flavor, and a clean finish that pairs beautifully with milk.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003cdiv class=\"mj-iz-two-col\"\u003e\n\u003cdiv class=\"mj-iz-story-card\"\u003e\n\u003ch2\u003eCrafted by a Small Team of Artisans\u003c\/h2\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/tousuien_002.jpg?v=1734420727\" alt=\"IZUMO matcha artisan production\" loading=\"lazy\"\u003e\n\u003cp\u003eIZUMO-SEICHA produces matcha in small batches with careful attention to color, aroma, and drinkability. This careful production helps KAMI-WATASHI stay smooth and consistent for daily lattes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-story-card\"\u003e\n\u003ch2\u003eMade for Smooth Daily Lattes\u003c\/h2\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/kami-watashi_50_img.jpg?v=1770019296\" alt=\"IZUMO KAMI-WATASHI matcha size image\" loading=\"lazy\"\u003e\n\u003cp\u003eKAMI-WATASHI is designed for customers who want a balanced matcha for frequent home use. It offers strong color and a smoother taste than entry-level latte matcha.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003ch2\u003eProduct Details\u003c\/h2\u003e\n\u003cdiv class=\"mj-iz-grid\"\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e\n\u003cstrong\u003eProduct:\u003c\/strong\u003e\u003cbr\u003eIZUMO MATCHA “KAMI-WATASHI”\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e\n\u003cstrong\u003eOrigin:\u003c\/strong\u003e\u003cbr\u003eIzumo City, Shimane, Japan\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e\n\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003cbr\u003e100% Japanese green tea\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e\n\u003cstrong\u003eStorage:\u003c\/strong\u003e\u003cbr\u003eKeep cool, dry, sealed, and away from light\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003ch2\u003eExplore Other IZUMO Matcha\u003c\/h2\u003e\n\u003cp\u003eCompare each profile and choose the matcha that best fits your taste and preparation style.\u003c\/p\u003e\n\u003cdiv class=\"mj-iz-cards\"\u003e\n\u003cdiv class=\"mj-iz-card\"\u003e\u003ca href=\"\/en-th\/collections\/kagura\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha_powder_kagura_001.jpg?v=1773386972\" alt=\"IZUMO KAGURA matcha\" loading=\"lazy\"\u003e\n\u003cdiv class=\"mj-iz-card-body\"\u003e\n\u003cdiv class=\"mj-iz-card-title\"\u003eKAGURA\u003c\/div\u003e\n\u003cp class=\"mj-iz-card-text\"\u003ePremium Izumo matcha with deeper umami and vibrant color.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-card\"\u003e\u003ca href=\"\/en-th\/collections\/kami-watashi\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha_powder_kami_001.jpg?v=1773386709\" alt=\"IZUMO KAMI-WATASHI matcha\" loading=\"lazy\"\u003e\n\u003cdiv class=\"mj-iz-card-body\"\u003e\n\u003cdiv class=\"mj-iz-card-title\"\u003eKAMI-WATASHI\u003c\/div\u003e\n\u003cp class=\"mj-iz-card-text\"\u003eSmooth, balanced Izumo matcha for everyday drinking and lattes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-card\"\u003e\u003ca href=\"\/en-th\/collections\/taisya\"\u003e\u003cimg src=\"https:\/\/www.matchajp.net\/cdn\/shop\/files\/matcha-green-tea-izumo-taisya-30g-can-1250691.jpg?v=1761111698\u0026amp;width=493\" alt=\"IZUMO TAISYA matcha\" loading=\"lazy\"\u003e\n\u003cdiv class=\"mj-iz-card-body\"\u003e\n\u003cdiv class=\"mj-iz-card-title\"\u003eTAISYA\u003c\/div\u003e\n\u003cp class=\"mj-iz-card-text\"\u003eBeginner-friendly matcha with a latte-friendly bite.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ca class=\"mj-iz-btn\" href=\"\/en-th\/collections\/kami-watashi\"\u003e Back to KAMI-WATASHI Collection \u003cspan\u003eSee all KAMI-WATASHI sizes and related items\u003c\/span\u003e \u003c\/a\u003e\u003c\/section\u003e\n\u003csection class=\"mj-iz-section mj-iz-faq\"\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cdiv class=\"mj-iz-faq-item\"\u003e\n\u003ch3\u003eIs KAMI-WATASHI suitable for matcha lattes?\u003c\/h3\u003e\n\u003cp\u003eYes. KAMI-WATASHI is especially recommended for matcha lattes. It has low bitterness, smooth umami, and vivid green color that blends beautifully with milk.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-faq-item\"\u003e\n\u003ch3\u003eHow does it compare to KAGURA?\u003c\/h3\u003e\n\u003cp\u003eKAGURA is the premium option with deeper umami and a more intense profile. KAMI-WATASHI is smoother and easier for everyday use, especially for matcha lattes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-faq-item\"\u003e\n\u003ch3\u003eWhich size should I choose?\u003c\/h3\u003e\n\u003cp\u003e30g is ideal if you are trying KAMI-WATASHI for the first time. 50g is convenient for regular home use. 100g offers better value if you make matcha lattes often.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-faq-item\"\u003e\n\u003ch3\u003eHow is it different from TAISYA?\u003c\/h3\u003e\n\u003cp\u003eTAISYA has a clearer bitterness that works well in milk. KAMI-WATASHI is smoother, lower in bitterness, and better suited for customers who prefer a softer daily latte.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-note\"\u003eMatcha color and flavor may vary slightly depending on the harvest season and production lot. This is a natural characteristic of authentic Japanese matcha.\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e","brand":"Matcha JP","offers":[{"title":"Default Title","offer_id":45019901919385,"sku":"kami-100","price":33.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha-green-tea-izumo-kami-watashi-100g-pack-3964018.jpg?v=1761111696"},{"product_id":"matcha-green-tea-izumo-kagura-50g-pack","title":"IZUMO Japanese Ceremonial Matcha Izumo Shimane KAGURA 50g Pack (1.76 oz)","description":"\u003c!-- MatchaJP | IZUMO Product Design System v1 - KAGURA Common HTML --\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c!-- 30g \/ 50g \/ 100g product pages can use the same HTML --\u003e\n\u003cstyle\u003e\n.mj-iz{\n  width:90%;\n  max-width:900px;\n  margin:36px auto;\n  font-family:-apple-system,BlinkMacSystemFont,\"Segoe UI\",Roboto,Arial,sans-serif;\n  color:#223022;\n  line-height:1.75;\n  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color:#d66f72;\n}\n\n.mj-iz-card-text{\n  font-size:12.5px!important;\n  line-height:1.55;\n}\n\n\/* FAQ *\/\n.mj-iz-faq h2{\n  text-align:center;\n  margin-bottom:24px;\n}\n\n.mj-iz-faq-item{\n  background:#f7faf4;\n  border:1px solid #dfe8d7;\n  border-radius:16px;\n  padding:18px 20px;\n  margin-bottom:14px;\n}\n\n.mj-iz-faq-item h3{\n  margin:0 0 10px;\n  font-size:16px;\n  font-weight:650;\n  color:#51663c;\n  display:flex;\n  align-items:center;\n  gap:8px;\n}\n\n.mj-iz-faq-item h3:before{\n  content:\"Q\";\n  width:26px;\n  height:26px;\n  border-radius:50%;\n  background:#6f8350;\n  color:#fff;\n  display:flex;\n  align-items:center;\n  justify-content:center;\n  font-size:13px;\n  font-weight:700;\n  flex-shrink:0;\n}\n\n.mj-iz-faq-item p{\n  padding-left:34px;\n  color:#4f5a4d;\n}\n\n.mj-iz-note{\n  margin-top:18px;\n  padding:16px;\n  background:#fffdf7;\n  border-left:4px solid #c7b26b;\n  border-radius:10px;\n  font-size:13px!important;\n  color:#747b74!important;\n}\n\n\/* Extra real-page center fix *\/\n.mj-iz .mj-iz-hero h1,\n.mj-iz .mj-iz-hero p,\n.mj-iz .mj-iz-label{\n  margin-left:auto!important;\n  margin-right:auto!important;\n  text-align:center!important;\n}\n\n\/* Mobile *\/\n@media screen and (max-width:749px){\n  .mj-iz{\n    width:92%;\n    margin:24px auto;\n  }\n\n  .mj-iz h1{\n    font-size:25px;\n  }\n\n  .mj-iz h2{\n    font-size:20px;\n  }\n\n  .mj-iz p{\n    font-size:13.5px;\n  }\n\n  .mj-iz-hero{\n    padding:20px 0 22px!important;\n  }\n\n  .mj-iz-hero-image{\n    max-width:420px;\n    margin:24px auto 8px!important;\n  }\n\n  .mj-iz-grid,\n  .mj-iz-size{\n    grid-template-columns:1fr;\n  }\n\n  .mj-iz-section{\n    padding:26px 0;\n  }\n\n  .mj-iz-btn{\n    margin:24px 0 14px;\n  }\n\n  .mj-iz-box{\n    padding:10px 12px;\n    margin:14px 0 20px;\n    border-radius:14px;\n    font-size:11.5px;\n    line-height:1.55;\n    opacity:.72;\n  }\n\n  .mj-iz-box strong{\n    font-size:12px;\n    margin-bottom:1px;\n  }\n\n  .mj-iz-two-col{\n    grid-template-columns:1fr;\n    gap:0;\n  }\n\n  .mj-iz-cards{\n    grid-template-columns:repeat(2,1fr);\n    gap:12px;\n    margin:18px 0 26px;\n  }\n\n  .mj-iz-card{\n    border-radius:14px;\n  }\n\n  .mj-iz-card-body{\n    padding:10px;\n  }\n\n  .mj-iz-card-title{\n    font-size:12.5px;\n    margin-bottom:4px;\n  }\n\n  .mj-iz-card-text{\n    font-size:10.8px!important;\n    line-height:1.45;\n  }\n\n  .mj-iz-faq-item{\n    padding:16px;\n  }\n\n  .mj-iz-faq-item p{\n    padding-left:0;\n  }\n}\n  .mj-iz-content-image{\n  display:block !important;\n  width:100% !important;\n  max-width:700px !important;\n  height:auto !important;\n  margin:26px auto !important;\n  border-radius:18px;\n  float:none!important;\n}\n\u003c\/style\u003e\n\u003cdiv class=\"mj-iz\"\u003e\n\u003csection class=\"mj-iz-hero\"\u003e\u003cspan class=\"mj-iz-label\"\u003eIZUMO SEICHA · Shimane Matcha\u003c\/span\u003e\n\u003ch1\u003eIZUMO MATCHA “KAGURA”\u003c\/h1\u003e\n\u003cp class=\"mj-iz-lead\"\u003eA premium Izumo matcha with deep umami, vivid jade-green color, and a smooth, creamy finish. Designed for special matcha moments, traditional usucha, and premium-style lattes.\u003c\/p\u003e\n\u003cdiv class=\"mj-iz-tags\"\u003e\n\u003cspan\u003eIzumo, Shimane\u003c\/span\u003e \u003cspan\u003ePremium Grade\u003c\/span\u003e \u003cspan\u003eDeep Umami\u003c\/span\u003e \u003cspan\u003eVivid Green\u003c\/span\u003e \u003cspan\u003eSmall-Batch Craft\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cimg loading=\"lazy\" alt=\"IZUMO Matcha KAGURA\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha_powder_kagura_001.jpg?v=1773386972\" class=\"mj-iz-hero-image\"\u003e\n\u003cdiv class=\"mj-iz-box\"\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Premium matcha lattes, traditional usucha, special tea moments, and customers who want deeper umami with low bitterness.\u003c\/div\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003ch2\u003eChoose Your Size\u003c\/h2\u003e\n\u003cp\u003eKAGURA is available in 30g, 50g, and 100g. Choose 30g if you are trying it for the first time, 50g for regular premium use, or 100g if you enjoy matcha often and want better value per gram.\u003c\/p\u003e\n\u003cdiv class=\"mj-iz-size\"\u003e\n\u003ca href=\"\/en-th\/products\/matcha-green-tea-izumo-kagura-30g-can\"\u003e 30g \u003cspan\u003eTry it first\u003c\/span\u003e \u003c\/a\u003e \u003ca href=\"\/en-th\/products\/matcha-green-tea-izumo-kagura-50g\"\u003e 50g \u003cspan\u003eRegular premium use\u003c\/span\u003e \u003c\/a\u003e \u003ca href=\"\/en-th\/products\/matcha-green-tea-izumo-kagura-100g-pack\"\u003e 100g \u003cspan\u003eBest value\u003c\/span\u003e \u003c\/a\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003ch2\u003eWhy We Recommend KAGURA\u003c\/h2\u003e\n\u003cp\u003eKAGURA is the premium option in the IZUMO lineup. It offers richer umami, deeper color, and a smoother finish than the daily latte-focused options. It is especially recommended for customers who want a more refined bowl of matcha or a truly premium latte experience.\u003c\/p\u003e\n\u003cdiv class=\"mj-iz-grid\"\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e✓ Deep umami with minimal bitterness\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e✓ Premium choice for usucha\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e✓ Creamy texture for luxury lattes\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e✓ Vivid jade-green color\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003ch2\u003eFlavor Profile\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eAroma:\u003c\/strong\u003e Elegant, floral, and expressive\u003cbr\u003e\u003cstrong\u003eTaste:\u003c\/strong\u003e Rich umami with very low bitterness\u003cbr\u003e\u003cstrong\u003eColor:\u003c\/strong\u003e Deep jade green\u003cbr\u003e\u003cstrong\u003eFinish:\u003c\/strong\u003e Smooth, creamy, and refined\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003ch2\u003eHow to Enjoy\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eUsucha:\u003c\/strong\u003e Sift 2g of matcha, add 60ml hot water around 75–80°C \/ 167–176°F, and whisk until smooth and frothy. Use slightly cooler water to bring out more sweetness and umami.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003e\u003cstrong\u003ePremium Matcha Latte:\u003c\/strong\u003e Mix 2g of matcha with 60ml hot water, then add around 150ml milk. KAGURA’s low bitterness and creamy finish make it excellent for a refined latte.\u003c\/p\u003e\n\u003ca href=\"\/en-th\/pages\/recipe-guide-matchajp\" class=\"mj-iz-btn\"\u003e View Matcha Latte \u0026amp; Recipe Guide \u003cspan\u003eEasy recipes for home and café-style drinks\u003c\/span\u003e \u003c\/a\u003e\u003c\/section\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003ch2\u003eWhy Shimane’s Matcha Is Special\u003c\/h2\u003e\n\u003cimg class=\"mj-iz-content-image\" loading=\"lazy\" alt=\"Izumo City, Shimane Prefecture\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/tousuien_001.jpg?v=1734419783\"\u003e\n\u003cp\u003eKAGURA is grown in Izumo City, Shimane Prefecture. The region’s shorter daylight hours and lower UV exposure help produce tea leaves with deep green color, gentle flavor development, and a naturally smooth character.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003cdiv class=\"mj-iz-two-col\"\u003e\n\u003cdiv class=\"mj-iz-story-card\"\u003e\n\u003ch2\u003eCrafted by a Small Team of Artisans\u003c\/h2\u003e\n\u003cimg loading=\"lazy\" alt=\"IZUMO matcha artisan production\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/tousuien_002.jpg?v=1734420727\"\u003e\n\u003cp\u003eIZUMO-SEICHA produces matcha in small batches with careful attention to color, aroma, and texture. This hands-on approach helps bring out KAGURA’s refined umami and smooth character.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-story-card\"\u003e\n\u003ch2\u003ePremium Grade for Special Moments\u003c\/h2\u003e\n\u003cimg loading=\"lazy\" alt=\"IZUMO KAGURA matcha size image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/kagura_50_im.jpg?v=1770020501\"\u003e\n\u003cp\u003eKAGURA is ideal when you want a more elevated matcha experience. It works beautifully for traditional preparation and also creates a rich, smooth premium latte.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003ch2\u003eProduct Details\u003c\/h2\u003e\n\u003cdiv class=\"mj-iz-grid\"\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e\n\u003cstrong\u003eProduct:\u003c\/strong\u003e\u003cbr\u003eIZUMO MATCHA “KAGURA”\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e\n\u003cstrong\u003eOrigin:\u003c\/strong\u003e\u003cbr\u003eIzumo City, Shimane, Japan\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e\n\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003cbr\u003e100% Japanese green tea\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e\n\u003cstrong\u003eStorage:\u003c\/strong\u003e\u003cbr\u003eKeep cool, dry, sealed, and away from light\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003ch2\u003eExplore Other IZUMO Matcha\u003c\/h2\u003e\n\u003cp\u003eCompare each profile and choose the matcha that best fits your taste and preparation style.\u003c\/p\u003e\n\u003cdiv class=\"mj-iz-cards\"\u003e\n\u003cdiv class=\"mj-iz-card\"\u003e\u003ca href=\"\/en-th\/collections\/kagura\"\u003e\u003cimg loading=\"lazy\" alt=\"IZUMO KAGURA matcha\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha_powder_kagura_001.jpg?v=1773386972\"\u003e\n\u003cdiv class=\"mj-iz-card-body\"\u003e\n\u003cdiv class=\"mj-iz-card-title\"\u003eKAGURA\u003c\/div\u003e\n\u003cp class=\"mj-iz-card-text\"\u003ePremium Izumo matcha with deeper umami and vibrant color.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-card\"\u003e\u003ca href=\"\/en-th\/collections\/kami-watashi\"\u003e\u003cimg loading=\"lazy\" alt=\"IZUMO KAMI-WATASHI matcha\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha_powder_kami_001.jpg?v=1773386709\"\u003e\n\u003cdiv class=\"mj-iz-card-body\"\u003e\n\u003cdiv class=\"mj-iz-card-title\"\u003eKAMI-WATASHI\u003c\/div\u003e\n\u003cp class=\"mj-iz-card-text\"\u003eSmooth, balanced Izumo matcha for everyday drinking and lattes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-card\"\u003e\u003ca href=\"\/en-th\/collections\/taisya\"\u003e\u003cimg loading=\"lazy\" alt=\"IZUMO TAISYA matcha\" src=\"https:\/\/www.matchajp.net\/cdn\/shop\/files\/matcha-green-tea-izumo-taisya-30g-can-1250691.jpg?v=1761111698\u0026amp;width=493\"\u003e\n\u003cdiv class=\"mj-iz-card-body\"\u003e\n\u003cdiv class=\"mj-iz-card-title\"\u003eTAISYA\u003c\/div\u003e\n\u003cp class=\"mj-iz-card-text\"\u003eBeginner-friendly matcha with a latte-friendly bite.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ca href=\"\/en-th\/collections\/kagura\" class=\"mj-iz-btn\"\u003e Back to KAGURA Collection \u003cspan\u003eSee all KAGURA sizes and related items\u003c\/span\u003e \u003c\/a\u003e\u003c\/section\u003e\n\u003csection class=\"mj-iz-section mj-iz-faq\"\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cdiv class=\"mj-iz-faq-item\"\u003e\n\u003ch3\u003eIs KAGURA suitable for usucha?\u003c\/h3\u003e\n\u003cp\u003eYes. KAGURA is the premium option in the IZUMO lineup and is suitable for traditional usucha, offering rich umami, low bitterness, and a smooth finish.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-faq-item\"\u003e\n\u003ch3\u003eIs KAGURA suitable for matcha lattes?\u003c\/h3\u003e\n\u003cp\u003eYes. KAGURA creates a premium-style latte with a creamy texture and refined matcha aroma. It is a higher-grade choice for customers who want a smoother, more luxurious latte.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-faq-item\"\u003e\n\u003ch3\u003eWhich size should I choose?\u003c\/h3\u003e\n\u003cp\u003e30g is ideal if you are trying KAGURA for the first time. 50g is convenient for regular premium use. 100g offers better value if you drink matcha often or make premium lattes regularly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-faq-item\"\u003e\n\u003ch3\u003eHow is it different from KAMI-WATASHI and TAISYA?\u003c\/h3\u003e\n\u003cp\u003eKAGURA is the premium option with deeper umami and a smoother finish. KAMI-WATASHI is balanced and easy for daily lattes. TAISYA has a clearer bitterness that works well as an entry-level latte matcha.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-note\"\u003eMatcha color and flavor may vary slightly depending on the harvest season and production lot. This is a natural characteristic of authentic Japanese matcha.\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e","brand":"Matcha JP","offers":[{"title":"Default Title","offer_id":45021026844825,"sku":"kagura-50","price":21.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha-green-tea-izumo-kagura-50g-pack-7547962.jpg?v=1761111696"},{"product_id":"matcha-green-tea-izumo-kami-watashi-50g-pack","title":"IZUMO Japanese Ceremonial Matcha Izumo Shimane KAMI-WATASHI 50g Pack (1.76 oz)","description":"\u003c!-- MatchaJP | IZUMO Product Design System v1 - KAMI-WATASHI Common HTML --\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c!-- 30g \/ 50g \/ 100g product pages can use the same HTML --\u003e\n\u003cstyle\u003e\n.mj-iz{\n  width:90%;\n  max-width:900px;\n  margin:36px auto;\n  font-family:-apple-system,BlinkMacSystemFont,\"Segoe UI\",Roboto,Arial,sans-serif;\n  color:#223022;\n  line-height:1.75;\n  text-align:left;\n}\n\n.mj-iz *{\n  box-sizing:border-box;\n}\n\n.mj-iz h1,\n.mj-iz h2,\n.mj-iz h3,\n.mj-iz p{\n  margin:0;\n}\n\n.mj-iz p{\n  font-size:15px;\n  color:#4b554b;\n  font-weight:400;\n}\n\n.mj-iz strong{\n  font-weight:600;\n  color:#223022;\n}\n\n\/* Hero *\/\n.mj-iz-hero{\n  width:100% !important;\n  max-width:760px !important;\n  margin:0 auto !important;\n  padding:24px 0 !important;\n  text-align:center !important;\n  display:flex !important;\n  flex-direction:column !important;\n  align-items:center !important;\n}\n\n.mj-iz-label{\n  display:inline-block;\n  width:100%;\n  max-width:760px;\n  margin:0 auto 12px;\n  font-size:11px;\n  font-weight:600;\n  letter-spacing:.14em;\n  text-transform:uppercase;\n  color:#6b7f50;\n  text-align:center !important;\n}\n\n.mj-iz h1{\n  width:100%;\n  max-width:760px;\n  margin:0 auto;\n  font-size:30px;\n  line-height:1.25;\n  font-weight:650;\n  color:#182318;\n  text-align:center!important;\n}\n\n.mj-iz-lead{\n  width:100%;\n  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font-weight:650;\n  background:#fff;\n  color:#6f8350!important;\n  border:1.5px solid #6f8350;\n}\n\n.mj-iz-btn{\n  margin:26px 0 8px;\n}\n\n.mj-iz-size span,\n.mj-iz-btn span{\n  display:block;\n  margin-top:4px;\n  font-size:12px;\n  font-weight:500;\n  opacity:.82;\n}\n\n\/* Story cards *\/\n.mj-iz-two-col{\n  display:grid;\n  grid-template-columns:1fr 1fr;\n  gap:24px;\n  align-items:start;\n}\n\n.mj-iz-story-card img{\n  width:100%;\n  max-width:none;\n  margin:18px 0;\n}\n\n\/* Collection cards *\/\n.mj-iz-cards{\n  display:grid;\n  grid-template-columns:repeat(3,1fr);\n  gap:18px;\n  margin:20px 0 30px;\n}\n\n.mj-iz-card{\n  overflow:hidden;\n  border-radius:18px;\n  border:1px solid rgba(0,0,0,.08);\n  background:#fff;\n  box-shadow:0 5px 18px rgba(0,0,0,.05);\n}\n\n.mj-iz-card a{\n  display:block;\n  color:inherit;\n  text-decoration:none;\n}\n\n.mj-iz-card-body{\n  padding:14px;\n}\n\n.mj-iz-card-title{\n  margin-bottom:6px;\n  font-size:15px;\n  font-weight:650;\n  color:#d66f72;\n}\n\n.mj-iz-card-text{\n  font-size:12.5px!important;\n  line-height:1.55;\n}\n\n\/* FAQ *\/\n.mj-iz-faq h2{\n  text-align:center;\n  margin-bottom:24px;\n}\n\n.mj-iz-faq-item{\n  background:#f7faf4;\n  border:1px solid #dfe8d7;\n  border-radius:16px;\n  padding:18px 20px;\n  margin-bottom:14px;\n}\n\n.mj-iz-faq-item h3{\n  margin:0 0 10px;\n  font-size:16px;\n  font-weight:650;\n  color:#51663c;\n  display:flex;\n  align-items:center;\n  gap:8px;\n}\n\n.mj-iz-faq-item h3:before{\n  content:\"Q\";\n  width:26px;\n  height:26px;\n  border-radius:50%;\n  background:#6f8350;\n  color:#fff;\n  display:flex;\n  align-items:center;\n  justify-content:center;\n  font-size:13px;\n  font-weight:700;\n  flex-shrink:0;\n}\n\n.mj-iz-faq-item p{\n  padding-left:34px;\n  color:#4f5a4d;\n}\n\n.mj-iz-note{\n  margin-top:18px;\n  padding:16px;\n  background:#fffdf7;\n  border-left:4px solid #c7b26b;\n  border-radius:10px;\n  font-size:13px!important;\n  color:#747b74!important;\n}\n\n\/* Extra real-page center fix *\/\n.mj-iz .mj-iz-hero h1,\n.mj-iz .mj-iz-hero p,\n.mj-iz .mj-iz-label{\n  margin-left:auto!important;\n  margin-right:auto!important;\n  text-align:center!important;\n}\n\n\/* Mobile *\/\n@media screen and (max-width:749px){\n  .mj-iz{\n    width:92%;\n    margin:24px auto;\n  }\n\n  .mj-iz h1{\n    font-size:25px;\n  }\n\n  .mj-iz h2{\n    font-size:20px;\n  }\n\n  .mj-iz p{\n    font-size:13.5px;\n  }\n\n  .mj-iz-hero{\n    padding:20px 0 22px!important;\n  }\n\n  .mj-iz-hero-image{\n    max-width:420px;\n    margin:24px auto 8px!important;\n  }\n\n  .mj-iz-grid,\n  .mj-iz-size{\n    grid-template-columns:1fr;\n  }\n\n  .mj-iz-section{\n    padding:26px 0;\n  }\n\n  .mj-iz-btn{\n    margin:24px 0 14px;\n  }\n\n  .mj-iz-box{\n    padding:10px 12px;\n    margin:14px 0 20px;\n    border-radius:14px;\n    font-size:11.5px;\n    line-height:1.55;\n    opacity:.72;\n  }\n\n  .mj-iz-box strong{\n    font-size:12px;\n    margin-bottom:1px;\n  }\n\n  .mj-iz-two-col{\n    grid-template-columns:1fr;\n    gap:0;\n  }\n\n  .mj-iz-cards{\n    grid-template-columns:repeat(2,1fr);\n    gap:12px;\n    margin:18px 0 26px;\n  }\n\n  .mj-iz-card{\n    border-radius:14px;\n  }\n\n  .mj-iz-card-body{\n    padding:10px;\n  }\n\n  .mj-iz-card-title{\n    font-size:12.5px;\n    margin-bottom:4px;\n  }\n\n  .mj-iz-card-text{\n    font-size:10.8px!important;\n    line-height:1.45;\n  }\n\n  .mj-iz-faq-item{\n    padding:16px;\n  }\n\n  .mj-iz-faq-item p{\n    padding-left:0;\n  }\n}\n\n  .mj-iz-content-image{\n  display:block !important;\n  width:100% !important;\n  max-width:700px !important;\n  height:auto !important;\n  margin:26px auto !important;\n  border-radius:18px;\n  float:none!important;\n}\n\u003c\/style\u003e\n\u003cdiv class=\"mj-iz\"\u003e\n\u003csection class=\"mj-iz-hero\"\u003e\u003cspan class=\"mj-iz-label\"\u003eIZUMO SEICHA · Shimane Matcha\u003c\/span\u003e\n\u003ch1\u003eIZUMO MATCHA “KAMI-WATASHI”\u003c\/h1\u003e\n\u003cp class=\"mj-iz-lead\"\u003eA smooth and balanced Izumo matcha with vivid green color and low bitterness. Ideal for daily matcha lattes and easy home preparation.\u003c\/p\u003e\n\u003cdiv class=\"mj-iz-tags\"\u003e\n\u003cspan\u003eIzumo, Shimane\u003c\/span\u003e \u003cspan\u003eLatte-Friendly\u003c\/span\u003e \u003cspan\u003eLow Bitterness\u003c\/span\u003e \u003cspan\u003eVivid Green\u003c\/span\u003e \u003cspan\u003eDaily Matcha\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cimg class=\"mj-iz-hero-image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha_powder_kami_001.jpg?v=1773386486\" alt=\"IZUMO Matcha KAMI-WATASHI\" loading=\"lazy\"\u003e\n\u003cdiv class=\"mj-iz-box\"\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Smooth matcha lattes, daily drinking, low-bitterness matcha, and customers who want a balanced Izumo profile.\u003c\/div\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003ch2\u003eChoose Your Size\u003c\/h2\u003e\n\u003cp\u003eKAMI-WATASHI is available in 30g, 50g, and 100g. Choose 30g if you are trying it for the first time, 50g for regular home use, or 100g if you make matcha lattes often and want better value per gram.\u003c\/p\u003e\n\u003cdiv class=\"mj-iz-size\"\u003e\n\u003ca href=\"\/en-th\/products\/matcha-green-tea-izumo-kami-watashi-30g-can\"\u003e 30g \u003cspan\u003eTry it first\u003c\/span\u003e \u003c\/a\u003e \u003ca href=\"\/en-th\/products\/matcha-green-tea-izumo-kami-watashi-50g\"\u003e 50g \u003cspan\u003eRegular home use\u003c\/span\u003e \u003c\/a\u003e \u003ca href=\"\/en-th\/products\/matcha-green-tea-izumo-kami-watashi-100g-pack\"\u003e 100g \u003cspan\u003eBest value\u003c\/span\u003e \u003c\/a\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003ch2\u003eWhy We Recommend KAMI-WATASHI\u003c\/h2\u003e\n\u003cp\u003eKAMI-WATASHI is the balanced middle option in the IZUMO lineup. It has less bitterness than TAISYA and is easier to enjoy daily, while still offering strong color and enough tea character to stand out in milk.\u003c\/p\u003e\n\u003cdiv class=\"mj-iz-grid\"\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e✓ Smooth taste with low bitterness\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e✓ Excellent balance for daily lattes\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e✓ Vivid green color in milk\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e✓ Easy to enjoy at home every day\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003ch2\u003eFlavor Profile\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eAroma:\u003c\/strong\u003e Clean green notes with gentle sweetness\u003cbr\u003e\u003cstrong\u003eTaste:\u003c\/strong\u003e Smooth umami with low bitterness\u003cbr\u003e\u003cstrong\u003eColor:\u003c\/strong\u003e Bright green that holds up beautifully in milk\u003cbr\u003e\u003cstrong\u003eFinish:\u003c\/strong\u003e Clean, balanced, and easy to drink daily\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003ch2\u003eHow to Enjoy\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eMatcha Latte:\u003c\/strong\u003e Mix 2g of matcha with 60ml hot water, then add around 150ml milk. KAMI-WATASHI creates a smooth, café-style latte with a clean matcha finish.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003e\u003cstrong\u003eUsucha:\u003c\/strong\u003e Sift 2g of matcha, add 60ml hot water around 75–80°C \/ 167–176°F, and whisk until frothy. Slightly cooler water helps keep the flavor soft and smooth.\u003c\/p\u003e\n\u003ca class=\"mj-iz-btn\" href=\"\/en-th\/pages\/recipe-guide-matchajp\"\u003e View Matcha Latte \u0026amp; Recipe Guide \u003cspan\u003eEasy recipes for home and café-style drinks\u003c\/span\u003e \u003c\/a\u003e\u003c\/section\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003ch2\u003eWhy Shimane’s Matcha Is Special\u003c\/h2\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/tousuien_001.jpg?v=1734419783\" alt=\"Izumo City, Shimane Prefecture\" loading=\"lazy\" class=\"mj-iz-content-image\"\u003e\n\u003cp\u003eKAMI-WATASHI is grown in Izumo City, Shimane Prefecture. The region’s shorter daylight hours and lower UV exposure help produce tea leaves with vivid color, gentle flavor, and a clean finish that pairs beautifully with milk.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003cdiv class=\"mj-iz-two-col\"\u003e\n\u003cdiv class=\"mj-iz-story-card\"\u003e\n\u003ch2\u003eCrafted by a Small Team of Artisans\u003c\/h2\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/tousuien_002.jpg?v=1734420727\" alt=\"IZUMO matcha artisan production\" loading=\"lazy\"\u003e\n\u003cp\u003eIZUMO-SEICHA produces matcha in small batches with careful attention to color, aroma, and drinkability. This careful production helps KAMI-WATASHI stay smooth and consistent for daily lattes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-story-card\"\u003e\n\u003ch2\u003eMade for Smooth Daily Lattes\u003c\/h2\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/kami-watashi_50_img.jpg?v=1770019296\" alt=\"IZUMO KAMI-WATASHI matcha size image\" loading=\"lazy\"\u003e\n\u003cp\u003eKAMI-WATASHI is designed for customers who want a balanced matcha for frequent home use. It offers strong color and a smoother taste than entry-level latte matcha.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003ch2\u003eProduct Details\u003c\/h2\u003e\n\u003cdiv class=\"mj-iz-grid\"\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e\n\u003cstrong\u003eProduct:\u003c\/strong\u003e\u003cbr\u003eIZUMO MATCHA “KAMI-WATASHI”\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e\n\u003cstrong\u003eOrigin:\u003c\/strong\u003e\u003cbr\u003eIzumo City, Shimane, Japan\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e\n\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003cbr\u003e100% Japanese green tea\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e\n\u003cstrong\u003eStorage:\u003c\/strong\u003e\u003cbr\u003eKeep cool, dry, sealed, and away from light\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003ch2\u003eExplore Other IZUMO Matcha\u003c\/h2\u003e\n\u003cp\u003eCompare each profile and choose the matcha that best fits your taste and preparation style.\u003c\/p\u003e\n\u003cdiv class=\"mj-iz-cards\"\u003e\n\u003cdiv class=\"mj-iz-card\"\u003e\u003ca href=\"\/en-th\/collections\/kagura\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha_powder_kagura_001.jpg?v=1773386972\" alt=\"IZUMO KAGURA matcha\" loading=\"lazy\"\u003e\n\u003cdiv class=\"mj-iz-card-body\"\u003e\n\u003cdiv class=\"mj-iz-card-title\"\u003eKAGURA\u003c\/div\u003e\n\u003cp class=\"mj-iz-card-text\"\u003ePremium Izumo matcha with deeper umami and vibrant color.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-card\"\u003e\u003ca href=\"\/en-th\/collections\/kami-watashi\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha_powder_kami_001.jpg?v=1773386709\" alt=\"IZUMO KAMI-WATASHI matcha\" loading=\"lazy\"\u003e\n\u003cdiv class=\"mj-iz-card-body\"\u003e\n\u003cdiv class=\"mj-iz-card-title\"\u003eKAMI-WATASHI\u003c\/div\u003e\n\u003cp class=\"mj-iz-card-text\"\u003eSmooth, balanced Izumo matcha for everyday drinking and lattes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-card\"\u003e\u003ca href=\"\/en-th\/collections\/taisya\"\u003e\u003cimg src=\"https:\/\/www.matchajp.net\/cdn\/shop\/files\/matcha-green-tea-izumo-taisya-30g-can-1250691.jpg?v=1761111698\u0026amp;width=493\" alt=\"IZUMO TAISYA matcha\" loading=\"lazy\"\u003e\n\u003cdiv class=\"mj-iz-card-body\"\u003e\n\u003cdiv class=\"mj-iz-card-title\"\u003eTAISYA\u003c\/div\u003e\n\u003cp class=\"mj-iz-card-text\"\u003eBeginner-friendly matcha with a latte-friendly bite.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ca class=\"mj-iz-btn\" href=\"\/en-th\/collections\/kami-watashi\"\u003e Back to KAMI-WATASHI Collection \u003cspan\u003eSee all KAMI-WATASHI sizes and related items\u003c\/span\u003e \u003c\/a\u003e\u003c\/section\u003e\n\u003csection class=\"mj-iz-section mj-iz-faq\"\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cdiv class=\"mj-iz-faq-item\"\u003e\n\u003ch3\u003eIs KAMI-WATASHI suitable for matcha lattes?\u003c\/h3\u003e\n\u003cp\u003eYes. KAMI-WATASHI is especially recommended for matcha lattes. It has low bitterness, smooth umami, and vivid green color that blends beautifully with milk.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-faq-item\"\u003e\n\u003ch3\u003eHow does it compare to KAGURA?\u003c\/h3\u003e\n\u003cp\u003eKAGURA is the premium option with deeper umami and a more intense profile. KAMI-WATASHI is smoother and easier for everyday use, especially for matcha lattes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-faq-item\"\u003e\n\u003ch3\u003eWhich size should I choose?\u003c\/h3\u003e\n\u003cp\u003e30g is ideal if you are trying KAMI-WATASHI for the first time. 50g is convenient for regular home use. 100g offers better value if you make matcha lattes often.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-faq-item\"\u003e\n\u003ch3\u003eHow is it different from TAISYA?\u003c\/h3\u003e\n\u003cp\u003eTAISYA has a clearer bitterness that works well in milk. KAMI-WATASHI is smoother, lower in bitterness, and better suited for customers who prefer a softer daily latte.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-note\"\u003eMatcha color and flavor may vary slightly depending on the harvest season and production lot. This is a natural characteristic of authentic Japanese matcha.\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e","brand":"Matcha JP","offers":[{"title":"Default Title","offer_id":45021029138585,"sku":"kami-50","price":18.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha-green-tea-izumo-kami-watashi-50g-pack-1662248.jpg?v=1761111697"},{"product_id":"matcha-green-tea-izumo-taisya-50g","title":"IZUMO Japanese Ceremonial Matcha Izumo Shimane TAISYA 50g Pack (1.76 oz)","description":"\u003c!-- MatchaJP | IZUMO Product Design System v1 - TAISYA Common HTML --\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c!-- 30g \/ 50g \/ 100g product pages can use the same HTML --\u003e\n\u003cstyle\u003e\n.mj-iz{\n  width:90%;\n  max-width:900px;\n  margin:36px auto;\n  font-family:-apple-system,BlinkMacSystemFont,\"Segoe UI\",Roboto,Arial,sans-serif;\n  color:#223022;\n  line-height:1.75;\n  text-align:left;\n}\n\n.mj-iz 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font-size:12.5px!important;\n  line-height:1.55;\n}\n\n\/* FAQ *\/\n.mj-iz-faq h2{\n  text-align:center;\n  margin-bottom:24px;\n}\n\n.mj-iz-faq-item{\n  background:#f7faf4;\n  border:1px solid #dfe8d7;\n  border-radius:16px;\n  padding:18px 20px;\n  margin-bottom:14px;\n}\n\n.mj-iz-faq-item h3{\n  margin:0 0 10px;\n  font-size:16px;\n  font-weight:650;\n  color:#51663c;\n  display:flex;\n  align-items:center;\n  gap:8px;\n}\n\n.mj-iz-faq-item h3:before{\n  content:\"Q\";\n  width:26px;\n  height:26px;\n  border-radius:50%;\n  background:#6f8350;\n  color:#fff;\n  display:flex;\n  align-items:center;\n  justify-content:center;\n  font-size:13px;\n  font-weight:700;\n  flex-shrink:0;\n}\n\n.mj-iz-faq-item p{\n  padding-left:34px;\n  color:#4f5a4d;\n}\n\n.mj-iz-note{\n  margin-top:18px;\n  padding:16px;\n  background:#fffdf7;\n  border-left:4px solid #c7b26b;\n  border-radius:10px;\n  font-size:13px!important;\n  color:#747b74!important;\n}\n\n\/* Extra real-page center fix *\/\n.mj-iz .mj-iz-hero h1,\n.mj-iz .mj-iz-hero p,\n.mj-iz .mj-iz-label{\n  margin-left:auto!important;\n  margin-right:auto!important;\n  text-align:center!important;\n}\n\n\/* Mobile *\/\n@media screen and (max-width:749px){\n  .mj-iz{\n    width:92%;\n    margin:24px auto;\n  }\n\n  .mj-iz h1{\n    font-size:25px;\n  }\n\n  .mj-iz h2{\n    font-size:20px;\n  }\n\n  .mj-iz p{\n    font-size:13.5px;\n  }\n\n  .mj-iz-hero{\n    padding:20px 0 22px!important;\n  }\n\n  .mj-iz-hero-image{\n    max-width:420px;\n    margin:24px auto 8px!important;\n  }\n\n  .mj-iz-grid,\n  .mj-iz-size{\n    grid-template-columns:1fr;\n  }\n\n  .mj-iz-section{\n    padding:26px 0;\n  }\n\n  .mj-iz-btn{\n    margin:24px 0 14px;\n  }\n\n  .mj-iz-box{\n    padding:10px 12px;\n    margin:14px 0 20px;\n    border-radius:14px;\n    font-size:11.5px;\n    line-height:1.55;\n    opacity:.72;\n  }\n\n  .mj-iz-box strong{\n    font-size:12px;\n    margin-bottom:1px;\n  }\n\n  .mj-iz-two-col{\n    grid-template-columns:1fr;\n    gap:0;\n  }\n\n  .mj-iz-cards{\n    grid-template-columns:repeat(2,1fr);\n    gap:12px;\n    margin:18px 0 26px;\n  }\n\n  .mj-iz-card{\n    border-radius:14px;\n  }\n\n  .mj-iz-card-body{\n    padding:10px;\n  }\n\n  .mj-iz-card-title{\n    font-size:12.5px;\n    margin-bottom:4px;\n  }\n\n  .mj-iz-card-text{\n    font-size:10.8px!important;\n    line-height:1.45;\n  }\n\n  .mj-iz-faq-item{\n    padding:16px;\n  }\n\n  .mj-iz-faq-item p{\n    padding-left:0;\n  }\n}\n  .mj-iz-content-image{\n  display:block !important;\n  width:100% !important;\n  max-width:700px !important;\n  height:auto !important;\n  margin:26px auto !important;\n  border-radius:18px;\n  float:none!important;\n}\n\u003c\/style\u003e\n\u003cdiv class=\"mj-iz\"\u003e\n\u003csection class=\"mj-iz-hero\"\u003e\u003cspan class=\"mj-iz-label\"\u003eIZUMO SEICHA · Shimane Matcha\u003c\/span\u003e\n\u003ch1\u003eIZUMO MATCHA “TAISYA”\u003c\/h1\u003e\n\u003cp class=\"mj-iz-lead\"\u003eA beginner-friendly Izumo matcha with vivid green color and a pleasant, latte-friendly bitterness. Easy to enjoy daily, especially in milk-based matcha drinks.\u003c\/p\u003e\n\u003cdiv class=\"mj-iz-tags\"\u003e\n\u003cspan\u003eIzumo, Shimane\u003c\/span\u003e \u003cspan\u003eLatte-Friendly\u003c\/span\u003e \u003cspan\u003eBeginner-Friendly\u003c\/span\u003e \u003cspan\u003eVivid Green\u003c\/span\u003e \u003cspan\u003eDaily Matcha\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cimg class=\"mj-iz-hero-image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha_powder_taisya_001.jpg?v=1773641227\" alt=\"IZUMO Matcha TAISYA\" loading=\"lazy\"\u003e\n\u003cdiv class=\"mj-iz-box\"\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Matcha lattes, first-time matcha drinkers, daily use, and customers who enjoy a clear matcha taste with milk.\u003c\/div\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003ch2\u003eChoose Your Size\u003c\/h2\u003e\n\u003cp\u003eTAISYA is available in 30g, 50g, and 100g. Choose 30g if you are trying it for the first time, 50g for regular home use, or 100g if you make matcha lattes often and want better value per gram.\u003c\/p\u003e\n\u003cdiv class=\"mj-iz-size\"\u003e\n\u003ca href=\"\/en-th\/products\/matcha-green-tea-izumo-taisya-30g-can\"\u003e 30g \u003cspan\u003eTry it first\u003c\/span\u003e \u003c\/a\u003e \u003ca href=\"\/en-th\/products\/matcha-green-tea-izumo-taisya-50g\"\u003e 50g \u003cspan\u003eRegular home use\u003c\/span\u003e \u003c\/a\u003e \u003ca href=\"\/en-th\/products\/matcha-green-tea-izumo-taisya-100g-pack\"\u003e 100g \u003cspan\u003eBest value\u003c\/span\u003e \u003c\/a\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003ch2\u003eWhy We Recommend TAISYA\u003c\/h2\u003e\n\u003cp\u003eTAISYA is the most approachable matcha in the IZUMO lineup. Its gentle bitterness works beautifully with milk, giving lattes a satisfying matcha-forward finish without becoming too heavy or difficult to drink.\u003c\/p\u003e\n\u003cdiv class=\"mj-iz-grid\"\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e✓ Great starting point for matcha lattes\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e✓ Pleasant bitterness that stands out in milk\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e✓ Bright green color for attractive drinks\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e✓ Easy daily matcha for home use\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003ch2\u003eFlavor Profile\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eAroma:\u003c\/strong\u003e Clean green tea notes, light and approachable\u003cbr\u003e\u003cstrong\u003eTaste:\u003c\/strong\u003e Smooth body with a refreshing, gentle bitterness\u003cbr\u003e\u003cstrong\u003eColor:\u003c\/strong\u003e Bright green that holds up well in lattes\u003cbr\u003e\u003cstrong\u003eFinish:\u003c\/strong\u003e Clean, refreshing, and matcha-forward\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003ch2\u003eHow to Enjoy\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eMatcha Latte:\u003c\/strong\u003e Mix 2g of matcha with 60ml hot water, then add around 150ml milk. TAISYA’s gentle bitterness creates a clear matcha accent even with milk.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003e\u003cstrong\u003eUsucha:\u003c\/strong\u003e Sift 2g of matcha, add 60ml hot water around 80°C \/ 176°F, and whisk until frothy. Add a little more water if you prefer a lighter taste.\u003c\/p\u003e\n\u003ca class=\"mj-iz-btn\" href=\"\/en-th\/pages\/recipe-guide-matchajp\"\u003e View Matcha Latte \u0026amp; Recipe Guide \u003cspan\u003eEasy recipes for home and café-style drinks\u003c\/span\u003e \u003c\/a\u003e\u003c\/section\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003ch2\u003eWhy Shimane’s Matcha Is Special\u003c\/h2\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/tousuien_001.jpg?v=1734419783\" alt=\"Izumo City, Shimane Prefecture\" loading=\"lazy\" class=\"mj-iz-content-image\"\u003e\n\u003cp\u003eTAISYA is grown in Izumo City, Shimane Prefecture. The region’s shorter daylight hours and lower UV exposure help produce tea leaves with vivid color and a gentle character that pairs especially well with milk.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003cdiv class=\"mj-iz-two-col\"\u003e\n\u003cdiv class=\"mj-iz-story-card\"\u003e\n\u003ch2\u003eCrafted by a Small Team of Artisans\u003c\/h2\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/tousuien_002.jpg?v=1734420727\" alt=\"IZUMO matcha artisan production\" loading=\"lazy\"\u003e\n\u003cp\u003eIZUMO-SEICHA produces matcha in small batches with careful attention to color, aroma, and drinkability. This makes TAISYA reliable for everyday lattes and home preparation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-story-card\"\u003e\n\u003ch2\u003eMade for Easy Daily Matcha\u003c\/h2\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/taisya_50_im_1.jpg?v=1770103304\" alt=\"IZUMO TAISYA matcha size image\" loading=\"lazy\"\u003e\n\u003cp\u003eTAISYA is designed to be easy to use across 30g, 50g, and 100g sizes. It is a practical choice for customers who want fresh Japanese matcha for regular lattes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003ch2\u003eProduct Details\u003c\/h2\u003e\n\u003cdiv class=\"mj-iz-grid\"\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e\n\u003cstrong\u003eProduct:\u003c\/strong\u003e\u003cbr\u003eIZUMO MATCHA “TAISYA”\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e\n\u003cstrong\u003eOrigin:\u003c\/strong\u003e\u003cbr\u003eIzumo City, Shimane, Japan\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e\n\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003cbr\u003e100% Japanese green tea\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e\n\u003cstrong\u003eStorage:\u003c\/strong\u003e\u003cbr\u003eKeep cool, dry, sealed, and away from light\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003ch2\u003eExplore Other IZUMO Matcha\u003c\/h2\u003e\n\u003cp\u003eCompare each profile and choose the matcha that best fits your taste and preparation style.\u003c\/p\u003e\n\u003cdiv class=\"mj-iz-cards\"\u003e\n\u003cdiv class=\"mj-iz-card\"\u003e\u003ca href=\"\/en-th\/collections\/kagura\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha_powder_kagura_001.jpg?v=1773386972\" alt=\"IZUMO KAGURA matcha\" loading=\"lazy\"\u003e\n\u003cdiv class=\"mj-iz-card-body\"\u003e\n\u003cdiv class=\"mj-iz-card-title\"\u003eKAGURA\u003c\/div\u003e\n\u003cp class=\"mj-iz-card-text\"\u003ePremium Izumo matcha with deeper umami and vibrant color.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-card\"\u003e\u003ca href=\"\/en-th\/collections\/kami-watashi\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha_powder_kami_001.jpg?v=1773386709\" alt=\"IZUMO KAMI-WATASHI matcha\" loading=\"lazy\"\u003e\n\u003cdiv class=\"mj-iz-card-body\"\u003e\n\u003cdiv class=\"mj-iz-card-title\"\u003eKAMI-WATASHI\u003c\/div\u003e\n\u003cp class=\"mj-iz-card-text\"\u003eSmooth, balanced Izumo matcha for everyday drinking and lattes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-card\"\u003e\u003ca href=\"\/en-th\/collections\/taisya\"\u003e\u003cimg src=\"https:\/\/www.matchajp.net\/cdn\/shop\/files\/matcha-green-tea-izumo-taisya-30g-can-1250691.jpg?v=1761111698\u0026amp;width=493\" alt=\"IZUMO TAISYA matcha\" loading=\"lazy\"\u003e\n\u003cdiv class=\"mj-iz-card-body\"\u003e\n\u003cdiv class=\"mj-iz-card-title\"\u003eTAISYA\u003c\/div\u003e\n\u003cp class=\"mj-iz-card-text\"\u003eBeginner-friendly matcha with a latte-friendly bite.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ca class=\"mj-iz-btn\" href=\"\/en-th\/collections\/taisya\"\u003e Back to TAISYA Collection \u003cspan\u003eSee all TAISYA sizes and related items\u003c\/span\u003e \u003c\/a\u003e\u003c\/section\u003e\n\u003csection class=\"mj-iz-section mj-iz-faq\"\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cdiv class=\"mj-iz-faq-item\"\u003e\n\u003ch3\u003eIs TAISYA suitable for matcha lattes?\u003c\/h3\u003e\n\u003cp\u003eYes. TAISYA is especially recommended for matcha lattes. Its gentle bitterness becomes a pleasant accent in milk, giving your latte a clear matcha-forward finish.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-faq-item\"\u003e\n\u003ch3\u003eIs TAISYA beginner-friendly?\u003c\/h3\u003e\n\u003cp\u003eYes. TAISYA is an easy starting point in the IZUMO lineup, especially for customers who want to make matcha lattes at home.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-faq-item\"\u003e\n\u003ch3\u003eWhich size should I choose?\u003c\/h3\u003e\n\u003cp\u003e30g is ideal if you are trying TAISYA for the first time. 50g is convenient for regular home use. 100g offers better value if you make matcha lattes often.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-faq-item\"\u003e\n\u003ch3\u003eHow is it different from KAMI-WATASHI and KAGURA?\u003c\/h3\u003e\n\u003cp\u003eKAGURA is the premium option with deeper umami. KAMI-WATASHI is smoother and more balanced. TAISYA has a slightly clearer bitterness, which works very well in milk-based drinks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-note\"\u003eMatcha color and flavor may vary slightly depending on the harvest season and production lot. This is a natural characteristic of authentic Japanese matcha.\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e","brand":"Matcha JP","offers":[{"title":"Default Title","offer_id":45053564158105,"sku":"taisya-50","price":16.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha-green-tea-izumo-taisya-50g-pack-2750628.jpg?v=1761111696"},{"product_id":"matcha-green-tea-izumo-taisya-100g-pack","title":"IZUMO Japanese Ceremonial Matcha Green Tea Powder Izumo Shimane TAISYA 100g Pack (3.53 oz)","description":"\u003c!-- MatchaJP | IZUMO Product Design System v1 - TAISYA Common HTML --\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c!-- 30g \/ 50g \/ 100g product pages can use the same HTML --\u003e\n\u003cstyle\u003e\n.mj-iz{\n  width:90%;\n  max-width:900px;\n  margin:36px auto;\n  font-family:-apple-system,BlinkMacSystemFont,\"Segoe UI\",Roboto,Arial,sans-serif;\n  color:#223022;\n  line-height:1.75;\n  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color:#d66f72;\n}\n\n.mj-iz-card-text{\n  font-size:12.5px!important;\n  line-height:1.55;\n}\n\n\/* FAQ *\/\n.mj-iz-faq h2{\n  text-align:center;\n  margin-bottom:24px;\n}\n\n.mj-iz-faq-item{\n  background:#f7faf4;\n  border:1px solid #dfe8d7;\n  border-radius:16px;\n  padding:18px 20px;\n  margin-bottom:14px;\n}\n\n.mj-iz-faq-item h3{\n  margin:0 0 10px;\n  font-size:16px;\n  font-weight:650;\n  color:#51663c;\n  display:flex;\n  align-items:center;\n  gap:8px;\n}\n\n.mj-iz-faq-item h3:before{\n  content:\"Q\";\n  width:26px;\n  height:26px;\n  border-radius:50%;\n  background:#6f8350;\n  color:#fff;\n  display:flex;\n  align-items:center;\n  justify-content:center;\n  font-size:13px;\n  font-weight:700;\n  flex-shrink:0;\n}\n\n.mj-iz-faq-item p{\n  padding-left:34px;\n  color:#4f5a4d;\n}\n\n.mj-iz-note{\n  margin-top:18px;\n  padding:16px;\n  background:#fffdf7;\n  border-left:4px solid #c7b26b;\n  border-radius:10px;\n  font-size:13px!important;\n  color:#747b74!important;\n}\n\n\/* Extra real-page center fix *\/\n.mj-iz .mj-iz-hero h1,\n.mj-iz .mj-iz-hero p,\n.mj-iz .mj-iz-label{\n  margin-left:auto!important;\n  margin-right:auto!important;\n  text-align:center!important;\n}\n\n\/* Mobile *\/\n@media screen and (max-width:749px){\n  .mj-iz{\n    width:92%;\n    margin:24px auto;\n  }\n\n  .mj-iz h1{\n    font-size:25px;\n  }\n\n  .mj-iz h2{\n    font-size:20px;\n  }\n\n  .mj-iz p{\n    font-size:13.5px;\n  }\n\n  .mj-iz-hero{\n    padding:20px 0 22px!important;\n  }\n\n  .mj-iz-hero-image{\n    max-width:420px;\n    margin:24px auto 8px!important;\n  }\n\n  .mj-iz-grid,\n  .mj-iz-size{\n    grid-template-columns:1fr;\n  }\n\n  .mj-iz-section{\n    padding:26px 0;\n  }\n\n  .mj-iz-btn{\n    margin:24px 0 14px;\n  }\n\n  .mj-iz-box{\n    padding:10px 12px;\n    margin:14px 0 20px;\n    border-radius:14px;\n    font-size:11.5px;\n    line-height:1.55;\n    opacity:.72;\n  }\n\n  .mj-iz-box strong{\n    font-size:12px;\n    margin-bottom:1px;\n  }\n\n  .mj-iz-two-col{\n    grid-template-columns:1fr;\n    gap:0;\n  }\n\n  .mj-iz-cards{\n    grid-template-columns:repeat(2,1fr);\n    gap:12px;\n    margin:18px 0 26px;\n  }\n\n  .mj-iz-card{\n    border-radius:14px;\n  }\n\n  .mj-iz-card-body{\n    padding:10px;\n  }\n\n  .mj-iz-card-title{\n    font-size:12.5px;\n    margin-bottom:4px;\n  }\n\n  .mj-iz-card-text{\n    font-size:10.8px!important;\n    line-height:1.45;\n  }\n\n  .mj-iz-faq-item{\n    padding:16px;\n  }\n\n  .mj-iz-faq-item p{\n    padding-left:0;\n  }\n}\n  .mj-iz-content-image{\n  display:block !important;\n  width:100% !important;\n  max-width:700px !important;\n  height:auto !important;\n  margin:26px auto !important;\n  border-radius:18px;\n  float:none!important;\n}\n\u003c\/style\u003e\n\u003cdiv class=\"mj-iz\"\u003e\n\u003csection class=\"mj-iz-hero\"\u003e\u003cspan class=\"mj-iz-label\"\u003eIZUMO SEICHA · Shimane Matcha\u003c\/span\u003e\n\u003ch1\u003eIZUMO MATCHA “TAISYA”\u003c\/h1\u003e\n\u003cp class=\"mj-iz-lead\"\u003eA beginner-friendly Izumo matcha with vivid green color and a pleasant, latte-friendly bitterness. Easy to enjoy daily, especially in milk-based matcha drinks.\u003c\/p\u003e\n\u003cdiv class=\"mj-iz-tags\"\u003e\n\u003cspan\u003eIzumo, Shimane\u003c\/span\u003e \u003cspan\u003eLatte-Friendly\u003c\/span\u003e \u003cspan\u003eBeginner-Friendly\u003c\/span\u003e \u003cspan\u003eVivid Green\u003c\/span\u003e \u003cspan\u003eDaily Matcha\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cimg class=\"mj-iz-hero-image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha_powder_taisya_001.jpg?v=1773641227\" alt=\"IZUMO Matcha TAISYA\" loading=\"lazy\"\u003e\n\u003cdiv class=\"mj-iz-box\"\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Matcha lattes, first-time matcha drinkers, daily use, and customers who enjoy a clear matcha taste with milk.\u003c\/div\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003ch2\u003eChoose Your Size\u003c\/h2\u003e\n\u003cp\u003eTAISYA is available in 30g, 50g, and 100g. Choose 30g if you are trying it for the first time, 50g for regular home use, or 100g if you make matcha lattes often and want better value per gram.\u003c\/p\u003e\n\u003cdiv class=\"mj-iz-size\"\u003e\n\u003ca href=\"\/en-th\/products\/matcha-green-tea-izumo-taisya-30g-can\"\u003e 30g \u003cspan\u003eTry it first\u003c\/span\u003e \u003c\/a\u003e \u003ca href=\"\/en-th\/products\/matcha-green-tea-izumo-taisya-50g\"\u003e 50g \u003cspan\u003eRegular home use\u003c\/span\u003e \u003c\/a\u003e \u003ca href=\"\/en-th\/products\/matcha-green-tea-izumo-taisya-100g-pack\"\u003e 100g \u003cspan\u003eBest value\u003c\/span\u003e \u003c\/a\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003ch2\u003eWhy We Recommend TAISYA\u003c\/h2\u003e\n\u003cp\u003eTAISYA is the most approachable matcha in the IZUMO lineup. Its gentle bitterness works beautifully with milk, giving lattes a satisfying matcha-forward finish without becoming too heavy or difficult to drink.\u003c\/p\u003e\n\u003cdiv class=\"mj-iz-grid\"\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e✓ Great starting point for matcha lattes\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e✓ Pleasant bitterness that stands out in milk\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e✓ Bright green color for attractive drinks\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e✓ Easy daily matcha for home use\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003ch2\u003eFlavor Profile\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eAroma:\u003c\/strong\u003e Clean green tea notes, light and approachable\u003cbr\u003e\u003cstrong\u003eTaste:\u003c\/strong\u003e Smooth body with a refreshing, gentle bitterness\u003cbr\u003e\u003cstrong\u003eColor:\u003c\/strong\u003e Bright green that holds up well in lattes\u003cbr\u003e\u003cstrong\u003eFinish:\u003c\/strong\u003e Clean, refreshing, and matcha-forward\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003ch2\u003eHow to Enjoy\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eMatcha Latte:\u003c\/strong\u003e Mix 2g of matcha with 60ml hot water, then add around 150ml milk. TAISYA’s gentle bitterness creates a clear matcha accent even with milk.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003e\u003cstrong\u003eUsucha:\u003c\/strong\u003e Sift 2g of matcha, add 60ml hot water around 80°C \/ 176°F, and whisk until frothy. Add a little more water if you prefer a lighter taste.\u003c\/p\u003e\n\u003ca class=\"mj-iz-btn\" href=\"\/en-th\/pages\/recipe-guide-matchajp\"\u003e View Matcha Latte \u0026amp; Recipe Guide \u003cspan\u003eEasy recipes for home and café-style drinks\u003c\/span\u003e \u003c\/a\u003e\u003c\/section\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003ch2\u003eWhy Shimane’s Matcha Is Special\u003c\/h2\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/tousuien_001.jpg?v=1734419783\" alt=\"Izumo City, Shimane Prefecture\" loading=\"lazy\" class=\"mj-iz-content-image\"\u003e\n\u003cp\u003eTAISYA is grown in Izumo City, Shimane Prefecture. The region’s shorter daylight hours and lower UV exposure help produce tea leaves with vivid color and a gentle character that pairs especially well with milk.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003cdiv class=\"mj-iz-two-col\"\u003e\n\u003cdiv class=\"mj-iz-story-card\"\u003e\n\u003ch2\u003eCrafted by a Small Team of Artisans\u003c\/h2\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/tousuien_002.jpg?v=1734420727\" alt=\"IZUMO matcha artisan production\" loading=\"lazy\"\u003e\n\u003cp\u003eIZUMO-SEICHA produces matcha in small batches with careful attention to color, aroma, and drinkability. This makes TAISYA reliable for everyday lattes and home preparation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-story-card\"\u003e\n\u003ch2\u003eMade for Easy Daily Matcha\u003c\/h2\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/taisya_50_im_1.jpg?v=1770103304\" alt=\"IZUMO TAISYA matcha size image\" loading=\"lazy\"\u003e\n\u003cp\u003eTAISYA is designed to be easy to use across 30g, 50g, and 100g sizes. It is a practical choice for customers who want fresh Japanese matcha for regular lattes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003ch2\u003eProduct Details\u003c\/h2\u003e\n\u003cdiv class=\"mj-iz-grid\"\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e\n\u003cstrong\u003eProduct:\u003c\/strong\u003e\u003cbr\u003eIZUMO MATCHA “TAISYA”\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e\n\u003cstrong\u003eOrigin:\u003c\/strong\u003e\u003cbr\u003eIzumo City, Shimane, Japan\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e\n\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003cbr\u003e100% Japanese green tea\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e\n\u003cstrong\u003eStorage:\u003c\/strong\u003e\u003cbr\u003eKeep cool, dry, sealed, and away from light\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003ch2\u003eExplore Other IZUMO Matcha\u003c\/h2\u003e\n\u003cp\u003eCompare each profile and choose the matcha that best fits your taste and preparation style.\u003c\/p\u003e\n\u003cdiv class=\"mj-iz-cards\"\u003e\n\u003cdiv class=\"mj-iz-card\"\u003e\u003ca href=\"\/en-th\/collections\/kagura\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha_powder_kagura_001.jpg?v=1773386972\" alt=\"IZUMO KAGURA matcha\" loading=\"lazy\"\u003e\n\u003cdiv class=\"mj-iz-card-body\"\u003e\n\u003cdiv class=\"mj-iz-card-title\"\u003eKAGURA\u003c\/div\u003e\n\u003cp class=\"mj-iz-card-text\"\u003ePremium Izumo matcha with deeper umami and vibrant color.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-card\"\u003e\u003ca href=\"\/en-th\/collections\/kami-watashi\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha_powder_kami_001.jpg?v=1773386709\" alt=\"IZUMO KAMI-WATASHI matcha\" loading=\"lazy\"\u003e\n\u003cdiv class=\"mj-iz-card-body\"\u003e\n\u003cdiv class=\"mj-iz-card-title\"\u003eKAMI-WATASHI\u003c\/div\u003e\n\u003cp class=\"mj-iz-card-text\"\u003eSmooth, balanced Izumo matcha for everyday drinking and lattes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-card\"\u003e\u003ca href=\"\/en-th\/collections\/taisya\"\u003e\u003cimg src=\"https:\/\/www.matchajp.net\/cdn\/shop\/files\/matcha-green-tea-izumo-taisya-30g-can-1250691.jpg?v=1761111698\u0026amp;width=493\" alt=\"IZUMO TAISYA matcha\" loading=\"lazy\"\u003e\n\u003cdiv class=\"mj-iz-card-body\"\u003e\n\u003cdiv class=\"mj-iz-card-title\"\u003eTAISYA\u003c\/div\u003e\n\u003cp class=\"mj-iz-card-text\"\u003eBeginner-friendly matcha with a latte-friendly bite.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ca class=\"mj-iz-btn\" href=\"\/en-th\/collections\/taisya\"\u003e Back to TAISYA Collection \u003cspan\u003eSee all TAISYA sizes and related items\u003c\/span\u003e \u003c\/a\u003e\u003c\/section\u003e\n\u003csection class=\"mj-iz-section mj-iz-faq\"\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cdiv class=\"mj-iz-faq-item\"\u003e\n\u003ch3\u003eIs TAISYA suitable for matcha lattes?\u003c\/h3\u003e\n\u003cp\u003eYes. TAISYA is especially recommended for matcha lattes. Its gentle bitterness becomes a pleasant accent in milk, giving your latte a clear matcha-forward finish.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-faq-item\"\u003e\n\u003ch3\u003eIs TAISYA beginner-friendly?\u003c\/h3\u003e\n\u003cp\u003eYes. TAISYA is an easy starting point in the IZUMO lineup, especially for customers who want to make matcha lattes at home.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-faq-item\"\u003e\n\u003ch3\u003eWhich size should I choose?\u003c\/h3\u003e\n\u003cp\u003e30g is ideal if you are trying TAISYA for the first time. 50g is convenient for regular home use. 100g offers better value if you make matcha lattes often.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-faq-item\"\u003e\n\u003ch3\u003eHow is it different from KAMI-WATASHI and KAGURA?\u003c\/h3\u003e\n\u003cp\u003eKAGURA is the premium option with deeper umami. KAMI-WATASHI is smoother and more balanced. TAISYA has a slightly clearer bitterness, which works very well in milk-based drinks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-note\"\u003eMatcha color and flavor may vary slightly depending on the harvest season and production lot. This is a natural characteristic of authentic Japanese matcha.\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e","brand":"Matcha JP","offers":[{"title":"Default Title","offer_id":45263600517273,"sku":"taisya-100","price":28.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha-green-tea-izumo-taisya-100g-pack-7885219.jpg?v=1761111696"},{"product_id":"matcha-green-tea-izumo-taisya-30g-can","title":"IZUMO Japanese Ceremonial Matcha Green Tea Powder Izumo Shimane TAISYA 30g Can (1.06 oz)","description":"\u003c!-- MatchaJP | IZUMO Product Design System v1 - TAISYA Common HTML --\u003e\n\u003c!-- 30g \/ 50g \/ 100g product pages can use the same HTML --\u003e\n\u003cstyle\u003e\n.mj-iz{\n  width:90%;\n  max-width:900px;\n  margin:36px auto;\n  font-family:-apple-system,BlinkMacSystemFont,\"Segoe UI\",Roboto,Arial,sans-serif;\n  color:#223022;\n  line-height:1.75;\n  text-align:left;\n}\n\n.mj-iz *{\n  box-sizing:border-box;\n}\n\n.mj-iz h1,\n.mj-iz h2,\n.mj-iz h3,\n.mj-iz p{\n  margin:0;\n}\n\n.mj-iz p{\n  font-size:15px;\n  color:#4b554b;\n  font-weight:400;\n}\n\n.mj-iz strong{\n  font-weight:600;\n  color:#223022;\n}\n\n\/* Hero *\/\n.mj-iz-hero{\n  width:100% !important;\n  max-width:760px !important;\n  margin:0 auto !important;\n  padding:24px 0 !important;\n  text-align:center !important;\n  display:flex !important;\n  flex-direction:column !important;\n  align-items:center !important;\n}\n\n.mj-iz-label{\n  display:inline-block;\n  width:100%;\n  max-width:760px;\n  margin:0 auto 12px;\n  font-size:11px;\n  font-weight:600;\n  letter-spacing:.14em;\n  text-transform:uppercase;\n  color:#6b7f50;\n  text-align:center !important;\n}\n\n.mj-iz h1{\n  width:100%;\n  max-width:760px;\n  margin:0 auto;\n  font-size:30px;\n  line-height:1.25;\n  font-weight:650;\n  color:#182318;\n  text-align:center!important;\n}\n\n.mj-iz-lead{\n  width:100%;\n  max-width:720px;\n  margin:14px 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padding:18px;\n  border-radius:18px;\n  background:#fbfaf4;\n  border:1px solid rgba(80,100,55,.16);\n}\n\n.mj-iz-box strong{\n  display:block;\n  margin-bottom:5px;\n  color:#1d2b1d;\n  font-size:16px;\n}\n\n\/* Sections *\/\n.mj-iz-section{\n  padding:32px 0;\n  border-top:1px solid rgba(0,0,0,.08);\n}\n\n.mj-iz h2{\n  margin-bottom:14px;\n  font-size:22px;\n  line-height:1.35;\n  font-weight:650;\n  color:#1b261b;\n}\n\n.mj-iz-grid{\n  display:grid;\n  grid-template-columns:repeat(2,1fr);\n  gap:12px;\n  margin-top:18px;\n}\n\n.mj-iz-mini{\n  padding:14px;\n  border-radius:16px;\n  background:#f7f8f2;\n  font-size:14px;\n  font-weight:500;\n  color:#334033;\n}\n\n\/* Size buttons *\/\n.mj-iz-size{\n  display:grid;\n  grid-template-columns:repeat(3,1fr);\n  gap:12px;\n  margin-top:20px;\n}\n\n.mj-iz-size a,\n.mj-iz-btn{\n  display:block;\n  text-align:center;\n  text-decoration:none;\n  border-radius:16px;\n  padding:15px 12px;\n  font-weight:650;\n  background:#fff;\n  color:#6f8350!important;\n  border:1.5px solid #6f8350;\n}\n\n.mj-iz-btn{\n  margin:26px 0 8px;\n}\n\n.mj-iz-size span,\n.mj-iz-btn span{\n  display:block;\n  margin-top:4px;\n  font-size:12px;\n  font-weight:500;\n  opacity:.82;\n}\n\n\/* Story cards *\/\n.mj-iz-two-col{\n  display:grid;\n  grid-template-columns:1fr 1fr;\n  gap:24px;\n  align-items:start;\n}\n\n.mj-iz-story-card img{\n  width:100%;\n  max-width:none;\n  margin:18px 0;\n}\n\n\/* Collection cards *\/\n.mj-iz-cards{\n  display:grid;\n  grid-template-columns:repeat(3,1fr);\n  gap:18px;\n  margin:20px 0 30px;\n}\n\n.mj-iz-card{\n  overflow:hidden;\n  border-radius:18px;\n  border:1px solid rgba(0,0,0,.08);\n  background:#fff;\n  box-shadow:0 5px 18px rgba(0,0,0,.05);\n}\n\n.mj-iz-card a{\n  display:block;\n  color:inherit;\n  text-decoration:none;\n}\n\n.mj-iz-card-body{\n  padding:14px;\n}\n\n.mj-iz-card-title{\n  margin-bottom:6px;\n  font-size:15px;\n  font-weight:650;\n  color:#d66f72;\n}\n\n.mj-iz-card-text{\n  font-size:12.5px!important;\n  line-height:1.55;\n}\n\n\/* FAQ *\/\n.mj-iz-faq h2{\n  text-align:center;\n  margin-bottom:24px;\n}\n\n.mj-iz-faq-item{\n  background:#f7faf4;\n  border:1px solid #dfe8d7;\n  border-radius:16px;\n  padding:18px 20px;\n  margin-bottom:14px;\n}\n\n.mj-iz-faq-item h3{\n  margin:0 0 10px;\n  font-size:16px;\n  font-weight:650;\n  color:#51663c;\n  display:flex;\n  align-items:center;\n  gap:8px;\n}\n\n.mj-iz-faq-item h3:before{\n  content:\"Q\";\n  width:26px;\n  height:26px;\n  border-radius:50%;\n  background:#6f8350;\n  color:#fff;\n  display:flex;\n  align-items:center;\n  justify-content:center;\n  font-size:13px;\n  font-weight:700;\n  flex-shrink:0;\n}\n\n.mj-iz-faq-item p{\n  padding-left:34px;\n  color:#4f5a4d;\n}\n\n.mj-iz-note{\n  margin-top:18px;\n  padding:16px;\n  background:#fffdf7;\n  border-left:4px solid #c7b26b;\n  border-radius:10px;\n  font-size:13px!important;\n  color:#747b74!important;\n}\n\n\/* Extra real-page center fix *\/\n.mj-iz .mj-iz-hero h1,\n.mj-iz .mj-iz-hero p,\n.mj-iz .mj-iz-label{\n  margin-left:auto!important;\n  margin-right:auto!important;\n  text-align:center!important;\n}\n\n\/* Mobile *\/\n@media screen and (max-width:749px){\n  .mj-iz{\n    width:92%;\n    margin:24px auto;\n  }\n\n  .mj-iz h1{\n    font-size:25px;\n  }\n\n  .mj-iz h2{\n    font-size:20px;\n  }\n\n  .mj-iz p{\n    font-size:13.5px;\n  }\n\n  .mj-iz-hero{\n    padding:20px 0 22px!important;\n  }\n\n  .mj-iz-hero-image{\n    max-width:420px;\n    margin:24px auto 8px!important;\n  }\n\n  .mj-iz-grid,\n  .mj-iz-size{\n    grid-template-columns:1fr;\n  }\n\n  .mj-iz-section{\n    padding:26px 0;\n  }\n\n  .mj-iz-btn{\n    margin:24px 0 14px;\n  }\n\n  .mj-iz-box{\n    padding:10px 12px;\n    margin:14px 0 20px;\n    border-radius:14px;\n    font-size:11.5px;\n    line-height:1.55;\n    opacity:.72;\n  }\n\n  .mj-iz-box strong{\n    font-size:12px;\n    margin-bottom:1px;\n  }\n\n  .mj-iz-two-col{\n    grid-template-columns:1fr;\n    gap:0;\n  }\n\n  .mj-iz-cards{\n    grid-template-columns:repeat(2,1fr);\n    gap:12px;\n    margin:18px 0 26px;\n  }\n\n  .mj-iz-card{\n    border-radius:14px;\n  }\n\n  .mj-iz-card-body{\n    padding:10px;\n  }\n\n  .mj-iz-card-title{\n    font-size:12.5px;\n    margin-bottom:4px;\n  }\n\n  .mj-iz-card-text{\n    font-size:10.8px!important;\n    line-height:1.45;\n  }\n\n  .mj-iz-faq-item{\n    padding:16px;\n  }\n\n  .mj-iz-faq-item p{\n    padding-left:0;\n  }\n}\n  .mj-iz-content-image{\n  display:block !important;\n  width:100% !important;\n  max-width:700px !important;\n  height:auto !important;\n  margin:26px auto !important;\n  border-radius:18px;\n  float:none!important;\n}\n\u003c\/style\u003e\n\u003cdiv class=\"mj-iz\"\u003e\n\u003csection class=\"mj-iz-hero\"\u003e\u003cspan class=\"mj-iz-label\"\u003eIZUMO SEICHA · Shimane Matcha\u003c\/span\u003e\n\u003ch1\u003eIZUMO MATCHA “TAISYA”\u003c\/h1\u003e\n\u003cp class=\"mj-iz-lead\"\u003eA beginner-friendly Izumo matcha with vivid green color and a pleasant, latte-friendly bitterness. Easy to enjoy daily, especially in milk-based matcha drinks.\u003c\/p\u003e\n\u003cdiv class=\"mj-iz-tags\"\u003e\n\u003cspan\u003eIzumo, Shimane\u003c\/span\u003e \u003cspan\u003eLatte-Friendly\u003c\/span\u003e \u003cspan\u003eBeginner-Friendly\u003c\/span\u003e \u003cspan\u003eVivid Green\u003c\/span\u003e \u003cspan\u003eDaily Matcha\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cimg loading=\"lazy\" alt=\"IZUMO Matcha TAISYA\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha_powder_taisya_001.jpg?v=1773641227\" class=\"mj-iz-hero-image\"\u003e\n\u003cdiv class=\"mj-iz-box\"\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Matcha lattes, first-time matcha drinkers, daily use, and customers who enjoy a clear matcha taste with milk.\u003c\/div\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003ch2\u003eChoose Your Size\u003c\/h2\u003e\n\u003cp\u003eTAISYA is available in 30g, 50g, and 100g. Choose 30g if you are trying it for the first time, 50g for regular home use, or 100g if you make matcha lattes often and want better value per gram.\u003c\/p\u003e\n\u003cdiv class=\"mj-iz-size\"\u003e\n\u003ca href=\"\/en-th\/products\/matcha-green-tea-izumo-taisya-30g-can\"\u003e 30g \u003cspan\u003eTry it first\u003c\/span\u003e \u003c\/a\u003e \u003ca href=\"\/en-th\/products\/matcha-green-tea-izumo-taisya-50g\"\u003e 50g \u003cspan\u003eRegular home use\u003c\/span\u003e \u003c\/a\u003e \u003ca href=\"\/en-th\/products\/matcha-green-tea-izumo-taisya-100g-pack\"\u003e 100g \u003cspan\u003eBest value\u003c\/span\u003e \u003c\/a\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003ch2\u003eWhy We Recommend TAISYA\u003c\/h2\u003e\n\u003cp\u003eTAISYA is the most approachable matcha in the IZUMO lineup. Its gentle bitterness works beautifully with milk, giving lattes a satisfying matcha-forward finish without becoming too heavy or difficult to drink.\u003c\/p\u003e\n\u003cdiv class=\"mj-iz-grid\"\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e✓ Great starting point for matcha lattes\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e✓ Pleasant bitterness that stands out in milk\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e✓ Bright green color for attractive drinks\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e✓ Easy daily matcha for home use\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003ch2\u003eFlavor Profile\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eAroma:\u003c\/strong\u003e Clean green tea notes, light and approachable\u003cbr\u003e\u003cstrong\u003eTaste:\u003c\/strong\u003e Smooth body with a refreshing, gentle bitterness\u003cbr\u003e\u003cstrong\u003eColor:\u003c\/strong\u003e Bright green that holds up well in lattes\u003cbr\u003e\u003cstrong\u003eFinish:\u003c\/strong\u003e Clean, refreshing, and matcha-forward\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003ch2\u003eHow to Enjoy\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eMatcha Latte:\u003c\/strong\u003e Mix 2g of matcha with 60ml hot water, then add around 150ml milk. TAISYA’s gentle bitterness creates a clear matcha accent even with milk.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003e\u003cstrong\u003eUsucha:\u003c\/strong\u003e Sift 2g of matcha, add 60ml hot water around 80°C \/ 176°F, and whisk until frothy. Add a little more water if you prefer a lighter taste.\u003c\/p\u003e\n\u003ca href=\"\/en-th\/pages\/recipe-guide-matchajp\" class=\"mj-iz-btn\"\u003e View Matcha Latte \u0026amp; Recipe Guide \u003cspan\u003eEasy recipes for home and café-style drinks\u003c\/span\u003e \u003c\/a\u003e\u003c\/section\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003ch2\u003eWhy Shimane’s Matcha Is Special\u003c\/h2\u003e\n\u003cimg class=\"mj-iz-content-image\" loading=\"lazy\" alt=\"Izumo City, Shimane Prefecture\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/tousuien_001.jpg?v=1734419783\"\u003e\n\u003cp\u003eTAISYA is grown in Izumo City, Shimane Prefecture. The region’s shorter daylight hours and lower UV exposure help produce tea leaves with vivid color and a gentle character that pairs especially well with milk.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003cdiv class=\"mj-iz-two-col\"\u003e\n\u003cdiv class=\"mj-iz-story-card\"\u003e\n\u003ch2\u003eCrafted by a Small Team of Artisans\u003c\/h2\u003e\n\u003cimg loading=\"lazy\" alt=\"IZUMO matcha artisan production\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/tousuien_002.jpg?v=1734420727\"\u003e\n\u003cp\u003eIZUMO-SEICHA produces matcha in small batches with careful attention to color, aroma, and drinkability. This makes TAISYA reliable for everyday lattes and home preparation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-story-card\"\u003e\n\u003ch2\u003eMade for Easy Daily Matcha\u003c\/h2\u003e\n\u003cimg loading=\"lazy\" alt=\"IZUMO TAISYA matcha size image\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/taisya_50_im_1.jpg?v=1770103304\"\u003e\n\u003cp\u003eTAISYA is designed to be easy to use across 30g, 50g, and 100g sizes. It is a practical choice for customers who want fresh Japanese matcha for regular lattes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003ch2\u003eProduct Details\u003c\/h2\u003e\n\u003cdiv class=\"mj-iz-grid\"\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e\n\u003cstrong\u003eProduct:\u003c\/strong\u003e\u003cbr\u003eIZUMO MATCHA “TAISYA”\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e\n\u003cstrong\u003eOrigin:\u003c\/strong\u003e\u003cbr\u003eIzumo City, Shimane, Japan\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e\n\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003cbr\u003e100% Japanese green tea\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-mini\"\u003e\n\u003cstrong\u003eStorage:\u003c\/strong\u003e\u003cbr\u003eKeep cool, dry, sealed, and away from light\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"mj-iz-section\"\u003e\n\u003ch2\u003eExplore Other IZUMO Matcha\u003c\/h2\u003e\n\u003cp\u003eCompare each profile and choose the matcha that best fits your taste and preparation style.\u003c\/p\u003e\n\u003cdiv class=\"mj-iz-cards\"\u003e\n\u003cdiv class=\"mj-iz-card\"\u003e\u003ca href=\"\/en-th\/collections\/kagura\"\u003e\u003cimg loading=\"lazy\" alt=\"IZUMO KAGURA matcha\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha_powder_kagura_001.jpg?v=1773386972\"\u003e\n\u003cdiv class=\"mj-iz-card-body\"\u003e\n\u003cdiv class=\"mj-iz-card-title\"\u003eKAGURA\u003c\/div\u003e\n\u003cp class=\"mj-iz-card-text\"\u003ePremium Izumo matcha with deeper umami and vibrant color.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-card\"\u003e\u003ca href=\"\/en-th\/collections\/kami-watashi\"\u003e\u003cimg loading=\"lazy\" alt=\"IZUMO KAMI-WATASHI matcha\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha_powder_kami_001.jpg?v=1773386709\"\u003e\n\u003cdiv class=\"mj-iz-card-body\"\u003e\n\u003cdiv class=\"mj-iz-card-title\"\u003eKAMI-WATASHI\u003c\/div\u003e\n\u003cp class=\"mj-iz-card-text\"\u003eSmooth, balanced Izumo matcha for everyday drinking and lattes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-card\"\u003e\u003ca href=\"\/en-th\/collections\/taisya\"\u003e\u003cimg loading=\"lazy\" alt=\"IZUMO TAISYA matcha\" src=\"https:\/\/www.matchajp.net\/cdn\/shop\/files\/matcha-green-tea-izumo-taisya-30g-can-1250691.jpg?v=1761111698\u0026amp;width=493\"\u003e\n\u003cdiv class=\"mj-iz-card-body\"\u003e\n\u003cdiv class=\"mj-iz-card-title\"\u003eTAISYA\u003c\/div\u003e\n\u003cp class=\"mj-iz-card-text\"\u003eBeginner-friendly matcha with a latte-friendly bite.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ca href=\"\/en-th\/collections\/taisya\" class=\"mj-iz-btn\"\u003e Back to TAISYA Collection \u003cspan\u003eSee all TAISYA sizes and related items\u003c\/span\u003e \u003c\/a\u003e\u003c\/section\u003e\n\u003csection class=\"mj-iz-section mj-iz-faq\"\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cdiv class=\"mj-iz-faq-item\"\u003e\n\u003ch3\u003eIs TAISYA suitable for matcha lattes?\u003c\/h3\u003e\n\u003cp\u003eYes. TAISYA is especially recommended for matcha lattes. Its gentle bitterness becomes a pleasant accent in milk, giving your latte a clear matcha-forward finish.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-faq-item\"\u003e\n\u003ch3\u003eIs TAISYA beginner-friendly?\u003c\/h3\u003e\n\u003cp\u003eYes. TAISYA is an easy starting point in the IZUMO lineup, especially for customers who want to make matcha lattes at home.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-faq-item\"\u003e\n\u003ch3\u003eWhich size should I choose?\u003c\/h3\u003e\n\u003cp\u003e30g is ideal if you are trying TAISYA for the first time. 50g is convenient for regular home use. 100g offers better value if you make matcha lattes often.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-faq-item\"\u003e\n\u003ch3\u003eHow is it different from KAMI-WATASHI and KAGURA?\u003c\/h3\u003e\n\u003cp\u003eKAGURA is the premium option with deeper umami. KAMI-WATASHI is smoother and more balanced. TAISYA has a slightly clearer bitterness, which works very well in milk-based drinks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mj-iz-note\"\u003eMatcha color and flavor may vary slightly depending on the harvest season and production lot. This is a natural characteristic of authentic Japanese matcha.\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e","brand":"Matcha JP","offers":[{"title":"Default Title","offer_id":45305739608217,"sku":"taisya-30","price":9.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha-green-tea-izumo-taisya-30g-can-5619870.jpg?v=1761111698"}],"url":"https:\/\/www.matchajp.net\/en-th\/collections\/izumo-matcha-1.oembed","provider":"MatchaJP","version":"1.0","type":"link"}