{"title":"KAGURA Matcha by IZUMO SEICHA – Premium Japanese Green Tea from Shimane | MatchaJP","description":"\u003c!-- 💚 IZUMO MATCHA “KAGURA” 説明バナー＋商品リンク --\u003e \u003cdiv style=\"max-width: 800px; margin: 0 auto 32px auto; padding: 24px 16px; background-color: #f8f8f8; border-left: 5px solid #88b04b; border-radius: 8px; font-family: sans-serif; text-align: center; line-height: 1.6;\"\u003e \u003ch2 style=\"font-size: 22px; font-weight: bold; color: #2c3e50; margin-bottom: 12px;\"\u003eIZUMO MATCHA “KAGURA”\u003c\/h2\u003e \u003cp style=\"font-size: 16px; color: #333;\"\u003e\u003cstrong\u003eKAGURA\u003c\/strong\u003e is the highest grade matcha from IZUMO MATCHA — crafted for tea ceremony and premium experiences.\u003cbr\u003eIt features an intensely rich umami flavor, creamy mouthfeel, and exceptionally vibrant color.\u003cbr\u003eMade in small batches, it represents the pinnacle of traditional Japanese matcha artistry.\u003c\/p\u003e \u003c!-- 商品リンク --\u003e \u003cdiv style=\"margin-top: 20px;\"\u003e \u003ca style=\"display: inline-block; margin: 8px 12px; padding: 10px 20px; background-color: #88b04b; color: #fff; text-decoration: none; border-radius: 4px; font-weight: bold;\"\u003e View KAMI-WATASHI \u003c\/a\u003e \u003ca style=\"display: inline-block; margin: 8px 12px; padding: 10px 20px; background-color: #88b04b; color: #fff; text-decoration: none; border-radius: 4px; font-weight: bold;\"\u003e View TAISYA \u003c\/a\u003e \u003c\/div\u003e \u003c\/div\u003e","products":[{"product_id":"matcha-green-tea-izumo-kagura-30g-can","title":"IZUMO Japanese Ceremonial Matcha Green Tea Powder Izumo Shimane KAGURA 30g Can (1.06 oz)","description":"\u003c!-- =============================\n MatchaJP | IZUMO MATCHA “KAGURA”\n Conversion-Optimized Product Story (Dawn-friendly)\n Mobile: 90% \/ PC: max 720px\n============================== --\u003e\n\u003cstyle\u003e\n\/* ===== Base ===== *\/\n.mj-wrap{\n width:90%;\n max-width:720px;\n margin:40px auto;\n font-family:-apple-system,BlinkMacSystemFont,\"Segoe UI\",Roboto,Arial,sans-serif;\n color:#1f2937;\n line-height:1.85;\n}\n.mj-wrap *{ box-sizing:border-box; }\n.mj-wrap p{ margin:0 0 14px; color:#374151; font-size:15px; }\n.mj-wrap strong{ color:#111827; }\n.mj-img{\n width:100%;\n border-radius:16px;\n margin:22px 0;\n display:block;\n}\n.mj-caption{\n font-size:13px;\n color:#6b7280;\n margin-top:-10px;\n}\n.mj-divider{ height:1px; background:#e5e7eb; margin:34px 0; }\n\n\/* ===== Hero ===== *\/\n.mj-hero h1{\n font-size:28px;\n font-weight:900;\n line-height:1.25;\n margin:0 0 10px;\n letter-spacing:-.2px;\n}\n.mj-hero-lead{\n font-size:15px;\n color:#374151;\n margin:10px 0 0;\n}\n.mj-badges{\n display:flex;\n flex-wrap:wrap;\n gap:8px;\n margin:16px 0 14px;\n}\n.mj-badge{\n background:#0e8f69;\n color:#fff;\n font-size:12px;\n padding:6px 10px;\n border-radius:999px;\n font-weight:900;\n}\n\n\/* ===== Sections ===== *\/\n.mj-section{ margin:46px 0; }\n.mj-section h2{\n font-size:22px;\n font-weight:900;\n margin:0 0 12px;\n letter-spacing:-.2px;\n color:#111827;\n}\n.mj-list{\n padding-left:18px;\n margin:10px 0 0;\n}\n.mj-list li{\n margin-bottom:8px;\n color:#374151;\n font-size:15px;\n}\n\n\/* ===== Highlights \/ Trust ===== *\/\n.mj-highlight{\n background:#f6faf7;\n border-left:4px solid #0e8f69;\n padding:14px 14px;\n border-radius:12px;\n margin:18px 0 0;\n}\n.mj-note{\n background:#f9fafb;\n border:1px solid #e5e7eb;\n border-radius:14px;\n padding:14px;\n margin:18px 0 0;\n}\n.mj-note p{ margin:0; font-size:14px; color:#374151; }\n\n\/* ===== CTA (visual) ===== *\/\n.mj-cta{\n background:#0e8f69;\n color:#fff;\n text-align:center;\n padding:16px 16px;\n border-radius:14px;\n font-weight:900;\n font-size:16px;\n margin:18px 0;\n letter-spacing:.1px;\n}\n.mj-cta small{\n display:block;\n font-weight:700;\n font-size:12px;\n opacity:.9;\n margin-top:4px;\n}\n.mj-cta-hint{\n font-size:12px;\n color:#6b7280;\n text-align:center;\n margin-top:-8px;\n}\n\n\/* ===== Button Link ===== *\/\n.mj-btn{\n display:block;\n margin-top:18px;\n text-align:center;\n background:#f6faf7;\n border:2px solid #0e8f69;\n color:#0e8f69;\n padding:14px 16px;\n border-radius:14px;\n font-weight:900;\n text-decoration:none;\n font-size:15px;\n}\n.mj-btn span{\n display:block;\n font-size:12px;\n font-weight:700;\n opacity:.85;\n margin-top:4px;\n}\n\n\/* ===== Comparison Cards ===== *\/\n.mj-grid{\n display:grid;\n grid-template-columns:repeat(3, 1fr);\n gap:14px;\n margin-top:14px;\n}\n.mj-card{\n border:1px solid #e5e7eb;\n border-radius:14px;\n overflow:hidden;\n background:#fff;\n box-shadow:0 4px 14px rgba(0,0,0,.05);\n}\n.mj-card img{ width:100%; height:auto; display:block; }\n.mj-card-body{ padding:12px; }\n.mj-card-title{ font-weight:900; font-size:16px; margin:0 0 6px; color:#111827; }\n.mj-card-text{ font-size:13px; color:#4b5563; margin:0 0 10px; line-height:1.6; }\n.mj-card a{ text-decoration:none; color:inherit; display:block; }\n.mj-pill{\n display:inline-block;\n background:#0e8f69;\n color:#fff;\n padding:8px 12px;\n border-radius:10px;\n font-weight:900;\n font-size:13px;\n}\n@media (max-width:780px){\n .mj-grid{ grid-template-columns:1fr; }\n}\n\n\/* ===== FAQ ===== *\/\n.mj-faq h3{\n font-size:16px;\n margin:18px 0 6px;\n font-weight:900;\n color:#111827;\n}\n.mj-small{\n font-size:13px;\n color:#6b7280;\n margin-top:12px;\n}\n@media (max-width:480px){\n .mj-hero h1{ font-size:26px; }\n .mj-section h2{ font-size:20px; }\n}\n\u003c\/style\u003e\n\u003cdiv class=\"mj-wrap\" style=\"text-align: start;\"\u003e\n\u003c!-- HERO --\u003e\n\u003csection class=\"mj-hero\"\u003e\n\u003ch1\u003eIZUMO MATCHA “KAGURA”\u003cbr\u003ePremium Matcha from Shimane, Japan\u003c\/h1\u003e\n\u003cp class=\"mj-hero-lead\"\u003eA rare, small-batch matcha from Izumo City — crafted for tea ceremony and premium experiences, yet beautifully smooth for lattes as well.\u003c\/p\u003e\n\u003cp\u003eGrown in Shimane Prefecture, known for Japan’s shortest daylight hours and low UV exposure — conditions that help produce a deep green color and naturally gentle taste.\u003c\/p\u003e\n\u003cdiv class=\"mj-badges\"\u003e\n\u003cspan class=\"mj-badge\"\u003eIzumo, Shimane\u003c\/span\u003e \u003cspan class=\"mj-badge\"\u003eSmall-Batch Craft\u003c\/span\u003e \u003cspan class=\"mj-badge\"\u003eVibrant Color\u003c\/span\u003e \u003cspan class=\"mj-badge\"\u003eUmami-Forward\u003c\/span\u003e \u003cspan class=\"mj-badge\"\u003ePremium Grade\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c!-- CTA #1 (visual) --\u003e\n\u003cdiv class=\"mj-cta\"\u003eAdd to Cart – Premium Izumo matcha with deep umami\u003csmall\u003eChoose 30g \/ 50g \/ 100g variant above\u003c\/small\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mj-cta-hint\"\u003eTip: If you drink matcha often, 100g offers the best value per gram.\u003c\/div\u003e\n\u003cimg class=\"mj-img\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha_powder_kagura_001.jpg?v=1773386972\" alt=\"IZUMO Matcha KAGURA package\" loading=\"lazy\" style=\"margin-top: 22px; margin-bottom: 22px; float: none;\"\u003e\u003c\/section\u003e\n\u003c!-- STORY: REGION --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eWhy Shimane’s Matcha Is So Special\u003c\/h2\u003e\n\u003cimg class=\"mj-img\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/tousuien_001.jpg?v=1734419783\" alt=\"Izumo City, Shimane Prefecture\" loading=\"lazy\"\u003e\n\u003cp\u003eThis matcha is grown in \u003cstrong\u003eIzumo City, Shimane Prefecture\u003c\/strong\u003e — home to the historic \u003cstrong\u003eIzumo Taisha Shrine\u003c\/strong\u003e. Shimane is known for having \u003cstrong\u003eshort daylight hours\u003c\/strong\u003e and \u003cstrong\u003elow UV exposure\u003c\/strong\u003e, which supports tea leaves in developing a deeper green hue and a naturally smooth character.\u003c\/p\u003e\n\u003cdiv class=\"mj-highlight\"\u003eIdeal for customers who want a smooth, premium matcha with rich umami and a vivid green color.\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c!-- STORY: CRAFT --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eCrafted by a Small Team of Artisans\u003c\/h2\u003e\n\u003cimg class=\"mj-img\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/tousuien_002.jpg?v=1734420727\" alt=\"Handcrafted matcha processing\" loading=\"lazy\"\u003e\n\u003cp\u003eAt \u003cstrong\u003eIZUMO-SEICHA\u003c\/strong\u003e, matcha isn’t mass-produced. A small team continuously researches and refines each step, relying on their hands, eyes, and sense of taste — not large mechanized systems — to bring out each tea’s unique character.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003c!-- TASTING NOTES --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eFlavor Profile\u003c\/h2\u003e\n\u003cul class=\"mj-list\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eAroma:\u003c\/strong\u003e Elegant, floral, and intense\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTaste:\u003c\/strong\u003e Rich umami, minimal bitterness, creamy finish\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor:\u003c\/strong\u003e Deep jade green\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Ultra-fine and silky\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"mj-note\"\u003e\n\u003cp\u003e\u003cstrong\u003eFor latte drinkers:\u003c\/strong\u003e Creamy mouthfeel and low bitterness help it stay smooth even with milk.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- CTA #2 --\u003e\n\u003cdiv class=\"mj-cta\"\u003eAdd to Cart – Deep umami, silky texture\u003csmall\u003ePerfect for tea ceremony \u0026amp; premium lattes\u003c\/small\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c!-- HOW TO ENJOY --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eHow to Enjoy\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eMatcha Latte (Premium):\u003c\/strong\u003e\u003cbr\u003eMix \u003cstrong\u003e2g\u003c\/strong\u003e of KAGURA with \u003cstrong\u003e60ml\u003c\/strong\u003e hot water. Add \u003cstrong\u003e150ml\u003c\/strong\u003e steamed milk. Sweeten if desired.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTraditional Style (Usucha):\u003c\/strong\u003e\u003cbr\u003eSift \u003cstrong\u003e2g\u003c\/strong\u003e of matcha, add \u003cstrong\u003e60ml\u003c\/strong\u003e hot water (about \u003cstrong\u003e80°C \/ 176°F\u003c\/strong\u003e), and whisk until frothy.\u003c\/p\u003e\n\u003ca class=\"mj-btn\" href=\"\/en-kr\/pages\/recipe-guide-matchajp\" rel=\"noopener\" target=\"_blank\"\u003e ☕ View Matcha Latte \u0026amp; Recipe Guide \u003cspan\u003eEasy recipes for home \u0026amp; café-style drinks\u003c\/span\u003e \u003c\/a\u003e\u003c\/section\u003e\n\u003c!-- WHICH SIZE --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/kagura_50_im.jpg?v=1770020606\"\u003e\u003c\/p\u003e\n\u003ch2\u003eWhich Size Should I Choose?\u003c\/h2\u003e\n\u003cul class=\"mj-list\"\u003e\n\u003cli\u003e\n\u003cstrong\u003e30g can:\u003c\/strong\u003e Best for first-time buyers or occasional drinking.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e50g pack:\u003c\/strong\u003e Great balance for regular home use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e100g pack:\u003c\/strong\u003e Best value per gram — ideal for daily matcha or frequent lattes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mj-small\"\u003eTip: You can select your preferred size variant near the Add to Cart button above.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003c!-- PRODUCT DETAILS --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eProduct Details\u003c\/h2\u003e\n\u003cul class=\"mj-list\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct name:\u003c\/strong\u003e IZUMO MATCHA “KAGURA”\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrigin:\u003c\/strong\u003e Izumo City, Shimane Prefecture, Japan\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIngredients:\u003c\/strong\u003e 100% Japanese green tea (Tencha)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize options:\u003c\/strong\u003e 30g can \/ 50g pack \/ 100g pack\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStorage:\u003c\/strong\u003e Store in a cool, dry place. Use an airtight container after opening.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShelf life:\u003c\/strong\u003e About 6 months (unopened; see package for exact date)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"mj-divider\" role=\"separator\" aria-hidden=\"true\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c!-- COLLECTION CROSS-SELL --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eIZUMO MATCHA Collection\u003c\/h2\u003e\n\u003cp class=\"mj-small\"\u003eFind your perfect matcha — from daily drinkers to special occasions.\u003c\/p\u003e\n\u003cdiv class=\"mj-grid\"\u003e\n\u003c!-- KAGURA --\u003e\n\u003cdiv class=\"mj-card\"\u003e\u003ca href=\"\/en-kr\/collections\/kagura\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha_powder_kagura_001.jpg?v=1773386972\" alt=\"KAGURA matcha\"\u003e\n\u003cdiv class=\"mj-card-body\"\u003e\n\u003cdiv class=\"mj-card-title\"\u003eKAGURA\u003c\/div\u003e\n\u003cp class=\"mj-card-text\"\u003ePremium-grade matcha with rich umami and vibrant color — for special moments and premium lattes.\u003c\/p\u003e\n\u003cspan class=\"mj-pill\"\u003eView Collection\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/div\u003e\n\u003c!-- KAMI-WATASHI --\u003e\n\u003cdiv class=\"mj-card\"\u003e\u003ca href=\"\/en-kr\/collections\/kami-watashi\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha_powder_kami_001.jpg?v=1773386709\" alt=\"KAMI-WATASHI matcha\"\u003e\n\u003cdiv class=\"mj-card-body\"\u003e\n\u003cdiv class=\"mj-card-title\"\u003eKAMI-WATASHI\u003c\/div\u003e\n\u003cp class=\"mj-card-text\"\u003eBalanced umami and aroma — ideal for everyday tea time and regular matcha enjoyment.\u003c\/p\u003e\n\u003cspan class=\"mj-pill\"\u003eView Collection\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/div\u003e\n\u003c!-- TAISYA --\u003e\n\u003cdiv class=\"mj-card\"\u003e\u003ca href=\"\/en-kr\/collections\/taisya\"\u003e\u003cimg src=\"https:\/\/www.matchajp.net\/cdn\/shop\/files\/matcha-green-tea-izumo-taisya-30g-can-1250691.jpg\" alt=\"TAISYA matcha\"\u003e\n\u003cdiv class=\"mj-card-body\"\u003e\n\u003cdiv class=\"mj-card-title\"\u003eTAISYA\u003c\/div\u003e\n\u003cp class=\"mj-card-text\"\u003eBeginner-friendly matcha with mild bitterness — great for lattes and matcha sweets.\u003c\/p\u003e\n\u003cspan class=\"mj-pill\"\u003eView Collection\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c!-- FAQ --\u003e\n\u003csection class=\"mj-section mj-faq\"\u003e\n\u003ch2\u003eFAQ\u003c\/h2\u003e\n\u003ch3\u003eIs KAGURA suitable for matcha lattes?\u003c\/h3\u003e\n\u003cp\u003eYes. KAGURA can be enjoyed as a traditional bowl of matcha (usucha), but it truly shines in lattes.\u003cbr\u003eIts rich umami and low bitterness create a smooth, creamy taste even with milk — making it a reliable choice for high-quality matcha lattes.\u003c\/p\u003e\n\u003ch3\u003eWhich size should I choose?\u003c\/h3\u003e\n\u003cp\u003eIf you’re trying it for the first time, 30g is a great start. For regular home use, 50g offers a good balance. For daily drinkers or frequent lattes, 100g provides the best value per gram.\u003c\/p\u003e\n\u003ch3\u003eHow should I store matcha?\u003c\/h3\u003e\n\u003cp\u003eKeep cool and dry. After opening, use an airtight container and refrigerate when possible. Avoid light, heat, and moisture.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003cp class=\"mj-small\"\u003eNote: Matcha color and flavor can vary slightly by season and production lot — this is a natural characteristic of tea.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Matcha JP","offers":[{"title":"Default Title","offer_id":45017909330073,"sku":"kagura-30","price":14.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha-green-tea-izumo-taisya-30g-can-5619870.jpg?v=1761111698"},{"product_id":"matcha-green-tea-izumo-kagura-100g-pack","title":"IZUMO Japanese Ceremonial Matcha Green Tea Powder Izumo Shimane KAGURA 100g Pack (3.53 oz)","description":"\u003c!-- =============================\n MatchaJP | IZUMO MATCHA “KAGURA”\n Conversion-Optimized Product Story (Dawn-friendly)\n Mobile: 90% \/ PC: max 720px\n============================== --\u003e\n\u003cstyle\u003e\n\/* ===== Base ===== *\/\n.mj-wrap{\n width:90%;\n max-width:720px;\n margin:40px auto;\n font-family:-apple-system,BlinkMacSystemFont,\"Segoe UI\",Roboto,Arial,sans-serif;\n color:#1f2937;\n line-height:1.85;\n}\n.mj-wrap *{ box-sizing:border-box; }\n.mj-wrap p{ margin:0 0 14px; color:#374151; font-size:15px; }\n.mj-wrap strong{ color:#111827; }\n.mj-img{\n width:100%;\n border-radius:16px;\n margin:22px 0;\n display:block;\n}\n.mj-caption{\n font-size:13px;\n color:#6b7280;\n margin-top:-10px;\n}\n.mj-divider{ height:1px; background:#e5e7eb; margin:34px 0; }\n\n\/* ===== Hero ===== *\/\n.mj-hero h1{\n font-size:28px;\n font-weight:900;\n line-height:1.25;\n margin:0 0 10px;\n letter-spacing:-.2px;\n}\n.mj-hero-lead{\n font-size:15px;\n color:#374151;\n margin:10px 0 0;\n}\n.mj-badges{\n display:flex;\n flex-wrap:wrap;\n gap:8px;\n margin:16px 0 14px;\n}\n.mj-badge{\n background:#0e8f69;\n color:#fff;\n font-size:12px;\n padding:6px 10px;\n border-radius:999px;\n font-weight:900;\n}\n\n\/* ===== Sections ===== *\/\n.mj-section{ margin:46px 0; }\n.mj-section h2{\n font-size:22px;\n font-weight:900;\n margin:0 0 12px;\n letter-spacing:-.2px;\n color:#111827;\n}\n.mj-list{\n padding-left:18px;\n margin:10px 0 0;\n}\n.mj-list li{\n margin-bottom:8px;\n color:#374151;\n font-size:15px;\n}\n\n\/* ===== Highlights \/ Trust ===== *\/\n.mj-highlight{\n background:#f6faf7;\n border-left:4px solid #0e8f69;\n padding:14px 14px;\n border-radius:12px;\n margin:18px 0 0;\n}\n.mj-note{\n background:#f9fafb;\n border:1px solid #e5e7eb;\n border-radius:14px;\n padding:14px;\n margin:18px 0 0;\n}\n.mj-note p{ margin:0; font-size:14px; color:#374151; }\n\n\/* ===== CTA (visual) ===== *\/\n.mj-cta{\n background:#0e8f69;\n color:#fff;\n text-align:center;\n padding:16px 16px;\n border-radius:14px;\n font-weight:900;\n font-size:16px;\n margin:18px 0;\n letter-spacing:.1px;\n}\n.mj-cta small{\n display:block;\n font-weight:700;\n font-size:12px;\n opacity:.9;\n margin-top:4px;\n}\n.mj-cta-hint{\n font-size:12px;\n color:#6b7280;\n text-align:center;\n margin-top:-8px;\n}\n\n\/* ===== Button Link ===== *\/\n.mj-btn{\n display:block;\n margin-top:18px;\n text-align:center;\n background:#f6faf7;\n border:2px solid #0e8f69;\n color:#0e8f69;\n padding:14px 16px;\n border-radius:14px;\n font-weight:900;\n text-decoration:none;\n font-size:15px;\n}\n.mj-btn span{\n display:block;\n font-size:12px;\n font-weight:700;\n opacity:.85;\n margin-top:4px;\n}\n\n\/* ===== Comparison Cards ===== *\/\n.mj-grid{\n display:grid;\n grid-template-columns:repeat(3, 1fr);\n gap:14px;\n margin-top:14px;\n}\n.mj-card{\n border:1px solid #e5e7eb;\n border-radius:14px;\n overflow:hidden;\n background:#fff;\n box-shadow:0 4px 14px rgba(0,0,0,.05);\n}\n.mj-card img{ width:100%; height:auto; display:block; }\n.mj-card-body{ padding:12px; }\n.mj-card-title{ font-weight:900; font-size:16px; margin:0 0 6px; color:#111827; }\n.mj-card-text{ font-size:13px; color:#4b5563; margin:0 0 10px; line-height:1.6; }\n.mj-card a{ text-decoration:none; color:inherit; display:block; }\n.mj-pill{\n display:inline-block;\n background:#0e8f69;\n color:#fff;\n padding:8px 12px;\n border-radius:10px;\n font-weight:900;\n font-size:13px;\n}\n@media (max-width:780px){\n .mj-grid{ grid-template-columns:1fr; }\n}\n\n\/* ===== FAQ ===== *\/\n.mj-faq h3{\n font-size:16px;\n margin:18px 0 6px;\n font-weight:900;\n color:#111827;\n}\n.mj-small{\n font-size:13px;\n color:#6b7280;\n margin-top:12px;\n}\n@media (max-width:480px){\n .mj-hero h1{ font-size:26px; }\n .mj-section h2{ font-size:20px; }\n}\n\u003c\/style\u003e\n\u003cdiv class=\"mj-wrap\" style=\"text-align: start;\"\u003e\n\u003c!-- HERO --\u003e\n\u003csection class=\"mj-hero\"\u003e\n\u003ch1\u003eIZUMO MATCHA “KAGURA”\u003cbr\u003ePremium Matcha from Shimane, Japan\u003c\/h1\u003e\n\u003cp class=\"mj-hero-lead\"\u003eA rare, small-batch matcha from Izumo City — crafted for tea ceremony and premium experiences, yet beautifully smooth for lattes as well.\u003c\/p\u003e\n\u003cp\u003eGrown in Shimane Prefecture, known for Japan’s shortest daylight hours and low UV exposure — conditions that help produce a deep green color and naturally gentle taste.\u003c\/p\u003e\n\u003cdiv class=\"mj-badges\"\u003e\n\u003cspan class=\"mj-badge\"\u003eIzumo, Shimane\u003c\/span\u003e \u003cspan class=\"mj-badge\"\u003eSmall-Batch Craft\u003c\/span\u003e \u003cspan class=\"mj-badge\"\u003eVibrant Color\u003c\/span\u003e \u003cspan class=\"mj-badge\"\u003eUmami-Forward\u003c\/span\u003e \u003cspan class=\"mj-badge\"\u003ePremium Grade\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c!-- CTA #1 (visual) --\u003e\n\u003cdiv class=\"mj-cta\"\u003eAdd to Cart – Premium Izumo matcha with deep umami\u003csmall\u003eChoose 30g \/ 50g \/ 100g variant above\u003c\/small\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mj-cta-hint\"\u003eTip: If you drink matcha often, 100g offers the best value per gram.\u003c\/div\u003e\n\u003cimg loading=\"lazy\" alt=\"IZUMO Matcha KAGURA package\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha_powder_kagura_001.jpg?v=1773386972\" class=\"mj-img\" style=\"margin-top: 22px; margin-bottom: 22px; float: none;\"\u003e\u003c\/section\u003e\n\u003c!-- STORY: REGION --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eWhy Shimane’s Matcha Is So Special\u003c\/h2\u003e\n\u003cimg loading=\"lazy\" alt=\"Izumo City, Shimane Prefecture\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/tousuien_001.jpg?v=1734419783\" class=\"mj-img\"\u003e\n\u003cp\u003eThis matcha is grown in \u003cstrong\u003eIzumo City, Shimane Prefecture\u003c\/strong\u003e — home to the historic \u003cstrong\u003eIzumo Taisha Shrine\u003c\/strong\u003e. Shimane is known for having \u003cstrong\u003eshort daylight hours\u003c\/strong\u003e and \u003cstrong\u003elow UV exposure\u003c\/strong\u003e, which supports tea leaves in developing a deeper green hue and a naturally smooth character.\u003c\/p\u003e\n\u003cdiv class=\"mj-highlight\"\u003eIdeal for customers who want a smooth, premium matcha with rich umami and a vivid green color.\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c!-- STORY: CRAFT --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eCrafted by a Small Team of Artisans\u003c\/h2\u003e\n\u003cimg loading=\"lazy\" alt=\"Handcrafted matcha processing\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/tousuien_002.jpg?v=1734420727\" class=\"mj-img\"\u003e\n\u003cp\u003eAt \u003cstrong\u003eIZUMO-SEICHA\u003c\/strong\u003e, matcha isn’t mass-produced. A small team continuously researches and refines each step, relying on their hands, eyes, and sense of taste — not large mechanized systems — to bring out each tea’s unique character.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003c!-- TASTING NOTES --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eFlavor Profile\u003c\/h2\u003e\n\u003cul class=\"mj-list\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eAroma:\u003c\/strong\u003e Elegant, floral, and intense\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTaste:\u003c\/strong\u003e Rich umami, minimal bitterness, creamy finish\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor:\u003c\/strong\u003e Deep jade green\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Ultra-fine and silky\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"mj-note\"\u003e\n\u003cp\u003e\u003cstrong\u003eFor latte drinkers:\u003c\/strong\u003e Creamy mouthfeel and low bitterness help it stay smooth even with milk.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- CTA #2 --\u003e\n\u003cdiv class=\"mj-cta\"\u003eAdd to Cart – Deep umami, silky texture\u003csmall\u003ePerfect for tea ceremony \u0026amp; premium lattes\u003c\/small\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c!-- HOW TO ENJOY --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eHow to Enjoy\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eMatcha Latte (Premium):\u003c\/strong\u003e\u003cbr\u003eMix \u003cstrong\u003e2g\u003c\/strong\u003e of KAGURA with \u003cstrong\u003e60ml\u003c\/strong\u003e hot water. Add \u003cstrong\u003e150ml\u003c\/strong\u003e steamed milk. Sweeten if desired.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTraditional Style (Usucha):\u003c\/strong\u003e\u003cbr\u003eSift \u003cstrong\u003e2g\u003c\/strong\u003e of matcha, add \u003cstrong\u003e60ml\u003c\/strong\u003e hot water (about \u003cstrong\u003e80°C \/ 176°F\u003c\/strong\u003e), and whisk until frothy.\u003c\/p\u003e\n\u003ca rel=\"noopener\" href=\"\/en-kr\/pages\/recipe-guide-matchajp\" class=\"mj-btn\" target=\"_blank\"\u003e ☕ View Matcha Latte \u0026amp; Recipe Guide \u003cspan\u003eEasy recipes for home \u0026amp; café-style drinks\u003c\/span\u003e \u003c\/a\u003e\u003c\/section\u003e\n\u003c!-- WHICH SIZE --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/kagura_50_im.jpg?v=1770020530\"\u003e\u003c\/p\u003e\n\u003ch2\u003eWhich Size Should I Choose?\u003c\/h2\u003e\n\u003cul class=\"mj-list\"\u003e\n\u003cli\u003e\n\u003cstrong\u003e30g can:\u003c\/strong\u003e Best for first-time buyers or occasional drinking.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e50g pack:\u003c\/strong\u003e Great balance for regular home use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e100g pack:\u003c\/strong\u003e Best value per gram — ideal for daily matcha or frequent lattes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mj-small\"\u003eTip: You can select your preferred size variant near the Add to Cart button above.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003c!-- PRODUCT DETAILS --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eProduct Details\u003c\/h2\u003e\n\u003cul class=\"mj-list\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct name:\u003c\/strong\u003e IZUMO MATCHA “KAGURA”\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrigin:\u003c\/strong\u003e Izumo City, Shimane Prefecture, Japan\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIngredients:\u003c\/strong\u003e 100% Japanese green tea (Tencha)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize options:\u003c\/strong\u003e 30g can \/ 50g pack \/ 100g pack\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStorage:\u003c\/strong\u003e Store in a cool, dry place. Use an airtight container after opening.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShelf life:\u003c\/strong\u003e About 6 months (unopened; see package for exact date)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e\n\u003cdiv aria-hidden=\"true\" role=\"separator\" class=\"mj-divider\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c!-- COLLECTION CROSS-SELL --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eIZUMO MATCHA Collection\u003c\/h2\u003e\n\u003cp class=\"mj-small\"\u003eFind your perfect matcha — from daily drinkers to special occasions.\u003c\/p\u003e\n\u003cdiv class=\"mj-grid\"\u003e\n\u003c!-- KAGURA --\u003e\n\u003cdiv class=\"mj-card\"\u003e\u003ca href=\"\/en-kr\/collections\/kagura\"\u003e\u003cimg alt=\"KAGURA matcha\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha_powder_kagura_001.jpg?v=1773386972\"\u003e\n\u003cdiv class=\"mj-card-body\"\u003e\n\u003cdiv class=\"mj-card-title\"\u003eKAGURA\u003c\/div\u003e\n\u003cp class=\"mj-card-text\"\u003ePremium-grade matcha with rich umami and vibrant color — for special moments and premium lattes.\u003c\/p\u003e\n\u003cspan class=\"mj-pill\"\u003eView Collection\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/div\u003e\n\u003c!-- KAMI-WATASHI --\u003e\n\u003cdiv class=\"mj-card\"\u003e\u003ca href=\"\/en-kr\/collections\/kami-watashi\"\u003e\u003cimg alt=\"KAMI-WATASHI matcha\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha_powder_kami_001.jpg?v=1773386709\"\u003e\n\u003cdiv class=\"mj-card-body\"\u003e\n\u003cdiv class=\"mj-card-title\"\u003eKAMI-WATASHI\u003c\/div\u003e\n\u003cp class=\"mj-card-text\"\u003eBalanced umami and aroma — ideal for everyday tea time and regular matcha enjoyment.\u003c\/p\u003e\n\u003cspan class=\"mj-pill\"\u003eView Collection\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/div\u003e\n\u003c!-- TAISYA --\u003e\n\u003cdiv class=\"mj-card\"\u003e\u003ca href=\"\/en-kr\/collections\/taisya\"\u003e\u003cimg alt=\"TAISYA matcha\" src=\"https:\/\/www.matchajp.net\/cdn\/shop\/files\/matcha-green-tea-izumo-taisya-30g-can-1250691.jpg\"\u003e\n\u003cdiv class=\"mj-card-body\"\u003e\n\u003cdiv class=\"mj-card-title\"\u003eTAISYA\u003c\/div\u003e\n\u003cp class=\"mj-card-text\"\u003eBeginner-friendly matcha with mild bitterness — great for lattes and matcha sweets.\u003c\/p\u003e\n\u003cspan class=\"mj-pill\"\u003eView Collection\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c!-- FAQ --\u003e\n\u003csection class=\"mj-section mj-faq\"\u003e\n\u003ch2\u003eFAQ\u003c\/h2\u003e\n\u003ch3\u003eIs KAGURA suitable for matcha lattes?\u003c\/h3\u003e\n\u003cp\u003eYes. KAGURA can be enjoyed as a traditional bowl of matcha (usucha), but it truly shines in lattes.\u003cbr\u003eIts rich umami and low bitterness create a smooth, creamy taste even with milk — making it a reliable choice for high-quality matcha lattes.\u003c\/p\u003e\n\u003ch3\u003eWhich size should I choose?\u003c\/h3\u003e\n\u003cp\u003eIf you’re trying it for the first time, 30g is a great start. For regular home use, 50g offers a good balance. For daily drinkers or frequent lattes, 100g provides the best value per gram.\u003c\/p\u003e\n\u003ch3\u003eHow should I store matcha?\u003c\/h3\u003e\n\u003cp\u003eKeep cool and dry. After opening, use an airtight container and refrigerate when possible. Avoid light, heat, and moisture.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003cp class=\"mj-small\"\u003eNote: Matcha color and flavor can vary slightly by season and production lot — this is a natural characteristic of tea.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Matcha JP","offers":[{"title":"Default Title","offer_id":45019877343385,"sku":"kagura-100","price":38.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha-green-tea-izumo-kagura-100g-pack-6785145.jpg?v=1761111696"},{"product_id":"matcha-green-tea-izumo-kagura-50g-pack","title":"IZUMO Japanese Ceremonial Matcha Izumo Shimane KAGURA 50g Pack (1.76 oz)","description":"\u003c!-- =============================\n MatchaJP | IZUMO MATCHA “KAGURA”\n Conversion-Optimized Product Story (Dawn-friendly)\n Mobile: 90% \/ PC: max 720px\n============================== --\u003e\n\u003cstyle\u003e\n\/* ===== Base ===== *\/\n.mj-wrap{\n width:90%;\n max-width:720px;\n margin:40px auto;\n font-family:-apple-system,BlinkMacSystemFont,\"Segoe UI\",Roboto,Arial,sans-serif;\n color:#1f2937;\n line-height:1.85;\n}\n.mj-wrap *{ box-sizing:border-box; }\n.mj-wrap p{ margin:0 0 14px; color:#374151; font-size:15px; }\n.mj-wrap strong{ color:#111827; }\n.mj-img{\n width:100%;\n border-radius:16px;\n margin:22px 0;\n display:block;\n}\n.mj-caption{\n font-size:13px;\n color:#6b7280;\n margin-top:-10px;\n}\n.mj-divider{ height:1px; background:#e5e7eb; margin:34px 0; }\n\n\/* ===== Hero ===== *\/\n.mj-hero h1{\n font-size:28px;\n font-weight:900;\n line-height:1.25;\n margin:0 0 10px;\n letter-spacing:-.2px;\n}\n.mj-hero-lead{\n font-size:15px;\n color:#374151;\n margin:10px 0 0;\n}\n.mj-badges{\n display:flex;\n flex-wrap:wrap;\n gap:8px;\n margin:16px 0 14px;\n}\n.mj-badge{\n background:#0e8f69;\n color:#fff;\n font-size:12px;\n padding:6px 10px;\n border-radius:999px;\n font-weight:900;\n}\n\n\/* ===== Sections ===== *\/\n.mj-section{ margin:46px 0; }\n.mj-section h2{\n font-size:22px;\n font-weight:900;\n margin:0 0 12px;\n letter-spacing:-.2px;\n color:#111827;\n}\n.mj-list{\n padding-left:18px;\n margin:10px 0 0;\n}\n.mj-list li{\n margin-bottom:8px;\n color:#374151;\n font-size:15px;\n}\n\n\/* ===== Highlights \/ Trust ===== *\/\n.mj-highlight{\n background:#f6faf7;\n border-left:4px solid #0e8f69;\n padding:14px 14px;\n border-radius:12px;\n margin:18px 0 0;\n}\n.mj-note{\n background:#f9fafb;\n border:1px solid #e5e7eb;\n border-radius:14px;\n padding:14px;\n margin:18px 0 0;\n}\n.mj-note p{ margin:0; font-size:14px; color:#374151; }\n\n\/* ===== CTA (visual) ===== *\/\n.mj-cta{\n background:#0e8f69;\n color:#fff;\n text-align:center;\n padding:16px 16px;\n border-radius:14px;\n font-weight:900;\n font-size:16px;\n margin:18px 0;\n letter-spacing:.1px;\n}\n.mj-cta small{\n display:block;\n font-weight:700;\n font-size:12px;\n opacity:.9;\n margin-top:4px;\n}\n.mj-cta-hint{\n font-size:12px;\n color:#6b7280;\n text-align:center;\n margin-top:-8px;\n}\n\n\/* ===== Button Link ===== *\/\n.mj-btn{\n display:block;\n margin-top:18px;\n text-align:center;\n background:#f6faf7;\n border:2px solid #0e8f69;\n color:#0e8f69;\n padding:14px 16px;\n border-radius:14px;\n font-weight:900;\n text-decoration:none;\n font-size:15px;\n}\n.mj-btn span{\n display:block;\n font-size:12px;\n font-weight:700;\n opacity:.85;\n margin-top:4px;\n}\n\n\/* ===== Comparison Cards ===== *\/\n.mj-grid{\n display:grid;\n grid-template-columns:repeat(3, 1fr);\n gap:14px;\n margin-top:14px;\n}\n.mj-card{\n border:1px solid #e5e7eb;\n border-radius:14px;\n overflow:hidden;\n background:#fff;\n box-shadow:0 4px 14px rgba(0,0,0,.05);\n}\n.mj-card img{ width:100%; height:auto; display:block; }\n.mj-card-body{ padding:12px; }\n.mj-card-title{ font-weight:900; font-size:16px; margin:0 0 6px; color:#111827; }\n.mj-card-text{ font-size:13px; color:#4b5563; margin:0 0 10px; line-height:1.6; }\n.mj-card a{ text-decoration:none; color:inherit; display:block; }\n.mj-pill{\n display:inline-block;\n background:#0e8f69;\n color:#fff;\n padding:8px 12px;\n border-radius:10px;\n font-weight:900;\n font-size:13px;\n}\n@media (max-width:780px){\n .mj-grid{ grid-template-columns:1fr; }\n}\n\n\/* ===== FAQ ===== *\/\n.mj-faq h3{\n font-size:16px;\n margin:18px 0 6px;\n font-weight:900;\n color:#111827;\n}\n.mj-small{\n font-size:13px;\n color:#6b7280;\n margin-top:12px;\n}\n@media (max-width:480px){\n .mj-hero h1{ font-size:26px; }\n .mj-section h2{ font-size:20px; }\n}\n\u003c\/style\u003e\n\u003cdiv class=\"mj-wrap\" style=\"text-align: start;\"\u003e\n\u003c!-- HERO --\u003e\n\u003csection class=\"mj-hero\"\u003e\n\u003ch1\u003eIZUMO MATCHA “KAGURA”\u003cbr\u003ePremium Matcha from Shimane, Japan\u003c\/h1\u003e\n\u003cp class=\"mj-hero-lead\"\u003eA rare, small-batch matcha from Izumo City — crafted for tea ceremony and premium experiences, yet beautifully smooth for lattes as well.\u003c\/p\u003e\n\u003cp\u003eGrown in Shimane Prefecture, known for Japan’s shortest daylight hours and low UV exposure — conditions that help produce a deep green color and naturally gentle taste.\u003c\/p\u003e\n\u003cdiv class=\"mj-badges\"\u003e\n\u003cspan class=\"mj-badge\"\u003eIzumo, Shimane\u003c\/span\u003e \u003cspan class=\"mj-badge\"\u003eSmall-Batch Craft\u003c\/span\u003e \u003cspan class=\"mj-badge\"\u003eVibrant Color\u003c\/span\u003e \u003cspan class=\"mj-badge\"\u003eUmami-Forward\u003c\/span\u003e \u003cspan class=\"mj-badge\"\u003ePremium Grade\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c!-- CTA #1 (visual) --\u003e\n\u003cdiv class=\"mj-cta\"\u003eAdd to Cart – Premium Izumo matcha with deep umami\u003csmall\u003eChoose 30g \/ 50g \/ 100g variant above\u003c\/small\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mj-cta-hint\"\u003eTip: If you drink matcha often, 100g offers the best value per gram.\u003c\/div\u003e\n\u003cimg loading=\"lazy\" alt=\"IZUMO Matcha KAGURA package\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha_powder_kagura_001.jpg?v=1773386972\" class=\"mj-img\" style=\"margin-top: 22px; margin-bottom: 22px; float: none;\"\u003e\u003c\/section\u003e\n\u003c!-- STORY: REGION --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eWhy Shimane’s Matcha Is So Special\u003c\/h2\u003e\n\u003cimg loading=\"lazy\" alt=\"Izumo City, Shimane Prefecture\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/tousuien_001.jpg?v=1734419783\" class=\"mj-img\"\u003e\n\u003cp\u003eThis matcha is grown in \u003cstrong\u003eIzumo City, Shimane Prefecture\u003c\/strong\u003e — home to the historic \u003cstrong\u003eIzumo Taisha Shrine\u003c\/strong\u003e. Shimane is known for having \u003cstrong\u003eshort daylight hours\u003c\/strong\u003e and \u003cstrong\u003elow UV exposure\u003c\/strong\u003e, which supports tea leaves in developing a deeper green hue and a naturally smooth character.\u003c\/p\u003e\n\u003cdiv class=\"mj-highlight\"\u003eIdeal for customers who want a smooth, premium matcha with rich umami and a vivid green color.\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c!-- STORY: CRAFT --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eCrafted by a Small Team of Artisans\u003c\/h2\u003e\n\u003cimg loading=\"lazy\" alt=\"Handcrafted matcha processing\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/tousuien_002.jpg?v=1734420727\" class=\"mj-img\"\u003e\n\u003cp\u003eAt \u003cstrong\u003eIZUMO-SEICHA\u003c\/strong\u003e, matcha isn’t mass-produced. A small team continuously researches and refines each step, relying on their hands, eyes, and sense of taste — not large mechanized systems — to bring out each tea’s unique character.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003c!-- TASTING NOTES --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eFlavor Profile\u003c\/h2\u003e\n\u003cul class=\"mj-list\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eAroma:\u003c\/strong\u003e Elegant, floral, and intense\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTaste:\u003c\/strong\u003e Rich umami, minimal bitterness, creamy finish\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor:\u003c\/strong\u003e Deep jade green\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Ultra-fine and silky\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"mj-note\"\u003e\n\u003cp\u003e\u003cstrong\u003eFor latte drinkers:\u003c\/strong\u003e Creamy mouthfeel and low bitterness help it stay smooth even with milk.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- CTA #2 --\u003e\n\u003cdiv class=\"mj-cta\"\u003eAdd to Cart – Deep umami, silky texture\u003csmall\u003ePerfect for tea ceremony \u0026amp; premium lattes\u003c\/small\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c!-- HOW TO ENJOY --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eHow to Enjoy\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eMatcha Latte (Premium):\u003c\/strong\u003e\u003cbr\u003eMix \u003cstrong\u003e2g\u003c\/strong\u003e of KAGURA with \u003cstrong\u003e60ml\u003c\/strong\u003e hot water. Add \u003cstrong\u003e150ml\u003c\/strong\u003e steamed milk. Sweeten if desired.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTraditional Style (Usucha):\u003c\/strong\u003e\u003cbr\u003eSift \u003cstrong\u003e2g\u003c\/strong\u003e of matcha, add \u003cstrong\u003e60ml\u003c\/strong\u003e hot water (about \u003cstrong\u003e80°C \/ 176°F\u003c\/strong\u003e), and whisk until frothy.\u003c\/p\u003e\n\u003ca rel=\"noopener\" href=\"\/en-kr\/pages\/recipe-guide-matchajp\" class=\"mj-btn\" target=\"_blank\"\u003e ☕ View Matcha Latte \u0026amp; Recipe Guide \u003cspan\u003eEasy recipes for home \u0026amp; café-style drinks\u003c\/span\u003e \u003c\/a\u003e\u003c\/section\u003e\n\u003c!-- WHICH SIZE --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/kagura_50_im.jpg?v=1770020501\"\u003e\u003c\/p\u003e\n\u003ch2\u003eWhich Size Should I Choose?\u003c\/h2\u003e\n\u003cul class=\"mj-list\"\u003e\n\u003cli\u003e\n\u003cstrong\u003e30g can:\u003c\/strong\u003e Best for first-time buyers or occasional drinking.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e50g pack:\u003c\/strong\u003e Great balance for regular home use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e100g pack:\u003c\/strong\u003e Best value per gram — ideal for daily matcha or frequent lattes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mj-small\"\u003eTip: You can select your preferred size variant near the Add to Cart button above.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003c!-- PRODUCT DETAILS --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eProduct Details\u003c\/h2\u003e\n\u003cul class=\"mj-list\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct name:\u003c\/strong\u003e IZUMO MATCHA “KAGURA”\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrigin:\u003c\/strong\u003e Izumo City, Shimane Prefecture, Japan\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIngredients:\u003c\/strong\u003e 100% Japanese green tea (Tencha)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize options:\u003c\/strong\u003e 30g can \/ 50g pack \/ 100g pack\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStorage:\u003c\/strong\u003e Store in a cool, dry place. Use an airtight container after opening.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShelf life:\u003c\/strong\u003e About 6 months (unopened; see package for exact date)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e\n\u003cdiv aria-hidden=\"true\" role=\"separator\" class=\"mj-divider\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c!-- COLLECTION CROSS-SELL --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eIZUMO MATCHA Collection\u003c\/h2\u003e\n\u003cp class=\"mj-small\"\u003eFind your perfect matcha — from daily drinkers to special occasions.\u003c\/p\u003e\n\u003cdiv class=\"mj-grid\"\u003e\n\u003c!-- KAGURA --\u003e\n\u003cdiv class=\"mj-card\"\u003e\u003ca href=\"\/en-kr\/collections\/kagura\"\u003e\u003cimg alt=\"KAGURA matcha\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha_powder_kagura_001.jpg?v=1773386972\"\u003e\n\u003cdiv class=\"mj-card-body\"\u003e\n\u003cdiv class=\"mj-card-title\"\u003eKAGURA\u003c\/div\u003e\n\u003cp class=\"mj-card-text\"\u003ePremium-grade matcha with rich umami and vibrant color — for special moments and premium lattes.\u003c\/p\u003e\n\u003cspan class=\"mj-pill\"\u003eView Collection\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/div\u003e\n\u003c!-- KAMI-WATASHI --\u003e\n\u003cdiv class=\"mj-card\"\u003e\u003ca href=\"\/en-kr\/collections\/kami-watashi\"\u003e\u003cimg alt=\"KAMI-WATASHI matcha\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha_powder_kami_001.jpg?v=1773386709\"\u003e\n\u003cdiv class=\"mj-card-body\"\u003e\n\u003cdiv class=\"mj-card-title\"\u003eKAMI-WATASHI\u003c\/div\u003e\n\u003cp class=\"mj-card-text\"\u003eBalanced umami and aroma — ideal for everyday tea time and regular matcha enjoyment.\u003c\/p\u003e\n\u003cspan class=\"mj-pill\"\u003eView Collection\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/div\u003e\n\u003c!-- TAISYA --\u003e\n\u003cdiv class=\"mj-card\"\u003e\u003ca href=\"\/en-kr\/collections\/taisya\"\u003e\u003cimg alt=\"TAISYA matcha\" src=\"https:\/\/www.matchajp.net\/cdn\/shop\/files\/matcha-green-tea-izumo-taisya-30g-can-1250691.jpg\"\u003e\n\u003cdiv class=\"mj-card-body\"\u003e\n\u003cdiv class=\"mj-card-title\"\u003eTAISYA\u003c\/div\u003e\n\u003cp class=\"mj-card-text\"\u003eBeginner-friendly matcha with mild bitterness — great for lattes and matcha sweets.\u003c\/p\u003e\n\u003cspan class=\"mj-pill\"\u003eView Collection\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c!-- FAQ --\u003e\n\u003csection class=\"mj-section mj-faq\"\u003e\n\u003ch2\u003eFAQ\u003c\/h2\u003e\n\u003ch3\u003eIs KAGURA suitable for matcha lattes?\u003c\/h3\u003e\n\u003cp\u003eYes. KAGURA can be enjoyed as a traditional bowl of matcha (usucha), but it truly shines in lattes.\u003cbr\u003eIts rich umami and low bitterness create a smooth, creamy taste even with milk — making it a reliable choice for high-quality matcha lattes.\u003c\/p\u003e\n\u003ch3\u003eWhich size should I choose?\u003c\/h3\u003e\n\u003cp\u003eIf you’re trying it for the first time, 30g is a great start. For regular home use, 50g offers a good balance. For daily drinkers or frequent lattes, 100g provides the best value per gram.\u003c\/p\u003e\n\u003ch3\u003eHow should I store matcha?\u003c\/h3\u003e\n\u003cp\u003eKeep cool and dry. After opening, use an airtight container and refrigerate when possible. Avoid light, heat, and moisture.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003cp class=\"mj-small\"\u003eNote: Matcha color and flavor can vary slightly by season and production lot — this is a natural characteristic of tea.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Matcha JP","offers":[{"title":"Default Title","offer_id":45021026844825,"sku":"kagura-50","price":21.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha-green-tea-izumo-kagura-50g-pack-7547962.jpg?v=1761111696"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/collections\/kagura-5003401.jpg?v=1761026807","url":"https:\/\/www.matchajp.net\/en-kr\/collections\/kagura.oembed","provider":"MatchaJP","version":"1.0","type":"link"}