{"title":"Izumo Matcha – Japanese Ceremonial Matcha from Japan | MatchaJP","description":"\u003cdiv class=\"mj-izumo-wrap\"\u003e\n\n \u003cdiv class=\"iz-wrap\"\u003e\n \u003ch2 class=\"iz-head\"\u003eIZUMO MATCHA – Choose Your Matcha\u003c\/h2\u003e\n \u003cp class=\"iz-lead\"\u003e\n 3 types of Izumo matcha from Shimane, Japan. Choose by taste and use.\n \u003c\/p\u003e\n\n \u003cdiv class=\"iz-grid\"\u003e\n\n \u003ca href=\"\/en-kr\/collections\/taisya\" class=\"iz-card\"\u003e\n \u003cimg class=\"iz-img\" src=\"https:\/\/www.matchajp.net\/cdn\/shop\/files\/matcha_powder_taisya_001.jpg\" alt=\"TAISYA Izumo Matcha\"\u003e\n \u003cdiv class=\"iz-title\"\u003eTAISYA\u003c\/div\u003e\n \u003cdiv class=\"iz-badges\"\u003e\n \u003cspan\u003eBold\u003c\/span\u003e\u003cspan\u003eLatte\u003c\/span\u003e\n \u003c\/div\u003e\n \u003cp\u003e\u003cstrong\u003eFor stronger bitterness.\u003c\/strong\u003e\u003cbr\u003eGood for lattes and recipes.\u003c\/p\u003e\n \u003cdiv class=\"iz-cta\"\u003eView collection →\u003c\/div\u003e\n \u003c\/a\u003e\n\n \u003ca href=\"\/en-kr\/collections\/kami-watashi\" class=\"iz-card\"\u003e\n \u003cimg class=\"iz-img\" src=\"https:\/\/www.matchajp.net\/cdn\/shop\/files\/matcha_powder_kami_001.jpg\" alt=\"KAMI-WATASHI Izumo Matcha\"\u003e\n \u003cdiv class=\"iz-title\"\u003eKAMI-WATASHI\u003c\/div\u003e\n \u003cdiv class=\"iz-badges\"\u003e\n \u003cspan\u003eMild\u003c\/span\u003e\u003cspan\u003eDaily\u003c\/span\u003e\u003cspan\u003eLatte\u003c\/span\u003e\n \u003c\/div\u003e\n \u003cp\u003e\u003cstrong\u003eFor everyday lattes.\u003c\/strong\u003e\u003cbr\u003eSmooth, mild, and easy to drink.\u003c\/p\u003e\n \u003cdiv class=\"iz-cta\"\u003eView collection →\u003c\/div\u003e\n \u003c\/a\u003e\n\n \u003ca href=\"\/en-kr\/collections\/kagura\" class=\"iz-card\"\u003e\n \u003cimg class=\"iz-img\" src=\"https:\/\/www.matchajp.net\/cdn\/shop\/files\/matcha_powder_kagura_001.jpg\" alt=\"KAGURA Izumo Matcha\"\u003e\n \u003cdiv class=\"iz-title\"\u003eKAGURA\u003c\/div\u003e\n \u003cdiv class=\"iz-badges\"\u003e\n \u003cspan\u003eLow Bitterness\u003c\/span\u003e\u003cspan\u003eVibrant Color\u003c\/span\u003e\n \u003c\/div\u003e\n \u003cp\u003e\u003cstrong\u003eFor beautiful green lattes.\u003c\/strong\u003e\u003cbr\u003eLow bitterness with vivid color.\u003c\/p\u003e\n \u003cdiv class=\"iz-cta\"\u003eView collection →\u003c\/div\u003e\n \u003c\/a\u003e\n\n \u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"iz-seo\"\u003e\n \u003ch3\u003eAbout Izumo Matcha\u003c\/h3\u003e\n \u003cp\u003e\n \u003cstrong\u003eIzumo matcha\u003c\/strong\u003e is Japanese matcha from Shimane, known for a smooth texture, gentle aroma, and clean finish.\n \u003c\/p\u003e\n \u003cp class=\"iz-guide-link\"\u003e\n Not sure which to choose? →\n \u003ca href=\"\/en-kr\/pages\/how-to-choose-matcha\"\u003eMatcha guide\u003c\/a\u003e\n \u003c\/p\u003e\n \u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cstyle\u003e\n.mj-izumo-wrap{\n max-width:1000px;\n margin:0 auto;\n padding:12px 16px;\n}\n\n.iz-head{\n margin:0 0 4px;\n font-size:22px;\n line-height:1.3;\n font-weight:650;\n color:#111827;\n}\n\n.iz-lead{\n margin:0 0 14px;\n font-size:14px;\n line-height:1.5;\n color:#4b5563;\n}\n\n.iz-grid{\n display:grid;\n grid-template-columns:1fr;\n gap:12px;\n}\n\n.rte .iz-card,\n.iz-card{\n display:grid !important;\n grid-template-columns:110px 1fr !important;\n column-gap:14px !important;\n align-items:center !important;\n padding:14px !important;\n min-height:150px !important;\n border-radius:16px !important;\n border:1px solid #d8e8d4 !important;\n background:#fff !important;\n text-decoration:none !important;\n color:#111827 !important;\n transition:.2s;\n}\n\n.iz-card:hover{\n transform:translateY(-2px);\n border-color:#0e8f69 !important;\n box-shadow:0 8px 18px rgba(0,0,0,.08);\n}\n\n.rte .iz-img,\n.iz-img{\n grid-row:1 \/ span 5 !important;\n width:110px !important;\n height:110px !important;\n max-width:110px !important;\n object-fit:cover !important;\n border-radius:12px !important;\n background:#f7faf8 !important;\n margin:0 !important;\n display:block !important;\n}\n\n.iz-title{\n margin:0 0 5px;\n font-weight:700;\n font-size:16px;\n line-height:1.25;\n color:#0e8f69;\n}\n\n.iz-badges{\n display:flex;\n gap:5px;\n flex-wrap:wrap;\n margin:0 0 6px;\n}\n\n.iz-badges span{\n font-size:11px;\n line-height:1;\n padding:4px 7px;\n border-radius:999px;\n border:1px solid #d8e8d4;\n background:#f7faf8;\n color:#0f5132;\n}\n\n.iz-card p{\n margin:0 0 6px !important;\n font-size:13px;\n line-height:1.4;\n color:#374151;\n}\n\n.iz-cta{\n font-weight:700;\n color:#0e8f69;\n font-size:13px;\n}\n\n.iz-seo{\n margin-top:18px;\n padding:14px;\n background:#f8faf9;\n border-radius:14px;\n border:1px solid rgba(0,0,0,.05);\n}\n\n.iz-seo h3{\n margin:0 0 6px;\n font-size:15px;\n color:#111827;\n}\n\n.iz-seo p{\n margin:0 0 6px;\n font-size:13.5px;\n line-height:1.6;\n color:#374151;\n}\n\n.iz-guide-link a{\n color:#0e8f69;\n font-weight:700;\n}\n\n@media (min-width:750px){\n .iz-grid{\n grid-template-columns:repeat(3,1fr);\n }\n\n .rte .iz-card,\n .iz-card{\n grid-template-columns:96px 1fr !important;\n min-height:132px !important;\n }\n\n .rte .iz-img,\n .iz-img{\n width:96px !important;\n height:96px !important;\n max-width:96px !important;\n }\n}\n\n@media (max-width:749px){\n .mj-izumo-wrap{\n padding:10px 14px;\n }\n\n .rte .iz-card,\n .iz-card{\n grid-template-columns:86px 1fr !important;\n min-height:118px !important;\n padding:12px !important;\n column-gap:12px !important;\n }\n\n .rte .iz-img,\n .iz-img{\n width:86px !important;\n height:86px !important;\n max-width:86px !important;\n }\n\n .iz-head{\n font-size:19px;\n }\n\n .iz-title{\n font-size:14px;\n }\n\n .iz-card p{\n font-size:12.5px;\n line-height:1.35;\n }\n}\n\u003c\/style\u003e","products":[{"product_id":"matcha-green-tea-izumo-kagura-30g-can","title":"IZUMO Japanese Ceremonial Matcha Green Tea Powder Izumo Shimane KAGURA 30g Can (1.06 oz)","description":"\u003c!-- =============================\n MatchaJP | IZUMO MATCHA “KAGURA”\n Conversion-Optimized Product Story (Dawn-friendly)\n Mobile: 90% \/ PC: max 720px\n============================== --\u003e\n\u003cstyle\u003e\n\/* ===== Base ===== *\/\n.mj-wrap{\n width:90%;\n max-width:720px;\n margin:40px auto;\n font-family:-apple-system,BlinkMacSystemFont,\"Segoe UI\",Roboto,Arial,sans-serif;\n color:#1f2937;\n line-height:1.85;\n}\n.mj-wrap *{ box-sizing:border-box; }\n.mj-wrap p{ margin:0 0 14px; color:#374151; font-size:15px; }\n.mj-wrap strong{ color:#111827; }\n.mj-img{\n width:100%;\n border-radius:16px;\n margin:22px 0;\n display:block;\n}\n.mj-caption{\n font-size:13px;\n color:#6b7280;\n margin-top:-10px;\n}\n.mj-divider{ height:1px; background:#e5e7eb; margin:34px 0; }\n\n\/* ===== Hero ===== *\/\n.mj-hero h1{\n font-size:28px;\n font-weight:900;\n line-height:1.25;\n margin:0 0 10px;\n letter-spacing:-.2px;\n}\n.mj-hero-lead{\n font-size:15px;\n color:#374151;\n margin:10px 0 0;\n}\n.mj-badges{\n display:flex;\n flex-wrap:wrap;\n gap:8px;\n margin:16px 0 14px;\n}\n.mj-badge{\n background:#0e8f69;\n color:#fff;\n font-size:12px;\n padding:6px 10px;\n border-radius:999px;\n font-weight:900;\n}\n\n\/* ===== Sections ===== *\/\n.mj-section{ margin:46px 0; }\n.mj-section h2{\n font-size:22px;\n font-weight:900;\n margin:0 0 12px;\n letter-spacing:-.2px;\n color:#111827;\n}\n.mj-list{\n padding-left:18px;\n margin:10px 0 0;\n}\n.mj-list li{\n margin-bottom:8px;\n color:#374151;\n font-size:15px;\n}\n\n\/* ===== Highlights \/ Trust ===== *\/\n.mj-highlight{\n background:#f6faf7;\n border-left:4px solid #0e8f69;\n padding:14px 14px;\n border-radius:12px;\n margin:18px 0 0;\n}\n.mj-note{\n background:#f9fafb;\n border:1px solid #e5e7eb;\n border-radius:14px;\n padding:14px;\n margin:18px 0 0;\n}\n.mj-note p{ margin:0; font-size:14px; color:#374151; }\n\n\/* ===== CTA (visual) ===== *\/\n.mj-cta{\n background:#0e8f69;\n color:#fff;\n text-align:center;\n padding:16px 16px;\n border-radius:14px;\n font-weight:900;\n font-size:16px;\n margin:18px 0;\n letter-spacing:.1px;\n}\n.mj-cta small{\n display:block;\n font-weight:700;\n font-size:12px;\n opacity:.9;\n margin-top:4px;\n}\n.mj-cta-hint{\n font-size:12px;\n color:#6b7280;\n text-align:center;\n margin-top:-8px;\n}\n\n\/* ===== Button Link ===== *\/\n.mj-btn{\n display:block;\n margin-top:18px;\n text-align:center;\n background:#f6faf7;\n border:2px solid #0e8f69;\n color:#0e8f69;\n padding:14px 16px;\n border-radius:14px;\n font-weight:900;\n text-decoration:none;\n font-size:15px;\n}\n.mj-btn span{\n display:block;\n font-size:12px;\n font-weight:700;\n opacity:.85;\n margin-top:4px;\n}\n\n\/* ===== Comparison Cards ===== *\/\n.mj-grid{\n display:grid;\n grid-template-columns:repeat(3, 1fr);\n gap:14px;\n margin-top:14px;\n}\n.mj-card{\n border:1px solid #e5e7eb;\n border-radius:14px;\n overflow:hidden;\n background:#fff;\n box-shadow:0 4px 14px rgba(0,0,0,.05);\n}\n.mj-card img{ width:100%; height:auto; display:block; }\n.mj-card-body{ padding:12px; }\n.mj-card-title{ font-weight:900; font-size:16px; margin:0 0 6px; color:#111827; }\n.mj-card-text{ font-size:13px; color:#4b5563; margin:0 0 10px; line-height:1.6; }\n.mj-card a{ text-decoration:none; color:inherit; display:block; }\n.mj-pill{\n display:inline-block;\n background:#0e8f69;\n color:#fff;\n padding:8px 12px;\n border-radius:10px;\n font-weight:900;\n font-size:13px;\n}\n@media (max-width:780px){\n .mj-grid{ grid-template-columns:1fr; }\n}\n\n\/* ===== FAQ ===== *\/\n.mj-faq h3{\n font-size:16px;\n margin:18px 0 6px;\n font-weight:900;\n color:#111827;\n}\n.mj-small{\n font-size:13px;\n color:#6b7280;\n margin-top:12px;\n}\n@media (max-width:480px){\n .mj-hero h1{ font-size:26px; }\n .mj-section h2{ font-size:20px; }\n}\n\u003c\/style\u003e\n\u003cdiv class=\"mj-wrap\" style=\"text-align: start;\"\u003e\n\u003c!-- HERO --\u003e\n\u003csection class=\"mj-hero\"\u003e\n\u003ch1\u003eIZUMO MATCHA “KAGURA”\u003cbr\u003ePremium Matcha from Shimane, Japan\u003c\/h1\u003e\n\u003cp class=\"mj-hero-lead\"\u003eA rare, small-batch matcha from Izumo City — crafted for tea ceremony and premium experiences, yet beautifully smooth for lattes as well.\u003c\/p\u003e\n\u003cp\u003eGrown in Shimane Prefecture, known for Japan’s shortest daylight hours and low UV exposure — conditions that help produce a deep green color and naturally gentle taste.\u003c\/p\u003e\n\u003cdiv class=\"mj-badges\"\u003e\n\u003cspan class=\"mj-badge\"\u003eIzumo, Shimane\u003c\/span\u003e \u003cspan class=\"mj-badge\"\u003eSmall-Batch Craft\u003c\/span\u003e \u003cspan class=\"mj-badge\"\u003eVibrant Color\u003c\/span\u003e \u003cspan class=\"mj-badge\"\u003eUmami-Forward\u003c\/span\u003e \u003cspan class=\"mj-badge\"\u003ePremium Grade\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c!-- CTA #1 (visual) --\u003e\n\u003cdiv class=\"mj-cta\"\u003eAdd to Cart – Premium Izumo matcha with deep umami\u003csmall\u003eChoose 30g \/ 50g \/ 100g variant above\u003c\/small\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mj-cta-hint\"\u003eTip: If you drink matcha often, 100g offers the best value per gram.\u003c\/div\u003e\n\u003cimg class=\"mj-img\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha_powder_kagura_001.jpg?v=1773386972\" alt=\"IZUMO Matcha KAGURA package\" loading=\"lazy\" style=\"margin-top: 22px; margin-bottom: 22px; float: none;\"\u003e\u003c\/section\u003e\n\u003c!-- STORY: REGION --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eWhy Shimane’s Matcha Is So Special\u003c\/h2\u003e\n\u003cimg class=\"mj-img\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/tousuien_001.jpg?v=1734419783\" alt=\"Izumo City, Shimane Prefecture\" loading=\"lazy\"\u003e\n\u003cp\u003eThis matcha is grown in \u003cstrong\u003eIzumo City, Shimane Prefecture\u003c\/strong\u003e — home to the historic \u003cstrong\u003eIzumo Taisha Shrine\u003c\/strong\u003e. Shimane is known for having \u003cstrong\u003eshort daylight hours\u003c\/strong\u003e and \u003cstrong\u003elow UV exposure\u003c\/strong\u003e, which supports tea leaves in developing a deeper green hue and a naturally smooth character.\u003c\/p\u003e\n\u003cdiv class=\"mj-highlight\"\u003eIdeal for customers who want a smooth, premium matcha with rich umami and a vivid green color.\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c!-- STORY: CRAFT --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eCrafted by a Small Team of Artisans\u003c\/h2\u003e\n\u003cimg class=\"mj-img\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/tousuien_002.jpg?v=1734420727\" alt=\"Handcrafted matcha processing\" loading=\"lazy\"\u003e\n\u003cp\u003eAt \u003cstrong\u003eIZUMO-SEICHA\u003c\/strong\u003e, matcha isn’t mass-produced. A small team continuously researches and refines each step, relying on their hands, eyes, and sense of taste — not large mechanized systems — to bring out each tea’s unique character.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003c!-- TASTING NOTES --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eFlavor Profile\u003c\/h2\u003e\n\u003cul class=\"mj-list\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eAroma:\u003c\/strong\u003e Elegant, floral, and intense\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTaste:\u003c\/strong\u003e Rich umami, minimal bitterness, creamy finish\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor:\u003c\/strong\u003e Deep jade green\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Ultra-fine and silky\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"mj-note\"\u003e\n\u003cp\u003e\u003cstrong\u003eFor latte drinkers:\u003c\/strong\u003e Creamy mouthfeel and low bitterness help it stay smooth even with milk.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- CTA #2 --\u003e\n\u003cdiv class=\"mj-cta\"\u003eAdd to Cart – Deep umami, silky texture\u003csmall\u003ePerfect for tea ceremony \u0026amp; premium lattes\u003c\/small\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c!-- HOW TO ENJOY --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eHow to Enjoy\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eMatcha Latte (Premium):\u003c\/strong\u003e\u003cbr\u003eMix \u003cstrong\u003e2g\u003c\/strong\u003e of KAGURA with \u003cstrong\u003e60ml\u003c\/strong\u003e hot water. Add \u003cstrong\u003e150ml\u003c\/strong\u003e steamed milk. Sweeten if desired.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTraditional Style (Usucha):\u003c\/strong\u003e\u003cbr\u003eSift \u003cstrong\u003e2g\u003c\/strong\u003e of matcha, add \u003cstrong\u003e60ml\u003c\/strong\u003e hot water (about \u003cstrong\u003e80°C \/ 176°F\u003c\/strong\u003e), and whisk until frothy.\u003c\/p\u003e\n\u003ca class=\"mj-btn\" href=\"\/en-kr\/pages\/recipe-guide-matchajp\" rel=\"noopener\" target=\"_blank\"\u003e ☕ View Matcha Latte \u0026amp; Recipe Guide \u003cspan\u003eEasy recipes for home \u0026amp; café-style drinks\u003c\/span\u003e \u003c\/a\u003e\u003c\/section\u003e\n\u003c!-- WHICH SIZE --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/kagura_50_im.jpg?v=1770020606\"\u003e\u003c\/p\u003e\n\u003ch2\u003eWhich Size Should I Choose?\u003c\/h2\u003e\n\u003cul class=\"mj-list\"\u003e\n\u003cli\u003e\n\u003cstrong\u003e30g can:\u003c\/strong\u003e Best for first-time buyers or occasional drinking.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e50g pack:\u003c\/strong\u003e Great balance for regular home use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e100g pack:\u003c\/strong\u003e Best value per gram — ideal for daily matcha or frequent lattes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mj-small\"\u003eTip: You can select your preferred size variant near the Add to Cart button above.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003c!-- PRODUCT DETAILS --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eProduct Details\u003c\/h2\u003e\n\u003cul class=\"mj-list\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct name:\u003c\/strong\u003e IZUMO MATCHA “KAGURA”\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrigin:\u003c\/strong\u003e Izumo City, Shimane Prefecture, Japan\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIngredients:\u003c\/strong\u003e 100% Japanese green tea (Tencha)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize options:\u003c\/strong\u003e 30g can \/ 50g pack \/ 100g pack\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStorage:\u003c\/strong\u003e Store in a cool, dry place. Use an airtight container after opening.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShelf life:\u003c\/strong\u003e About 6 months (unopened; see package for exact date)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"mj-divider\" role=\"separator\" aria-hidden=\"true\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c!-- COLLECTION CROSS-SELL --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eIZUMO MATCHA Collection\u003c\/h2\u003e\n\u003cp class=\"mj-small\"\u003eFind your perfect matcha — from daily drinkers to special occasions.\u003c\/p\u003e\n\u003cdiv class=\"mj-grid\"\u003e\n\u003c!-- KAGURA --\u003e\n\u003cdiv class=\"mj-card\"\u003e\u003ca href=\"\/en-kr\/collections\/kagura\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha_powder_kagura_001.jpg?v=1773386972\" alt=\"KAGURA matcha\"\u003e\n\u003cdiv class=\"mj-card-body\"\u003e\n\u003cdiv class=\"mj-card-title\"\u003eKAGURA\u003c\/div\u003e\n\u003cp class=\"mj-card-text\"\u003ePremium-grade matcha with rich umami and vibrant color — for special moments and premium lattes.\u003c\/p\u003e\n\u003cspan class=\"mj-pill\"\u003eView Collection\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/div\u003e\n\u003c!-- KAMI-WATASHI --\u003e\n\u003cdiv class=\"mj-card\"\u003e\u003ca href=\"\/en-kr\/collections\/kami-watashi\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha_powder_kami_001.jpg?v=1773386709\" alt=\"KAMI-WATASHI matcha\"\u003e\n\u003cdiv class=\"mj-card-body\"\u003e\n\u003cdiv class=\"mj-card-title\"\u003eKAMI-WATASHI\u003c\/div\u003e\n\u003cp class=\"mj-card-text\"\u003eBalanced umami and aroma — ideal for everyday tea time and regular matcha enjoyment.\u003c\/p\u003e\n\u003cspan class=\"mj-pill\"\u003eView Collection\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/div\u003e\n\u003c!-- TAISYA --\u003e\n\u003cdiv class=\"mj-card\"\u003e\u003ca href=\"\/en-kr\/collections\/taisya\"\u003e\u003cimg src=\"https:\/\/www.matchajp.net\/cdn\/shop\/files\/matcha-green-tea-izumo-taisya-30g-can-1250691.jpg\" alt=\"TAISYA matcha\"\u003e\n\u003cdiv class=\"mj-card-body\"\u003e\n\u003cdiv class=\"mj-card-title\"\u003eTAISYA\u003c\/div\u003e\n\u003cp class=\"mj-card-text\"\u003eBeginner-friendly matcha with mild bitterness — great for lattes and matcha sweets.\u003c\/p\u003e\n\u003cspan class=\"mj-pill\"\u003eView Collection\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c!-- FAQ --\u003e\n\u003csection class=\"mj-section mj-faq\"\u003e\n\u003ch2\u003eFAQ\u003c\/h2\u003e\n\u003ch3\u003eIs KAGURA suitable for matcha lattes?\u003c\/h3\u003e\n\u003cp\u003eYes. KAGURA can be enjoyed as a traditional bowl of matcha (usucha), but it truly shines in lattes.\u003cbr\u003eIts rich umami and low bitterness create a smooth, creamy taste even with milk — making it a reliable choice for high-quality matcha lattes.\u003c\/p\u003e\n\u003ch3\u003eWhich size should I choose?\u003c\/h3\u003e\n\u003cp\u003eIf you’re trying it for the first time, 30g is a great start. For regular home use, 50g offers a good balance. For daily drinkers or frequent lattes, 100g provides the best value per gram.\u003c\/p\u003e\n\u003ch3\u003eHow should I store matcha?\u003c\/h3\u003e\n\u003cp\u003eKeep cool and dry. After opening, use an airtight container and refrigerate when possible. Avoid light, heat, and moisture.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003cp class=\"mj-small\"\u003eNote: Matcha color and flavor can vary slightly by season and production lot — this is a natural characteristic of tea.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Matcha JP","offers":[{"title":"Default Title","offer_id":45017909330073,"sku":"kagura-30","price":14.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha-green-tea-izumo-taisya-30g-can-5619870.jpg?v=1761111698"},{"product_id":"matcha-green-tea-izumo-kami-watashi-30g-can","title":"Limited Freshness Offer | IZUMO Japanese Ceremonial Matcha Green Tea Powder Izumo Shimane KAMI-WATASHI 30g Can (1.06 oz)","description":"\u003c!-- MatchaJP | Limited Freshness Offer Banner --\u003e\n\u003cstyle\u003e\n .mj-fresh-banner-wrap{\n width:100%;\n margin:18px 0 22px;\n padding:0 12px;\n box-sizing:border-box;\n font-family:inherit;\n }\n\n .mj-fresh-banner{\n max-width:780px;\n margin:0 auto;\n background:linear-gradient(135deg,#fff8e6 0%, #fff1bf 100%);\n border:2px solid #d4af37;\n border-radius:14px;\n padding:18px 22px;\n box-shadow:\n 0 8px 24px rgba(180,140,20,0.12),\n 0 2px 6px rgba(0,0,0,0.05);\n position:relative;\n overflow:hidden;\n }\n\n .mj-fresh-badge{\n display:inline-block;\n background:#8b6b1f;\n color:#fff;\n font-size:11px;\n font-weight:700;\n letter-spacing:.08em;\n text-transform:uppercase;\n padding:5px 10px;\n border-radius:999px;\n margin-bottom:10px;\n }\n\n .mj-fresh-title{\n margin:0 0 8px;\n font-size:22px;\n line-height:1.3;\n font-weight:700;\n color:#3f2f0f;\n }\n\n .mj-fresh-date{\n margin:0 0 8px;\n font-size:15px;\n font-weight:600;\n color:#4a3920;\n }\n\n .mj-fresh-text{\n margin:0;\n font-size:14px;\n line-height:1.7;\n color:#5b4724;\n }\n\n .mj-fresh-highlight{\n font-weight:700;\n color:#6d4c00;\n }\n\n @media screen and (max-width:749px){\n\n .mj-fresh-banner-wrap{\n padding:0 10px;\n margin:14px 0 18px;\n }\n\n .mj-fresh-banner{\n padding:16px 16px;\n border-radius:12px;\n }\n\n .mj-fresh-title{\n font-size:18px;\n }\n\n .mj-fresh-date{\n font-size:14px;\n }\n\n .mj-fresh-text{\n font-size:13px;\n line-height:1.6;\n }\n }\n\u003c\/style\u003e\n\u003cdiv class=\"mj-fresh-banner-wrap\"\u003e\n\u003cdiv class=\"mj-fresh-banner\"\u003e\n\u003cdiv class=\"mj-fresh-badge\"\u003eLIMITED OFFER\u003c\/div\u003e\n\u003ch2 class=\"mj-fresh-title\"\u003e✨ Limited Freshness Offer\u003c\/h2\u003e\n\u003cp class=\"mj-fresh-date\"\u003eBest-before date: September 4, 2026\u003c\/p\u003e\n\u003cp class=\"mj-fresh-text\"\u003eThis matcha has a shorter best-before date than our newest stock, and is now available at a \u003cspan class=\"mj-fresh-highlight\"\u003especial limited-time price\u003c\/span\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- =============================\n MatchaJP | IZUMO MATCHA “KAMI-WATASHI”\n Same Structure \u0026 Design as KAGURA (Dawn-friendly)\n Mobile: 90% \/ PC: max 720px\n============================== --\u003e\n\u003cstyle\u003e\n\/* ===== Base ===== *\/\n.mj-wrap{\n width:90%;\n max-width:720px;\n margin:40px auto;\n font-family:-apple-system,BlinkMacSystemFont,\"Segoe UI\",Roboto,Arial,sans-serif;\n color:#1f2937;\n line-height:1.85;\n}\n.mj-wrap *{ box-sizing:border-box; }\n.mj-wrap p{ margin:0 0 14px; color:#374151; font-size:15px; }\n.mj-wrap strong{ color:#111827; }\n.mj-img{\n width:100%;\n border-radius:16px;\n margin:22px 0;\n display:block;\n}\n.mj-caption{\n font-size:13px;\n color:#6b7280;\n margin-top:-10px;\n}\n.mj-divider{ height:1px; background:#e5e7eb; margin:34px 0; }\n\n\/* ===== Hero ===== *\/\n.mj-hero h1{\n font-size:28px;\n font-weight:900;\n line-height:1.25;\n margin:0 0 10px;\n letter-spacing:-.2px;\n}\n.mj-hero-lead{\n font-size:15px;\n color:#374151;\n margin:10px 0 0;\n}\n.mj-badges{\n display:flex;\n flex-wrap:wrap;\n gap:8px;\n margin:16px 0 14px;\n}\n.mj-badge{\n background:#0e8f69;\n color:#fff;\n font-size:12px;\n padding:6px 10px;\n border-radius:999px;\n font-weight:900;\n}\n\n\/* ===== Sections ===== *\/\n.mj-section{ margin:46px 0; }\n.mj-section h2{\n font-size:22px;\n font-weight:900;\n margin:0 0 12px;\n letter-spacing:-.2px;\n color:#111827;\n}\n.mj-list{\n padding-left:18px;\n margin:10px 0 0;\n}\n.mj-list li{\n margin-bottom:8px;\n color:#374151;\n font-size:15px;\n}\n\n\/* ===== Highlights \/ Trust ===== *\/\n.mj-highlight{\n background:#f6faf7;\n border-left:4px solid #0e8f69;\n padding:14px 14px;\n border-radius:12px;\n margin:18px 0 0;\n}\n.mj-note{\n background:#f9fafb;\n border:1px solid #e5e7eb;\n border-radius:14px;\n padding:14px;\n margin:18px 0 0;\n}\n.mj-note p{ margin:0; font-size:14px; color:#374151; }\n\n\/* ===== CTA (visual) ===== *\/\n.mj-cta{\n background:#0e8f69;\n color:#fff;\n text-align:center;\n padding:16px 16px;\n border-radius:14px;\n font-weight:900;\n font-size:16px;\n margin:18px 0;\n letter-spacing:.1px;\n}\n.mj-cta small{\n display:block;\n font-weight:700;\n font-size:12px;\n opacity:.9;\n margin-top:4px;\n}\n.mj-cta-hint{\n font-size:12px;\n color:#6b7280;\n text-align:center;\n margin-top:-8px;\n}\n\n\/* ===== Button Link ===== *\/\n.mj-btn{\n display:block;\n margin-top:18px;\n text-align:center;\n background:#f6faf7;\n border:2px solid #0e8f69;\n color:#0e8f69;\n padding:14px 16px;\n border-radius:14px;\n font-weight:900;\n text-decoration:none;\n font-size:15px;\n}\n.mj-btn span{\n display:block;\n font-size:12px;\n font-weight:700;\n opacity:.85;\n margin-top:4px;\n}\n\n\/* ===== Comparison Cards ===== *\/\n.mj-grid{\n display:grid;\n grid-template-columns:repeat(3, 1fr);\n gap:14px;\n margin-top:14px;\n}\n.mj-card{\n border:1px solid #e5e7eb;\n border-radius:14px;\n overflow:hidden;\n background:#fff;\n box-shadow:0 4px 14px rgba(0,0,0,.05);\n}\n.mj-card img{ width:100%; height:auto; display:block; }\n.mj-card-body{ padding:12px; }\n.mj-card-title{ font-weight:900; font-size:16px; margin:0 0 6px; color:#111827; }\n.mj-card-text{ font-size:13px; color:#4b5563; margin:0 0 10px; line-height:1.6; }\n.mj-card a{ text-decoration:none; color:inherit; display:block; }\n.mj-pill{\n display:inline-block;\n background:#0e8f69;\n color:#fff;\n padding:8px 12px;\n border-radius:10px;\n font-weight:900;\n font-size:13px;\n}\n@media (max-width:780px){\n .mj-grid{ grid-template-columns:1fr; }\n}\n\n\/* ===== FAQ ===== *\/\n.mj-faq h3{\n font-size:16px;\n margin:18px 0 6px;\n font-weight:900;\n color:#111827;\n}\n.mj-small{\n font-size:13px;\n color:#6b7280;\n margin-top:12px;\n}\n@media (max-width:480px){\n .mj-hero h1{ font-size:26px; }\n .mj-section h2{ font-size:20px; }\n}\n\u003c\/style\u003e\n\u003cdiv style=\"text-align: start;\" class=\"mj-wrap\"\u003e\n\u003c!-- HERO --\u003e\n\u003csection class=\"mj-hero\"\u003e\n\u003ch1\u003eIZUMO MATCHA “KAMI-WATASHI”\u003cbr\u003eBalanced Matcha for Daily Lattes\u003c\/h1\u003e\n\u003cp class=\"mj-hero-lead\"\u003eMid-range Izumo matcha with vibrant color and low bitterness — crafted to shine in smooth, café-style matcha lattes.\u003c\/p\u003e\n\u003cp\u003eOne grade below KAGURA, with a gentler profile that’s easier to enjoy every day. If your main use is matcha lattes, KAMI-WATASHI is the best balance of quality, color, and drinkability.\u003c\/p\u003e\n\u003cdiv class=\"mj-badges\"\u003e\n\u003cspan class=\"mj-badge\"\u003eIzumo, Shimane\u003c\/span\u003e \u003cspan class=\"mj-badge\"\u003eLatte-Focused\u003c\/span\u003e \u003cspan class=\"mj-badge\"\u003eLow Bitterness\u003c\/span\u003e \u003cspan class=\"mj-badge\"\u003eVivid Green\u003c\/span\u003e \u003cspan class=\"mj-badge\"\u003eMid-Range Grade\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c!-- CTA #1 --\u003e\n\u003cdiv class=\"mj-cta\"\u003eAdd to Cart – Smooth, vibrant matcha for lattes \u003csmall\u003eChoose your preferred size on this product page\u003c\/small\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mj-cta-hint\"\u003eTip: If you drink matcha lattes often, larger sizes offer better value per gram.\u003c\/div\u003e\n\u003cimg style=\"margin-top: 22px; margin-bottom: 22px; float: none;\" loading=\"lazy\" alt=\"IZUMO Matcha KAMI-WATASHI\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha_powder_kami_001.jpg?v=1773386486\" class=\"mj-img\"\u003e\u003c\/section\u003e\n\u003c!-- STORY: REGION --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eWhy Shimane’s Matcha Is So Special\u003c\/h2\u003e\n\u003cimg loading=\"lazy\" alt=\"Izumo City, Shimane Prefecture\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/tousuien_001.jpg?v=1734419783\" class=\"mj-img\"\u003e\n\u003cp\u003eThis matcha is grown in \u003cstrong\u003eIzumo City, Shimane Prefecture\u003c\/strong\u003e — home to the historic \u003cstrong\u003eIzumo Taisha Shrine\u003c\/strong\u003e. Shimane is known for \u003cstrong\u003eshort daylight hours\u003c\/strong\u003e and \u003cstrong\u003elow UV exposure\u003c\/strong\u003e, which helps tea leaves develop a naturally gentle taste and deep green color.\u003c\/p\u003e\n\u003cdiv class=\"mj-highlight\"\u003eEspecially recommended for latte drinkers who want smoothness, color, and a clean finish.\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c!-- STORY: CRAFT --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eCrafted by a Small Team of Artisans\u003c\/h2\u003e\n\u003cimg loading=\"lazy\" alt=\"Handcrafted matcha processing\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/tousuien_002.jpg?v=1734420727\" class=\"mj-img\"\u003e\n\u003cp\u003eAt \u003cstrong\u003eIZUMO-SEICHA\u003c\/strong\u003e, matcha isn’t mass-produced. A small team continuously researches and refines each step, using hands, eyes, and taste to keep every batch balanced and consistent.\u003c\/p\u003e\n\u003cdiv class=\"mj-note\"\u003e\n\u003cp\u003e\u003cstrong\u003eWhy it matters for lattes:\u003c\/strong\u003e consistent taste + strong green color = a latte that looks and tastes great every time.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c!-- TASTING NOTES --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eFlavor Profile\u003c\/h2\u003e\n\u003cul class=\"mj-list\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eAroma:\u003c\/strong\u003e Clean green notes with gentle sweetness\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTaste:\u003c\/strong\u003e Smooth umami with low bitterness\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor:\u003c\/strong\u003e Bright green that holds up in milk\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Clean, easy-to-drink, balanced\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"mj-note\"\u003e\n\u003cp\u003e\u003cstrong\u003eFor latte lovers:\u003c\/strong\u003e low bitterness helps it stay smooth even with milk — no harsh aftertaste.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- CTA #2 --\u003e\n\u003cdiv class=\"mj-cta\"\u003eAdd to Cart – Your daily latte matcha \u003csmall\u003eBalanced taste, vibrant color, easy to enjoy\u003c\/small\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c!-- HOW TO ENJOY --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eHow to Enjoy\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eMatcha Latte:\u003c\/strong\u003e\u003cbr\u003eMix \u003cstrong\u003e2g\u003c\/strong\u003e with \u003cstrong\u003e60ml\u003c\/strong\u003e hot water. Add \u003cstrong\u003e150ml\u003c\/strong\u003e milk. Sweeten if desired.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTraditional Style:\u003c\/strong\u003e\u003cbr\u003eSift \u003cstrong\u003e2g\u003c\/strong\u003e, add \u003cstrong\u003e60ml\u003c\/strong\u003e hot water (about \u003cstrong\u003e80°C \/ 176°F\u003c\/strong\u003e), and whisk until frothy.\u003c\/p\u003e\n\u003ca rel=\"noopener\" href=\"\/en-kr\/pages\/recipe-guide-matchajp\" class=\"mj-btn\" target=\"_blank\"\u003e ☕ View Matcha Latte \u0026amp; Recipe Guide \u003cspan\u003eEasy recipes for home \u0026amp; café-style drinks\u003c\/span\u003e \u003c\/a\u003e\u003c\/section\u003e\n\u003c!-- WHICH SIZE --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/kami-watashi_50_img.jpg?v=1770019421\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch2\u003eWhich Size Should I Choose?\u003c\/h2\u003e\n\u003cul class=\"mj-list\"\u003e\n\u003cli\u003e\n\u003cstrong\u003e30g:\u003c\/strong\u003e Best for first-time buyers or occasional lattes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e50g:\u003c\/strong\u003e Great balance for regular home use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e100g:\u003c\/strong\u003e Best value per gram — ideal for frequent lattes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mj-small\"\u003eYou can purchase each size on its own product page (30g \/ 50g \/ 100g).\u003c\/p\u003e\n\u003c\/section\u003e\n\u003c!-- PRODUCT DETAILS --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eProduct Details\u003c\/h2\u003e\n\u003cul class=\"mj-list\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct name:\u003c\/strong\u003e IZUMO MATCHA “KAMI-WATASHI”\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrigin:\u003c\/strong\u003e Izumo City, Shimane Prefecture, Japan\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIngredients:\u003c\/strong\u003e 100% Japanese green tea (Tencha)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStorage:\u003c\/strong\u003e Store in a cool, dry place. Use an airtight container after opening.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShelf life:\u003c\/strong\u003e About 6 months (unopened; see package for exact date)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e\n\u003cdiv aria-hidden=\"true\" role=\"separator\" class=\"mj-divider\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c!-- COLLECTION CROSS-SELL (same as KAGURA) --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eIZUMO MATCHA Collection\u003c\/h2\u003e\n\u003cp class=\"mj-small\"\u003eFind your perfect matcha — from daily lattes to special occasions.\u003c\/p\u003e\n\u003cdiv class=\"mj-grid\"\u003e\n\u003c!-- KAGURA --\u003e\n\u003cdiv class=\"mj-card\"\u003e\u003ca href=\"\/en-kr\/collections\/kagura\"\u003e\u003cimg alt=\"KAGURA matcha\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha_powder_kagura_001.jpg?v=1773386972\"\u003e\n\u003cdiv class=\"mj-card-body\"\u003e\n\u003cdiv class=\"mj-card-title\"\u003eKAGURA\u003c\/div\u003e\n\u003cp class=\"mj-card-text\"\u003ePremium-grade matcha with deep umami and vibrant color — for special moments and premium lattes.\u003c\/p\u003e\n\u003cspan class=\"mj-pill\"\u003eView Collection\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/div\u003e\n\u003c!-- KAMI-WATASHI --\u003e\n\u003cdiv class=\"mj-card\"\u003e\u003ca href=\"\/en-kr\/collections\/kami-watashi\"\u003e\u003cimg alt=\"KAMI-WATASHI matcha\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha_powder_kami_001.jpg?v=1773386709\"\u003e\n\u003cdiv class=\"mj-card-body\"\u003e\n\u003cdiv class=\"mj-card-title\"\u003eKAMI-WATASHI\u003c\/div\u003e\n\u003cp class=\"mj-card-text\"\u003eBalanced and smooth Izumo matcha — designed to shine in everyday matcha lattes.\u003c\/p\u003e\n\u003cspan class=\"mj-pill\"\u003eView Collection\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/div\u003e\n\u003c!-- TAISYA --\u003e\n\u003cdiv class=\"mj-card\"\u003e\u003ca href=\"\/en-kr\/collections\/taisya\"\u003e\u003cimg alt=\"TAISYA matcha\" src=\"https:\/\/www.matchajp.net\/cdn\/shop\/files\/matcha-green-tea-izumo-taisya-30g-can-1250691.jpg\"\u003e\n\u003cdiv class=\"mj-card-body\"\u003e\n\u003cdiv class=\"mj-card-title\"\u003eTAISYA\u003c\/div\u003e\n\u003cp class=\"mj-card-text\"\u003eEntry-level matcha with mild bitterness — great for lattes and matcha sweets.\u003c\/p\u003e\n\u003cspan class=\"mj-pill\"\u003eView Collection\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c!-- FAQ (same structure as KAGURA) --\u003e\n\u003csection class=\"mj-section mj-faq\"\u003e\n\u003ch2\u003eFAQ\u003c\/h2\u003e\n\u003ch3\u003eIs KAMI-WATASHI suitable for matcha lattes?\u003c\/h3\u003e\n\u003cp\u003eYes. KAMI-WATASHI is designed for matcha lattes. It has low bitterness, smooth umami, and vibrant green color that blends beautifully with milk.\u003c\/p\u003e\n\u003ch3\u003eHow does it compare to KAGURA?\u003c\/h3\u003e\n\u003cp\u003eKAGURA is the premium-grade matcha with deeper umami and a more intense profile. KAMI-WATASHI is one grade below — smoother and easier for everyday use, especially for matcha lattes.\u003c\/p\u003e\n\u003ch3\u003eCan I drink it as traditional matcha (usucha)?\u003c\/h3\u003e\n\u003cp\u003eYes. While latte-focused, it can also be enjoyed as usucha. For the cleanest taste, try slightly cooler water (around 75–80°C \/ 167–176°F).\u003c\/p\u003e\n\u003ch3\u003eHow should I store matcha?\u003c\/h3\u003e\n\u003cp\u003eKeep cool and dry. After opening, reseal tightly and refrigerate when possible. Avoid light, heat, and moisture for best flavor and color.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003cp class=\"mj-small\"\u003eNote: Matcha color and flavor can vary slightly by season and production lot — this is a natural characteristic of tea.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Matcha JP","offers":[{"title":"Default Title","offer_id":45019779301529,"sku":"kami-30","price":9.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha-green-tea-izumo-taisya-30g-can-5619870.jpg?v=1761111698"},{"product_id":"matcha-green-tea-izumo-kagura-100g-pack","title":"IZUMO Japanese Ceremonial Matcha Green Tea Powder Izumo Shimane KAGURA 100g Pack (3.53 oz)","description":"\u003c!-- =============================\n MatchaJP | IZUMO MATCHA “KAGURA”\n Conversion-Optimized Product Story (Dawn-friendly)\n Mobile: 90% \/ PC: max 720px\n============================== --\u003e\n\u003cstyle\u003e\n\/* ===== Base ===== *\/\n.mj-wrap{\n width:90%;\n max-width:720px;\n margin:40px auto;\n font-family:-apple-system,BlinkMacSystemFont,\"Segoe UI\",Roboto,Arial,sans-serif;\n color:#1f2937;\n line-height:1.85;\n}\n.mj-wrap *{ box-sizing:border-box; }\n.mj-wrap p{ margin:0 0 14px; color:#374151; font-size:15px; }\n.mj-wrap strong{ color:#111827; }\n.mj-img{\n width:100%;\n border-radius:16px;\n margin:22px 0;\n display:block;\n}\n.mj-caption{\n font-size:13px;\n color:#6b7280;\n margin-top:-10px;\n}\n.mj-divider{ height:1px; background:#e5e7eb; margin:34px 0; }\n\n\/* ===== Hero ===== *\/\n.mj-hero h1{\n font-size:28px;\n font-weight:900;\n line-height:1.25;\n margin:0 0 10px;\n letter-spacing:-.2px;\n}\n.mj-hero-lead{\n font-size:15px;\n color:#374151;\n margin:10px 0 0;\n}\n.mj-badges{\n display:flex;\n flex-wrap:wrap;\n gap:8px;\n margin:16px 0 14px;\n}\n.mj-badge{\n background:#0e8f69;\n color:#fff;\n font-size:12px;\n padding:6px 10px;\n border-radius:999px;\n font-weight:900;\n}\n\n\/* ===== Sections ===== *\/\n.mj-section{ margin:46px 0; }\n.mj-section h2{\n font-size:22px;\n font-weight:900;\n margin:0 0 12px;\n letter-spacing:-.2px;\n color:#111827;\n}\n.mj-list{\n padding-left:18px;\n margin:10px 0 0;\n}\n.mj-list li{\n margin-bottom:8px;\n color:#374151;\n font-size:15px;\n}\n\n\/* ===== Highlights \/ Trust ===== *\/\n.mj-highlight{\n background:#f6faf7;\n border-left:4px solid #0e8f69;\n padding:14px 14px;\n border-radius:12px;\n margin:18px 0 0;\n}\n.mj-note{\n background:#f9fafb;\n border:1px solid #e5e7eb;\n border-radius:14px;\n padding:14px;\n margin:18px 0 0;\n}\n.mj-note p{ margin:0; font-size:14px; color:#374151; }\n\n\/* ===== CTA (visual) ===== *\/\n.mj-cta{\n background:#0e8f69;\n color:#fff;\n text-align:center;\n padding:16px 16px;\n border-radius:14px;\n font-weight:900;\n font-size:16px;\n margin:18px 0;\n letter-spacing:.1px;\n}\n.mj-cta small{\n display:block;\n font-weight:700;\n font-size:12px;\n opacity:.9;\n margin-top:4px;\n}\n.mj-cta-hint{\n font-size:12px;\n color:#6b7280;\n text-align:center;\n margin-top:-8px;\n}\n\n\/* ===== Button Link ===== *\/\n.mj-btn{\n display:block;\n margin-top:18px;\n text-align:center;\n background:#f6faf7;\n border:2px solid #0e8f69;\n color:#0e8f69;\n padding:14px 16px;\n border-radius:14px;\n font-weight:900;\n text-decoration:none;\n font-size:15px;\n}\n.mj-btn span{\n display:block;\n font-size:12px;\n font-weight:700;\n opacity:.85;\n margin-top:4px;\n}\n\n\/* ===== Comparison Cards ===== *\/\n.mj-grid{\n display:grid;\n grid-template-columns:repeat(3, 1fr);\n gap:14px;\n margin-top:14px;\n}\n.mj-card{\n border:1px solid #e5e7eb;\n border-radius:14px;\n overflow:hidden;\n background:#fff;\n box-shadow:0 4px 14px rgba(0,0,0,.05);\n}\n.mj-card img{ width:100%; height:auto; display:block; }\n.mj-card-body{ padding:12px; }\n.mj-card-title{ font-weight:900; font-size:16px; margin:0 0 6px; color:#111827; }\n.mj-card-text{ font-size:13px; color:#4b5563; margin:0 0 10px; line-height:1.6; }\n.mj-card a{ text-decoration:none; color:inherit; display:block; }\n.mj-pill{\n display:inline-block;\n background:#0e8f69;\n color:#fff;\n padding:8px 12px;\n border-radius:10px;\n font-weight:900;\n font-size:13px;\n}\n@media (max-width:780px){\n .mj-grid{ grid-template-columns:1fr; }\n}\n\n\/* ===== FAQ ===== *\/\n.mj-faq h3{\n font-size:16px;\n margin:18px 0 6px;\n font-weight:900;\n color:#111827;\n}\n.mj-small{\n font-size:13px;\n color:#6b7280;\n margin-top:12px;\n}\n@media (max-width:480px){\n .mj-hero h1{ font-size:26px; }\n .mj-section h2{ font-size:20px; }\n}\n\u003c\/style\u003e\n\u003cdiv class=\"mj-wrap\" style=\"text-align: start;\"\u003e\n\u003c!-- HERO --\u003e\n\u003csection class=\"mj-hero\"\u003e\n\u003ch1\u003eIZUMO MATCHA “KAGURA”\u003cbr\u003ePremium Matcha from Shimane, Japan\u003c\/h1\u003e\n\u003cp class=\"mj-hero-lead\"\u003eA rare, small-batch matcha from Izumo City — crafted for tea ceremony and premium experiences, yet beautifully smooth for lattes as well.\u003c\/p\u003e\n\u003cp\u003eGrown in Shimane Prefecture, known for Japan’s shortest daylight hours and low UV exposure — conditions that help produce a deep green color and naturally gentle taste.\u003c\/p\u003e\n\u003cdiv class=\"mj-badges\"\u003e\n\u003cspan class=\"mj-badge\"\u003eIzumo, Shimane\u003c\/span\u003e \u003cspan class=\"mj-badge\"\u003eSmall-Batch Craft\u003c\/span\u003e \u003cspan class=\"mj-badge\"\u003eVibrant Color\u003c\/span\u003e \u003cspan class=\"mj-badge\"\u003eUmami-Forward\u003c\/span\u003e \u003cspan class=\"mj-badge\"\u003ePremium Grade\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c!-- CTA #1 (visual) --\u003e\n\u003cdiv class=\"mj-cta\"\u003eAdd to Cart – Premium Izumo matcha with deep umami\u003csmall\u003eChoose 30g \/ 50g \/ 100g variant above\u003c\/small\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mj-cta-hint\"\u003eTip: If you drink matcha often, 100g offers the best value per gram.\u003c\/div\u003e\n\u003cimg loading=\"lazy\" alt=\"IZUMO Matcha KAGURA package\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha_powder_kagura_001.jpg?v=1773386972\" class=\"mj-img\" style=\"margin-top: 22px; margin-bottom: 22px; float: none;\"\u003e\u003c\/section\u003e\n\u003c!-- STORY: REGION --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eWhy Shimane’s Matcha Is So Special\u003c\/h2\u003e\n\u003cimg loading=\"lazy\" alt=\"Izumo City, Shimane Prefecture\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/tousuien_001.jpg?v=1734419783\" class=\"mj-img\"\u003e\n\u003cp\u003eThis matcha is grown in \u003cstrong\u003eIzumo City, Shimane Prefecture\u003c\/strong\u003e — home to the historic \u003cstrong\u003eIzumo Taisha Shrine\u003c\/strong\u003e. Shimane is known for having \u003cstrong\u003eshort daylight hours\u003c\/strong\u003e and \u003cstrong\u003elow UV exposure\u003c\/strong\u003e, which supports tea leaves in developing a deeper green hue and a naturally smooth character.\u003c\/p\u003e\n\u003cdiv class=\"mj-highlight\"\u003eIdeal for customers who want a smooth, premium matcha with rich umami and a vivid green color.\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c!-- STORY: CRAFT --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eCrafted by a Small Team of Artisans\u003c\/h2\u003e\n\u003cimg loading=\"lazy\" alt=\"Handcrafted matcha processing\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/tousuien_002.jpg?v=1734420727\" class=\"mj-img\"\u003e\n\u003cp\u003eAt \u003cstrong\u003eIZUMO-SEICHA\u003c\/strong\u003e, matcha isn’t mass-produced. A small team continuously researches and refines each step, relying on their hands, eyes, and sense of taste — not large mechanized systems — to bring out each tea’s unique character.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003c!-- TASTING NOTES --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eFlavor Profile\u003c\/h2\u003e\n\u003cul class=\"mj-list\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eAroma:\u003c\/strong\u003e Elegant, floral, and intense\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTaste:\u003c\/strong\u003e Rich umami, minimal bitterness, creamy finish\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor:\u003c\/strong\u003e Deep jade green\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Ultra-fine and silky\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"mj-note\"\u003e\n\u003cp\u003e\u003cstrong\u003eFor latte drinkers:\u003c\/strong\u003e Creamy mouthfeel and low bitterness help it stay smooth even with milk.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- CTA #2 --\u003e\n\u003cdiv class=\"mj-cta\"\u003eAdd to Cart – Deep umami, silky texture\u003csmall\u003ePerfect for tea ceremony \u0026amp; premium lattes\u003c\/small\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c!-- HOW TO ENJOY --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eHow to Enjoy\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eMatcha Latte (Premium):\u003c\/strong\u003e\u003cbr\u003eMix \u003cstrong\u003e2g\u003c\/strong\u003e of KAGURA with \u003cstrong\u003e60ml\u003c\/strong\u003e hot water. Add \u003cstrong\u003e150ml\u003c\/strong\u003e steamed milk. Sweeten if desired.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTraditional Style (Usucha):\u003c\/strong\u003e\u003cbr\u003eSift \u003cstrong\u003e2g\u003c\/strong\u003e of matcha, add \u003cstrong\u003e60ml\u003c\/strong\u003e hot water (about \u003cstrong\u003e80°C \/ 176°F\u003c\/strong\u003e), and whisk until frothy.\u003c\/p\u003e\n\u003ca rel=\"noopener\" href=\"\/en-kr\/pages\/recipe-guide-matchajp\" class=\"mj-btn\" target=\"_blank\"\u003e ☕ View Matcha Latte \u0026amp; Recipe Guide \u003cspan\u003eEasy recipes for home \u0026amp; café-style drinks\u003c\/span\u003e \u003c\/a\u003e\u003c\/section\u003e\n\u003c!-- WHICH SIZE --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/kagura_50_im.jpg?v=1770020530\"\u003e\u003c\/p\u003e\n\u003ch2\u003eWhich Size Should I Choose?\u003c\/h2\u003e\n\u003cul class=\"mj-list\"\u003e\n\u003cli\u003e\n\u003cstrong\u003e30g can:\u003c\/strong\u003e Best for first-time buyers or occasional drinking.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e50g pack:\u003c\/strong\u003e Great balance for regular home use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e100g pack:\u003c\/strong\u003e Best value per gram — ideal for daily matcha or frequent lattes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mj-small\"\u003eTip: You can select your preferred size variant near the Add to Cart button above.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003c!-- PRODUCT DETAILS --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eProduct Details\u003c\/h2\u003e\n\u003cul class=\"mj-list\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct name:\u003c\/strong\u003e IZUMO MATCHA “KAGURA”\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrigin:\u003c\/strong\u003e Izumo City, Shimane Prefecture, Japan\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIngredients:\u003c\/strong\u003e 100% Japanese green tea (Tencha)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize options:\u003c\/strong\u003e 30g can \/ 50g pack \/ 100g pack\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStorage:\u003c\/strong\u003e Store in a cool, dry place. Use an airtight container after opening.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShelf life:\u003c\/strong\u003e About 6 months (unopened; see package for exact date)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e\n\u003cdiv aria-hidden=\"true\" role=\"separator\" class=\"mj-divider\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c!-- COLLECTION CROSS-SELL --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eIZUMO MATCHA Collection\u003c\/h2\u003e\n\u003cp class=\"mj-small\"\u003eFind your perfect matcha — from daily drinkers to special occasions.\u003c\/p\u003e\n\u003cdiv class=\"mj-grid\"\u003e\n\u003c!-- KAGURA --\u003e\n\u003cdiv class=\"mj-card\"\u003e\u003ca href=\"\/en-kr\/collections\/kagura\"\u003e\u003cimg alt=\"KAGURA matcha\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha_powder_kagura_001.jpg?v=1773386972\"\u003e\n\u003cdiv class=\"mj-card-body\"\u003e\n\u003cdiv class=\"mj-card-title\"\u003eKAGURA\u003c\/div\u003e\n\u003cp class=\"mj-card-text\"\u003ePremium-grade matcha with rich umami and vibrant color — for special moments and premium lattes.\u003c\/p\u003e\n\u003cspan class=\"mj-pill\"\u003eView Collection\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/div\u003e\n\u003c!-- KAMI-WATASHI --\u003e\n\u003cdiv class=\"mj-card\"\u003e\u003ca href=\"\/en-kr\/collections\/kami-watashi\"\u003e\u003cimg alt=\"KAMI-WATASHI matcha\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha_powder_kami_001.jpg?v=1773386709\"\u003e\n\u003cdiv class=\"mj-card-body\"\u003e\n\u003cdiv class=\"mj-card-title\"\u003eKAMI-WATASHI\u003c\/div\u003e\n\u003cp class=\"mj-card-text\"\u003eBalanced umami and aroma — ideal for everyday tea time and regular matcha enjoyment.\u003c\/p\u003e\n\u003cspan class=\"mj-pill\"\u003eView Collection\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/div\u003e\n\u003c!-- TAISYA --\u003e\n\u003cdiv class=\"mj-card\"\u003e\u003ca href=\"\/en-kr\/collections\/taisya\"\u003e\u003cimg alt=\"TAISYA matcha\" src=\"https:\/\/www.matchajp.net\/cdn\/shop\/files\/matcha-green-tea-izumo-taisya-30g-can-1250691.jpg\"\u003e\n\u003cdiv class=\"mj-card-body\"\u003e\n\u003cdiv class=\"mj-card-title\"\u003eTAISYA\u003c\/div\u003e\n\u003cp class=\"mj-card-text\"\u003eBeginner-friendly matcha with mild bitterness — great for lattes and matcha sweets.\u003c\/p\u003e\n\u003cspan class=\"mj-pill\"\u003eView Collection\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c!-- FAQ --\u003e\n\u003csection class=\"mj-section mj-faq\"\u003e\n\u003ch2\u003eFAQ\u003c\/h2\u003e\n\u003ch3\u003eIs KAGURA suitable for matcha lattes?\u003c\/h3\u003e\n\u003cp\u003eYes. KAGURA can be enjoyed as a traditional bowl of matcha (usucha), but it truly shines in lattes.\u003cbr\u003eIts rich umami and low bitterness create a smooth, creamy taste even with milk — making it a reliable choice for high-quality matcha lattes.\u003c\/p\u003e\n\u003ch3\u003eWhich size should I choose?\u003c\/h3\u003e\n\u003cp\u003eIf you’re trying it for the first time, 30g is a great start. For regular home use, 50g offers a good balance. For daily drinkers or frequent lattes, 100g provides the best value per gram.\u003c\/p\u003e\n\u003ch3\u003eHow should I store matcha?\u003c\/h3\u003e\n\u003cp\u003eKeep cool and dry. After opening, use an airtight container and refrigerate when possible. Avoid light, heat, and moisture.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003cp class=\"mj-small\"\u003eNote: Matcha color and flavor can vary slightly by season and production lot — this is a natural characteristic of tea.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Matcha JP","offers":[{"title":"Default Title","offer_id":45019877343385,"sku":"kagura-100","price":38.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha-green-tea-izumo-kagura-100g-pack-6785145.jpg?v=1761111696"},{"product_id":"matcha-green-tea-izumo-kami-watashi-100g-pack","title":"IZUMO Japanese Ceremonial Matcha Green Tea Powder Izumo Shimane KAMI-WATASHI 100g Pack (3.53 oz)","description":"\u003c!-- =============================\n MatchaJP | IZUMO MATCHA “KAMI-WATASHI”\n Same Structure \u0026 Design as KAGURA (Dawn-friendly)\n Mobile: 90% \/ PC: max 720px\n============================== --\u003e\n\u003cstyle\u003e\n\/* ===== Base ===== *\/\n.mj-wrap{\n width:90%;\n max-width:720px;\n margin:40px auto;\n font-family:-apple-system,BlinkMacSystemFont,\"Segoe UI\",Roboto,Arial,sans-serif;\n color:#1f2937;\n line-height:1.85;\n}\n.mj-wrap *{ box-sizing:border-box; }\n.mj-wrap p{ margin:0 0 14px; color:#374151; font-size:15px; }\n.mj-wrap strong{ color:#111827; }\n.mj-img{\n width:100%;\n border-radius:16px;\n margin:22px 0;\n display:block;\n}\n.mj-caption{\n font-size:13px;\n color:#6b7280;\n margin-top:-10px;\n}\n.mj-divider{ height:1px; background:#e5e7eb; margin:34px 0; }\n\n\/* ===== Hero ===== *\/\n.mj-hero h1{\n font-size:28px;\n font-weight:900;\n line-height:1.25;\n margin:0 0 10px;\n letter-spacing:-.2px;\n}\n.mj-hero-lead{\n font-size:15px;\n color:#374151;\n margin:10px 0 0;\n}\n.mj-badges{\n display:flex;\n flex-wrap:wrap;\n gap:8px;\n margin:16px 0 14px;\n}\n.mj-badge{\n background:#0e8f69;\n color:#fff;\n font-size:12px;\n padding:6px 10px;\n border-radius:999px;\n font-weight:900;\n}\n\n\/* ===== Sections ===== *\/\n.mj-section{ margin:46px 0; }\n.mj-section h2{\n font-size:22px;\n font-weight:900;\n margin:0 0 12px;\n letter-spacing:-.2px;\n color:#111827;\n}\n.mj-list{\n padding-left:18px;\n margin:10px 0 0;\n}\n.mj-list li{\n margin-bottom:8px;\n color:#374151;\n font-size:15px;\n}\n\n\/* ===== Highlights \/ Trust ===== *\/\n.mj-highlight{\n background:#f6faf7;\n border-left:4px solid #0e8f69;\n padding:14px 14px;\n border-radius:12px;\n margin:18px 0 0;\n}\n.mj-note{\n background:#f9fafb;\n border:1px solid #e5e7eb;\n border-radius:14px;\n padding:14px;\n margin:18px 0 0;\n}\n.mj-note p{ margin:0; font-size:14px; color:#374151; }\n\n\/* ===== CTA (visual) ===== *\/\n.mj-cta{\n background:#0e8f69;\n color:#fff;\n text-align:center;\n padding:16px 16px;\n border-radius:14px;\n font-weight:900;\n font-size:16px;\n margin:18px 0;\n letter-spacing:.1px;\n}\n.mj-cta small{\n display:block;\n font-weight:700;\n font-size:12px;\n opacity:.9;\n margin-top:4px;\n}\n.mj-cta-hint{\n font-size:12px;\n color:#6b7280;\n text-align:center;\n margin-top:-8px;\n}\n\n\/* ===== Button Link ===== *\/\n.mj-btn{\n display:block;\n margin-top:18px;\n text-align:center;\n background:#f6faf7;\n border:2px solid #0e8f69;\n color:#0e8f69;\n padding:14px 16px;\n border-radius:14px;\n font-weight:900;\n text-decoration:none;\n font-size:15px;\n}\n.mj-btn span{\n display:block;\n font-size:12px;\n font-weight:700;\n opacity:.85;\n margin-top:4px;\n}\n\n\/* ===== Comparison Cards ===== *\/\n.mj-grid{\n display:grid;\n grid-template-columns:repeat(3, 1fr);\n gap:14px;\n margin-top:14px;\n}\n.mj-card{\n border:1px solid #e5e7eb;\n border-radius:14px;\n overflow:hidden;\n background:#fff;\n box-shadow:0 4px 14px rgba(0,0,0,.05);\n}\n.mj-card img{ width:100%; height:auto; display:block; }\n.mj-card-body{ padding:12px; }\n.mj-card-title{ font-weight:900; font-size:16px; margin:0 0 6px; color:#111827; }\n.mj-card-text{ font-size:13px; color:#4b5563; margin:0 0 10px; line-height:1.6; }\n.mj-card a{ text-decoration:none; color:inherit; display:block; }\n.mj-pill{\n display:inline-block;\n background:#0e8f69;\n color:#fff;\n padding:8px 12px;\n border-radius:10px;\n font-weight:900;\n font-size:13px;\n}\n@media (max-width:780px){\n .mj-grid{ grid-template-columns:1fr; }\n}\n\n\/* ===== FAQ ===== *\/\n.mj-faq h3{\n font-size:16px;\n margin:18px 0 6px;\n font-weight:900;\n color:#111827;\n}\n.mj-small{\n font-size:13px;\n color:#6b7280;\n margin-top:12px;\n}\n@media (max-width:480px){\n .mj-hero h1{ font-size:26px; }\n .mj-section h2{ font-size:20px; }\n}\n\u003c\/style\u003e\n\u003cdiv class=\"mj-wrap\" style=\"text-align: start;\"\u003e\n\u003c!-- HERO --\u003e\n\u003csection class=\"mj-hero\"\u003e\n\u003ch1\u003eIZUMO MATCHA “KAMI-WATASHI”\u003cbr\u003eBalanced Matcha for Daily Lattes\u003c\/h1\u003e\n\u003cp class=\"mj-hero-lead\"\u003eMid-range Izumo matcha with vibrant color and low bitterness — crafted to shine in smooth, café-style matcha lattes.\u003c\/p\u003e\n\u003cp\u003eOne grade below KAGURA, with a gentler profile that’s easier to enjoy every day. If your main use is matcha lattes, KAMI-WATASHI is the best balance of quality, color, and drinkability.\u003c\/p\u003e\n\u003cdiv class=\"mj-badges\"\u003e\n\u003cspan class=\"mj-badge\"\u003eIzumo, Shimane\u003c\/span\u003e \u003cspan class=\"mj-badge\"\u003eLatte-Focused\u003c\/span\u003e \u003cspan class=\"mj-badge\"\u003eLow Bitterness\u003c\/span\u003e \u003cspan class=\"mj-badge\"\u003eVivid Green\u003c\/span\u003e \u003cspan class=\"mj-badge\"\u003eMid-Range Grade\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c!-- CTA #1 --\u003e\n\u003cdiv class=\"mj-cta\"\u003eAdd to Cart – Smooth, vibrant matcha for lattes \u003csmall\u003eChoose your preferred size on this product page\u003c\/small\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mj-cta-hint\"\u003eTip: If you drink matcha lattes often, larger sizes offer better value per gram.\u003c\/div\u003e\n\u003cimg class=\"mj-img\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha_powder_kami_001.jpg?v=1773386486\" alt=\"IZUMO Matcha KAMI-WATASHI\" loading=\"lazy\" style=\"margin-top: 22px; margin-bottom: 22px; float: none;\"\u003e\u003c\/section\u003e\n\u003c!-- STORY: REGION --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eWhy Shimane’s Matcha Is So Special\u003c\/h2\u003e\n\u003cimg class=\"mj-img\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/tousuien_001.jpg?v=1734419783\" alt=\"Izumo City, Shimane Prefecture\" loading=\"lazy\"\u003e\n\u003cp\u003eThis matcha is grown in \u003cstrong\u003eIzumo City, Shimane Prefecture\u003c\/strong\u003e — home to the historic \u003cstrong\u003eIzumo Taisha Shrine\u003c\/strong\u003e. Shimane is known for \u003cstrong\u003eshort daylight hours\u003c\/strong\u003e and \u003cstrong\u003elow UV exposure\u003c\/strong\u003e, which helps tea leaves develop a naturally gentle taste and deep green color.\u003c\/p\u003e\n\u003cdiv class=\"mj-highlight\"\u003eEspecially recommended for latte drinkers who want smoothness, color, and a clean finish.\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c!-- STORY: CRAFT --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eCrafted by a Small Team of Artisans\u003c\/h2\u003e\n\u003cimg class=\"mj-img\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/tousuien_002.jpg?v=1734420727\" alt=\"Handcrafted matcha processing\" loading=\"lazy\"\u003e\n\u003cp\u003eAt \u003cstrong\u003eIZUMO-SEICHA\u003c\/strong\u003e, matcha isn’t mass-produced. A small team continuously researches and refines each step, using hands, eyes, and taste to keep every batch balanced and consistent.\u003c\/p\u003e\n\u003cdiv class=\"mj-note\"\u003e\n\u003cp\u003e\u003cstrong\u003eWhy it matters for lattes:\u003c\/strong\u003e consistent taste + strong green color = a latte that looks and tastes great every time.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c!-- TASTING NOTES --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eFlavor Profile\u003c\/h2\u003e\n\u003cul class=\"mj-list\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eAroma:\u003c\/strong\u003e Clean green notes with gentle sweetness\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTaste:\u003c\/strong\u003e Smooth umami with low bitterness\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor:\u003c\/strong\u003e Bright green that holds up in milk\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Clean, easy-to-drink, balanced\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"mj-note\"\u003e\n\u003cp\u003e\u003cstrong\u003eFor latte lovers:\u003c\/strong\u003e low bitterness helps it stay smooth even with milk — no harsh aftertaste.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- CTA #2 --\u003e\n\u003cdiv class=\"mj-cta\"\u003eAdd to Cart – Your daily latte matcha \u003csmall\u003eBalanced taste, vibrant color, easy to enjoy\u003c\/small\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c!-- HOW TO ENJOY --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eHow to Enjoy\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eMatcha Latte:\u003c\/strong\u003e\u003cbr\u003eMix \u003cstrong\u003e2g\u003c\/strong\u003e with \u003cstrong\u003e60ml\u003c\/strong\u003e hot water. Add \u003cstrong\u003e150ml\u003c\/strong\u003e milk. Sweeten if desired.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTraditional Style:\u003c\/strong\u003e\u003cbr\u003eSift \u003cstrong\u003e2g\u003c\/strong\u003e, add \u003cstrong\u003e60ml\u003c\/strong\u003e hot water (about \u003cstrong\u003e80°C \/ 176°F\u003c\/strong\u003e), and whisk until frothy.\u003c\/p\u003e\n\u003ca class=\"mj-btn\" href=\"\/en-kr\/pages\/recipe-guide-matchajp\" rel=\"noopener\" target=\"_blank\"\u003e ☕ View Matcha Latte \u0026amp; Recipe Guide \u003cspan\u003eEasy recipes for home \u0026amp; café-style drinks\u003c\/span\u003e \u003c\/a\u003e\u003c\/section\u003e\n\u003c!-- WHICH SIZE --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/kami-watashi_50_img.jpg?v=1770019296\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch2\u003eWhich Size Should I Choose?\u003c\/h2\u003e\n\u003cul class=\"mj-list\"\u003e\n\u003cli\u003e\n\u003cstrong\u003e30g:\u003c\/strong\u003e Best for first-time buyers or occasional lattes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e50g:\u003c\/strong\u003e Great balance for regular home use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e100g:\u003c\/strong\u003e Best value per gram — ideal for frequent lattes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mj-small\"\u003eYou can purchase each size on its own product page (30g \/ 50g \/ 100g).\u003c\/p\u003e\n\u003c\/section\u003e\n\u003c!-- PRODUCT DETAILS --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eProduct Details\u003c\/h2\u003e\n\u003cul class=\"mj-list\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct name:\u003c\/strong\u003e IZUMO MATCHA “KAMI-WATASHI”\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrigin:\u003c\/strong\u003e Izumo City, Shimane Prefecture, Japan\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIngredients:\u003c\/strong\u003e 100% Japanese green tea (Tencha)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStorage:\u003c\/strong\u003e Store in a cool, dry place. Use an airtight container after opening.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShelf life:\u003c\/strong\u003e About 6 months (unopened; see package for exact date)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"mj-divider\" role=\"separator\" aria-hidden=\"true\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c!-- COLLECTION CROSS-SELL (same as KAGURA) --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eIZUMO MATCHA Collection\u003c\/h2\u003e\n\u003cp class=\"mj-small\"\u003eFind your perfect matcha — from daily lattes to special occasions.\u003c\/p\u003e\n\u003cdiv class=\"mj-grid\"\u003e\n\u003c!-- KAGURA --\u003e\n\u003cdiv class=\"mj-card\"\u003e\u003ca href=\"\/en-kr\/collections\/kagura\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha_powder_kagura_001.jpg?v=1773386972\" alt=\"KAGURA matcha\"\u003e\n\u003cdiv class=\"mj-card-body\"\u003e\n\u003cdiv class=\"mj-card-title\"\u003eKAGURA\u003c\/div\u003e\n\u003cp class=\"mj-card-text\"\u003ePremium-grade matcha with deep umami and vibrant color — for special moments and premium lattes.\u003c\/p\u003e\n\u003cspan class=\"mj-pill\"\u003eView Collection\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/div\u003e\n\u003c!-- KAMI-WATASHI --\u003e\n\u003cdiv class=\"mj-card\"\u003e\u003ca href=\"\/en-kr\/collections\/kami-watashi\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha_powder_kami_001.jpg?v=1773386709\" alt=\"KAMI-WATASHI matcha\"\u003e\n\u003cdiv class=\"mj-card-body\"\u003e\n\u003cdiv class=\"mj-card-title\"\u003eKAMI-WATASHI\u003c\/div\u003e\n\u003cp class=\"mj-card-text\"\u003eBalanced and smooth Izumo matcha — designed to shine in everyday matcha lattes.\u003c\/p\u003e\n\u003cspan class=\"mj-pill\"\u003eView Collection\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/div\u003e\n\u003c!-- TAISYA --\u003e\n\u003cdiv class=\"mj-card\"\u003e\u003ca href=\"\/en-kr\/collections\/taisya\"\u003e\u003cimg src=\"https:\/\/www.matchajp.net\/cdn\/shop\/files\/matcha-green-tea-izumo-taisya-30g-can-1250691.jpg\" alt=\"TAISYA matcha\"\u003e\n\u003cdiv class=\"mj-card-body\"\u003e\n\u003cdiv class=\"mj-card-title\"\u003eTAISYA\u003c\/div\u003e\n\u003cp class=\"mj-card-text\"\u003eEntry-level matcha with mild bitterness — great for lattes and matcha sweets.\u003c\/p\u003e\n\u003cspan class=\"mj-pill\"\u003eView Collection\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c!-- FAQ (same structure as KAGURA) --\u003e\n\u003csection class=\"mj-section mj-faq\"\u003e\n\u003ch2\u003eFAQ\u003c\/h2\u003e\n\u003ch3\u003eIs KAMI-WATASHI suitable for matcha lattes?\u003c\/h3\u003e\n\u003cp\u003eYes. KAMI-WATASHI is designed for matcha lattes. It has low bitterness, smooth umami, and vibrant green color that blends beautifully with milk.\u003c\/p\u003e\n\u003ch3\u003eHow does it compare to KAGURA?\u003c\/h3\u003e\n\u003cp\u003eKAGURA is the premium-grade matcha with deeper umami and a more intense profile. KAMI-WATASHI is one grade below — smoother and easier for everyday use, especially for matcha lattes.\u003c\/p\u003e\n\u003ch3\u003eCan I drink it as traditional matcha (usucha)?\u003c\/h3\u003e\n\u003cp\u003eYes. While latte-focused, it can also be enjoyed as usucha. For the cleanest taste, try slightly cooler water (around 75–80°C \/ 167–176°F).\u003c\/p\u003e\n\u003ch3\u003eHow should I store matcha?\u003c\/h3\u003e\n\u003cp\u003eKeep cool and dry. After opening, reseal tightly and refrigerate when possible. Avoid light, heat, and moisture for best flavor and color.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003cp class=\"mj-small\"\u003eNote: Matcha color and flavor can vary slightly by season and production lot — this is a natural characteristic of tea.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Matcha JP","offers":[{"title":"Default Title","offer_id":45019901919385,"sku":"kami-100","price":33.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha-green-tea-izumo-kami-watashi-100g-pack-3964018.jpg?v=1761111696"},{"product_id":"matcha-green-tea-izumo-kagura-50g-pack","title":"IZUMO Japanese Ceremonial Matcha Izumo Shimane KAGURA 50g Pack (1.76 oz)","description":"\u003c!-- =============================\n MatchaJP | IZUMO MATCHA “KAGURA”\n Conversion-Optimized Product Story (Dawn-friendly)\n Mobile: 90% \/ PC: max 720px\n============================== --\u003e\n\u003cstyle\u003e\n\/* ===== Base ===== *\/\n.mj-wrap{\n width:90%;\n max-width:720px;\n margin:40px auto;\n font-family:-apple-system,BlinkMacSystemFont,\"Segoe UI\",Roboto,Arial,sans-serif;\n color:#1f2937;\n line-height:1.85;\n}\n.mj-wrap *{ box-sizing:border-box; }\n.mj-wrap p{ margin:0 0 14px; color:#374151; font-size:15px; }\n.mj-wrap strong{ color:#111827; }\n.mj-img{\n width:100%;\n border-radius:16px;\n margin:22px 0;\n display:block;\n}\n.mj-caption{\n font-size:13px;\n color:#6b7280;\n margin-top:-10px;\n}\n.mj-divider{ height:1px; background:#e5e7eb; margin:34px 0; }\n\n\/* ===== Hero ===== *\/\n.mj-hero h1{\n font-size:28px;\n font-weight:900;\n line-height:1.25;\n margin:0 0 10px;\n letter-spacing:-.2px;\n}\n.mj-hero-lead{\n font-size:15px;\n color:#374151;\n margin:10px 0 0;\n}\n.mj-badges{\n display:flex;\n flex-wrap:wrap;\n gap:8px;\n margin:16px 0 14px;\n}\n.mj-badge{\n background:#0e8f69;\n color:#fff;\n font-size:12px;\n padding:6px 10px;\n border-radius:999px;\n font-weight:900;\n}\n\n\/* ===== Sections ===== *\/\n.mj-section{ margin:46px 0; }\n.mj-section h2{\n font-size:22px;\n font-weight:900;\n margin:0 0 12px;\n letter-spacing:-.2px;\n color:#111827;\n}\n.mj-list{\n padding-left:18px;\n margin:10px 0 0;\n}\n.mj-list li{\n margin-bottom:8px;\n color:#374151;\n font-size:15px;\n}\n\n\/* ===== Highlights \/ Trust ===== *\/\n.mj-highlight{\n background:#f6faf7;\n border-left:4px solid #0e8f69;\n padding:14px 14px;\n border-radius:12px;\n margin:18px 0 0;\n}\n.mj-note{\n background:#f9fafb;\n border:1px solid #e5e7eb;\n border-radius:14px;\n padding:14px;\n margin:18px 0 0;\n}\n.mj-note p{ margin:0; font-size:14px; color:#374151; }\n\n\/* ===== CTA (visual) ===== *\/\n.mj-cta{\n background:#0e8f69;\n color:#fff;\n text-align:center;\n padding:16px 16px;\n border-radius:14px;\n font-weight:900;\n font-size:16px;\n margin:18px 0;\n letter-spacing:.1px;\n}\n.mj-cta small{\n display:block;\n font-weight:700;\n font-size:12px;\n opacity:.9;\n margin-top:4px;\n}\n.mj-cta-hint{\n font-size:12px;\n color:#6b7280;\n text-align:center;\n margin-top:-8px;\n}\n\n\/* ===== Button Link ===== *\/\n.mj-btn{\n display:block;\n margin-top:18px;\n text-align:center;\n background:#f6faf7;\n border:2px solid #0e8f69;\n color:#0e8f69;\n padding:14px 16px;\n border-radius:14px;\n font-weight:900;\n text-decoration:none;\n font-size:15px;\n}\n.mj-btn span{\n display:block;\n font-size:12px;\n font-weight:700;\n opacity:.85;\n margin-top:4px;\n}\n\n\/* ===== Comparison Cards ===== *\/\n.mj-grid{\n display:grid;\n grid-template-columns:repeat(3, 1fr);\n gap:14px;\n margin-top:14px;\n}\n.mj-card{\n border:1px solid #e5e7eb;\n border-radius:14px;\n overflow:hidden;\n background:#fff;\n box-shadow:0 4px 14px rgba(0,0,0,.05);\n}\n.mj-card img{ width:100%; height:auto; display:block; }\n.mj-card-body{ padding:12px; }\n.mj-card-title{ font-weight:900; font-size:16px; margin:0 0 6px; color:#111827; }\n.mj-card-text{ font-size:13px; color:#4b5563; margin:0 0 10px; line-height:1.6; }\n.mj-card a{ text-decoration:none; color:inherit; display:block; }\n.mj-pill{\n display:inline-block;\n background:#0e8f69;\n color:#fff;\n padding:8px 12px;\n border-radius:10px;\n font-weight:900;\n font-size:13px;\n}\n@media (max-width:780px){\n .mj-grid{ grid-template-columns:1fr; }\n}\n\n\/* ===== FAQ ===== *\/\n.mj-faq h3{\n font-size:16px;\n margin:18px 0 6px;\n font-weight:900;\n color:#111827;\n}\n.mj-small{\n font-size:13px;\n color:#6b7280;\n margin-top:12px;\n}\n@media (max-width:480px){\n .mj-hero h1{ font-size:26px; }\n .mj-section h2{ font-size:20px; }\n}\n\u003c\/style\u003e\n\u003cdiv class=\"mj-wrap\" style=\"text-align: start;\"\u003e\n\u003c!-- HERO --\u003e\n\u003csection class=\"mj-hero\"\u003e\n\u003ch1\u003eIZUMO MATCHA “KAGURA”\u003cbr\u003ePremium Matcha from Shimane, Japan\u003c\/h1\u003e\n\u003cp class=\"mj-hero-lead\"\u003eA rare, small-batch matcha from Izumo City — crafted for tea ceremony and premium experiences, yet beautifully smooth for lattes as well.\u003c\/p\u003e\n\u003cp\u003eGrown in Shimane Prefecture, known for Japan’s shortest daylight hours and low UV exposure — conditions that help produce a deep green color and naturally gentle taste.\u003c\/p\u003e\n\u003cdiv class=\"mj-badges\"\u003e\n\u003cspan class=\"mj-badge\"\u003eIzumo, Shimane\u003c\/span\u003e \u003cspan class=\"mj-badge\"\u003eSmall-Batch Craft\u003c\/span\u003e \u003cspan class=\"mj-badge\"\u003eVibrant Color\u003c\/span\u003e \u003cspan class=\"mj-badge\"\u003eUmami-Forward\u003c\/span\u003e \u003cspan class=\"mj-badge\"\u003ePremium Grade\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c!-- CTA #1 (visual) --\u003e\n\u003cdiv class=\"mj-cta\"\u003eAdd to Cart – Premium Izumo matcha with deep umami\u003csmall\u003eChoose 30g \/ 50g \/ 100g variant above\u003c\/small\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mj-cta-hint\"\u003eTip: If you drink matcha often, 100g offers the best value per gram.\u003c\/div\u003e\n\u003cimg loading=\"lazy\" alt=\"IZUMO Matcha KAGURA package\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha_powder_kagura_001.jpg?v=1773386972\" class=\"mj-img\" style=\"margin-top: 22px; margin-bottom: 22px; float: none;\"\u003e\u003c\/section\u003e\n\u003c!-- STORY: REGION --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eWhy Shimane’s Matcha Is So Special\u003c\/h2\u003e\n\u003cimg loading=\"lazy\" alt=\"Izumo City, Shimane Prefecture\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/tousuien_001.jpg?v=1734419783\" class=\"mj-img\"\u003e\n\u003cp\u003eThis matcha is grown in \u003cstrong\u003eIzumo City, Shimane Prefecture\u003c\/strong\u003e — home to the historic \u003cstrong\u003eIzumo Taisha Shrine\u003c\/strong\u003e. Shimane is known for having \u003cstrong\u003eshort daylight hours\u003c\/strong\u003e and \u003cstrong\u003elow UV exposure\u003c\/strong\u003e, which supports tea leaves in developing a deeper green hue and a naturally smooth character.\u003c\/p\u003e\n\u003cdiv class=\"mj-highlight\"\u003eIdeal for customers who want a smooth, premium matcha with rich umami and a vivid green color.\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c!-- STORY: CRAFT --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eCrafted by a Small Team of Artisans\u003c\/h2\u003e\n\u003cimg loading=\"lazy\" alt=\"Handcrafted matcha processing\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/tousuien_002.jpg?v=1734420727\" class=\"mj-img\"\u003e\n\u003cp\u003eAt \u003cstrong\u003eIZUMO-SEICHA\u003c\/strong\u003e, matcha isn’t mass-produced. A small team continuously researches and refines each step, relying on their hands, eyes, and sense of taste — not large mechanized systems — to bring out each tea’s unique character.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003c!-- TASTING NOTES --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eFlavor Profile\u003c\/h2\u003e\n\u003cul class=\"mj-list\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eAroma:\u003c\/strong\u003e Elegant, floral, and intense\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTaste:\u003c\/strong\u003e Rich umami, minimal bitterness, creamy finish\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor:\u003c\/strong\u003e Deep jade green\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Ultra-fine and silky\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"mj-note\"\u003e\n\u003cp\u003e\u003cstrong\u003eFor latte drinkers:\u003c\/strong\u003e Creamy mouthfeel and low bitterness help it stay smooth even with milk.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- CTA #2 --\u003e\n\u003cdiv class=\"mj-cta\"\u003eAdd to Cart – Deep umami, silky texture\u003csmall\u003ePerfect for tea ceremony \u0026amp; premium lattes\u003c\/small\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c!-- HOW TO ENJOY --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eHow to Enjoy\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eMatcha Latte (Premium):\u003c\/strong\u003e\u003cbr\u003eMix \u003cstrong\u003e2g\u003c\/strong\u003e of KAGURA with \u003cstrong\u003e60ml\u003c\/strong\u003e hot water. Add \u003cstrong\u003e150ml\u003c\/strong\u003e steamed milk. Sweeten if desired.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTraditional Style (Usucha):\u003c\/strong\u003e\u003cbr\u003eSift \u003cstrong\u003e2g\u003c\/strong\u003e of matcha, add \u003cstrong\u003e60ml\u003c\/strong\u003e hot water (about \u003cstrong\u003e80°C \/ 176°F\u003c\/strong\u003e), and whisk until frothy.\u003c\/p\u003e\n\u003ca rel=\"noopener\" href=\"\/en-kr\/pages\/recipe-guide-matchajp\" class=\"mj-btn\" target=\"_blank\"\u003e ☕ View Matcha Latte \u0026amp; Recipe Guide \u003cspan\u003eEasy recipes for home \u0026amp; café-style drinks\u003c\/span\u003e \u003c\/a\u003e\u003c\/section\u003e\n\u003c!-- WHICH SIZE --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/kagura_50_im.jpg?v=1770020501\"\u003e\u003c\/p\u003e\n\u003ch2\u003eWhich Size Should I Choose?\u003c\/h2\u003e\n\u003cul class=\"mj-list\"\u003e\n\u003cli\u003e\n\u003cstrong\u003e30g can:\u003c\/strong\u003e Best for first-time buyers or occasional drinking.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e50g pack:\u003c\/strong\u003e Great balance for regular home use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e100g pack:\u003c\/strong\u003e Best value per gram — ideal for daily matcha or frequent lattes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mj-small\"\u003eTip: You can select your preferred size variant near the Add to Cart button above.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003c!-- PRODUCT DETAILS --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eProduct Details\u003c\/h2\u003e\n\u003cul class=\"mj-list\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct name:\u003c\/strong\u003e IZUMO MATCHA “KAGURA”\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrigin:\u003c\/strong\u003e Izumo City, Shimane Prefecture, Japan\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIngredients:\u003c\/strong\u003e 100% Japanese green tea (Tencha)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize options:\u003c\/strong\u003e 30g can \/ 50g pack \/ 100g pack\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStorage:\u003c\/strong\u003e Store in a cool, dry place. Use an airtight container after opening.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShelf life:\u003c\/strong\u003e About 6 months (unopened; see package for exact date)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e\n\u003cdiv aria-hidden=\"true\" role=\"separator\" class=\"mj-divider\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c!-- COLLECTION CROSS-SELL --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eIZUMO MATCHA Collection\u003c\/h2\u003e\n\u003cp class=\"mj-small\"\u003eFind your perfect matcha — from daily drinkers to special occasions.\u003c\/p\u003e\n\u003cdiv class=\"mj-grid\"\u003e\n\u003c!-- KAGURA --\u003e\n\u003cdiv class=\"mj-card\"\u003e\u003ca href=\"\/en-kr\/collections\/kagura\"\u003e\u003cimg alt=\"KAGURA matcha\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha_powder_kagura_001.jpg?v=1773386972\"\u003e\n\u003cdiv class=\"mj-card-body\"\u003e\n\u003cdiv class=\"mj-card-title\"\u003eKAGURA\u003c\/div\u003e\n\u003cp class=\"mj-card-text\"\u003ePremium-grade matcha with rich umami and vibrant color — for special moments and premium lattes.\u003c\/p\u003e\n\u003cspan class=\"mj-pill\"\u003eView Collection\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/div\u003e\n\u003c!-- KAMI-WATASHI --\u003e\n\u003cdiv class=\"mj-card\"\u003e\u003ca href=\"\/en-kr\/collections\/kami-watashi\"\u003e\u003cimg alt=\"KAMI-WATASHI matcha\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha_powder_kami_001.jpg?v=1773386709\"\u003e\n\u003cdiv class=\"mj-card-body\"\u003e\n\u003cdiv class=\"mj-card-title\"\u003eKAMI-WATASHI\u003c\/div\u003e\n\u003cp class=\"mj-card-text\"\u003eBalanced umami and aroma — ideal for everyday tea time and regular matcha enjoyment.\u003c\/p\u003e\n\u003cspan class=\"mj-pill\"\u003eView Collection\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/div\u003e\n\u003c!-- TAISYA --\u003e\n\u003cdiv class=\"mj-card\"\u003e\u003ca href=\"\/en-kr\/collections\/taisya\"\u003e\u003cimg alt=\"TAISYA matcha\" src=\"https:\/\/www.matchajp.net\/cdn\/shop\/files\/matcha-green-tea-izumo-taisya-30g-can-1250691.jpg\"\u003e\n\u003cdiv class=\"mj-card-body\"\u003e\n\u003cdiv class=\"mj-card-title\"\u003eTAISYA\u003c\/div\u003e\n\u003cp class=\"mj-card-text\"\u003eBeginner-friendly matcha with mild bitterness — great for lattes and matcha sweets.\u003c\/p\u003e\n\u003cspan class=\"mj-pill\"\u003eView Collection\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c!-- FAQ --\u003e\n\u003csection class=\"mj-section mj-faq\"\u003e\n\u003ch2\u003eFAQ\u003c\/h2\u003e\n\u003ch3\u003eIs KAGURA suitable for matcha lattes?\u003c\/h3\u003e\n\u003cp\u003eYes. KAGURA can be enjoyed as a traditional bowl of matcha (usucha), but it truly shines in lattes.\u003cbr\u003eIts rich umami and low bitterness create a smooth, creamy taste even with milk — making it a reliable choice for high-quality matcha lattes.\u003c\/p\u003e\n\u003ch3\u003eWhich size should I choose?\u003c\/h3\u003e\n\u003cp\u003eIf you’re trying it for the first time, 30g is a great start. For regular home use, 50g offers a good balance. For daily drinkers or frequent lattes, 100g provides the best value per gram.\u003c\/p\u003e\n\u003ch3\u003eHow should I store matcha?\u003c\/h3\u003e\n\u003cp\u003eKeep cool and dry. After opening, use an airtight container and refrigerate when possible. Avoid light, heat, and moisture.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003cp class=\"mj-small\"\u003eNote: Matcha color and flavor can vary slightly by season and production lot — this is a natural characteristic of tea.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Matcha JP","offers":[{"title":"Default Title","offer_id":45021026844825,"sku":"kagura-50","price":21.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha-green-tea-izumo-kagura-50g-pack-7547962.jpg?v=1761111696"},{"product_id":"matcha-green-tea-izumo-kami-watashi-50g-pack","title":"IZUMO Japanese Ceremonial Matcha Izumo Shimane KAMI-WATASHI 50g Pack (1.76 oz)","description":"\u003c!-- =============================\n MatchaJP | IZUMO MATCHA “KAMI-WATASHI”\n Same Structure \u0026 Design as KAGURA (Dawn-friendly)\n Mobile: 90% \/ PC: max 720px\n============================== --\u003e\n\u003cstyle\u003e\n\/* ===== Base ===== *\/\n.mj-wrap{\n width:90%;\n max-width:720px;\n margin:40px auto;\n font-family:-apple-system,BlinkMacSystemFont,\"Segoe UI\",Roboto,Arial,sans-serif;\n color:#1f2937;\n line-height:1.85;\n}\n.mj-wrap *{ box-sizing:border-box; }\n.mj-wrap p{ margin:0 0 14px; color:#374151; font-size:15px; }\n.mj-wrap strong{ color:#111827; }\n.mj-img{\n width:100%;\n border-radius:16px;\n margin:22px 0;\n display:block;\n}\n.mj-caption{\n font-size:13px;\n color:#6b7280;\n margin-top:-10px;\n}\n.mj-divider{ height:1px; background:#e5e7eb; margin:34px 0; }\n\n\/* ===== Hero ===== *\/\n.mj-hero h1{\n font-size:28px;\n font-weight:900;\n line-height:1.25;\n margin:0 0 10px;\n letter-spacing:-.2px;\n}\n.mj-hero-lead{\n font-size:15px;\n color:#374151;\n margin:10px 0 0;\n}\n.mj-badges{\n display:flex;\n flex-wrap:wrap;\n gap:8px;\n margin:16px 0 14px;\n}\n.mj-badge{\n background:#0e8f69;\n color:#fff;\n font-size:12px;\n padding:6px 10px;\n border-radius:999px;\n font-weight:900;\n}\n\n\/* ===== Sections ===== *\/\n.mj-section{ margin:46px 0; }\n.mj-section h2{\n font-size:22px;\n font-weight:900;\n margin:0 0 12px;\n letter-spacing:-.2px;\n color:#111827;\n}\n.mj-list{\n padding-left:18px;\n margin:10px 0 0;\n}\n.mj-list li{\n margin-bottom:8px;\n color:#374151;\n font-size:15px;\n}\n\n\/* ===== Highlights \/ Trust ===== *\/\n.mj-highlight{\n background:#f6faf7;\n border-left:4px solid #0e8f69;\n padding:14px 14px;\n border-radius:12px;\n margin:18px 0 0;\n}\n.mj-note{\n background:#f9fafb;\n border:1px solid #e5e7eb;\n border-radius:14px;\n padding:14px;\n margin:18px 0 0;\n}\n.mj-note p{ margin:0; font-size:14px; color:#374151; }\n\n\/* ===== CTA (visual) ===== *\/\n.mj-cta{\n background:#0e8f69;\n color:#fff;\n text-align:center;\n padding:16px 16px;\n border-radius:14px;\n font-weight:900;\n font-size:16px;\n margin:18px 0;\n letter-spacing:.1px;\n}\n.mj-cta small{\n display:block;\n font-weight:700;\n font-size:12px;\n opacity:.9;\n margin-top:4px;\n}\n.mj-cta-hint{\n font-size:12px;\n color:#6b7280;\n text-align:center;\n margin-top:-8px;\n}\n\n\/* ===== Button Link ===== *\/\n.mj-btn{\n display:block;\n margin-top:18px;\n text-align:center;\n background:#f6faf7;\n border:2px solid #0e8f69;\n color:#0e8f69;\n padding:14px 16px;\n border-radius:14px;\n font-weight:900;\n text-decoration:none;\n font-size:15px;\n}\n.mj-btn span{\n display:block;\n font-size:12px;\n font-weight:700;\n opacity:.85;\n margin-top:4px;\n}\n\n\/* ===== Comparison Cards ===== *\/\n.mj-grid{\n display:grid;\n grid-template-columns:repeat(3, 1fr);\n gap:14px;\n margin-top:14px;\n}\n.mj-card{\n border:1px solid #e5e7eb;\n border-radius:14px;\n overflow:hidden;\n background:#fff;\n box-shadow:0 4px 14px rgba(0,0,0,.05);\n}\n.mj-card img{ width:100%; height:auto; display:block; }\n.mj-card-body{ padding:12px; }\n.mj-card-title{ font-weight:900; font-size:16px; margin:0 0 6px; color:#111827; }\n.mj-card-text{ font-size:13px; color:#4b5563; margin:0 0 10px; line-height:1.6; }\n.mj-card a{ text-decoration:none; color:inherit; display:block; }\n.mj-pill{\n display:inline-block;\n background:#0e8f69;\n color:#fff;\n padding:8px 12px;\n border-radius:10px;\n font-weight:900;\n font-size:13px;\n}\n@media (max-width:780px){\n .mj-grid{ grid-template-columns:1fr; }\n}\n\n\/* ===== FAQ ===== *\/\n.mj-faq h3{\n font-size:16px;\n margin:18px 0 6px;\n font-weight:900;\n color:#111827;\n}\n.mj-small{\n font-size:13px;\n color:#6b7280;\n margin-top:12px;\n}\n@media (max-width:480px){\n .mj-hero h1{ font-size:26px; }\n .mj-section h2{ font-size:20px; }\n}\n\u003c\/style\u003e\n\u003cdiv style=\"text-align: start;\" class=\"mj-wrap\"\u003e\n\u003c!-- HERO --\u003e\n\u003csection class=\"mj-hero\"\u003e\n\u003ch1\u003eIZUMO MATCHA “KAMI-WATASHI”\u003cbr\u003eBalanced Matcha for Daily Lattes\u003c\/h1\u003e\n\u003cp class=\"mj-hero-lead\"\u003eMid-range Izumo matcha with vibrant color and low bitterness — crafted to shine in smooth, café-style matcha lattes.\u003c\/p\u003e\n\u003cp\u003eOne grade below KAGURA, with a gentler profile that’s easier to enjoy every day. If your main use is matcha lattes, KAMI-WATASHI is the best balance of quality, color, and drinkability.\u003c\/p\u003e\n\u003cdiv class=\"mj-badges\"\u003e\n\u003cspan class=\"mj-badge\"\u003eIzumo, Shimane\u003c\/span\u003e \u003cspan class=\"mj-badge\"\u003eLatte-Focused\u003c\/span\u003e \u003cspan class=\"mj-badge\"\u003eLow Bitterness\u003c\/span\u003e \u003cspan class=\"mj-badge\"\u003eVivid Green\u003c\/span\u003e \u003cspan class=\"mj-badge\"\u003eMid-Range Grade\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c!-- CTA #1 --\u003e\n\u003cdiv class=\"mj-cta\"\u003eAdd to Cart – Smooth, vibrant matcha for lattes \u003csmall\u003eChoose your preferred size on this product page\u003c\/small\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mj-cta-hint\"\u003eTip: If you drink matcha lattes often, larger sizes offer better value per gram.\u003c\/div\u003e\n\u003cimg style=\"margin-top: 22px; margin-bottom: 22px; float: none;\" class=\"mj-img\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha_powder_kami_001.jpg?v=1773386486\" alt=\"IZUMO Matcha KAMI-WATASHI\" loading=\"lazy\"\u003e\u003c\/section\u003e\n\u003c!-- STORY: REGION --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eWhy Shimane’s Matcha Is So Special\u003c\/h2\u003e\n\u003cimg class=\"mj-img\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/tousuien_001.jpg?v=1734419783\" alt=\"Izumo City, Shimane Prefecture\" loading=\"lazy\"\u003e\n\u003cp\u003eThis matcha is grown in \u003cstrong\u003eIzumo City, Shimane Prefecture\u003c\/strong\u003e — home to the historic \u003cstrong\u003eIzumo Taisha Shrine\u003c\/strong\u003e. Shimane is known for \u003cstrong\u003eshort daylight hours\u003c\/strong\u003e and \u003cstrong\u003elow UV exposure\u003c\/strong\u003e, which helps tea leaves develop a naturally gentle taste and deep green color.\u003c\/p\u003e\n\u003cdiv class=\"mj-highlight\"\u003eEspecially recommended for latte drinkers who want smoothness, color, and a clean finish.\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c!-- STORY: CRAFT --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eCrafted by a Small Team of Artisans\u003c\/h2\u003e\n\u003cimg class=\"mj-img\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/tousuien_002.jpg?v=1734420727\" alt=\"Handcrafted matcha processing\" loading=\"lazy\"\u003e\n\u003cp\u003eAt \u003cstrong\u003eIZUMO-SEICHA\u003c\/strong\u003e, matcha isn’t mass-produced. A small team continuously researches and refines each step, using hands, eyes, and taste to keep every batch balanced and consistent.\u003c\/p\u003e\n\u003cdiv class=\"mj-note\"\u003e\n\u003cp\u003e\u003cstrong\u003eWhy it matters for lattes:\u003c\/strong\u003e consistent taste + strong green color = a latte that looks and tastes great every time.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c!-- TASTING NOTES --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eFlavor Profile\u003c\/h2\u003e\n\u003cul class=\"mj-list\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eAroma:\u003c\/strong\u003e Clean green notes with gentle sweetness\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTaste:\u003c\/strong\u003e Smooth umami with low bitterness\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor:\u003c\/strong\u003e Bright green that holds up in milk\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Clean, easy-to-drink, balanced\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"mj-note\"\u003e\n\u003cp\u003e\u003cstrong\u003eFor latte lovers:\u003c\/strong\u003e low bitterness helps it stay smooth even with milk — no harsh aftertaste.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- CTA #2 --\u003e\n\u003cdiv class=\"mj-cta\"\u003eAdd to Cart – Your daily latte matcha \u003csmall\u003eBalanced taste, vibrant color, easy to enjoy\u003c\/small\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c!-- HOW TO ENJOY --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eHow to Enjoy\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eMatcha Latte:\u003c\/strong\u003e\u003cbr\u003eMix \u003cstrong\u003e2g\u003c\/strong\u003e with \u003cstrong\u003e60ml\u003c\/strong\u003e hot water. Add \u003cstrong\u003e150ml\u003c\/strong\u003e milk. Sweeten if desired.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTraditional Style:\u003c\/strong\u003e\u003cbr\u003eSift \u003cstrong\u003e2g\u003c\/strong\u003e, add \u003cstrong\u003e60ml\u003c\/strong\u003e hot water (about \u003cstrong\u003e80°C \/ 176°F\u003c\/strong\u003e), and whisk until frothy.\u003c\/p\u003e\n\u003ca class=\"mj-btn\" href=\"\/en-kr\/pages\/recipe-guide-matchajp\" rel=\"noopener\" target=\"_blank\"\u003e ☕ View Matcha Latte \u0026amp; Recipe Guide \u003cspan\u003eEasy recipes for home \u0026amp; café-style drinks\u003c\/span\u003e \u003c\/a\u003e\u003c\/section\u003e\n\u003c!-- WHICH SIZE --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/kami-watashi_50_img.jpg?v=1770019296\" alt=\"\"\u003e\u003c\/h2\u003e\n\u003ch2\u003eWhich Size Should I Choose?\u003c\/h2\u003e\n\u003cul class=\"mj-list\"\u003e\n\u003cli\u003e\n\u003cstrong\u003e30g:\u003c\/strong\u003e Best for first-time buyers or occasional lattes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e50g:\u003c\/strong\u003e Great balance for regular home use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e100g:\u003c\/strong\u003e Best value per gram — ideal for frequent lattes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mj-small\"\u003eYou can purchase each size on its own product page (30g \/ 50g \/ 100g).\u003c\/p\u003e\n\u003c\/section\u003e\n\u003c!-- PRODUCT DETAILS --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eProduct Details\u003c\/h2\u003e\n\u003cul class=\"mj-list\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct name:\u003c\/strong\u003e IZUMO MATCHA “KAMI-WATASHI”\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrigin:\u003c\/strong\u003e Izumo City, Shimane Prefecture, Japan\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIngredients:\u003c\/strong\u003e 100% Japanese green tea (Tencha)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStorage:\u003c\/strong\u003e Store in a cool, dry place. Use an airtight container after opening.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShelf life:\u003c\/strong\u003e About 6 months (unopened; see package for exact date)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"mj-divider\" role=\"separator\" aria-hidden=\"true\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c!-- COLLECTION CROSS-SELL (same as KAGURA) --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eIZUMO MATCHA Collection\u003c\/h2\u003e\n\u003cp class=\"mj-small\"\u003eFind your perfect matcha — from daily lattes to special occasions.\u003c\/p\u003e\n\u003cdiv class=\"mj-grid\"\u003e\n\u003c!-- KAGURA --\u003e\n\u003cdiv class=\"mj-card\"\u003e\u003ca href=\"\/en-kr\/collections\/kagura\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha_powder_kagura_001.jpg?v=1773386972\" alt=\"KAGURA matcha\"\u003e\n\u003cdiv class=\"mj-card-body\"\u003e\n\u003cdiv class=\"mj-card-title\"\u003eKAGURA\u003c\/div\u003e\n\u003cp class=\"mj-card-text\"\u003ePremium-grade matcha with deep umami and vibrant color — for special moments and premium lattes.\u003c\/p\u003e\n\u003cspan class=\"mj-pill\"\u003eView Collection\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/div\u003e\n\u003c!-- KAMI-WATASHI --\u003e\n\u003cdiv class=\"mj-card\"\u003e\u003ca href=\"\/en-kr\/collections\/kami-watashi\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha_powder_kami_001.jpg?v=1773386709\" alt=\"KAMI-WATASHI matcha\"\u003e\n\u003cdiv class=\"mj-card-body\"\u003e\n\u003cdiv class=\"mj-card-title\"\u003eKAMI-WATASHI\u003c\/div\u003e\n\u003cp class=\"mj-card-text\"\u003eBalanced and smooth Izumo matcha — designed to shine in everyday matcha lattes.\u003c\/p\u003e\n\u003cspan class=\"mj-pill\"\u003eView Collection\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/div\u003e\n\u003c!-- TAISYA --\u003e\n\u003cdiv class=\"mj-card\"\u003e\u003ca href=\"\/en-kr\/collections\/taisya\"\u003e\u003cimg src=\"https:\/\/www.matchajp.net\/cdn\/shop\/files\/matcha-green-tea-izumo-taisya-30g-can-1250691.jpg\" alt=\"TAISYA matcha\"\u003e\n\u003cdiv class=\"mj-card-body\"\u003e\n\u003cdiv class=\"mj-card-title\"\u003eTAISYA\u003c\/div\u003e\n\u003cp class=\"mj-card-text\"\u003eEntry-level matcha with mild bitterness — great for lattes and matcha sweets.\u003c\/p\u003e\n\u003cspan class=\"mj-pill\"\u003eView Collection\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c!-- FAQ (same structure as KAGURA) --\u003e\n\u003csection class=\"mj-section mj-faq\"\u003e\n\u003ch2\u003eFAQ\u003c\/h2\u003e\n\u003ch3\u003eIs KAMI-WATASHI suitable for matcha lattes?\u003c\/h3\u003e\n\u003cp\u003eYes. KAMI-WATASHI is designed for matcha lattes. It has low bitterness, smooth umami, and vibrant green color that blends beautifully with milk.\u003c\/p\u003e\n\u003ch3\u003eHow does it compare to KAGURA?\u003c\/h3\u003e\n\u003cp\u003eKAGURA is the premium-grade matcha with deeper umami and a more intense profile. KAMI-WATASHI is one grade below — smoother and easier for everyday use, especially for matcha lattes.\u003c\/p\u003e\n\u003ch3\u003eCan I drink it as traditional matcha (usucha)?\u003c\/h3\u003e\n\u003cp\u003eYes. While latte-focused, it can also be enjoyed as usucha. For the cleanest taste, try slightly cooler water (around 75–80°C \/ 167–176°F).\u003c\/p\u003e\n\u003ch3\u003eHow should I store matcha?\u003c\/h3\u003e\n\u003cp\u003eKeep cool and dry. After opening, reseal tightly and refrigerate when possible. Avoid light, heat, and moisture for best flavor and color.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003cp class=\"mj-small\"\u003eNote: Matcha color and flavor can vary slightly by season and production lot — this is a natural characteristic of tea.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Matcha JP","offers":[{"title":"Default Title","offer_id":45021029138585,"sku":"kami-50","price":18.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha-green-tea-izumo-kami-watashi-50g-pack-1662248.jpg?v=1761111697"},{"product_id":"matcha-green-tea-izumo-taisya-50g","title":"IZUMO Japanese Ceremonial Matcha Izumo Shimane TAISYA 50g Pack (1.76 oz)","description":"\u003c!-- =============================\n MatchaJP | IZUMO MATCHA “TAISYA”\n Same Structure \u0026 Design as KAGURA\n Mobile: 90% \/ PC: max 720px\n============================== --\u003e\n\u003cstyle\u003e\n\/* ===== Base ===== *\/\n.mj-wrap{\n width:90%;\n max-width:720px;\n margin:40px auto;\n font-family:-apple-system,BlinkMacSystemFont,\"Segoe UI\",Roboto,Arial,sans-serif;\n color:#1f2937;\n line-height:1.85;\n}\n.mj-wrap *{ box-sizing:border-box; }\n.mj-wrap p{ margin:0 0 14px; color:#374151; font-size:15px; }\n.mj-wrap strong{ color:#111827; }\n.mj-img{\n width:100%;\n border-radius:16px;\n margin:22px 0;\n display:block;\n}\n.mj-caption{\n font-size:13px;\n color:#6b7280;\n margin-top:-10px;\n}\n.mj-divider{ height:1px; background:#e5e7eb; margin:34px 0; }\n\n\/* ===== Hero ===== *\/\n.mj-hero h1{\n font-size:28px;\n font-weight:900;\n line-height:1.25;\n margin:0 0 10px;\n letter-spacing:-.2px;\n}\n.mj-hero-lead{\n font-size:15px;\n color:#374151;\n margin:10px 0 0;\n}\n.mj-badges{\n display:flex;\n flex-wrap:wrap;\n gap:8px;\n margin:16px 0 14px;\n}\n.mj-badge{\n background:#0e8f69;\n color:#fff;\n font-size:12px;\n padding:6px 10px;\n border-radius:999px;\n font-weight:900;\n}\n\n\/* ===== Sections ===== *\/\n.mj-section{ margin:46px 0; }\n.mj-section h2{\n font-size:22px;\n font-weight:900;\n margin:0 0 12px;\n letter-spacing:-.2px;\n color:#111827;\n}\n.mj-list{\n padding-left:18px;\n margin:10px 0 0;\n}\n.mj-list li{\n margin-bottom:8px;\n color:#374151;\n font-size:15px;\n}\n\n\/* ===== Highlights \/ Trust ===== *\/\n.mj-highlight{\n background:#f6faf7;\n border-left:4px solid #0e8f69;\n padding:14px 14px;\n border-radius:12px;\n margin:18px 0 0;\n}\n.mj-note{\n background:#f9fafb;\n border:1px solid #e5e7eb;\n border-radius:14px;\n padding:14px;\n margin:18px 0 0;\n}\n.mj-note p{ margin:0; font-size:14px; color:#374151; }\n\n\/* ===== CTA (visual) ===== *\/\n.mj-cta{\n background:#0e8f69;\n color:#fff;\n text-align:center;\n padding:16px 16px;\n border-radius:14px;\n font-weight:900;\n font-size:16px;\n margin:18px 0;\n letter-spacing:.1px;\n}\n.mj-cta small{\n display:block;\n font-weight:700;\n font-size:12px;\n opacity:.9;\n margin-top:4px;\n}\n.mj-cta-hint{\n font-size:12px;\n color:#6b7280;\n text-align:center;\n margin-top:-8px;\n}\n\n\/* ===== Button Link ===== *\/\n.mj-btn{\n display:block;\n margin-top:18px;\n text-align:center;\n background:#f6faf7;\n border:2px solid #0e8f69;\n color:#0e8f69;\n padding:14px 16px;\n border-radius:14px;\n font-weight:900;\n text-decoration:none;\n font-size:15px;\n}\n.mj-btn span{\n display:block;\n font-size:12px;\n font-weight:700;\n opacity:.85;\n margin-top:4px;\n}\n\n\/* ===== Size Buttons (same vibe) ===== *\/\n.mj-size{\n display:grid;\n grid-template-columns:repeat(3, 1fr);\n gap:10px;\n margin-top:14px;\n}\n.mj-size a{\n display:block;\n text-decoration:none;\n border-radius:14px;\n padding:12px 10px;\n font-weight:900;\n text-align:center;\n border:2px solid #0e8f69;\n color:#0e8f69;\n background:#f6faf7;\n font-size:14px;\n}\n.mj-size a span{\n display:block;\n font-size:11px;\n font-weight:700;\n opacity:.85;\n margin-top:3px;\n}\n@media (max-width:560px){\n .mj-size{ grid-template-columns:1fr; }\n}\n\n\/* ===== Comparison Cards ===== *\/\n.mj-grid{\n display:grid;\n grid-template-columns:repeat(3, 1fr);\n gap:14px;\n margin-top:14px;\n}\n.mj-card{\n border:1px solid #e5e7eb;\n border-radius:14px;\n overflow:hidden;\n background:#fff;\n box-shadow:0 4px 14px rgba(0,0,0,.05);\n}\n.mj-card img{ width:100%; height:auto; display:block; }\n.mj-card-body{ padding:12px; }\n.mj-card-title{ font-weight:900; font-size:16px; margin:0 0 6px; color:#111827; }\n.mj-card-text{ font-size:13px; color:#4b5563; margin:0 0 10px; line-height:1.6; }\n.mj-card a{ text-decoration:none; color:inherit; display:block; }\n.mj-pill{\n display:inline-block;\n background:#0e8f69;\n color:#fff;\n padding:8px 12px;\n border-radius:10px;\n font-weight:900;\n font-size:13px;\n}\n@media (max-width:780px){\n .mj-grid{ grid-template-columns:1fr; }\n}\n\n\/* ===== FAQ ===== *\/\n.mj-faq h3{\n font-size:16px;\n margin:18px 0 6px;\n font-weight:900;\n color:#111827;\n}\n.mj-small{\n font-size:13px;\n color:#6b7280;\n margin-top:12px;\n}\n@media (max-width:480px){\n .mj-hero h1{ font-size:26px; }\n .mj-section h2{ font-size:20px; }\n}\n\u003c\/style\u003e\n\u003cdiv class=\"mj-wrap\" style=\"text-align: start;\"\u003e\n\u003c!-- HERO --\u003e\n\u003csection class=\"mj-hero\"\u003e\n\u003ch1\u003eIZUMO MATCHA “TAISYA”\u003cbr\u003eBeginner-Friendly Matcha for Lattes\u003c\/h1\u003e\n\u003cp class=\"mj-hero-lead\"\u003eA beginner-friendly Izumo matcha with vibrant color and a gentle bitterness — perfect as a refreshing accent in matcha lattes.\u003c\/p\u003e\n\u003cp\u003eTAISYA is designed to be approachable and easy to enjoy. It has a touch more bitterness than KAMI-WATASHI or KAGURA, which actually works beautifully in milk-based drinks — giving your latte a satisfying, “matcha-forward” finish.\u003c\/p\u003e\n\u003cdiv class=\"mj-badges\"\u003e\n\u003cspan class=\"mj-badge\"\u003eIzumo, Shimane\u003c\/span\u003e \u003cspan class=\"mj-badge\"\u003eBeginner-Friendly\u003c\/span\u003e \u003cspan class=\"mj-badge\"\u003eLatte-Focused\u003c\/span\u003e \u003cspan class=\"mj-badge\"\u003eGood Bitterness\u003c\/span\u003e \u003cspan class=\"mj-badge\"\u003eVivid Green\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c!-- CTA #1 --\u003e\n\u003cdiv class=\"mj-cta\"\u003eAdd to Cart – Easy matcha with a latte-friendly bite \u003csmall\u003eSelect your size on this product page\u003c\/small\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mj-cta-hint\"\u003eTip: The gentle bitterness makes it especially satisfying in milk-based drinks.\u003c\/div\u003e\n\u003cimg class=\"mj-img\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha_powder_taisya_001.jpg?v=1773641227\" alt=\"IZUMO Matcha TAISYA\" loading=\"lazy\" style=\"margin-top: 22px; margin-bottom: 22px; float: none;\"\u003e \u003c!-- Size links (for independent pages) --\u003e\n\u003cdiv class=\"mj-size\" aria-label=\"Choose size (separate product pages)\"\u003e\n\u003ca href=\"\/en-kr\/products\/matcha-green-tea-izumo-taisya-30g-can\"\u003e 30g \u003cspan\u003eTry it first\u003c\/span\u003e \u003c\/a\u003e \u003ca href=\"\/en-kr\/products\/matcha-green-tea-izumo-taisya-50g\"\u003e 50g \u003cspan\u003eRegular home use\u003c\/span\u003e \u003c\/a\u003e \u003ca href=\"\/en-kr\/products\/matcha-green-tea-izumo-taisya-100g-pack\"\u003e 100g \u003cspan\u003eBest value\u003c\/span\u003e \u003c\/a\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c!-- STORY: REGION --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eWhy Shimane’s Matcha Is So Special\u003c\/h2\u003e\n\u003cimg class=\"mj-img\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/tousuien_001.jpg?v=1734419783\" alt=\"Izumo City, Shimane Prefecture\" loading=\"lazy\"\u003e\n\u003cp\u003eTAISYA is grown in \u003cstrong\u003eIzumo City, Shimane Prefecture\u003c\/strong\u003e — known for short daylight hours and low UV exposure. These conditions support tea leaves in developing a deep green color and a gentle character that pairs well with milk.\u003c\/p\u003e\n\u003cdiv class=\"mj-highlight\"\u003eIf you’re new to matcha lattes, TAISYA is an easy, reliable starting point.\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c!-- STORY: CRAFT --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eCrafted by a Small Team of Artisans\u003c\/h2\u003e\n\u003cimg class=\"mj-img\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/tousuien_002.jpg?v=1734420727\" alt=\"Handcrafted matcha processing\" loading=\"lazy\"\u003e\n\u003cp\u003eAt \u003cstrong\u003eIZUMO-SEICHA\u003c\/strong\u003e, matcha is crafted in small batches by a dedicated team. This approach helps maintain consistent color and drinkability — important for everyday matcha lattes.\u003c\/p\u003e\n\u003cdiv class=\"mj-note\"\u003e\n\u003cp\u003e\u003cstrong\u003eFor lattes:\u003c\/strong\u003e the vivid green color stays bright in milk, and the gentle bitterness keeps the taste “matcha-forward.”\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c!-- TASTING NOTES --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eFlavor Profile\u003c\/h2\u003e\n\u003cul class=\"mj-list\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eAroma:\u003c\/strong\u003e Clean green notes, approachable\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTaste:\u003c\/strong\u003e Smooth with a gentle bitterness (great in milk)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor:\u003c\/strong\u003e Bright green that holds up in lattes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Refreshing, matcha-forward\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"mj-note\"\u003e\n\u003cp\u003e\u003cstrong\u003eBeginner tip:\u003c\/strong\u003e If you prefer a milder taste, use a bit more milk or add a small amount of sweetener.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- CTA #2 --\u003e\n\u003cdiv class=\"mj-cta\"\u003eAdd to Cart – Your easy, everyday latte matcha \u003csmall\u003eVivid color + satisfying matcha finish\u003c\/small\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c!-- HOW TO ENJOY --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eHow to Enjoy\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eMatcha Latte:\u003c\/strong\u003e\u003cbr\u003eMix \u003cstrong\u003e2g\u003c\/strong\u003e with \u003cstrong\u003e60ml\u003c\/strong\u003e hot water. Add \u003cstrong\u003e150ml\u003c\/strong\u003e milk. TAISYA’s gentle bitterness creates a nice matcha accent even with milk.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTraditional Style (Usucha):\u003c\/strong\u003e\u003cbr\u003eSift \u003cstrong\u003e2g\u003c\/strong\u003e, add \u003cstrong\u003e60ml\u003c\/strong\u003e hot water (about \u003cstrong\u003e80°C \/ 176°F\u003c\/strong\u003e), and whisk until frothy.\u003c\/p\u003e\n\u003ca class=\"mj-btn\" href=\"\/en-kr\/pages\/recipe-guide-matchajp\" rel=\"noopener\" target=\"_blank\"\u003e ☕ View Matcha Latte \u0026amp; Recipe Guide \u003cspan\u003eEasy recipes for home \u0026amp; café-style drinks\u003c\/span\u003e \u003c\/a\u003e\u003c\/section\u003e\n\u003c!-- WHICH SIZE --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/taisya_50_im_1.jpg?v=1770103275\"\u003e\u003c\/p\u003e\n\u003ch2\u003eWhich Size Should I Choose?\u003c\/h2\u003e\n\u003cul class=\"mj-list\"\u003e\n\u003cli\u003e\n\u003cstrong\u003e30g can:\u003c\/strong\u003e Best for first-time buyers or occasional lattes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e50g:\u003c\/strong\u003e Great balance for regular home use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e100g:\u003c\/strong\u003e Best value per gram — ideal for daily lattes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mj-small\"\u003eEach size is sold on a separate product page (30g \/ 50g \/ 100g).\u003c\/p\u003e\n\u003c\/section\u003e\n\u003c!-- PRODUCT DETAILS --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eProduct Details\u003c\/h2\u003e\n\u003cul class=\"mj-list\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct name:\u003c\/strong\u003e IZUMO MATCHA “TAISYA”\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrigin:\u003c\/strong\u003e Izumo City, Shimane Prefecture, Japan\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIngredients:\u003c\/strong\u003e 100% Japanese green tea (Tencha)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStorage:\u003c\/strong\u003e Store in a cool, dry place. Use an airtight container after opening.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShelf life:\u003c\/strong\u003e About 6 months (unopened; see package for exact date)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"mj-divider\" role=\"separator\" aria-hidden=\"true\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c!-- COLLECTION CROSS-SELL --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eIZUMO MATCHA Collection\u003c\/h2\u003e\n\u003cp class=\"mj-small\"\u003eFind your perfect matcha — from daily lattes to special occasions.\u003c\/p\u003e\n\u003cdiv class=\"mj-grid\"\u003e\n\u003c!-- KAGURA --\u003e\n\u003cdiv class=\"mj-card\"\u003e\u003ca href=\"\/en-kr\/collections\/kagura\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha_powder_kagura_001.jpg?v=1773386972\" alt=\"KAGURA matcha\"\u003e\n\u003cdiv class=\"mj-card-body\"\u003e\n\u003cdiv class=\"mj-card-title\"\u003eKAGURA\u003c\/div\u003e\n\u003cp class=\"mj-card-text\"\u003ePremium-grade matcha with deep umami and vibrant color — for special moments and premium lattes.\u003c\/p\u003e\n\u003cspan class=\"mj-pill\"\u003eView Collection\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/div\u003e\n\u003c!-- KAMI-WATASHI --\u003e\n\u003cdiv class=\"mj-card\"\u003e\u003ca href=\"\/en-kr\/collections\/kami-watashi\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha_powder_kami_001.jpg?v=1773386709\" alt=\"KAMI-WATASHI matcha\"\u003e\n\u003cdiv class=\"mj-card-body\"\u003e\n\u003cdiv class=\"mj-card-title\"\u003eKAMI-WATASHI\u003c\/div\u003e\n\u003cp class=\"mj-card-text\"\u003eBalanced and smooth Izumo matcha — designed to shine in everyday matcha lattes.\u003c\/p\u003e\n\u003cspan class=\"mj-pill\"\u003eView Collection\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/div\u003e\n\u003c!-- TAISYA --\u003e\n\u003cdiv class=\"mj-card\"\u003e\u003ca href=\"\/en-kr\/collections\/taisya\"\u003e\u003cimg src=\"https:\/\/www.matchajp.net\/cdn\/shop\/files\/matcha-green-tea-izumo-taisya-30g-can-1250691.jpg?v=1761111698\u0026amp;width=493\" alt=\"TAISYA matcha\"\u003e\n\u003cdiv class=\"mj-card-body\"\u003e\n\u003cdiv class=\"mj-card-title\"\u003eTAISYA\u003c\/div\u003e\n\u003cp class=\"mj-card-text\"\u003eBeginner-friendly matcha with a latte-friendly bite — vivid color and matcha-forward taste.\u003c\/p\u003e\n\u003cspan class=\"mj-pill\"\u003eView Collection\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ca class=\"mj-btn\" href=\"\/en-kr\/collections\/taisya\"\u003e ← Back to TAISYA Collection \u003cspan\u003eSee all TAISYA sizes and related items\u003c\/span\u003e \u003c\/a\u003e\u003c\/section\u003e\n\u003c!-- FAQ --\u003e\n\u003csection class=\"mj-section mj-faq\"\u003e\n\u003ch2\u003eFAQ\u003c\/h2\u003e\n\u003ch3\u003eIs TAISYA suitable for matcha lattes?\u003c\/h3\u003e\n\u003cp\u003eYes. TAISYA is especially recommended for matcha lattes. Its gentle bitterness becomes a pleasant accent in milk, giving your latte a matcha-forward finish.\u003c\/p\u003e\n\u003ch3\u003eIs TAISYA beginner-friendly?\u003c\/h3\u003e\n\u003cp\u003eYes. It’s designed as an entry-level matcha in the IZUMO lineup. If you are new to matcha lattes, TAISYA is an easy and reliable starting point.\u003c\/p\u003e\n\u003ch3\u003eHow is it different from KAMI-WATASHI and KAGURA?\u003c\/h3\u003e\n\u003cp\u003eKAGURA is the premium-grade matcha with deeper umami. KAMI-WATASHI is smoother and very low in bitterness for daily lattes. TAISYA has a bit more bitterness, which many latte drinkers enjoy as a refreshing matcha accent.\u003c\/p\u003e\n\u003ch3\u003eHow should I store matcha?\u003c\/h3\u003e\n\u003cp\u003eKeep cool and dry. After opening, reseal tightly and refrigerate when possible. Avoid light, heat, and moisture for best flavor and color.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003cp class=\"mj-small\"\u003eNote: Matcha color and flavor can vary slightly by season and production lot — this is a natural characteristic of tea.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Matcha JP","offers":[{"title":"Default Title","offer_id":45053564158105,"sku":"taisya-50","price":16.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha-green-tea-izumo-taisya-50g-pack-2750628.jpg?v=1761111696"},{"product_id":"matcha-green-tea-izumo-taisya-100g-pack","title":"IZUMO Japanese Ceremonial Matcha Green Tea Powder Izumo Shimane TAISYA 100g Pack (3.53 oz)","description":"\u003c!-- =============================\n MatchaJP | IZUMO MATCHA “TAISYA”\n Same Structure \u0026 Design as KAGURA\n Mobile: 90% \/ PC: max 720px\n============================== --\u003e\n\u003cstyle\u003e\n\/* ===== Base ===== *\/\n.mj-wrap{\n width:90%;\n max-width:720px;\n margin:40px auto;\n font-family:-apple-system,BlinkMacSystemFont,\"Segoe UI\",Roboto,Arial,sans-serif;\n color:#1f2937;\n line-height:1.85;\n}\n.mj-wrap *{ box-sizing:border-box; }\n.mj-wrap p{ margin:0 0 14px; color:#374151; font-size:15px; }\n.mj-wrap strong{ color:#111827; }\n.mj-img{\n width:100%;\n border-radius:16px;\n margin:22px 0;\n display:block;\n}\n.mj-caption{\n font-size:13px;\n color:#6b7280;\n margin-top:-10px;\n}\n.mj-divider{ height:1px; background:#e5e7eb; margin:34px 0; }\n\n\/* ===== Hero ===== *\/\n.mj-hero h1{\n font-size:28px;\n font-weight:900;\n line-height:1.25;\n margin:0 0 10px;\n letter-spacing:-.2px;\n}\n.mj-hero-lead{\n font-size:15px;\n color:#374151;\n margin:10px 0 0;\n}\n.mj-badges{\n display:flex;\n flex-wrap:wrap;\n gap:8px;\n margin:16px 0 14px;\n}\n.mj-badge{\n background:#0e8f69;\n color:#fff;\n font-size:12px;\n padding:6px 10px;\n border-radius:999px;\n font-weight:900;\n}\n\n\/* ===== Sections ===== *\/\n.mj-section{ margin:46px 0; }\n.mj-section h2{\n font-size:22px;\n font-weight:900;\n margin:0 0 12px;\n letter-spacing:-.2px;\n color:#111827;\n}\n.mj-list{\n padding-left:18px;\n margin:10px 0 0;\n}\n.mj-list li{\n margin-bottom:8px;\n color:#374151;\n font-size:15px;\n}\n\n\/* ===== Highlights \/ Trust ===== *\/\n.mj-highlight{\n background:#f6faf7;\n border-left:4px solid #0e8f69;\n padding:14px 14px;\n border-radius:12px;\n margin:18px 0 0;\n}\n.mj-note{\n background:#f9fafb;\n border:1px solid #e5e7eb;\n border-radius:14px;\n padding:14px;\n margin:18px 0 0;\n}\n.mj-note p{ margin:0; font-size:14px; color:#374151; }\n\n\/* ===== CTA (visual) ===== *\/\n.mj-cta{\n background:#0e8f69;\n color:#fff;\n text-align:center;\n padding:16px 16px;\n border-radius:14px;\n font-weight:900;\n font-size:16px;\n margin:18px 0;\n letter-spacing:.1px;\n}\n.mj-cta small{\n display:block;\n font-weight:700;\n font-size:12px;\n opacity:.9;\n margin-top:4px;\n}\n.mj-cta-hint{\n font-size:12px;\n color:#6b7280;\n text-align:center;\n margin-top:-8px;\n}\n\n\/* ===== Button Link ===== *\/\n.mj-btn{\n display:block;\n margin-top:18px;\n text-align:center;\n background:#f6faf7;\n border:2px solid #0e8f69;\n color:#0e8f69;\n padding:14px 16px;\n border-radius:14px;\n font-weight:900;\n text-decoration:none;\n font-size:15px;\n}\n.mj-btn span{\n display:block;\n font-size:12px;\n font-weight:700;\n opacity:.85;\n margin-top:4px;\n}\n\n\/* ===== Size Buttons (same vibe) ===== *\/\n.mj-size{\n display:grid;\n grid-template-columns:repeat(3, 1fr);\n gap:10px;\n margin-top:14px;\n}\n.mj-size a{\n display:block;\n text-decoration:none;\n border-radius:14px;\n padding:12px 10px;\n font-weight:900;\n text-align:center;\n border:2px solid #0e8f69;\n color:#0e8f69;\n background:#f6faf7;\n font-size:14px;\n}\n.mj-size a span{\n display:block;\n font-size:11px;\n font-weight:700;\n opacity:.85;\n margin-top:3px;\n}\n@media (max-width:560px){\n .mj-size{ grid-template-columns:1fr; }\n}\n\n\/* ===== Comparison Cards ===== *\/\n.mj-grid{\n display:grid;\n grid-template-columns:repeat(3, 1fr);\n gap:14px;\n margin-top:14px;\n}\n.mj-card{\n border:1px solid #e5e7eb;\n border-radius:14px;\n overflow:hidden;\n background:#fff;\n box-shadow:0 4px 14px rgba(0,0,0,.05);\n}\n.mj-card img{ width:100%; height:auto; display:block; }\n.mj-card-body{ padding:12px; }\n.mj-card-title{ font-weight:900; font-size:16px; margin:0 0 6px; color:#111827; }\n.mj-card-text{ font-size:13px; color:#4b5563; margin:0 0 10px; line-height:1.6; }\n.mj-card a{ text-decoration:none; color:inherit; display:block; }\n.mj-pill{\n display:inline-block;\n background:#0e8f69;\n color:#fff;\n padding:8px 12px;\n border-radius:10px;\n font-weight:900;\n font-size:13px;\n}\n@media (max-width:780px){\n .mj-grid{ grid-template-columns:1fr; }\n}\n\n\/* ===== FAQ ===== *\/\n.mj-faq h3{\n font-size:16px;\n margin:18px 0 6px;\n font-weight:900;\n color:#111827;\n}\n.mj-small{\n font-size:13px;\n color:#6b7280;\n margin-top:12px;\n}\n@media (max-width:480px){\n .mj-hero h1{ font-size:26px; }\n .mj-section h2{ font-size:20px; }\n}\n\u003c\/style\u003e\n\u003cdiv class=\"mj-wrap\" style=\"text-align: start;\"\u003e\n\u003c!-- HERO --\u003e\n\u003csection class=\"mj-hero\"\u003e\n\u003ch1\u003eIZUMO MATCHA “TAISYA”\u003cbr\u003eBeginner-Friendly Matcha for Lattes\u003c\/h1\u003e\n\u003cp class=\"mj-hero-lead\"\u003eA beginner-friendly Izumo matcha with vibrant color and a gentle bitterness — perfect as a refreshing accent in matcha lattes.\u003c\/p\u003e\n\u003cp\u003eTAISYA is designed to be approachable and easy to enjoy. It has a touch more bitterness than KAMI-WATASHI or KAGURA, which actually works beautifully in milk-based drinks — giving your latte a satisfying, “matcha-forward” finish.\u003c\/p\u003e\n\u003cdiv class=\"mj-badges\"\u003e\n\u003cspan class=\"mj-badge\"\u003eIzumo, Shimane\u003c\/span\u003e \u003cspan class=\"mj-badge\"\u003eBeginner-Friendly\u003c\/span\u003e \u003cspan class=\"mj-badge\"\u003eLatte-Focused\u003c\/span\u003e \u003cspan class=\"mj-badge\"\u003eGood Bitterness\u003c\/span\u003e \u003cspan class=\"mj-badge\"\u003eVivid Green\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c!-- CTA #1 --\u003e\n\u003cdiv class=\"mj-cta\"\u003eAdd to Cart – Easy matcha with a latte-friendly bite \u003csmall\u003eSelect your size on this product page\u003c\/small\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mj-cta-hint\"\u003eTip: The gentle bitterness makes it especially satisfying in milk-based drinks.\u003c\/div\u003e\n\u003cimg class=\"mj-img\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha_powder_taisya_001.jpg?v=1773641227\" alt=\"IZUMO Matcha TAISYA\" loading=\"lazy\" style=\"margin-top: 22px; margin-bottom: 22px; float: none;\"\u003e \u003c!-- Size links (for independent pages) --\u003e\n\u003cdiv class=\"mj-size\" aria-label=\"Choose size (separate product pages)\"\u003e\n\u003ca href=\"\/en-kr\/products\/matcha-green-tea-izumo-taisya-30g-can\"\u003e 30g \u003cspan\u003eTry it first\u003c\/span\u003e \u003c\/a\u003e \u003ca href=\"\/en-kr\/products\/matcha-green-tea-izumo-taisya-50g\"\u003e 50g \u003cspan\u003eRegular home use\u003c\/span\u003e \u003c\/a\u003e \u003ca href=\"\/en-kr\/products\/matcha-green-tea-izumo-taisya-100g-pack\"\u003e 100g \u003cspan\u003eBest value\u003c\/span\u003e \u003c\/a\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c!-- STORY: REGION --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eWhy Shimane’s Matcha Is So Special\u003c\/h2\u003e\n\u003cimg class=\"mj-img\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/tousuien_001.jpg?v=1734419783\" alt=\"Izumo City, Shimane Prefecture\" loading=\"lazy\"\u003e\n\u003cp\u003eTAISYA is grown in \u003cstrong\u003eIzumo City, Shimane Prefecture\u003c\/strong\u003e — known for short daylight hours and low UV exposure. These conditions support tea leaves in developing a deep green color and a gentle character that pairs well with milk.\u003c\/p\u003e\n\u003cdiv class=\"mj-highlight\"\u003eIf you’re new to matcha lattes, TAISYA is an easy, reliable starting point.\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c!-- STORY: CRAFT --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eCrafted by a Small Team of Artisans\u003c\/h2\u003e\n\u003cimg class=\"mj-img\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/tousuien_002.jpg?v=1734420727\" alt=\"Handcrafted matcha processing\" loading=\"lazy\"\u003e\n\u003cp\u003eAt \u003cstrong\u003eIZUMO-SEICHA\u003c\/strong\u003e, matcha is crafted in small batches by a dedicated team. This approach helps maintain consistent color and drinkability — important for everyday matcha lattes.\u003c\/p\u003e\n\u003cdiv class=\"mj-note\"\u003e\n\u003cp\u003e\u003cstrong\u003eFor lattes:\u003c\/strong\u003e the vivid green color stays bright in milk, and the gentle bitterness keeps the taste “matcha-forward.”\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c!-- TASTING NOTES --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eFlavor Profile\u003c\/h2\u003e\n\u003cul class=\"mj-list\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eAroma:\u003c\/strong\u003e Clean green notes, approachable\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTaste:\u003c\/strong\u003e Smooth with a gentle bitterness (great in milk)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor:\u003c\/strong\u003e Bright green that holds up in lattes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Refreshing, matcha-forward\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"mj-note\"\u003e\n\u003cp\u003e\u003cstrong\u003eBeginner tip:\u003c\/strong\u003e If you prefer a milder taste, use a bit more milk or add a small amount of sweetener.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- CTA #2 --\u003e\n\u003cdiv class=\"mj-cta\"\u003eAdd to Cart – Your easy, everyday latte matcha \u003csmall\u003eVivid color + satisfying matcha finish\u003c\/small\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c!-- HOW TO ENJOY --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eHow to Enjoy\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eMatcha Latte:\u003c\/strong\u003e\u003cbr\u003eMix \u003cstrong\u003e2g\u003c\/strong\u003e with \u003cstrong\u003e60ml\u003c\/strong\u003e hot water. Add \u003cstrong\u003e150ml\u003c\/strong\u003e milk. TAISYA’s gentle bitterness creates a nice matcha accent even with milk.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTraditional Style (Usucha):\u003c\/strong\u003e\u003cbr\u003eSift \u003cstrong\u003e2g\u003c\/strong\u003e, add \u003cstrong\u003e60ml\u003c\/strong\u003e hot water (about \u003cstrong\u003e80°C \/ 176°F\u003c\/strong\u003e), and whisk until frothy.\u003c\/p\u003e\n\u003ca class=\"mj-btn\" href=\"\/en-kr\/pages\/recipe-guide-matchajp\" rel=\"noopener\" target=\"_blank\"\u003e ☕ View Matcha Latte \u0026amp; Recipe Guide \u003cspan\u003eEasy recipes for home \u0026amp; café-style drinks\u003c\/span\u003e \u003c\/a\u003e\u003c\/section\u003e\n\u003c!-- WHICH SIZE --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/taisya_50_im_1.jpg?v=1770103377\"\u003e\u003c\/p\u003e\n\u003ch2\u003eWhich Size Should I Choose?\u003c\/h2\u003e\n\u003cul class=\"mj-list\"\u003e\n\u003cli\u003e\n\u003cstrong\u003e30g can:\u003c\/strong\u003e Best for first-time buyers or occasional lattes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e50g:\u003c\/strong\u003e Great balance for regular home use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e100g:\u003c\/strong\u003e Best value per gram — ideal for daily lattes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mj-small\"\u003eEach size is sold on a separate product page (30g \/ 50g \/ 100g).\u003c\/p\u003e\n\u003c\/section\u003e\n\u003c!-- PRODUCT DETAILS --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eProduct Details\u003c\/h2\u003e\n\u003cul class=\"mj-list\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct name:\u003c\/strong\u003e IZUMO MATCHA “TAISYA”\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrigin:\u003c\/strong\u003e Izumo City, Shimane Prefecture, Japan\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIngredients:\u003c\/strong\u003e 100% Japanese green tea (Tencha)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStorage:\u003c\/strong\u003e Store in a cool, dry place. Use an airtight container after opening.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShelf life:\u003c\/strong\u003e About 6 months (unopened; see package for exact date)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"mj-divider\" role=\"separator\" aria-hidden=\"true\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c!-- COLLECTION CROSS-SELL --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eIZUMO MATCHA Collection\u003c\/h2\u003e\n\u003cp class=\"mj-small\"\u003eFind your perfect matcha — from daily lattes to special occasions.\u003c\/p\u003e\n\u003cdiv class=\"mj-grid\"\u003e\n\u003c!-- KAGURA --\u003e\n\u003cdiv class=\"mj-card\"\u003e\u003ca href=\"\/en-kr\/collections\/kagura\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha_powder_kagura_001.jpg?v=1773386972\" alt=\"KAGURA matcha\"\u003e\n\u003cdiv class=\"mj-card-body\"\u003e\n\u003cdiv class=\"mj-card-title\"\u003eKAGURA\u003c\/div\u003e\n\u003cp class=\"mj-card-text\"\u003ePremium-grade matcha with deep umami and vibrant color — for special moments and premium lattes.\u003c\/p\u003e\n\u003cspan class=\"mj-pill\"\u003eView Collection\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/div\u003e\n\u003c!-- KAMI-WATASHI --\u003e\n\u003cdiv class=\"mj-card\"\u003e\u003ca href=\"\/en-kr\/collections\/kami-watashi\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha_powder_kami_001.jpg?v=1773386709\" alt=\"KAMI-WATASHI matcha\"\u003e\n\u003cdiv class=\"mj-card-body\"\u003e\n\u003cdiv class=\"mj-card-title\"\u003eKAMI-WATASHI\u003c\/div\u003e\n\u003cp class=\"mj-card-text\"\u003eBalanced and smooth Izumo matcha — designed to shine in everyday matcha lattes.\u003c\/p\u003e\n\u003cspan class=\"mj-pill\"\u003eView Collection\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/div\u003e\n\u003c!-- TAISYA --\u003e\n\u003cdiv class=\"mj-card\"\u003e\u003ca href=\"\/en-kr\/collections\/taisya\"\u003e\u003cimg src=\"https:\/\/www.matchajp.net\/cdn\/shop\/files\/matcha-green-tea-izumo-taisya-30g-can-1250691.jpg?v=1761111698\u0026amp;width=493\" alt=\"TAISYA matcha\"\u003e\n\u003cdiv class=\"mj-card-body\"\u003e\n\u003cdiv class=\"mj-card-title\"\u003eTAISYA\u003c\/div\u003e\n\u003cp class=\"mj-card-text\"\u003eBeginner-friendly matcha with a latte-friendly bite — vivid color and matcha-forward taste.\u003c\/p\u003e\n\u003cspan class=\"mj-pill\"\u003eView Collection\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ca class=\"mj-btn\" href=\"\/en-kr\/collections\/taisya\"\u003e ← Back to TAISYA Collection \u003cspan\u003eSee all TAISYA sizes and related items\u003c\/span\u003e \u003c\/a\u003e\u003c\/section\u003e\n\u003c!-- FAQ --\u003e\n\u003csection class=\"mj-section mj-faq\"\u003e\n\u003ch2\u003eFAQ\u003c\/h2\u003e\n\u003ch3\u003eIs TAISYA suitable for matcha lattes?\u003c\/h3\u003e\n\u003cp\u003eYes. TAISYA is especially recommended for matcha lattes. Its gentle bitterness becomes a pleasant accent in milk, giving your latte a matcha-forward finish.\u003c\/p\u003e\n\u003ch3\u003eIs TAISYA beginner-friendly?\u003c\/h3\u003e\n\u003cp\u003eYes. It’s designed as an entry-level matcha in the IZUMO lineup. If you are new to matcha lattes, TAISYA is an easy and reliable starting point.\u003c\/p\u003e\n\u003ch3\u003eHow is it different from KAMI-WATASHI and KAGURA?\u003c\/h3\u003e\n\u003cp\u003eKAGURA is the premium-grade matcha with deeper umami. KAMI-WATASHI is smoother and very low in bitterness for daily lattes. TAISYA has a bit more bitterness, which many latte drinkers enjoy as a refreshing matcha accent.\u003c\/p\u003e\n\u003ch3\u003eHow should I store matcha?\u003c\/h3\u003e\n\u003cp\u003eKeep cool and dry. After opening, reseal tightly and refrigerate when possible. Avoid light, heat, and moisture for best flavor and color.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003cp class=\"mj-small\"\u003eNote: Matcha color and flavor can vary slightly by season and production lot — this is a natural characteristic of tea.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Matcha JP","offers":[{"title":"Default Title","offer_id":45263600517273,"sku":"taisya-100","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha-green-tea-izumo-taisya-100g-pack-7885219.jpg?v=1761111696"},{"product_id":"matcha-green-tea-izumo-taisya-30g-can","title":"IZUMO Japanese Ceremonial Matcha Green Tea Powder Izumo Shimane TAISYA 30g Can (1.06 oz)","description":"\u003c!-- =============================\n MatchaJP | IZUMO MATCHA “TAISYA”\n Same Structure \u0026 Design as KAGURA\n Mobile: 90% \/ PC: max 720px\n============================== --\u003e\n\u003cstyle\u003e\n\/* ===== Base ===== *\/\n.mj-wrap{\n width:90%;\n max-width:720px;\n margin:40px auto;\n font-family:-apple-system,BlinkMacSystemFont,\"Segoe UI\",Roboto,Arial,sans-serif;\n color:#1f2937;\n line-height:1.85;\n}\n.mj-wrap *{ box-sizing:border-box; }\n.mj-wrap p{ margin:0 0 14px; color:#374151; font-size:15px; }\n.mj-wrap strong{ color:#111827; }\n.mj-img{\n width:100%;\n border-radius:16px;\n margin:22px 0;\n display:block;\n}\n.mj-caption{\n font-size:13px;\n color:#6b7280;\n margin-top:-10px;\n}\n.mj-divider{ height:1px; background:#e5e7eb; margin:34px 0; }\n\n\/* ===== Hero ===== *\/\n.mj-hero h1{\n font-size:28px;\n font-weight:900;\n line-height:1.25;\n margin:0 0 10px;\n letter-spacing:-.2px;\n}\n.mj-hero-lead{\n font-size:15px;\n color:#374151;\n margin:10px 0 0;\n}\n.mj-badges{\n display:flex;\n flex-wrap:wrap;\n gap:8px;\n margin:16px 0 14px;\n}\n.mj-badge{\n background:#0e8f69;\n color:#fff;\n font-size:12px;\n padding:6px 10px;\n border-radius:999px;\n font-weight:900;\n}\n\n\/* ===== Sections ===== *\/\n.mj-section{ margin:46px 0; }\n.mj-section h2{\n font-size:22px;\n font-weight:900;\n margin:0 0 12px;\n letter-spacing:-.2px;\n color:#111827;\n}\n.mj-list{\n padding-left:18px;\n margin:10px 0 0;\n}\n.mj-list li{\n margin-bottom:8px;\n color:#374151;\n font-size:15px;\n}\n\n\/* ===== Highlights \/ Trust ===== *\/\n.mj-highlight{\n background:#f6faf7;\n border-left:4px solid #0e8f69;\n padding:14px 14px;\n border-radius:12px;\n margin:18px 0 0;\n}\n.mj-note{\n background:#f9fafb;\n border:1px solid #e5e7eb;\n border-radius:14px;\n padding:14px;\n margin:18px 0 0;\n}\n.mj-note p{ margin:0; font-size:14px; color:#374151; }\n\n\/* ===== CTA (visual) ===== *\/\n.mj-cta{\n background:#0e8f69;\n color:#fff;\n text-align:center;\n padding:16px 16px;\n border-radius:14px;\n font-weight:900;\n font-size:16px;\n margin:18px 0;\n letter-spacing:.1px;\n}\n.mj-cta small{\n display:block;\n font-weight:700;\n font-size:12px;\n opacity:.9;\n margin-top:4px;\n}\n.mj-cta-hint{\n font-size:12px;\n color:#6b7280;\n text-align:center;\n margin-top:-8px;\n}\n\n\/* ===== Button Link ===== *\/\n.mj-btn{\n display:block;\n margin-top:18px;\n text-align:center;\n background:#f6faf7;\n border:2px solid #0e8f69;\n color:#0e8f69;\n padding:14px 16px;\n border-radius:14px;\n font-weight:900;\n text-decoration:none;\n font-size:15px;\n}\n.mj-btn span{\n display:block;\n font-size:12px;\n font-weight:700;\n opacity:.85;\n margin-top:4px;\n}\n\n\/* ===== Size Buttons (same vibe) ===== *\/\n.mj-size{\n display:grid;\n grid-template-columns:repeat(3, 1fr);\n gap:10px;\n margin-top:14px;\n}\n.mj-size a{\n display:block;\n text-decoration:none;\n border-radius:14px;\n padding:12px 10px;\n font-weight:900;\n text-align:center;\n border:2px solid #0e8f69;\n color:#0e8f69;\n background:#f6faf7;\n font-size:14px;\n}\n.mj-size a span{\n display:block;\n font-size:11px;\n font-weight:700;\n opacity:.85;\n margin-top:3px;\n}\n@media (max-width:560px){\n .mj-size{ grid-template-columns:1fr; }\n}\n\n\/* ===== Comparison Cards ===== *\/\n.mj-grid{\n display:grid;\n grid-template-columns:repeat(3, 1fr);\n gap:14px;\n margin-top:14px;\n}\n.mj-card{\n border:1px solid #e5e7eb;\n border-radius:14px;\n overflow:hidden;\n background:#fff;\n box-shadow:0 4px 14px rgba(0,0,0,.05);\n}\n.mj-card img{ width:100%; height:auto; display:block; }\n.mj-card-body{ padding:12px; }\n.mj-card-title{ font-weight:900; font-size:16px; margin:0 0 6px; color:#111827; }\n.mj-card-text{ font-size:13px; color:#4b5563; margin:0 0 10px; line-height:1.6; }\n.mj-card a{ text-decoration:none; color:inherit; display:block; }\n.mj-pill{\n display:inline-block;\n background:#0e8f69;\n color:#fff;\n padding:8px 12px;\n border-radius:10px;\n font-weight:900;\n font-size:13px;\n}\n@media (max-width:780px){\n .mj-grid{ grid-template-columns:1fr; }\n}\n\n\/* ===== FAQ ===== *\/\n.mj-faq h3{\n font-size:16px;\n margin:18px 0 6px;\n font-weight:900;\n color:#111827;\n}\n.mj-small{\n font-size:13px;\n color:#6b7280;\n margin-top:12px;\n}\n@media (max-width:480px){\n .mj-hero h1{ font-size:26px; }\n .mj-section h2{ font-size:20px; }\n}\n\u003c\/style\u003e\n\u003cdiv class=\"mj-wrap\" style=\"text-align: start;\"\u003e\n\u003c!-- HERO --\u003e\n\u003csection class=\"mj-hero\"\u003e\n\u003ch1\u003eIZUMO MATCHA “TAISYA”\u003cbr\u003eBeginner-Friendly Matcha for Lattes\u003c\/h1\u003e\n\u003cp class=\"mj-hero-lead\"\u003eA beginner-friendly Izumo matcha with vibrant color and a gentle bitterness — perfect as a refreshing accent in matcha lattes.\u003c\/p\u003e\n\u003cp\u003eTAISYA is designed to be approachable and easy to enjoy. It has a touch more bitterness than KAMI-WATASHI or KAGURA, which actually works beautifully in milk-based drinks — giving your latte a satisfying, “matcha-forward” finish.\u003c\/p\u003e\n\u003cdiv class=\"mj-badges\"\u003e\n\u003cspan class=\"mj-badge\"\u003eIzumo, Shimane\u003c\/span\u003e \u003cspan class=\"mj-badge\"\u003eBeginner-Friendly\u003c\/span\u003e \u003cspan class=\"mj-badge\"\u003eLatte-Focused\u003c\/span\u003e \u003cspan class=\"mj-badge\"\u003eGood Bitterness\u003c\/span\u003e \u003cspan class=\"mj-badge\"\u003eVivid Green\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c!-- CTA #1 --\u003e\n\u003cdiv class=\"mj-cta\"\u003eAdd to Cart – Easy matcha with a latte-friendly bite \u003csmall\u003eSelect your size on this product page\u003c\/small\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mj-cta-hint\"\u003eTip: The gentle bitterness makes it especially satisfying in milk-based drinks.\u003c\/div\u003e\n\u003cimg class=\"mj-img\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha_powder_taisya_001.jpg?v=1773641227\" alt=\"IZUMO Matcha TAISYA\" loading=\"lazy\" style=\"margin-top: 22px; margin-bottom: 22px; float: none;\"\u003e \u003c!-- Size links (for independent pages) --\u003e\n\u003cdiv class=\"mj-size\" aria-label=\"Choose size (separate product pages)\"\u003e\n\u003ca href=\"\/en-kr\/products\/matcha-green-tea-izumo-taisya-30g-can\"\u003e 30g \u003cspan\u003eTry it first\u003c\/span\u003e \u003c\/a\u003e \u003ca href=\"\/en-kr\/products\/matcha-green-tea-izumo-taisya-50g\"\u003e 50g \u003cspan\u003eRegular home use\u003c\/span\u003e \u003c\/a\u003e \u003ca href=\"\/en-kr\/products\/matcha-green-tea-izumo-taisya-100g-pack\"\u003e 100g \u003cspan\u003eBest value\u003c\/span\u003e \u003c\/a\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c!-- STORY: REGION --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eWhy Shimane’s Matcha Is So Special\u003c\/h2\u003e\n\u003cimg class=\"mj-img\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/tousuien_001.jpg?v=1734419783\" alt=\"Izumo City, Shimane Prefecture\" loading=\"lazy\"\u003e\n\u003cp\u003eTAISYA is grown in \u003cstrong\u003eIzumo City, Shimane Prefecture\u003c\/strong\u003e — known for short daylight hours and low UV exposure. These conditions support tea leaves in developing a deep green color and a gentle character that pairs well with milk.\u003c\/p\u003e\n\u003cdiv class=\"mj-highlight\"\u003eIf you’re new to matcha lattes, TAISYA is an easy, reliable starting point.\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c!-- STORY: CRAFT --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eCrafted by a Small Team of Artisans\u003c\/h2\u003e\n\u003cimg class=\"mj-img\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/tousuien_002.jpg?v=1734420727\" alt=\"Handcrafted matcha processing\" loading=\"lazy\"\u003e\n\u003cp\u003eAt \u003cstrong\u003eIZUMO-SEICHA\u003c\/strong\u003e, matcha is crafted in small batches by a dedicated team. This approach helps maintain consistent color and drinkability — important for everyday matcha lattes.\u003c\/p\u003e\n\u003cdiv class=\"mj-note\"\u003e\n\u003cp\u003e\u003cstrong\u003eFor lattes:\u003c\/strong\u003e the vivid green color stays bright in milk, and the gentle bitterness keeps the taste “matcha-forward.”\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c!-- TASTING NOTES --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eFlavor Profile\u003c\/h2\u003e\n\u003cul class=\"mj-list\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eAroma:\u003c\/strong\u003e Clean green notes, approachable\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTaste:\u003c\/strong\u003e Smooth with a gentle bitterness (great in milk)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor:\u003c\/strong\u003e Bright green that holds up in lattes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Refreshing, matcha-forward\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"mj-note\"\u003e\n\u003cp\u003e\u003cstrong\u003eBeginner tip:\u003c\/strong\u003e If you prefer a milder taste, use a bit more milk or add a small amount of sweetener.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- CTA #2 --\u003e\n\u003cdiv class=\"mj-cta\"\u003eAdd to Cart – Your easy, everyday latte matcha \u003csmall\u003eVivid color + satisfying matcha finish\u003c\/small\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c!-- HOW TO ENJOY --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eHow to Enjoy\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eMatcha Latte:\u003c\/strong\u003e\u003cbr\u003eMix \u003cstrong\u003e2g\u003c\/strong\u003e with \u003cstrong\u003e60ml\u003c\/strong\u003e hot water. Add \u003cstrong\u003e150ml\u003c\/strong\u003e milk. TAISYA’s gentle bitterness creates a nice matcha accent even with milk.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTraditional Style (Usucha):\u003c\/strong\u003e\u003cbr\u003eSift \u003cstrong\u003e2g\u003c\/strong\u003e, add \u003cstrong\u003e60ml\u003c\/strong\u003e hot water (about \u003cstrong\u003e80°C \/ 176°F\u003c\/strong\u003e), and whisk until frothy.\u003c\/p\u003e\n\u003ca class=\"mj-btn\" href=\"\/en-kr\/pages\/recipe-guide-matchajp\" rel=\"noopener\" target=\"_blank\"\u003e ☕ View Matcha Latte \u0026amp; Recipe Guide \u003cspan\u003eEasy recipes for home \u0026amp; café-style drinks\u003c\/span\u003e \u003c\/a\u003e\u003c\/section\u003e\n\u003c!-- WHICH SIZE --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/taisya_50_im_1.jpg?v=1770103304\"\u003e\u003c\/p\u003e\n\u003ch2\u003eWhich Size Should I Choose?\u003c\/h2\u003e\n\u003cul class=\"mj-list\"\u003e\n\u003cli\u003e\n\u003cstrong\u003e30g can:\u003c\/strong\u003e Best for first-time buyers or occasional lattes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e50g:\u003c\/strong\u003e Great balance for regular home use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e100g:\u003c\/strong\u003e Best value per gram — ideal for daily lattes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mj-small\"\u003eEach size is sold on a separate product page (30g \/ 50g \/ 100g).\u003c\/p\u003e\n\u003c\/section\u003e\n\u003c!-- PRODUCT DETAILS --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eProduct Details\u003c\/h2\u003e\n\u003cul class=\"mj-list\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct name:\u003c\/strong\u003e IZUMO MATCHA “TAISYA”\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrigin:\u003c\/strong\u003e Izumo City, Shimane Prefecture, Japan\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIngredients:\u003c\/strong\u003e 100% Japanese green tea (Tencha)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStorage:\u003c\/strong\u003e Store in a cool, dry place. Use an airtight container after opening.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShelf life:\u003c\/strong\u003e About 6 months (unopened; see package for exact date)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"mj-divider\" role=\"separator\" aria-hidden=\"true\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c!-- COLLECTION CROSS-SELL --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eIZUMO MATCHA Collection\u003c\/h2\u003e\n\u003cp class=\"mj-small\"\u003eFind your perfect matcha — from daily lattes to special occasions.\u003c\/p\u003e\n\u003cdiv class=\"mj-grid\"\u003e\n\u003c!-- KAGURA --\u003e\n\u003cdiv class=\"mj-card\"\u003e\u003ca href=\"\/en-kr\/collections\/kagura\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha_powder_kagura_001.jpg?v=1773386972\" alt=\"KAGURA matcha\"\u003e\n\u003cdiv class=\"mj-card-body\"\u003e\n\u003cdiv class=\"mj-card-title\"\u003eKAGURA\u003c\/div\u003e\n\u003cp class=\"mj-card-text\"\u003ePremium-grade matcha with deep umami and vibrant color — for special moments and premium lattes.\u003c\/p\u003e\n\u003cspan class=\"mj-pill\"\u003eView Collection\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/div\u003e\n\u003c!-- KAMI-WATASHI --\u003e\n\u003cdiv class=\"mj-card\"\u003e\u003ca href=\"\/en-kr\/collections\/kami-watashi\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha_powder_kami_001.jpg?v=1773386709\" alt=\"KAMI-WATASHI matcha\"\u003e\n\u003cdiv class=\"mj-card-body\"\u003e\n\u003cdiv class=\"mj-card-title\"\u003eKAMI-WATASHI\u003c\/div\u003e\n\u003cp class=\"mj-card-text\"\u003eBalanced and smooth Izumo matcha — designed to shine in everyday matcha lattes.\u003c\/p\u003e\n\u003cspan class=\"mj-pill\"\u003eView Collection\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/div\u003e\n\u003c!-- TAISYA --\u003e\n\u003cdiv class=\"mj-card\"\u003e\u003ca href=\"\/en-kr\/collections\/taisya\"\u003e\u003cimg src=\"https:\/\/www.matchajp.net\/cdn\/shop\/files\/matcha-green-tea-izumo-taisya-30g-can-1250691.jpg?v=1761111698\u0026amp;width=493\" alt=\"TAISYA matcha\"\u003e\n\u003cdiv class=\"mj-card-body\"\u003e\n\u003cdiv class=\"mj-card-title\"\u003eTAISYA\u003c\/div\u003e\n\u003cp class=\"mj-card-text\"\u003eBeginner-friendly matcha with a latte-friendly bite — vivid color and matcha-forward taste.\u003c\/p\u003e\n\u003cspan class=\"mj-pill\"\u003eView Collection\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ca class=\"mj-btn\" href=\"\/en-kr\/collections\/taisya\"\u003e ← Back to TAISYA Collection \u003cspan\u003eSee all TAISYA sizes and related items\u003c\/span\u003e \u003c\/a\u003e\u003c\/section\u003e\n\u003c!-- FAQ --\u003e\n\u003csection class=\"mj-section mj-faq\"\u003e\n\u003ch2\u003eFAQ\u003c\/h2\u003e\n\u003ch3\u003eIs TAISYA suitable for matcha lattes?\u003c\/h3\u003e\n\u003cp\u003eYes. TAISYA is especially recommended for matcha lattes. Its gentle bitterness becomes a pleasant accent in milk, giving your latte a matcha-forward finish.\u003c\/p\u003e\n\u003ch3\u003eIs TAISYA beginner-friendly?\u003c\/h3\u003e\n\u003cp\u003eYes. It’s designed as an entry-level matcha in the IZUMO lineup. If you are new to matcha lattes, TAISYA is an easy and reliable starting point.\u003c\/p\u003e\n\u003ch3\u003eHow is it different from KAMI-WATASHI and KAGURA?\u003c\/h3\u003e\n\u003cp\u003eKAGURA is the premium-grade matcha with deeper umami. KAMI-WATASHI is smoother and very low in bitterness for daily lattes. TAISYA has a bit more bitterness, which many latte drinkers enjoy as a refreshing matcha accent.\u003c\/p\u003e\n\u003ch3\u003eHow should I store matcha?\u003c\/h3\u003e\n\u003cp\u003eKeep cool and dry. After opening, reseal tightly and refrigerate when possible. Avoid light, heat, and moisture for best flavor and color.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003cp class=\"mj-small\"\u003eNote: Matcha color and flavor can vary slightly by season and production lot — this is a natural characteristic of tea.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Matcha JP","offers":[{"title":"Default Title","offer_id":45305739608217,"sku":"taisya-30","price":9.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha-green-tea-izumo-taisya-30g-can-5619870.jpg?v=1761111698"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/collections\/izumo_matcha_5a5c84d8-1bbb-499b-90a9-51b5608c80e8-6333066.webp?v=1767817989","url":"https:\/\/www.matchajp.net\/en-kr\/collections\/izumo-matcha.oembed","provider":"MatchaJP","version":"1.0","type":"link"}