{"product_id":"japanese-ceremonial-matcha-imperial-meiyo-shizuoka-matcha-20g-0-71-oz","title":"Japanese Ceremonial Matcha – IMPERIAL | MEIYO Shizuoka Matcha 20g (0.71 oz)","description":"\u003cstyle\u003e\n  .mi-wrap{\n    width:100%;max-width:900px;margin:0 auto;padding:30px 5%;\n    box-sizing:border-box;font-family:-apple-system,BlinkMacSystemFont,\"Segoe UI\",Roboto,Arial,sans-serif;\n    color:#303b34;line-height:1.85;background:#fff;\n    border:1px solid #e5dcc9;border-radius:6px;\n    box-shadow:0 10px 32px rgba(24,52,37,.05);\n  }\n  .mi-wrap *{box-sizing:border-box}\n  .mi-wrap strong{font-weight:700}\n  .mi-hero{text-align:center;margin-bottom:36px}\n  .mi-eyebrow{\n    display:flex;align-items:center;justify-content:center;gap:12px;\n    margin:0 0 16px;color:#786037;font-size:11px;font-weight:600;\n    line-height:1.6;letter-spacing:.17em;text-transform:uppercase;\n  }\n  .mi-eyebrow::before,.mi-eyebrow::after{\n    content:\"\";width:32px;flex:0 0 32px;height:1px;background:#c6ad78;\n  }\n  .mi-title{\n    margin:0 0 24px;color:#163e2b;font-family:Georgia,\"Times New Roman\",serif;\n    font-size:clamp(32px,7vw,48px);font-weight:400;line-height:1.25;letter-spacing:.11em;\n  }\n  .mi-title span{\n    display:block;margin-bottom:9px;\n    font-family:-apple-system,BlinkMacSystemFont,\"Segoe UI\",Roboto,Arial,sans-serif;\n    font-size:12px;font-weight:600;line-height:1.6;letter-spacing:.24em;\n  }\n  .mi-photo-frame{\n    position:relative;max-width:600px;margin:0 auto 26px;padding:16px;\n    background:#fff;border:1px solid #d8c7a5;border-radius:3px;\n  }\n  .mi-photo-frame::before{\n    content:\"\";position:absolute;inset:6px;border:1px solid #eee6d5;\n    pointer-events:none;\n  }\n  .mi-wrap .mi-hero-img{\n    display:block;width:auto;max-width:100%;height:auto;max-height:500px;\n    object-fit:contain;margin:0 auto;border-radius:0;\n  }\n  .mi-sub{max-width:700px;margin:0 auto;font-size:16px;color:#465249}\n  .mi-badges{display:flex;flex-wrap:wrap;gap:8px;justify-content:center;margin-top:20px}\n  .mi-badge{\n    padding:6px 11px;border-radius:3px;font-size:12px;line-height:1.6;\n    background:#fafbf8;border:1px solid #dfe6dd;color:#284b37;font-weight:600;\n  }\n  .mi-badge--award{background:#f7f1e3;border-color:#ccb785;color:#685129}\n  .mi-divider{\n    position:relative;width:112px;height:1px;background:#d6c49f;\n    margin:32px auto 0;\n  }\n  .mi-divider::after{\n    content:\"\";position:absolute;width:7px;height:7px;\n    left:calc(50% - 3.5px);top:-3px;\n    background:#b89a5e;border:2px solid #fff;transform:rotate(45deg);\n  }\n  .mi-sec{margin:0 0 34px}\n  .mi-sec:last-child{margin-bottom:0}\n  .mi-h2{\n    margin:0 0 18px;text-align:center;font-family:Georgia,\"Times New Roman\",serif;\n    font-size:24px;line-height:1.4;color:#1b4230;font-weight:400;\n  }\n  .mi-p{margin:0 0 14px;font-size:16px;color:#465249}\n  .mi-grid{display:grid;grid-template-columns:minmax(0,1fr);gap:12px}\n  .mi-card{\n    min-width:0;padding:18px;border:1px solid #e8e2d5;\n    border-top:2px solid #c6af7c;border-radius:4px;\n    background:linear-gradient(135deg,#fcfaf5,#fff 65%);\n  }\n  .mi-card h3{\n    font-size:15px;margin:0 0 7px;color:#23432f;font-weight:700;line-height:1.5;\n  }\n  .mi-card p{font-size:14.5px;line-height:1.8;color:#536055;margin:0}\n  .mi-highlight{\n    padding:20px;border:1px solid #e4d8bc;border-left:3px solid #b39962;\n    border-radius:4px;background:#faf7ef;color:#465249;font-size:15px;\n  }\n  .mi-highlight--award{\n    text-align:center;padding:26px 22px;\n    background:linear-gradient(135deg,#193d2c,#244b36);\n    border:1px solid #a88e58;color:#f3f1e8;\n  }\n  .mi-award-label{\n    display:block;margin-bottom:10px;color:#e4d1a6;font-size:11px;\n    font-weight:600;letter-spacing:.18em;text-transform:uppercase;\n  }\n  .mi-highlight--award strong{color:#f3e2bd}\n  .mi-steps{\n    border:1px solid #e4e4da;border-radius:4px;padding:4px 18px;background:#fff;\n  }\n  .mi-step{padding:15px 0;border-bottom:1px solid #eee9de}\n  .mi-step:last-child{border-bottom:0}\n  .mi-step h3{\n    margin:0 0 4px;font-size:15px;color:#23432f;font-weight:700;line-height:1.5;\n  }\n  .mi-step p{margin:0;font-size:14.5px;color:#536055}\n  .mi-compare{border:1px solid #dedbcf;border-radius:4px;overflow:hidden}\n  .mi-row{\n    display:grid;grid-template-columns:minmax(0,1fr);gap:4px;\n    padding:15px 18px;border-bottom:1px solid #eee9de;\n  }\n  .mi-row:last-child{border-bottom:0}\n  .mi-row--focus{\n    background:#1b412e;border-left:3px solid #b99c60;padding-left:15px;\n  }\n  .mi-name{font-size:15px;font-weight:700;color:#23432f;margin:0}\n  .mi-desc{font-size:14px;color:#536055;line-height:1.75;margin:0;min-width:0}\n  .mi-row--focus .mi-name{\n    font-family:Georgia,\"Times New Roman\",serif;font-weight:400;font-size:20px;\n    letter-spacing:.08em;color:#ecd8a9;\n  }\n  .mi-row--focus .mi-desc{color:#f1f3ed}\n  .mi-faq{border:1px solid #e4e4da;border-radius:4px;overflow:hidden}\n  .mi-faq details{padding:15px 18px;border-bottom:1px solid #eee9de}\n  .mi-faq details:last-child{border-bottom:0}\n  .mi-faq summary{\n    display:block;position:relative;padding-right:25px;cursor:pointer;\n    font-size:15px;font-weight:600;line-height:1.6;color:#23432f;list-style:none;\n  }\n  .mi-faq summary::-webkit-details-marker{display:none}\n  .mi-faq summary::after{\n    content:\"+\";position:absolute;right:0;top:0;\n    color:#8b7244;font-size:20px;font-weight:400;\n  }\n  .mi-faq details[open] summary::after{content:\"−\"}\n  .mi-faq p{font-size:14.5px;color:#536055;margin:10px 0 0}\n  .mi-actions{text-align:center;margin-top:26px}\n  .mi-link{\n    display:inline-block;padding:12px 24px;border-radius:3px;\n    border:1px solid #ac945f;background:#1b412e;color:#fff!important;\n    font-size:14px;font-weight:600;line-height:1.7;text-decoration:none!important;\n  }\n  .mi-link:hover{background:#28513b}\n  .mi-link:focus-visible,.mi-faq summary:focus-visible{\n    outline:2px solid #9a7b40;outline-offset:4px;\n  }\n  .mi-note{font-size:13px;color:#667064;margin:12px 0 0}\n  @media(min-width:650px){\n    .mi-grid{grid-template-columns:repeat(2,minmax(0,1fr));gap:16px}\n    .mi-row{grid-template-columns:190px minmax(0,1fr);align-items:start;gap:16px}\n  }\n  @media(min-width:990px){\n    .mi-wrap{padding:42px 36px}\n    .mi-card{padding:22px}\n    .mi-sec{margin-bottom:38px}\n  }\n  @media(max-width:400px){\n    .mi-eyebrow{gap:8px;font-size:10px;letter-spacing:.12em}\n    .mi-eyebrow::before,.mi-eyebrow::after{width:18px;flex-basis:18px}\n    .mi-photo-frame{padding:12px}\n    .mi-wrap .mi-hero-img{max-height:360px}\n  }\n\u003c\/style\u003e\n\u003csection class=\"mi-wrap\"\u003e\u003cheader class=\"mi-hero\"\u003e\n\u003cp class=\"mi-eyebrow\"\u003eThe pinnacle of the MEIYO collection\u003c\/p\u003e\n\u003ch1 class=\"mi-title\"\u003e\n\u003cspan\u003eMEIYO MATCHA\u003c\/span\u003eIMPERIAL\u003c\/h1\u003e\n\u003cdiv class=\"mi-photo-frame\"\u003e\u003cimg class=\"mi-hero-img\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/meiyo_imperial.jpg?v=1790669431\" alt=\"MEIYO IMPERIAL matcha in its black can\" loading=\"eager\"\u003e\u003c\/div\u003e\n\u003cp class=\"mi-sub\"\u003eA distinguished matcha presented as \u003cstrong\u003eMinister of Agriculture, Forestry and Fisheries Award-winning tea\u003c\/strong\u003e. Explore the highest tier in the MEIYO range, with a rich green color, deep body and remarkably low bitterness. Exceptional as koicha, it is a tea to savor on its own.\u003c\/p\u003e\n\u003cdiv class=\"mi-badges\"\u003e\n\u003cspan class=\"mi-badge mi-badge--award\"\u003eAward-Winning Tea\u003c\/span\u003e \u003cspan class=\"mi-badge\"\u003eMEIYO's Highest Tier\u003c\/span\u003e \u003cspan class=\"mi-badge\"\u003eRich Green Color\u003c\/span\u003e \u003cspan class=\"mi-badge\"\u003eDeep Body\u003c\/span\u003e \u003cspan class=\"mi-badge\"\u003eLow Bitterness\u003c\/span\u003e \u003cspan class=\"mi-badge\"\u003eExcellent for Koicha\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mi-divider\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/header\u003e\n\u003csection class=\"mi-sec\"\u003e\n\u003ch2 class=\"mi-h2\"\u003eWhy choose IMPERIAL?\u003c\/h2\u003e\n\u003cdiv class=\"mi-grid\"\u003e\n\u003cdiv class=\"mi-card\"\u003e\n\u003ch3\u003eA new pinnacle for MEIYO\u003c\/h3\u003e\n\u003cp\u003ePositioned above Nyufune-no-Kaze, IMPERIAL is the most distinguished matcha in this collection.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mi-card\"\u003e\n\u003ch3\u003eRecognized in Japan\u003c\/h3\u003e\n\u003cp\u003eThe IMPERIAL can is marked “Minister of Agriculture, Forestry and Fisheries Award-winning tea” — a meaningful distinction for those exploring exceptional Japanese tea.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mi-card\"\u003e\n\u003ch3\u003eBeautiful as koicha\u003c\/h3\u003e\n\u003cp\u003eIts deep body and low bitterness make IMPERIAL an excellent choice for thick matcha. Enjoy its rich character slowly, without milk or sweetener.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mi-card\"\u003e\n\u003ch3\u003eA memorable gift\u003c\/h3\u003e\n\u003cp\u003eA special choice for a matcha enthusiast, a tea ceremony practitioner, or an occasion worth marking.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"mi-sec\"\u003e\n\u003ch2 class=\"mi-h2\"\u003eThe award distinction\u003c\/h2\u003e\n\u003cdiv class=\"mi-highlight mi-highlight--award\"\u003e\n\u003cspan class=\"mi-award-label\"\u003eAward-Winning Tea\u003c\/span\u003e The Japanese text on the IMPERIAL package identifies it as \u003cstrong\u003e農林水産大臣賞受賞茶\u003c\/strong\u003e — tea awarded the \u003cstrong\u003eMinister of Agriculture, Forestry and Fisheries Award\u003c\/strong\u003e.\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"mi-sec\"\u003e\n\u003ch2 class=\"mi-h2\"\u003eFlavor profile\u003c\/h2\u003e\n\u003cp class=\"mi-p\"\u003eIMPERIAL brings together a \u003cstrong\u003erich green color\u003c\/strong\u003e, \u003cstrong\u003edeep body\u003c\/strong\u003e and \u003cstrong\u003every little bitterness\u003c\/strong\u003e. Its satisfying depth is especially compelling as \u003cstrong\u003ekoicha (thick matcha)\u003c\/strong\u003e, while usucha offers another way to appreciate its character.\u003c\/p\u003e\n\u003cdiv class=\"mi-highlight\"\u003e\n\u003cstrong\u003eBest enjoyed:\u003c\/strong\u003e Prepare it plain as koicha when you want to experience the full depth of this exceptional matcha.\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"mi-sec\"\u003e\n\u003ch2 class=\"mi-h2\"\u003eHow to prepare\u003c\/h2\u003e\n\u003cdiv class=\"mi-steps\"\u003e\n\u003cdiv class=\"mi-step\"\u003e\n\u003ch3\u003eUsucha (thin tea)\u003c\/h3\u003e\n\u003cp\u003eSift about \u003cstrong\u003e2 g\u003c\/strong\u003e into a bowl. Add \u003cstrong\u003e60–80 ml\u003c\/strong\u003e of water at approximately \u003cstrong\u003e70–80°C\u003c\/strong\u003e and whisk until smooth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mi-step\"\u003e\n\u003ch3\u003eKoicha (thick tea)\u003c\/h3\u003e\n\u003cp\u003eSift about \u003cstrong\u003e4 g\u003c\/strong\u003e. Add \u003cstrong\u003e30–40 ml\u003c\/strong\u003e of water at approximately \u003cstrong\u003e70–75°C\u003c\/strong\u003e a little at a time, then knead slowly with a chasen until glossy and smooth. Do not whisk for foam.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mi-step\"\u003e\n\u003ch3\u003eServe simply\u003c\/h3\u003e\n\u003cp\u003eTry it plain first to experience its aroma and finish without other ingredients.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp class=\"mi-note\"\u003ePreparation amounts are a starting point; adjust to taste.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection class=\"mi-sec\"\u003e\n\u003ch2 class=\"mi-h2\"\u003eWhich MEIYO matcha should I choose?\u003c\/h2\u003e\n\u003cdiv class=\"mi-compare\"\u003e\n\u003cdiv class=\"mi-row mi-row--focus\"\u003e\n\u003cp class=\"mi-name\"\u003eIMPERIAL\u003c\/p\u003e\n\u003cp class=\"mi-desc\"\u003eThe top tier of the collection. Award-winning tea with rich green color, deep body and low bitterness; exceptional for koicha.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mi-row\"\u003e\n\u003cp class=\"mi-name\"\u003eNyufune-no-Kaze\u003c\/p\u003e\n\u003cp class=\"mi-desc\"\u003eTea ceremony and koicha oriented. Clean umami and very low bitterness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mi-row\"\u003e\n\u003cp class=\"mi-name\"\u003eAsahina-no-Yuki\u003c\/p\u003e\n\u003cp class=\"mi-desc\"\u003eSmooth, clean everyday ceremonial matcha; also suitable for lattes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mi-row\"\u003e\n\u003cp class=\"mi-name\"\u003eAobane-no-Tsuki\u003c\/p\u003e\n\u003cp class=\"mi-desc\"\u003eAn approachable daily matcha with more umami than Okabe-no-Hana; well suited to lattes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mi-row\"\u003e\n\u003cp class=\"mi-name\"\u003eOkabe-no-Hana\u003c\/p\u003e\n\u003cp class=\"mi-desc\"\u003eThe most accessible price point in the MEIYO range; an easy choice for lattes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"mi-sec\"\u003e\n\u003ch2 class=\"mi-h2\"\u003eAbout MEIYO\u003c\/h2\u003e\n\u003cp class=\"mi-p\"\u003eMEIYO is a Japanese matcha producer based in Shizuoka Prefecture. Across the collection, each tea offers a different way to enjoy matcha — from everyday bowls and lattes to traditional tea preparation. IMPERIAL takes its place at the very top of that range.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection class=\"mi-sec\"\u003e\n\u003ch2 class=\"mi-h2\"\u003eFAQ\u003c\/h2\u003e\n\u003cdiv class=\"mi-faq\"\u003e\n\u003cdetails\u003e\n\u003csummary\u003eHow is IMPERIAL different from Nyufune-no-Kaze?\u003c\/summary\u003e\n\u003cp\u003eIMPERIAL is positioned one tier above Nyufune-no-Kaze and is presented as award-winning tea. Nyufune-no-Kaze remains the known choice for clean umami, very low bitterness and koicha. IMPERIAL offers deep body, low bitterness and a rich green color, and is exceptional as koicha.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eCan I prepare IMPERIAL as koicha?\u003c\/summary\u003e\n\u003cp\u003eYes. Its deep body and low bitterness make it an excellent choice for koicha. Sift well, add water gradually and knead slowly rather than whisking for foam.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWhat does the award wording mean?\u003c\/summary\u003e\n\u003cp\u003eThe package says 農林水産大臣賞受賞茶, meaning tea awarded the Minister of Agriculture, Forestry and Fisheries Award.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eIs IMPERIAL best for lattes?\u003c\/summary\u003e\n\u003cp\u003eWe suggest tasting IMPERIAL plain first. If you mainly make lattes, Asahina-no-Yuki, Aobane-no-Tsuki or Okabe-no-Hana are other options in the MEIYO range.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eHow should I store it?\u003c\/summary\u003e\n\u003cp\u003eKeep sealed, away from heat, light and moisture. After opening, use promptly for the best aroma.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mi-actions\"\u003e\u003ca class=\"mi-link\" href=\"\/en-ca\/collections\/meiyo\"\u003eExplore the MEIYO Collection\u003c\/a\u003e\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/section\u003e","brand":"MatchaJP","offers":[{"title":"Default Title","offer_id":67593948823705,"sku":"meiyo_imperial_20","price":38.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/meiyo_imperial_can_2.jpg?v=1790743137","url":"https:\/\/www.matchajp.net\/en-ca\/products\/japanese-ceremonial-matcha-imperial-meiyo-shizuoka-matcha-20g-0-71-oz","provider":"MatchaJP","version":"1.0","type":"link"}