{"title":"50g","description":"","products":[{"product_id":"matcha-green-tea-izumo-kagura-50g-pack","title":"IZUMO Japanese Ceremonial Matcha Izumo Shimane KAGURA 50g Pack (1.76 oz)","description":"\u003c!-- =============================\n MatchaJP | IZUMO MATCHA “KAGURA”\n Conversion-Optimized Product Story (Dawn-friendly)\n Mobile: 90% \/ PC: max 720px\n============================== --\u003e\n\u003cstyle\u003e\n\/* ===== Base ===== *\/\n.mj-wrap{\n width:90%;\n max-width:720px;\n margin:40px auto;\n font-family:-apple-system,BlinkMacSystemFont,\"Segoe UI\",Roboto,Arial,sans-serif;\n color:#1f2937;\n line-height:1.85;\n}\n.mj-wrap *{ box-sizing:border-box; }\n.mj-wrap p{ margin:0 0 14px; color:#374151; font-size:15px; }\n.mj-wrap strong{ color:#111827; }\n.mj-img{\n width:100%;\n border-radius:16px;\n margin:22px 0;\n display:block;\n}\n.mj-caption{\n font-size:13px;\n color:#6b7280;\n margin-top:-10px;\n}\n.mj-divider{ height:1px; background:#e5e7eb; margin:34px 0; }\n\n\/* ===== Hero ===== *\/\n.mj-hero h1{\n font-size:28px;\n font-weight:900;\n line-height:1.25;\n margin:0 0 10px;\n letter-spacing:-.2px;\n}\n.mj-hero-lead{\n font-size:15px;\n color:#374151;\n margin:10px 0 0;\n}\n.mj-badges{\n display:flex;\n flex-wrap:wrap;\n gap:8px;\n margin:16px 0 14px;\n}\n.mj-badge{\n background:#0e8f69;\n color:#fff;\n font-size:12px;\n padding:6px 10px;\n border-radius:999px;\n font-weight:900;\n}\n\n\/* ===== Sections ===== *\/\n.mj-section{ margin:46px 0; }\n.mj-section h2{\n font-size:22px;\n font-weight:900;\n margin:0 0 12px;\n letter-spacing:-.2px;\n color:#111827;\n}\n.mj-list{\n padding-left:18px;\n margin:10px 0 0;\n}\n.mj-list li{\n margin-bottom:8px;\n color:#374151;\n font-size:15px;\n}\n\n\/* ===== Highlights \/ Trust ===== *\/\n.mj-highlight{\n background:#f6faf7;\n border-left:4px solid #0e8f69;\n padding:14px 14px;\n border-radius:12px;\n margin:18px 0 0;\n}\n.mj-note{\n background:#f9fafb;\n border:1px solid #e5e7eb;\n border-radius:14px;\n padding:14px;\n margin:18px 0 0;\n}\n.mj-note p{ margin:0; font-size:14px; color:#374151; }\n\n\/* ===== CTA (visual) ===== *\/\n.mj-cta{\n background:#0e8f69;\n color:#fff;\n text-align:center;\n padding:16px 16px;\n border-radius:14px;\n font-weight:900;\n font-size:16px;\n margin:18px 0;\n letter-spacing:.1px;\n}\n.mj-cta small{\n display:block;\n font-weight:700;\n font-size:12px;\n opacity:.9;\n margin-top:4px;\n}\n.mj-cta-hint{\n font-size:12px;\n color:#6b7280;\n text-align:center;\n margin-top:-8px;\n}\n\n\/* ===== Button Link ===== *\/\n.mj-btn{\n display:block;\n margin-top:18px;\n text-align:center;\n background:#f6faf7;\n border:2px solid #0e8f69;\n color:#0e8f69;\n padding:14px 16px;\n border-radius:14px;\n font-weight:900;\n text-decoration:none;\n font-size:15px;\n}\n.mj-btn span{\n display:block;\n font-size:12px;\n font-weight:700;\n opacity:.85;\n margin-top:4px;\n}\n\n\/* ===== Comparison Cards ===== *\/\n.mj-grid{\n display:grid;\n grid-template-columns:repeat(3, 1fr);\n gap:14px;\n margin-top:14px;\n}\n.mj-card{\n border:1px solid #e5e7eb;\n border-radius:14px;\n overflow:hidden;\n background:#fff;\n box-shadow:0 4px 14px rgba(0,0,0,.05);\n}\n.mj-card img{ width:100%; height:auto; display:block; }\n.mj-card-body{ padding:12px; }\n.mj-card-title{ font-weight:900; font-size:16px; margin:0 0 6px; color:#111827; }\n.mj-card-text{ font-size:13px; color:#4b5563; margin:0 0 10px; line-height:1.6; }\n.mj-card a{ text-decoration:none; color:inherit; display:block; }\n.mj-pill{\n display:inline-block;\n background:#0e8f69;\n color:#fff;\n padding:8px 12px;\n border-radius:10px;\n font-weight:900;\n font-size:13px;\n}\n@media (max-width:780px){\n .mj-grid{ grid-template-columns:1fr; }\n}\n\n\/* ===== FAQ ===== *\/\n.mj-faq h3{\n font-size:16px;\n margin:18px 0 6px;\n font-weight:900;\n color:#111827;\n}\n.mj-small{\n font-size:13px;\n color:#6b7280;\n margin-top:12px;\n}\n@media (max-width:480px){\n .mj-hero h1{ font-size:26px; }\n .mj-section h2{ font-size:20px; }\n}\n\u003c\/style\u003e\n\u003cdiv class=\"mj-wrap\" style=\"text-align: start;\"\u003e\n\u003c!-- HERO --\u003e\n\u003csection class=\"mj-hero\"\u003e\n\u003ch1\u003eIZUMO MATCHA “KAGURA”\u003cbr\u003ePremium Matcha from Shimane, Japan\u003c\/h1\u003e\n\u003cp class=\"mj-hero-lead\"\u003eA rare, small-batch matcha from Izumo City — crafted for tea ceremony and premium experiences, yet beautifully smooth for lattes as well.\u003c\/p\u003e\n\u003cp\u003eGrown in Shimane Prefecture, known for Japan’s shortest daylight hours and low UV exposure — conditions that help produce a deep green color and naturally gentle taste.\u003c\/p\u003e\n\u003cdiv class=\"mj-badges\"\u003e\n\u003cspan class=\"mj-badge\"\u003eIzumo, Shimane\u003c\/span\u003e \u003cspan class=\"mj-badge\"\u003eSmall-Batch Craft\u003c\/span\u003e \u003cspan class=\"mj-badge\"\u003eVibrant Color\u003c\/span\u003e \u003cspan class=\"mj-badge\"\u003eUmami-Forward\u003c\/span\u003e \u003cspan class=\"mj-badge\"\u003ePremium Grade\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c!-- CTA #1 (visual) --\u003e\n\u003cdiv class=\"mj-cta\"\u003eAdd to Cart – Premium Izumo matcha with deep umami\u003csmall\u003eChoose 30g \/ 50g \/ 100g variant above\u003c\/small\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mj-cta-hint\"\u003eTip: If you drink matcha often, 100g offers the best value per gram.\u003c\/div\u003e\n\u003cimg loading=\"lazy\" alt=\"IZUMO Matcha KAGURA package\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha_powder_kagura_001.jpg?v=1773386972\" class=\"mj-img\" style=\"margin-top: 22px; margin-bottom: 22px; float: none;\"\u003e\u003c\/section\u003e\n\u003c!-- STORY: REGION --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eWhy Shimane’s Matcha Is So Special\u003c\/h2\u003e\n\u003cimg loading=\"lazy\" alt=\"Izumo City, Shimane Prefecture\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/tousuien_001.jpg?v=1734419783\" class=\"mj-img\"\u003e\n\u003cp\u003eThis matcha is grown in \u003cstrong\u003eIzumo City, Shimane Prefecture\u003c\/strong\u003e — home to the historic \u003cstrong\u003eIzumo Taisha Shrine\u003c\/strong\u003e. Shimane is known for having \u003cstrong\u003eshort daylight hours\u003c\/strong\u003e and \u003cstrong\u003elow UV exposure\u003c\/strong\u003e, which supports tea leaves in developing a deeper green hue and a naturally smooth character.\u003c\/p\u003e\n\u003cdiv class=\"mj-highlight\"\u003eIdeal for customers who want a smooth, premium matcha with rich umami and a vivid green color.\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c!-- STORY: CRAFT --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eCrafted by a Small Team of Artisans\u003c\/h2\u003e\n\u003cimg loading=\"lazy\" alt=\"Handcrafted matcha processing\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/tousuien_002.jpg?v=1734420727\" class=\"mj-img\"\u003e\n\u003cp\u003eAt \u003cstrong\u003eIZUMO-SEICHA\u003c\/strong\u003e, matcha isn’t mass-produced. A small team continuously researches and refines each step, relying on their hands, eyes, and sense of taste — not large mechanized systems — to bring out each tea’s unique character.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003c!-- TASTING NOTES --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eFlavor Profile\u003c\/h2\u003e\n\u003cul class=\"mj-list\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eAroma:\u003c\/strong\u003e Elegant, floral, and intense\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTaste:\u003c\/strong\u003e Rich umami, minimal bitterness, creamy finish\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor:\u003c\/strong\u003e Deep jade green\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Ultra-fine and silky\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"mj-note\"\u003e\n\u003cp\u003e\u003cstrong\u003eFor latte drinkers:\u003c\/strong\u003e Creamy mouthfeel and low bitterness help it stay smooth even with milk.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- CTA #2 --\u003e\n\u003cdiv class=\"mj-cta\"\u003eAdd to Cart – Deep umami, silky texture\u003csmall\u003ePerfect for tea ceremony \u0026amp; premium lattes\u003c\/small\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c!-- HOW TO ENJOY --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eHow to Enjoy\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eMatcha Latte (Premium):\u003c\/strong\u003e\u003cbr\u003eMix \u003cstrong\u003e2g\u003c\/strong\u003e of KAGURA with \u003cstrong\u003e60ml\u003c\/strong\u003e hot water. Add \u003cstrong\u003e150ml\u003c\/strong\u003e steamed milk. Sweeten if desired.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTraditional Style (Usucha):\u003c\/strong\u003e\u003cbr\u003eSift \u003cstrong\u003e2g\u003c\/strong\u003e of matcha, add \u003cstrong\u003e60ml\u003c\/strong\u003e hot water (about \u003cstrong\u003e80°C \/ 176°F\u003c\/strong\u003e), and whisk until frothy.\u003c\/p\u003e\n\u003ca rel=\"noopener\" href=\"\/en-ca\/pages\/recipe-guide-matchajp\" class=\"mj-btn\" target=\"_blank\"\u003e ☕ View Matcha Latte \u0026amp; Recipe Guide \u003cspan\u003eEasy recipes for home \u0026amp; café-style drinks\u003c\/span\u003e \u003c\/a\u003e\u003c\/section\u003e\n\u003c!-- WHICH SIZE --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/kagura_50_im.jpg?v=1770020501\"\u003e\u003c\/p\u003e\n\u003ch2\u003eWhich Size Should I Choose?\u003c\/h2\u003e\n\u003cul class=\"mj-list\"\u003e\n\u003cli\u003e\n\u003cstrong\u003e30g can:\u003c\/strong\u003e Best for first-time buyers or occasional drinking.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e50g pack:\u003c\/strong\u003e Great balance for regular home use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e100g pack:\u003c\/strong\u003e Best value per gram — ideal for daily matcha or frequent lattes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mj-small\"\u003eTip: You can select your preferred size variant near the Add to Cart button above.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003c!-- PRODUCT DETAILS --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eProduct Details\u003c\/h2\u003e\n\u003cul class=\"mj-list\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct name:\u003c\/strong\u003e IZUMO MATCHA “KAGURA”\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrigin:\u003c\/strong\u003e Izumo City, Shimane Prefecture, Japan\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIngredients:\u003c\/strong\u003e 100% Japanese green tea (Tencha)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize options:\u003c\/strong\u003e 30g can \/ 50g pack \/ 100g pack\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStorage:\u003c\/strong\u003e Store in a cool, dry place. Use an airtight container after opening.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShelf life:\u003c\/strong\u003e About 6 months (unopened; see package for exact date)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e\n\u003cdiv aria-hidden=\"true\" role=\"separator\" class=\"mj-divider\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c!-- COLLECTION CROSS-SELL --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eIZUMO MATCHA Collection\u003c\/h2\u003e\n\u003cp class=\"mj-small\"\u003eFind your perfect matcha — from daily drinkers to special occasions.\u003c\/p\u003e\n\u003cdiv class=\"mj-grid\"\u003e\n\u003c!-- KAGURA --\u003e\n\u003cdiv class=\"mj-card\"\u003e\u003ca href=\"\/en-ca\/collections\/kagura\"\u003e\u003cimg alt=\"KAGURA matcha\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha_powder_kagura_001.jpg?v=1773386972\"\u003e\n\u003cdiv class=\"mj-card-body\"\u003e\n\u003cdiv class=\"mj-card-title\"\u003eKAGURA\u003c\/div\u003e\n\u003cp class=\"mj-card-text\"\u003ePremium-grade matcha with rich umami and vibrant color — for special moments and premium lattes.\u003c\/p\u003e\n\u003cspan class=\"mj-pill\"\u003eView Collection\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/div\u003e\n\u003c!-- KAMI-WATASHI --\u003e\n\u003cdiv class=\"mj-card\"\u003e\u003ca href=\"\/en-ca\/collections\/kami-watashi\"\u003e\u003cimg alt=\"KAMI-WATASHI matcha\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha_powder_kami_001.jpg?v=1773386709\"\u003e\n\u003cdiv class=\"mj-card-body\"\u003e\n\u003cdiv class=\"mj-card-title\"\u003eKAMI-WATASHI\u003c\/div\u003e\n\u003cp class=\"mj-card-text\"\u003eBalanced umami and aroma — ideal for everyday tea time and regular matcha enjoyment.\u003c\/p\u003e\n\u003cspan class=\"mj-pill\"\u003eView Collection\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/div\u003e\n\u003c!-- TAISYA --\u003e\n\u003cdiv class=\"mj-card\"\u003e\u003ca href=\"\/en-ca\/collections\/taisya\"\u003e\u003cimg alt=\"TAISYA matcha\" src=\"https:\/\/www.matchajp.net\/cdn\/shop\/files\/matcha-green-tea-izumo-taisya-30g-can-1250691.jpg\"\u003e\n\u003cdiv class=\"mj-card-body\"\u003e\n\u003cdiv class=\"mj-card-title\"\u003eTAISYA\u003c\/div\u003e\n\u003cp class=\"mj-card-text\"\u003eBeginner-friendly matcha with mild bitterness — great for lattes and matcha sweets.\u003c\/p\u003e\n\u003cspan class=\"mj-pill\"\u003eView Collection\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c!-- FAQ --\u003e\n\u003csection class=\"mj-section mj-faq\"\u003e\n\u003ch2\u003eFAQ\u003c\/h2\u003e\n\u003ch3\u003eIs KAGURA suitable for matcha lattes?\u003c\/h3\u003e\n\u003cp\u003eYes. KAGURA can be enjoyed as a traditional bowl of matcha (usucha), but it truly shines in lattes.\u003cbr\u003eIts rich umami and low bitterness create a smooth, creamy taste even with milk — making it a reliable choice for high-quality matcha lattes.\u003c\/p\u003e\n\u003ch3\u003eWhich size should I choose?\u003c\/h3\u003e\n\u003cp\u003eIf you’re trying it for the first time, 30g is a great start. For regular home use, 50g offers a good balance. For daily drinkers or frequent lattes, 100g provides the best value per gram.\u003c\/p\u003e\n\u003ch3\u003eHow should I store matcha?\u003c\/h3\u003e\n\u003cp\u003eKeep cool and dry. After opening, use an airtight container and refrigerate when possible. Avoid light, heat, and moisture.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003cp class=\"mj-small\"\u003eNote: Matcha color and flavor can vary slightly by season and production lot — this is a natural characteristic of tea.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Matcha JP","offers":[{"title":"Default Title","offer_id":45021026844825,"sku":"kagura-50","price":21.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha-green-tea-izumo-kagura-50g-pack-7547962.jpg?v=1761111696"},{"product_id":"matcha-green-tea-izumo-kami-watashi-50g-pack","title":"IZUMO Japanese Ceremonial Matcha Izumo Shimane KAMI-WATASHI 50g Pack (1.76 oz)","description":"\u003c!-- =============================\n MatchaJP | IZUMO MATCHA “KAMI-WATASHI”\n Same Structure \u0026 Design as KAGURA (Dawn-friendly)\n Mobile: 90% \/ PC: max 720px\n============================== --\u003e\n\u003cstyle\u003e\n\/* ===== Base ===== *\/\n.mj-wrap{\n width:90%;\n max-width:720px;\n margin:40px auto;\n font-family:-apple-system,BlinkMacSystemFont,\"Segoe UI\",Roboto,Arial,sans-serif;\n color:#1f2937;\n line-height:1.85;\n}\n.mj-wrap *{ box-sizing:border-box; }\n.mj-wrap p{ margin:0 0 14px; color:#374151; font-size:15px; }\n.mj-wrap strong{ color:#111827; }\n.mj-img{\n width:100%;\n border-radius:16px;\n margin:22px 0;\n display:block;\n}\n.mj-caption{\n font-size:13px;\n color:#6b7280;\n margin-top:-10px;\n}\n.mj-divider{ height:1px; background:#e5e7eb; margin:34px 0; }\n\n\/* ===== Hero ===== *\/\n.mj-hero h1{\n font-size:28px;\n font-weight:900;\n line-height:1.25;\n margin:0 0 10px;\n letter-spacing:-.2px;\n}\n.mj-hero-lead{\n font-size:15px;\n color:#374151;\n margin:10px 0 0;\n}\n.mj-badges{\n display:flex;\n flex-wrap:wrap;\n gap:8px;\n margin:16px 0 14px;\n}\n.mj-badge{\n background:#0e8f69;\n color:#fff;\n font-size:12px;\n padding:6px 10px;\n border-radius:999px;\n font-weight:900;\n}\n\n\/* ===== Sections ===== *\/\n.mj-section{ margin:46px 0; }\n.mj-section h2{\n font-size:22px;\n font-weight:900;\n margin:0 0 12px;\n letter-spacing:-.2px;\n color:#111827;\n}\n.mj-list{\n padding-left:18px;\n margin:10px 0 0;\n}\n.mj-list li{\n margin-bottom:8px;\n color:#374151;\n font-size:15px;\n}\n\n\/* ===== Highlights \/ Trust ===== *\/\n.mj-highlight{\n background:#f6faf7;\n border-left:4px solid #0e8f69;\n padding:14px 14px;\n border-radius:12px;\n margin:18px 0 0;\n}\n.mj-note{\n background:#f9fafb;\n border:1px solid #e5e7eb;\n border-radius:14px;\n padding:14px;\n margin:18px 0 0;\n}\n.mj-note p{ margin:0; font-size:14px; color:#374151; }\n\n\/* ===== CTA (visual) ===== *\/\n.mj-cta{\n background:#0e8f69;\n color:#fff;\n text-align:center;\n padding:16px 16px;\n border-radius:14px;\n font-weight:900;\n font-size:16px;\n margin:18px 0;\n letter-spacing:.1px;\n}\n.mj-cta small{\n display:block;\n font-weight:700;\n font-size:12px;\n opacity:.9;\n margin-top:4px;\n}\n.mj-cta-hint{\n font-size:12px;\n color:#6b7280;\n text-align:center;\n margin-top:-8px;\n}\n\n\/* ===== Button Link ===== *\/\n.mj-btn{\n display:block;\n margin-top:18px;\n text-align:center;\n background:#f6faf7;\n border:2px solid #0e8f69;\n color:#0e8f69;\n padding:14px 16px;\n border-radius:14px;\n font-weight:900;\n text-decoration:none;\n font-size:15px;\n}\n.mj-btn span{\n display:block;\n font-size:12px;\n font-weight:700;\n opacity:.85;\n margin-top:4px;\n}\n\n\/* ===== Comparison Cards ===== *\/\n.mj-grid{\n display:grid;\n grid-template-columns:repeat(3, 1fr);\n gap:14px;\n margin-top:14px;\n}\n.mj-card{\n border:1px solid #e5e7eb;\n border-radius:14px;\n overflow:hidden;\n background:#fff;\n box-shadow:0 4px 14px rgba(0,0,0,.05);\n}\n.mj-card img{ width:100%; height:auto; display:block; }\n.mj-card-body{ padding:12px; }\n.mj-card-title{ font-weight:900; font-size:16px; margin:0 0 6px; color:#111827; }\n.mj-card-text{ font-size:13px; color:#4b5563; margin:0 0 10px; line-height:1.6; }\n.mj-card a{ text-decoration:none; color:inherit; display:block; }\n.mj-pill{\n display:inline-block;\n background:#0e8f69;\n color:#fff;\n padding:8px 12px;\n border-radius:10px;\n font-weight:900;\n font-size:13px;\n}\n@media (max-width:780px){\n .mj-grid{ grid-template-columns:1fr; }\n}\n\n\/* ===== FAQ ===== *\/\n.mj-faq h3{\n font-size:16px;\n margin:18px 0 6px;\n font-weight:900;\n color:#111827;\n}\n.mj-small{\n font-size:13px;\n color:#6b7280;\n margin-top:12px;\n}\n@media (max-width:480px){\n .mj-hero h1{ font-size:26px; }\n .mj-section h2{ font-size:20px; }\n}\n\u003c\/style\u003e\n\u003cdiv style=\"text-align: start;\" class=\"mj-wrap\"\u003e\n\u003c!-- HERO --\u003e\n\u003csection class=\"mj-hero\"\u003e\n\u003ch1\u003eIZUMO MATCHA “KAMI-WATASHI”\u003cbr\u003eBalanced Matcha for Daily Lattes\u003c\/h1\u003e\n\u003cp class=\"mj-hero-lead\"\u003eMid-range Izumo matcha with vibrant color and low bitterness — crafted to shine in smooth, café-style matcha lattes.\u003c\/p\u003e\n\u003cp\u003eOne grade below KAGURA, with a gentler profile that’s easier to enjoy every day. If your main use is matcha lattes, KAMI-WATASHI is the best balance of quality, color, and drinkability.\u003c\/p\u003e\n\u003cdiv class=\"mj-badges\"\u003e\n\u003cspan class=\"mj-badge\"\u003eIzumo, Shimane\u003c\/span\u003e \u003cspan class=\"mj-badge\"\u003eLatte-Focused\u003c\/span\u003e \u003cspan class=\"mj-badge\"\u003eLow Bitterness\u003c\/span\u003e \u003cspan class=\"mj-badge\"\u003eVivid Green\u003c\/span\u003e \u003cspan class=\"mj-badge\"\u003eMid-Range Grade\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c!-- CTA #1 --\u003e\n\u003cdiv class=\"mj-cta\"\u003eAdd to Cart – Smooth, vibrant matcha for lattes \u003csmall\u003eChoose your preferred size on this product page\u003c\/small\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mj-cta-hint\"\u003eTip: If you drink matcha lattes often, larger sizes offer better value per gram.\u003c\/div\u003e\n\u003cimg style=\"margin-top: 22px; margin-bottom: 22px; float: none;\" class=\"mj-img\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha_powder_kami_001.jpg?v=1773386486\" alt=\"IZUMO Matcha KAMI-WATASHI\" loading=\"lazy\"\u003e\u003c\/section\u003e\n\u003c!-- STORY: REGION --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eWhy Shimane’s Matcha Is So Special\u003c\/h2\u003e\n\u003cimg class=\"mj-img\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/tousuien_001.jpg?v=1734419783\" alt=\"Izumo City, Shimane Prefecture\" loading=\"lazy\"\u003e\n\u003cp\u003eThis matcha is grown in \u003cstrong\u003eIzumo City, Shimane Prefecture\u003c\/strong\u003e — home to the historic \u003cstrong\u003eIzumo Taisha Shrine\u003c\/strong\u003e. Shimane is known for \u003cstrong\u003eshort daylight hours\u003c\/strong\u003e and \u003cstrong\u003elow UV exposure\u003c\/strong\u003e, which helps tea leaves develop a naturally gentle taste and deep green color.\u003c\/p\u003e\n\u003cdiv class=\"mj-highlight\"\u003eEspecially recommended for latte drinkers who want smoothness, color, and a clean finish.\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c!-- STORY: CRAFT --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eCrafted by a Small Team of Artisans\u003c\/h2\u003e\n\u003cimg class=\"mj-img\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/tousuien_002.jpg?v=1734420727\" alt=\"Handcrafted matcha processing\" loading=\"lazy\"\u003e\n\u003cp\u003eAt \u003cstrong\u003eIZUMO-SEICHA\u003c\/strong\u003e, matcha isn’t mass-produced. A small team continuously researches and refines each step, using hands, eyes, and taste to keep every batch balanced and consistent.\u003c\/p\u003e\n\u003cdiv class=\"mj-note\"\u003e\n\u003cp\u003e\u003cstrong\u003eWhy it matters for lattes:\u003c\/strong\u003e consistent taste + strong green color = a latte that looks and tastes great every time.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c!-- TASTING NOTES --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eFlavor Profile\u003c\/h2\u003e\n\u003cul class=\"mj-list\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eAroma:\u003c\/strong\u003e Clean green notes with gentle sweetness\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTaste:\u003c\/strong\u003e Smooth umami with low bitterness\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor:\u003c\/strong\u003e Bright green that holds up in milk\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Clean, easy-to-drink, balanced\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"mj-note\"\u003e\n\u003cp\u003e\u003cstrong\u003eFor latte lovers:\u003c\/strong\u003e low bitterness helps it stay smooth even with milk — no harsh aftertaste.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- CTA #2 --\u003e\n\u003cdiv class=\"mj-cta\"\u003eAdd to Cart – Your daily latte matcha \u003csmall\u003eBalanced taste, vibrant color, easy to enjoy\u003c\/small\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c!-- HOW TO ENJOY --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eHow to Enjoy\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eMatcha Latte:\u003c\/strong\u003e\u003cbr\u003eMix \u003cstrong\u003e2g\u003c\/strong\u003e with \u003cstrong\u003e60ml\u003c\/strong\u003e hot water. Add \u003cstrong\u003e150ml\u003c\/strong\u003e milk. Sweeten if desired.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTraditional Style:\u003c\/strong\u003e\u003cbr\u003eSift \u003cstrong\u003e2g\u003c\/strong\u003e, add \u003cstrong\u003e60ml\u003c\/strong\u003e hot water (about \u003cstrong\u003e80°C \/ 176°F\u003c\/strong\u003e), and whisk until frothy.\u003c\/p\u003e\n\u003ca class=\"mj-btn\" href=\"\/en-ca\/pages\/recipe-guide-matchajp\" rel=\"noopener\" target=\"_blank\"\u003e ☕ View Matcha Latte \u0026amp; Recipe Guide \u003cspan\u003eEasy recipes for home \u0026amp; café-style drinks\u003c\/span\u003e \u003c\/a\u003e\u003c\/section\u003e\n\u003c!-- WHICH SIZE --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/kami-watashi_50_img.jpg?v=1770019296\" alt=\"\"\u003e\u003c\/h2\u003e\n\u003ch2\u003eWhich Size Should I Choose?\u003c\/h2\u003e\n\u003cul class=\"mj-list\"\u003e\n\u003cli\u003e\n\u003cstrong\u003e30g:\u003c\/strong\u003e Best for first-time buyers or occasional lattes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e50g:\u003c\/strong\u003e Great balance for regular home use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e100g:\u003c\/strong\u003e Best value per gram — ideal for frequent lattes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mj-small\"\u003eYou can purchase each size on its own product page (30g \/ 50g \/ 100g).\u003c\/p\u003e\n\u003c\/section\u003e\n\u003c!-- PRODUCT DETAILS --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eProduct Details\u003c\/h2\u003e\n\u003cul class=\"mj-list\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct name:\u003c\/strong\u003e IZUMO MATCHA “KAMI-WATASHI”\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrigin:\u003c\/strong\u003e Izumo City, Shimane Prefecture, Japan\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIngredients:\u003c\/strong\u003e 100% Japanese green tea (Tencha)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStorage:\u003c\/strong\u003e Store in a cool, dry place. Use an airtight container after opening.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShelf life:\u003c\/strong\u003e About 6 months (unopened; see package for exact date)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"mj-divider\" role=\"separator\" aria-hidden=\"true\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c!-- COLLECTION CROSS-SELL (same as KAGURA) --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eIZUMO MATCHA Collection\u003c\/h2\u003e\n\u003cp class=\"mj-small\"\u003eFind your perfect matcha — from daily lattes to special occasions.\u003c\/p\u003e\n\u003cdiv class=\"mj-grid\"\u003e\n\u003c!-- KAGURA --\u003e\n\u003cdiv class=\"mj-card\"\u003e\u003ca href=\"\/en-ca\/collections\/kagura\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha_powder_kagura_001.jpg?v=1773386972\" alt=\"KAGURA matcha\"\u003e\n\u003cdiv class=\"mj-card-body\"\u003e\n\u003cdiv class=\"mj-card-title\"\u003eKAGURA\u003c\/div\u003e\n\u003cp class=\"mj-card-text\"\u003ePremium-grade matcha with deep umami and vibrant color — for special moments and premium lattes.\u003c\/p\u003e\n\u003cspan class=\"mj-pill\"\u003eView Collection\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/div\u003e\n\u003c!-- KAMI-WATASHI --\u003e\n\u003cdiv class=\"mj-card\"\u003e\u003ca href=\"\/en-ca\/collections\/kami-watashi\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha_powder_kami_001.jpg?v=1773386709\" alt=\"KAMI-WATASHI matcha\"\u003e\n\u003cdiv class=\"mj-card-body\"\u003e\n\u003cdiv class=\"mj-card-title\"\u003eKAMI-WATASHI\u003c\/div\u003e\n\u003cp class=\"mj-card-text\"\u003eBalanced and smooth Izumo matcha — designed to shine in everyday matcha lattes.\u003c\/p\u003e\n\u003cspan class=\"mj-pill\"\u003eView Collection\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/div\u003e\n\u003c!-- TAISYA --\u003e\n\u003cdiv class=\"mj-card\"\u003e\u003ca href=\"\/en-ca\/collections\/taisya\"\u003e\u003cimg src=\"https:\/\/www.matchajp.net\/cdn\/shop\/files\/matcha-green-tea-izumo-taisya-30g-can-1250691.jpg\" alt=\"TAISYA matcha\"\u003e\n\u003cdiv class=\"mj-card-body\"\u003e\n\u003cdiv class=\"mj-card-title\"\u003eTAISYA\u003c\/div\u003e\n\u003cp class=\"mj-card-text\"\u003eEntry-level matcha with mild bitterness — great for lattes and matcha sweets.\u003c\/p\u003e\n\u003cspan class=\"mj-pill\"\u003eView Collection\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c!-- FAQ (same structure as KAGURA) --\u003e\n\u003csection class=\"mj-section mj-faq\"\u003e\n\u003ch2\u003eFAQ\u003c\/h2\u003e\n\u003ch3\u003eIs KAMI-WATASHI suitable for matcha lattes?\u003c\/h3\u003e\n\u003cp\u003eYes. KAMI-WATASHI is designed for matcha lattes. It has low bitterness, smooth umami, and vibrant green color that blends beautifully with milk.\u003c\/p\u003e\n\u003ch3\u003eHow does it compare to KAGURA?\u003c\/h3\u003e\n\u003cp\u003eKAGURA is the premium-grade matcha with deeper umami and a more intense profile. KAMI-WATASHI is one grade below — smoother and easier for everyday use, especially for matcha lattes.\u003c\/p\u003e\n\u003ch3\u003eCan I drink it as traditional matcha (usucha)?\u003c\/h3\u003e\n\u003cp\u003eYes. While latte-focused, it can also be enjoyed as usucha. For the cleanest taste, try slightly cooler water (around 75–80°C \/ 167–176°F).\u003c\/p\u003e\n\u003ch3\u003eHow should I store matcha?\u003c\/h3\u003e\n\u003cp\u003eKeep cool and dry. After opening, reseal tightly and refrigerate when possible. Avoid light, heat, and moisture for best flavor and color.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003cp class=\"mj-small\"\u003eNote: Matcha color and flavor can vary slightly by season and production lot — this is a natural characteristic of tea.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Matcha JP","offers":[{"title":"Default Title","offer_id":45021029138585,"sku":"kami-50","price":18.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha-green-tea-izumo-kami-watashi-50g-pack-1662248.jpg?v=1761111697"},{"product_id":"matcha-green-tea-izumo-taisya-50g","title":"IZUMO Japanese Ceremonial Matcha Izumo Shimane TAISYA 50g Pack (1.76 oz)","description":"\u003c!-- =============================\n MatchaJP | IZUMO MATCHA “TAISYA”\n Same Structure \u0026 Design as KAGURA\n Mobile: 90% \/ PC: max 720px\n============================== --\u003e\n\u003cstyle\u003e\n\/* ===== Base ===== *\/\n.mj-wrap{\n width:90%;\n max-width:720px;\n margin:40px auto;\n font-family:-apple-system,BlinkMacSystemFont,\"Segoe UI\",Roboto,Arial,sans-serif;\n color:#1f2937;\n line-height:1.85;\n}\n.mj-wrap *{ box-sizing:border-box; }\n.mj-wrap p{ margin:0 0 14px; color:#374151; font-size:15px; }\n.mj-wrap strong{ color:#111827; }\n.mj-img{\n width:100%;\n border-radius:16px;\n margin:22px 0;\n display:block;\n}\n.mj-caption{\n font-size:13px;\n color:#6b7280;\n margin-top:-10px;\n}\n.mj-divider{ height:1px; background:#e5e7eb; margin:34px 0; }\n\n\/* ===== Hero ===== *\/\n.mj-hero h1{\n font-size:28px;\n font-weight:900;\n line-height:1.25;\n margin:0 0 10px;\n letter-spacing:-.2px;\n}\n.mj-hero-lead{\n font-size:15px;\n color:#374151;\n margin:10px 0 0;\n}\n.mj-badges{\n display:flex;\n flex-wrap:wrap;\n gap:8px;\n margin:16px 0 14px;\n}\n.mj-badge{\n background:#0e8f69;\n color:#fff;\n font-size:12px;\n padding:6px 10px;\n border-radius:999px;\n font-weight:900;\n}\n\n\/* ===== Sections ===== *\/\n.mj-section{ margin:46px 0; }\n.mj-section h2{\n font-size:22px;\n font-weight:900;\n margin:0 0 12px;\n letter-spacing:-.2px;\n color:#111827;\n}\n.mj-list{\n padding-left:18px;\n margin:10px 0 0;\n}\n.mj-list li{\n margin-bottom:8px;\n color:#374151;\n font-size:15px;\n}\n\n\/* ===== Highlights \/ Trust ===== *\/\n.mj-highlight{\n background:#f6faf7;\n border-left:4px solid #0e8f69;\n padding:14px 14px;\n border-radius:12px;\n margin:18px 0 0;\n}\n.mj-note{\n background:#f9fafb;\n border:1px solid #e5e7eb;\n border-radius:14px;\n padding:14px;\n margin:18px 0 0;\n}\n.mj-note p{ margin:0; font-size:14px; color:#374151; }\n\n\/* ===== CTA (visual) ===== *\/\n.mj-cta{\n background:#0e8f69;\n color:#fff;\n text-align:center;\n padding:16px 16px;\n border-radius:14px;\n font-weight:900;\n font-size:16px;\n margin:18px 0;\n letter-spacing:.1px;\n}\n.mj-cta small{\n display:block;\n font-weight:700;\n font-size:12px;\n opacity:.9;\n margin-top:4px;\n}\n.mj-cta-hint{\n font-size:12px;\n color:#6b7280;\n text-align:center;\n margin-top:-8px;\n}\n\n\/* ===== Button Link ===== *\/\n.mj-btn{\n display:block;\n margin-top:18px;\n text-align:center;\n background:#f6faf7;\n border:2px solid #0e8f69;\n color:#0e8f69;\n padding:14px 16px;\n border-radius:14px;\n font-weight:900;\n text-decoration:none;\n font-size:15px;\n}\n.mj-btn span{\n display:block;\n font-size:12px;\n font-weight:700;\n opacity:.85;\n margin-top:4px;\n}\n\n\/* ===== Size Buttons (same vibe) ===== *\/\n.mj-size{\n display:grid;\n grid-template-columns:repeat(3, 1fr);\n gap:10px;\n margin-top:14px;\n}\n.mj-size a{\n display:block;\n text-decoration:none;\n border-radius:14px;\n padding:12px 10px;\n font-weight:900;\n text-align:center;\n border:2px solid #0e8f69;\n color:#0e8f69;\n background:#f6faf7;\n font-size:14px;\n}\n.mj-size a span{\n display:block;\n font-size:11px;\n font-weight:700;\n opacity:.85;\n margin-top:3px;\n}\n@media (max-width:560px){\n .mj-size{ grid-template-columns:1fr; }\n}\n\n\/* ===== Comparison Cards ===== *\/\n.mj-grid{\n display:grid;\n grid-template-columns:repeat(3, 1fr);\n gap:14px;\n margin-top:14px;\n}\n.mj-card{\n border:1px solid #e5e7eb;\n border-radius:14px;\n overflow:hidden;\n background:#fff;\n box-shadow:0 4px 14px rgba(0,0,0,.05);\n}\n.mj-card img{ width:100%; height:auto; display:block; }\n.mj-card-body{ padding:12px; }\n.mj-card-title{ font-weight:900; font-size:16px; margin:0 0 6px; color:#111827; }\n.mj-card-text{ font-size:13px; color:#4b5563; margin:0 0 10px; line-height:1.6; }\n.mj-card a{ text-decoration:none; color:inherit; display:block; }\n.mj-pill{\n display:inline-block;\n background:#0e8f69;\n color:#fff;\n padding:8px 12px;\n border-radius:10px;\n font-weight:900;\n font-size:13px;\n}\n@media (max-width:780px){\n .mj-grid{ grid-template-columns:1fr; }\n}\n\n\/* ===== FAQ ===== *\/\n.mj-faq h3{\n font-size:16px;\n margin:18px 0 6px;\n font-weight:900;\n color:#111827;\n}\n.mj-small{\n font-size:13px;\n color:#6b7280;\n margin-top:12px;\n}\n@media (max-width:480px){\n .mj-hero h1{ font-size:26px; }\n .mj-section h2{ font-size:20px; }\n}\n\u003c\/style\u003e\n\u003cdiv class=\"mj-wrap\" style=\"text-align: start;\"\u003e\n\u003c!-- HERO --\u003e\n\u003csection class=\"mj-hero\"\u003e\n\u003ch1\u003eIZUMO MATCHA “TAISYA”\u003cbr\u003eBeginner-Friendly Matcha for Lattes\u003c\/h1\u003e\n\u003cp class=\"mj-hero-lead\"\u003eA beginner-friendly Izumo matcha with vibrant color and a gentle bitterness — perfect as a refreshing accent in matcha lattes.\u003c\/p\u003e\n\u003cp\u003eTAISYA is designed to be approachable and easy to enjoy. It has a touch more bitterness than KAMI-WATASHI or KAGURA, which actually works beautifully in milk-based drinks — giving your latte a satisfying, “matcha-forward” finish.\u003c\/p\u003e\n\u003cdiv class=\"mj-badges\"\u003e\n\u003cspan class=\"mj-badge\"\u003eIzumo, Shimane\u003c\/span\u003e \u003cspan class=\"mj-badge\"\u003eBeginner-Friendly\u003c\/span\u003e \u003cspan class=\"mj-badge\"\u003eLatte-Focused\u003c\/span\u003e \u003cspan class=\"mj-badge\"\u003eGood Bitterness\u003c\/span\u003e \u003cspan class=\"mj-badge\"\u003eVivid Green\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c!-- CTA #1 --\u003e\n\u003cdiv class=\"mj-cta\"\u003eAdd to Cart – Easy matcha with a latte-friendly bite \u003csmall\u003eSelect your size on this product page\u003c\/small\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mj-cta-hint\"\u003eTip: The gentle bitterness makes it especially satisfying in milk-based drinks.\u003c\/div\u003e\n\u003cimg class=\"mj-img\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha_powder_taisya_001.jpg?v=1773641227\" alt=\"IZUMO Matcha TAISYA\" loading=\"lazy\" style=\"margin-top: 22px; margin-bottom: 22px; float: none;\"\u003e \u003c!-- Size links (for independent pages) --\u003e\n\u003cdiv class=\"mj-size\" aria-label=\"Choose size (separate product pages)\"\u003e\n\u003ca href=\"\/en-ca\/products\/matcha-green-tea-izumo-taisya-30g-can\"\u003e 30g \u003cspan\u003eTry it first\u003c\/span\u003e \u003c\/a\u003e \u003ca href=\"\/en-ca\/products\/matcha-green-tea-izumo-taisya-50g\"\u003e 50g \u003cspan\u003eRegular home use\u003c\/span\u003e \u003c\/a\u003e \u003ca href=\"\/en-ca\/products\/matcha-green-tea-izumo-taisya-100g-pack\"\u003e 100g \u003cspan\u003eBest value\u003c\/span\u003e \u003c\/a\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c!-- STORY: REGION --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eWhy Shimane’s Matcha Is So Special\u003c\/h2\u003e\n\u003cimg class=\"mj-img\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/tousuien_001.jpg?v=1734419783\" alt=\"Izumo City, Shimane Prefecture\" loading=\"lazy\"\u003e\n\u003cp\u003eTAISYA is grown in \u003cstrong\u003eIzumo City, Shimane Prefecture\u003c\/strong\u003e — known for short daylight hours and low UV exposure. These conditions support tea leaves in developing a deep green color and a gentle character that pairs well with milk.\u003c\/p\u003e\n\u003cdiv class=\"mj-highlight\"\u003eIf you’re new to matcha lattes, TAISYA is an easy, reliable starting point.\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c!-- STORY: CRAFT --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eCrafted by a Small Team of Artisans\u003c\/h2\u003e\n\u003cimg class=\"mj-img\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/tousuien_002.jpg?v=1734420727\" alt=\"Handcrafted matcha processing\" loading=\"lazy\"\u003e\n\u003cp\u003eAt \u003cstrong\u003eIZUMO-SEICHA\u003c\/strong\u003e, matcha is crafted in small batches by a dedicated team. This approach helps maintain consistent color and drinkability — important for everyday matcha lattes.\u003c\/p\u003e\n\u003cdiv class=\"mj-note\"\u003e\n\u003cp\u003e\u003cstrong\u003eFor lattes:\u003c\/strong\u003e the vivid green color stays bright in milk, and the gentle bitterness keeps the taste “matcha-forward.”\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c!-- TASTING NOTES --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eFlavor Profile\u003c\/h2\u003e\n\u003cul class=\"mj-list\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eAroma:\u003c\/strong\u003e Clean green notes, approachable\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTaste:\u003c\/strong\u003e Smooth with a gentle bitterness (great in milk)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor:\u003c\/strong\u003e Bright green that holds up in lattes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Refreshing, matcha-forward\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"mj-note\"\u003e\n\u003cp\u003e\u003cstrong\u003eBeginner tip:\u003c\/strong\u003e If you prefer a milder taste, use a bit more milk or add a small amount of sweetener.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- CTA #2 --\u003e\n\u003cdiv class=\"mj-cta\"\u003eAdd to Cart – Your easy, everyday latte matcha \u003csmall\u003eVivid color + satisfying matcha finish\u003c\/small\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c!-- HOW TO ENJOY --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eHow to Enjoy\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eMatcha Latte:\u003c\/strong\u003e\u003cbr\u003eMix \u003cstrong\u003e2g\u003c\/strong\u003e with \u003cstrong\u003e60ml\u003c\/strong\u003e hot water. Add \u003cstrong\u003e150ml\u003c\/strong\u003e milk. TAISYA’s gentle bitterness creates a nice matcha accent even with milk.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTraditional Style (Usucha):\u003c\/strong\u003e\u003cbr\u003eSift \u003cstrong\u003e2g\u003c\/strong\u003e, add \u003cstrong\u003e60ml\u003c\/strong\u003e hot water (about \u003cstrong\u003e80°C \/ 176°F\u003c\/strong\u003e), and whisk until frothy.\u003c\/p\u003e\n\u003ca class=\"mj-btn\" href=\"\/en-ca\/pages\/recipe-guide-matchajp\" rel=\"noopener\" target=\"_blank\"\u003e ☕ View Matcha Latte \u0026amp; Recipe Guide \u003cspan\u003eEasy recipes for home \u0026amp; café-style drinks\u003c\/span\u003e \u003c\/a\u003e\u003c\/section\u003e\n\u003c!-- WHICH SIZE --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/taisya_50_im_1.jpg?v=1770103275\"\u003e\u003c\/p\u003e\n\u003ch2\u003eWhich Size Should I Choose?\u003c\/h2\u003e\n\u003cul class=\"mj-list\"\u003e\n\u003cli\u003e\n\u003cstrong\u003e30g can:\u003c\/strong\u003e Best for first-time buyers or occasional lattes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e50g:\u003c\/strong\u003e Great balance for regular home use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e100g:\u003c\/strong\u003e Best value per gram — ideal for daily lattes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mj-small\"\u003eEach size is sold on a separate product page (30g \/ 50g \/ 100g).\u003c\/p\u003e\n\u003c\/section\u003e\n\u003c!-- PRODUCT DETAILS --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eProduct Details\u003c\/h2\u003e\n\u003cul class=\"mj-list\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct name:\u003c\/strong\u003e IZUMO MATCHA “TAISYA”\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrigin:\u003c\/strong\u003e Izumo City, Shimane Prefecture, Japan\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIngredients:\u003c\/strong\u003e 100% Japanese green tea (Tencha)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStorage:\u003c\/strong\u003e Store in a cool, dry place. Use an airtight container after opening.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShelf life:\u003c\/strong\u003e About 6 months (unopened; see package for exact date)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"mj-divider\" role=\"separator\" aria-hidden=\"true\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c!-- COLLECTION CROSS-SELL --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eIZUMO MATCHA Collection\u003c\/h2\u003e\n\u003cp class=\"mj-small\"\u003eFind your perfect matcha — from daily lattes to special occasions.\u003c\/p\u003e\n\u003cdiv class=\"mj-grid\"\u003e\n\u003c!-- KAGURA --\u003e\n\u003cdiv class=\"mj-card\"\u003e\u003ca href=\"\/en-ca\/collections\/kagura\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha_powder_kagura_001.jpg?v=1773386972\" alt=\"KAGURA matcha\"\u003e\n\u003cdiv class=\"mj-card-body\"\u003e\n\u003cdiv class=\"mj-card-title\"\u003eKAGURA\u003c\/div\u003e\n\u003cp class=\"mj-card-text\"\u003ePremium-grade matcha with deep umami and vibrant color — for special moments and premium lattes.\u003c\/p\u003e\n\u003cspan class=\"mj-pill\"\u003eView Collection\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/div\u003e\n\u003c!-- KAMI-WATASHI --\u003e\n\u003cdiv class=\"mj-card\"\u003e\u003ca href=\"\/en-ca\/collections\/kami-watashi\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha_powder_kami_001.jpg?v=1773386709\" alt=\"KAMI-WATASHI matcha\"\u003e\n\u003cdiv class=\"mj-card-body\"\u003e\n\u003cdiv class=\"mj-card-title\"\u003eKAMI-WATASHI\u003c\/div\u003e\n\u003cp class=\"mj-card-text\"\u003eBalanced and smooth Izumo matcha — designed to shine in everyday matcha lattes.\u003c\/p\u003e\n\u003cspan class=\"mj-pill\"\u003eView Collection\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/div\u003e\n\u003c!-- TAISYA --\u003e\n\u003cdiv class=\"mj-card\"\u003e\u003ca href=\"\/en-ca\/collections\/taisya\"\u003e\u003cimg src=\"https:\/\/www.matchajp.net\/cdn\/shop\/files\/matcha-green-tea-izumo-taisya-30g-can-1250691.jpg?v=1761111698\u0026amp;width=493\" alt=\"TAISYA matcha\"\u003e\n\u003cdiv class=\"mj-card-body\"\u003e\n\u003cdiv class=\"mj-card-title\"\u003eTAISYA\u003c\/div\u003e\n\u003cp class=\"mj-card-text\"\u003eBeginner-friendly matcha with a latte-friendly bite — vivid color and matcha-forward taste.\u003c\/p\u003e\n\u003cspan class=\"mj-pill\"\u003eView Collection\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ca class=\"mj-btn\" href=\"\/en-ca\/collections\/taisya\"\u003e ← Back to TAISYA Collection \u003cspan\u003eSee all TAISYA sizes and related items\u003c\/span\u003e \u003c\/a\u003e\u003c\/section\u003e\n\u003c!-- FAQ --\u003e\n\u003csection class=\"mj-section mj-faq\"\u003e\n\u003ch2\u003eFAQ\u003c\/h2\u003e\n\u003ch3\u003eIs TAISYA suitable for matcha lattes?\u003c\/h3\u003e\n\u003cp\u003eYes. TAISYA is especially recommended for matcha lattes. Its gentle bitterness becomes a pleasant accent in milk, giving your latte a matcha-forward finish.\u003c\/p\u003e\n\u003ch3\u003eIs TAISYA beginner-friendly?\u003c\/h3\u003e\n\u003cp\u003eYes. It’s designed as an entry-level matcha in the IZUMO lineup. If you are new to matcha lattes, TAISYA is an easy and reliable starting point.\u003c\/p\u003e\n\u003ch3\u003eHow is it different from KAMI-WATASHI and KAGURA?\u003c\/h3\u003e\n\u003cp\u003eKAGURA is the premium-grade matcha with deeper umami. KAMI-WATASHI is smoother and very low in bitterness for daily lattes. TAISYA has a bit more bitterness, which many latte drinkers enjoy as a refreshing matcha accent.\u003c\/p\u003e\n\u003ch3\u003eHow should I store matcha?\u003c\/h3\u003e\n\u003cp\u003eKeep cool and dry. After opening, reseal tightly and refrigerate when possible. Avoid light, heat, and moisture for best flavor and color.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003cp class=\"mj-small\"\u003eNote: Matcha color and flavor can vary slightly by season and production lot — this is a natural characteristic of tea.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Matcha JP","offers":[{"title":"Default Title","offer_id":45053564158105,"sku":"taisya-50","price":16.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha-green-tea-izumo-taisya-50g-pack-2750628.jpg?v=1761111696"},{"product_id":"japanese-black-tea-powder-shizuoka-mizutama-farm-tea-factory-50g-pack","title":"Japanese Black tea powder Shizuoka Mizutama Farm Tea Factory 50g or 225g Pack (1.76 oz)","description":"\u003cdiv style=\"font-family: sans-serif; color: #333; line-height: 1.8; font-size: 15px; max-width: 650px; margin: 0 auto;\"\u003e\n\u003ch2 style=\"font-size: 20px; font-weight: bold; margin-bottom: 12px;\"\u003e\u003cbr\u003e\u003c\/h2\u003e\n\u003ch2 style=\"font-size: 20px; font-weight: bold; margin-bottom: 12px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/mizutama_wakoucha_50_oz.jpg?v=1754351630\" alt=\"\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2 style=\"font-size: 20px; font-weight: bold; margin-bottom: 12px;\"\u003eAbout Japanese Black Tea Powder\u003c\/h2\u003e\n\u003cp\u003eJapanese black tea, known as \u003cem\u003eWakoucha\u003c\/em\u003e, is a unique tea variety grown and produced in Japan. When finely ground into powder, it becomes easy to use in everyday recipes while preserving its natural aroma and smooth flavor. Unlike strong and bitter black teas from overseas, Japanese black tea powder is mellow, naturally sweet, and gentle on the palate.\u003c\/p\u003e\n\u003ch2 style=\"font-size: 20px; font-weight: bold; margin: 24px 0 12px;\"\u003eFlavor Profile\u003c\/h2\u003e\n\u003cul style=\"margin: 0; padding-left: 20px;\"\u003e\n\u003cli\u003e🌸 Mild aroma with floral and honey-like notes\u003c\/li\u003e\n\u003cli\u003e🍯 Naturally sweet with low bitterness\u003c\/li\u003e\n\u003cli\u003e🥂 Smooth and refined finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 style=\"font-size: 20px; font-weight: bold; margin: 24px 0 12px;\"\u003eRecommended Uses\u003c\/h2\u003e\n\u003cp\u003eThis versatile tea powder can be enjoyed in many ways:\u003c\/p\u003e\n\u003cul style=\"margin: 0; padding-left: 20px;\"\u003e\n\u003cli\u003e☕ Mix with warm milk to make a gentle \u003cstrong\u003eJapanese Black Tea Latte\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e🥛 Stir into \u003cstrong\u003eyogurt\u003c\/strong\u003e for a fragrant and healthy twist\u003c\/li\u003e\n\u003cli\u003e🍰 Use in \u003cstrong\u003ebaking and desserts\u003c\/strong\u003e such as cakes, cookies, and ice cream\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eYou can also brew it simply with hot water for a smooth and calming cup of Japanese black tea. \u003cstrong\u003eWhen preparing as a drink, we recommend using a tea strainer to filter before drinking\u003c\/strong\u003e, as very fine tea fibers may remain.\u003c\/p\u003e\n\u003ch2 style=\"font-size: 20px; font-weight: bold; margin: 24px 0 12px;\"\u003eHow to Prepare\u003c\/h2\u003e\n\u003cul style=\"margin: 0; padding-left: 20px;\"\u003e\n\u003cli\u003eTea powder: 1–2g (about half a teaspoon) \u003c\/li\u003e\n\u003cli\u003eWater or milk: 150–200ml (5–7oz)\u003c\/li\u003e\n\u003cli\u003eStir well and strain with a tea sieve for a smooth finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"margin-top: 20px; font-size: 14px; color: #777;\"\u003e✦ Japanese black tea powder is an innovative way to enjoy the smooth, refined taste of Wakoucha in both drinks and culinary creations.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Matcha JP","offers":[{"title":"50g","offer_id":46042553974937,"sku":null,"price":10.0,"currency_code":"USD","in_stock":true},{"title":"225g","offer_id":46042554007705,"sku":null,"price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/japanese-black-tea-powder-shizuoka-mizutama-farm-tea-factory-50g-pack-3588396.jpg?v=1761287354"},{"product_id":"japanese-black-tea-powder-shizuoka-mizutama-farm-tea-factory-225g-pack-1-76-oz","title":"Japanese Black Tea Extra Fine Powder 225g (7.94 oz) – Wakoucha for Latte \u0026 Baking","description":"\u003cdiv style=\"font-family: sans-serif; color: #333; line-height: 1.8; font-size: 15px; max-width: 650px; margin: 0 auto;\"\u003e\n\u003ch2 style=\"font-size: 20px; font-weight: bold; margin-bottom: 12px;\"\u003e\u003cbr\u003e\u003c\/h2\u003e\n\u003ch2 style=\"font-size: 20px; font-weight: bold; margin-bottom: 12px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/mizutama_wakoucha_50_oz.jpg?v=1754351630\" alt=\"\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2 style=\"font-size: 20px; font-weight: bold; margin-bottom: 12px;\"\u003eAbout Japanese Black Tea Powder　\u003c\/h2\u003e\n\u003cp\u003eJapanese black tea, known as \u003cem\u003eWakoucha\u003c\/em\u003e, is a unique tea variety grown and produced in Japan. When finely ground into powder, it becomes easy to use in everyday recipes while preserving its natural aroma and smooth flavor. Unlike strong and bitter black teas from overseas, Japanese black tea powder is mellow, naturally sweet, and gentle on the palate.\u003c\/p\u003e\n\u003c!-- ★ ここに追加 --\u003e\n\u003ch2 style=\"font-size: 20px; font-weight: bold; margin: 24px 0 12px;\"\u003eWhat is Grade Extra Fine Powder?\u003c\/h2\u003e\n\u003cp\u003eGrade Extra Fine Powder refers to Japanese black tea that has been carefully milled into a very fine texture for smooth blending. This tea powder is made from tea leaves grown in \u003cstrong\u003epesticide-free fields\u003c\/strong\u003e and cultivated \u003cstrong\u003ewithout chemical fertilizers\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eThe fine grind allows the powder to dissolve more evenly, creating a clean, natural flavor and a refined mouthfeel that works beautifully in both drinks and culinary applications.\u003c\/p\u003e\n\u003ch2 style=\"font-size: 20px; font-weight: bold; margin: 24px 0 12px;\"\u003eFlavor Profile\u003c\/h2\u003e\n\u003cul style=\"margin: 0; padding-left: 20px;\"\u003e\n\u003cli\u003e🌸 Mild aroma with floral and honey-like notes\u003c\/li\u003e\n\u003cli\u003e🍯 Naturally sweet with low bitterness\u003c\/li\u003e\n\u003cli\u003e🥂 Smooth and refined finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 style=\"font-size: 20px; font-weight: bold; margin: 24px 0 12px;\"\u003eRecommended Uses\u003c\/h2\u003e\n\u003cp\u003eThis versatile tea powder can be enjoyed in many ways:\u003c\/p\u003e\n\u003cul style=\"margin: 0; padding-left: 20px;\"\u003e\n\u003cli\u003e☕ Mix with warm milk to make a gentle \u003cstrong\u003eJapanese Black Tea Latte\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e🥛 Stir into \u003cstrong\u003eyogurt\u003c\/strong\u003e for a fragrant and healthy twist\u003c\/li\u003e\n\u003cli\u003e🍰 Use in \u003cstrong\u003ebaking and desserts\u003c\/strong\u003e such as cakes, cookies, and ice cream\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eYou can also brew it simply with hot water for a smooth and calming cup of Japanese black tea. \u003cstrong\u003eWhen preparing as a drink, we recommend using a tea strainer to filter before drinking\u003c\/strong\u003e, as very fine tea fibers may remain.\u003c\/p\u003e\n\u003ch2 style=\"font-size: 20px; font-weight: bold; margin: 24px 0 12px;\"\u003eHow to Prepare\u003c\/h2\u003e\n\u003cul style=\"margin: 0; padding-left: 20px;\"\u003e\n\u003cli\u003eTea powder: 1–2g (about half a teaspoon)\u003c\/li\u003e\n\u003cli\u003eWater or milk: 150–200ml (5–7oz)\u003c\/li\u003e\n\u003cli\u003eStir well and strain with a tea sieve for a smooth finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"margin-top: 20px; font-size: 14px; color: #777;\"\u003e✦ Japanese black tea powder is an innovative way to enjoy the smooth, refined taste of Wakoucha in both drinks and culinary creations.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Matcha JP","offers":[{"title":"Default Title","offer_id":46042566426777,"sku":"Japanese-black-tea-225g","price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/houjicha-d_f1d6fa0a-f8dc-4e31-a6ea-6475269e08b2.jpg?v=1766823785"}],"url":"https:\/\/www.matchajp.net\/en-ca\/collections\/50g.oembed","provider":"MatchaJP","version":"1.0","type":"link"}