{"title":"Limited Freshness Offer","description":"\u003cstyle\u003e   \n.mj-freshness-header{\n  max-width:820px;\n  margin:30px auto 18px;\n  text-align:center;\n  font-family:-apple-system,BlinkMacSystemFont,\"Segoe UI\",Roboto,Arial,sans-serif;\n}\n\n.mj-freshness-badge{\n  display:inline-block;\n  font-size:11px;\n  font-weight:700;\n  letter-spacing:.08em;\n  text-transform:uppercase;\n  background:#8b6b1f;\n  color:#fff;\n  padding:5px 10px;\n  border-radius:999px;\n  margin-bottom:12px;\n}\n\n.mj-freshness-title{\n  font-size:24px;\n  font-weight:700;\n  margin:0 0 14px;\n  display:inline-block;\n  padding-bottom:7px;\n  border-bottom:2px solid #c8a94d;\n  color:#3f2f0f;\n}\n\n.mj-freshness-note{\n  font-size:13px;\n  line-height:1.7;\n  color:#6b7280;\n  max-width:760px;\n  margin:0 auto;\n}\n\n.mj-freshness-highlight{\n  color:#6b4a00;\n  font-weight:600;\n}\n\n\/* ===== モバイル ===== *\/\n@media(max-width:768px){\n\n  .mj-freshness-header{\n    margin:22px auto 14px;\n    padding:0 20px;\n  }\n\n  .mj-freshness-badge{\n    font-size:10px;\n    padding:5px 9px;\n    margin-bottom:10px;\n  }\n\n  .mj-freshness-title{\n    font-size:20px;\n    padding-bottom:5px;\n  }\n\n  .mj-freshness-note{\n    font-size:12.5px;\n    line-height:1.6;\n  }\n\n}\n\u003c\/style\u003e\n\n\u003cdiv class=\"mj-freshness-header\"\u003e\n\n  \u003cdiv class=\"mj-freshness-badge\"\u003e\n    LIMITED OFFER\n  \u003c\/div\u003e\n\n  \u003ch2 class=\"mj-freshness-title\"\u003e\n    ✨ Limited Freshness Offer\n  \u003c\/h2\u003e\n\n  \u003cdiv class=\"mj-freshness-note\"\u003e\n    These matcha selections have a shorter best-before date than our newest stock and are now available at a \n    \u003cspan class=\"mj-freshness-highlight\"\u003especial limited-time price\u003c\/span\u003e.\n  \u003c\/div\u003e\n\n\u003c\/div\u003e","products":[{"product_id":"matcha-green-tea-izumo-kami-watashi-30g-can","title":"Limited Freshness Offer | IZUMO Japanese Ceremonial Matcha Green Tea Powder Izumo Shimane KAMI-WATASHI 30g Can (1.06 oz)","description":"\u003c!-- MatchaJP | Limited Freshness Offer Banner --\u003e\n\u003cstyle\u003e\n  .mj-fresh-banner-wrap{\n    width:100%;\n    margin:18px 0 22px;\n    padding:0 12px;\n    box-sizing:border-box;\n    font-family:inherit;\n  }\n\n  .mj-fresh-banner{\n    max-width:780px;\n    margin:0 auto;\n    background:linear-gradient(135deg,#fff8e6 0%, #fff1bf 100%);\n    border:2px solid #d4af37;\n    border-radius:14px;\n    padding:18px 22px;\n    box-shadow:\n      0 8px 24px rgba(180,140,20,0.12),\n      0 2px 6px rgba(0,0,0,0.05);\n    position:relative;\n    overflow:hidden;\n  }\n\n  .mj-fresh-badge{\n    display:inline-block;\n    background:#8b6b1f;\n    color:#fff;\n    font-size:11px;\n    font-weight:700;\n    letter-spacing:.08em;\n    text-transform:uppercase;\n    padding:5px 10px;\n    border-radius:999px;\n    margin-bottom:10px;\n  }\n\n  .mj-fresh-title{\n    margin:0 0 8px;\n    font-size:22px;\n    line-height:1.3;\n    font-weight:700;\n    color:#3f2f0f;\n  }\n\n  .mj-fresh-date{\n    margin:0 0 8px;\n    font-size:15px;\n    font-weight:600;\n    color:#4a3920;\n  }\n\n  .mj-fresh-text{\n    margin:0;\n    font-size:14px;\n    line-height:1.7;\n    color:#5b4724;\n  }\n\n  .mj-fresh-highlight{\n    font-weight:700;\n    color:#6d4c00;\n  }\n\n  @media screen and (max-width:749px){\n\n    .mj-fresh-banner-wrap{\n      padding:0 10px;\n      margin:14px 0 18px;\n    }\n\n    .mj-fresh-banner{\n      padding:16px 16px;\n      border-radius:12px;\n    }\n\n    .mj-fresh-title{\n      font-size:18px;\n    }\n\n    .mj-fresh-date{\n      font-size:14px;\n    }\n\n    .mj-fresh-text{\n      font-size:13px;\n      line-height:1.6;\n    }\n  }\n\u003c\/style\u003e\n\u003cdiv class=\"mj-fresh-banner-wrap\"\u003e\n\u003cdiv class=\"mj-fresh-banner\"\u003e\n\u003cdiv class=\"mj-fresh-badge\"\u003eLIMITED OFFER\u003c\/div\u003e\n\u003ch2 class=\"mj-fresh-title\"\u003e✨ Limited Freshness Offer\u003c\/h2\u003e\n\u003cp class=\"mj-fresh-date\"\u003eBest-before date: September 4, 2026\u003c\/p\u003e\n\u003cp class=\"mj-fresh-text\"\u003eThis matcha has a shorter best-before date than our newest stock, and is now available at a \u003cspan class=\"mj-fresh-highlight\"\u003especial limited-time price\u003c\/span\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- =============================\n MatchaJP | IZUMO MATCHA “KAMI-WATASHI”\n Same Structure \u0026 Design as KAGURA (Dawn-friendly)\n Mobile: 90% \/ PC: max 720px\n============================== --\u003e\n\u003cstyle\u003e\n\/* ===== Base ===== *\/\n.mj-wrap{\n width:90%;\n max-width:720px;\n margin:40px auto;\n font-family:-apple-system,BlinkMacSystemFont,\"Segoe UI\",Roboto,Arial,sans-serif;\n color:#1f2937;\n line-height:1.85;\n}\n.mj-wrap *{ box-sizing:border-box; }\n.mj-wrap p{ margin:0 0 14px; color:#374151; font-size:15px; }\n.mj-wrap strong{ color:#111827; }\n.mj-img{\n width:100%;\n border-radius:16px;\n margin:22px 0;\n display:block;\n}\n.mj-caption{\n font-size:13px;\n color:#6b7280;\n margin-top:-10px;\n}\n.mj-divider{ height:1px; background:#e5e7eb; margin:34px 0; }\n\n\/* ===== Hero ===== *\/\n.mj-hero h1{\n font-size:28px;\n font-weight:900;\n line-height:1.25;\n margin:0 0 10px;\n letter-spacing:-.2px;\n}\n.mj-hero-lead{\n font-size:15px;\n color:#374151;\n margin:10px 0 0;\n}\n.mj-badges{\n display:flex;\n flex-wrap:wrap;\n gap:8px;\n margin:16px 0 14px;\n}\n.mj-badge{\n background:#0e8f69;\n color:#fff;\n font-size:12px;\n padding:6px 10px;\n border-radius:999px;\n font-weight:900;\n}\n\n\/* ===== Sections ===== *\/\n.mj-section{ margin:46px 0; }\n.mj-section h2{\n font-size:22px;\n font-weight:900;\n margin:0 0 12px;\n letter-spacing:-.2px;\n color:#111827;\n}\n.mj-list{\n padding-left:18px;\n margin:10px 0 0;\n}\n.mj-list li{\n margin-bottom:8px;\n color:#374151;\n font-size:15px;\n}\n\n\/* ===== Highlights \/ Trust ===== *\/\n.mj-highlight{\n background:#f6faf7;\n border-left:4px solid #0e8f69;\n padding:14px 14px;\n border-radius:12px;\n margin:18px 0 0;\n}\n.mj-note{\n background:#f9fafb;\n border:1px solid #e5e7eb;\n border-radius:14px;\n padding:14px;\n margin:18px 0 0;\n}\n.mj-note p{ margin:0; font-size:14px; color:#374151; }\n\n\/* ===== CTA (visual) ===== *\/\n.mj-cta{\n background:#0e8f69;\n color:#fff;\n text-align:center;\n padding:16px 16px;\n border-radius:14px;\n font-weight:900;\n font-size:16px;\n margin:18px 0;\n letter-spacing:.1px;\n}\n.mj-cta small{\n display:block;\n font-weight:700;\n font-size:12px;\n opacity:.9;\n margin-top:4px;\n}\n.mj-cta-hint{\n font-size:12px;\n color:#6b7280;\n text-align:center;\n margin-top:-8px;\n}\n\n\/* ===== Button Link ===== *\/\n.mj-btn{\n display:block;\n margin-top:18px;\n text-align:center;\n background:#f6faf7;\n border:2px solid #0e8f69;\n color:#0e8f69;\n padding:14px 16px;\n border-radius:14px;\n font-weight:900;\n text-decoration:none;\n font-size:15px;\n}\n.mj-btn span{\n display:block;\n font-size:12px;\n font-weight:700;\n opacity:.85;\n margin-top:4px;\n}\n\n\/* ===== Comparison Cards ===== *\/\n.mj-grid{\n display:grid;\n grid-template-columns:repeat(3, 1fr);\n gap:14px;\n margin-top:14px;\n}\n.mj-card{\n border:1px solid #e5e7eb;\n border-radius:14px;\n overflow:hidden;\n background:#fff;\n box-shadow:0 4px 14px rgba(0,0,0,.05);\n}\n.mj-card img{ width:100%; height:auto; display:block; }\n.mj-card-body{ padding:12px; }\n.mj-card-title{ font-weight:900; font-size:16px; margin:0 0 6px; color:#111827; }\n.mj-card-text{ font-size:13px; color:#4b5563; margin:0 0 10px; line-height:1.6; }\n.mj-card a{ text-decoration:none; color:inherit; display:block; }\n.mj-pill{\n display:inline-block;\n background:#0e8f69;\n color:#fff;\n padding:8px 12px;\n border-radius:10px;\n font-weight:900;\n font-size:13px;\n}\n@media (max-width:780px){\n .mj-grid{ grid-template-columns:1fr; }\n}\n\n\/* ===== FAQ ===== *\/\n.mj-faq h3{\n font-size:16px;\n margin:18px 0 6px;\n font-weight:900;\n color:#111827;\n}\n.mj-small{\n font-size:13px;\n color:#6b7280;\n margin-top:12px;\n}\n@media (max-width:480px){\n .mj-hero h1{ font-size:26px; }\n .mj-section h2{ font-size:20px; }\n}\n\u003c\/style\u003e\n\u003cdiv style=\"text-align: start;\" class=\"mj-wrap\"\u003e\n\u003c!-- HERO --\u003e\n\u003csection class=\"mj-hero\"\u003e\n\u003ch1\u003eIZUMO MATCHA “KAMI-WATASHI”\u003cbr\u003eBalanced Matcha for Daily Lattes\u003c\/h1\u003e\n\u003cp class=\"mj-hero-lead\"\u003eMid-range Izumo matcha with vibrant color and low bitterness — crafted to shine in smooth, café-style matcha lattes.\u003c\/p\u003e\n\u003cp\u003eOne grade below KAGURA, with a gentler profile that’s easier to enjoy every day. If your main use is matcha lattes, KAMI-WATASHI is the best balance of quality, color, and drinkability.\u003c\/p\u003e\n\u003cdiv class=\"mj-badges\"\u003e\n\u003cspan class=\"mj-badge\"\u003eIzumo, Shimane\u003c\/span\u003e \u003cspan class=\"mj-badge\"\u003eLatte-Focused\u003c\/span\u003e \u003cspan class=\"mj-badge\"\u003eLow Bitterness\u003c\/span\u003e \u003cspan class=\"mj-badge\"\u003eVivid Green\u003c\/span\u003e \u003cspan class=\"mj-badge\"\u003eMid-Range Grade\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c!-- CTA #1 --\u003e\n\u003cdiv class=\"mj-cta\"\u003eAdd to Cart – Smooth, vibrant matcha for lattes \u003csmall\u003eChoose your preferred size on this product page\u003c\/small\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mj-cta-hint\"\u003eTip: If you drink matcha lattes often, larger sizes offer better value per gram.\u003c\/div\u003e\n\u003cimg style=\"margin-top: 22px; margin-bottom: 22px; float: none;\" loading=\"lazy\" alt=\"IZUMO Matcha KAMI-WATASHI\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha_powder_kami_001.jpg?v=1773386486\" class=\"mj-img\"\u003e\u003c\/section\u003e\n\u003c!-- STORY: REGION --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eWhy Shimane’s Matcha Is So Special\u003c\/h2\u003e\n\u003cimg loading=\"lazy\" alt=\"Izumo City, Shimane Prefecture\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/tousuien_001.jpg?v=1734419783\" class=\"mj-img\"\u003e\n\u003cp\u003eThis matcha is grown in \u003cstrong\u003eIzumo City, Shimane Prefecture\u003c\/strong\u003e — home to the historic \u003cstrong\u003eIzumo Taisha Shrine\u003c\/strong\u003e. Shimane is known for \u003cstrong\u003eshort daylight hours\u003c\/strong\u003e and \u003cstrong\u003elow UV exposure\u003c\/strong\u003e, which helps tea leaves develop a naturally gentle taste and deep green color.\u003c\/p\u003e\n\u003cdiv class=\"mj-highlight\"\u003eEspecially recommended for latte drinkers who want smoothness, color, and a clean finish.\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c!-- STORY: CRAFT --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eCrafted by a Small Team of Artisans\u003c\/h2\u003e\n\u003cimg loading=\"lazy\" alt=\"Handcrafted matcha processing\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/tousuien_002.jpg?v=1734420727\" class=\"mj-img\"\u003e\n\u003cp\u003eAt \u003cstrong\u003eIZUMO-SEICHA\u003c\/strong\u003e, matcha isn’t mass-produced. A small team continuously researches and refines each step, using hands, eyes, and taste to keep every batch balanced and consistent.\u003c\/p\u003e\n\u003cdiv class=\"mj-note\"\u003e\n\u003cp\u003e\u003cstrong\u003eWhy it matters for lattes:\u003c\/strong\u003e consistent taste + strong green color = a latte that looks and tastes great every time.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c!-- TASTING NOTES --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eFlavor Profile\u003c\/h2\u003e\n\u003cul class=\"mj-list\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eAroma:\u003c\/strong\u003e Clean green notes with gentle sweetness\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTaste:\u003c\/strong\u003e Smooth umami with low bitterness\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor:\u003c\/strong\u003e Bright green that holds up in milk\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Clean, easy-to-drink, balanced\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"mj-note\"\u003e\n\u003cp\u003e\u003cstrong\u003eFor latte lovers:\u003c\/strong\u003e low bitterness helps it stay smooth even with milk — no harsh aftertaste.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- CTA #2 --\u003e\n\u003cdiv class=\"mj-cta\"\u003eAdd to Cart – Your daily latte matcha \u003csmall\u003eBalanced taste, vibrant color, easy to enjoy\u003c\/small\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c!-- HOW TO ENJOY --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eHow to Enjoy\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eMatcha Latte:\u003c\/strong\u003e\u003cbr\u003eMix \u003cstrong\u003e2g\u003c\/strong\u003e with \u003cstrong\u003e60ml\u003c\/strong\u003e hot water. Add \u003cstrong\u003e150ml\u003c\/strong\u003e milk. Sweeten if desired.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTraditional Style:\u003c\/strong\u003e\u003cbr\u003eSift \u003cstrong\u003e2g\u003c\/strong\u003e, add \u003cstrong\u003e60ml\u003c\/strong\u003e hot water (about \u003cstrong\u003e80°C \/ 176°F\u003c\/strong\u003e), and whisk until frothy.\u003c\/p\u003e\n\u003ca rel=\"noopener\" href=\"\/pages\/recipe-guide-matchajp\" class=\"mj-btn\" target=\"_blank\"\u003e ☕ View Matcha Latte \u0026amp; Recipe Guide \u003cspan\u003eEasy recipes for home \u0026amp; café-style drinks\u003c\/span\u003e \u003c\/a\u003e\u003c\/section\u003e\n\u003c!-- WHICH SIZE --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/kami-watashi_50_img.jpg?v=1770019421\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch2\u003eWhich Size Should I Choose?\u003c\/h2\u003e\n\u003cul class=\"mj-list\"\u003e\n\u003cli\u003e\n\u003cstrong\u003e30g:\u003c\/strong\u003e Best for first-time buyers or occasional lattes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e50g:\u003c\/strong\u003e Great balance for regular home use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e100g:\u003c\/strong\u003e Best value per gram — ideal for frequent lattes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mj-small\"\u003eYou can purchase each size on its own product page (30g \/ 50g \/ 100g).\u003c\/p\u003e\n\u003c\/section\u003e\n\u003c!-- PRODUCT DETAILS --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eProduct Details\u003c\/h2\u003e\n\u003cul class=\"mj-list\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct name:\u003c\/strong\u003e IZUMO MATCHA “KAMI-WATASHI”\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrigin:\u003c\/strong\u003e Izumo City, Shimane Prefecture, Japan\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIngredients:\u003c\/strong\u003e 100% Japanese green tea (Tencha)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStorage:\u003c\/strong\u003e Store in a cool, dry place. Use an airtight container after opening.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShelf life:\u003c\/strong\u003e About 6 months (unopened; see package for exact date)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e\n\u003cdiv aria-hidden=\"true\" role=\"separator\" class=\"mj-divider\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c!-- COLLECTION CROSS-SELL (same as KAGURA) --\u003e\n\u003csection class=\"mj-section\"\u003e\n\u003ch2\u003eIZUMO MATCHA Collection\u003c\/h2\u003e\n\u003cp class=\"mj-small\"\u003eFind your perfect matcha — from daily lattes to special occasions.\u003c\/p\u003e\n\u003cdiv class=\"mj-grid\"\u003e\n\u003c!-- KAGURA --\u003e\n\u003cdiv class=\"mj-card\"\u003e\u003ca href=\"\/collections\/kagura\"\u003e\u003cimg alt=\"KAGURA matcha\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha_powder_kagura_001.jpg?v=1773386972\"\u003e\n\u003cdiv class=\"mj-card-body\"\u003e\n\u003cdiv class=\"mj-card-title\"\u003eKAGURA\u003c\/div\u003e\n\u003cp class=\"mj-card-text\"\u003ePremium-grade matcha with deep umami and vibrant color — for special moments and premium lattes.\u003c\/p\u003e\n\u003cspan class=\"mj-pill\"\u003eView Collection\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/div\u003e\n\u003c!-- KAMI-WATASHI --\u003e\n\u003cdiv class=\"mj-card\"\u003e\u003ca href=\"\/collections\/kami-watashi\"\u003e\u003cimg alt=\"KAMI-WATASHI matcha\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha_powder_kami_001.jpg?v=1773386709\"\u003e\n\u003cdiv class=\"mj-card-body\"\u003e\n\u003cdiv class=\"mj-card-title\"\u003eKAMI-WATASHI\u003c\/div\u003e\n\u003cp class=\"mj-card-text\"\u003eBalanced and smooth Izumo matcha — designed to shine in everyday matcha lattes.\u003c\/p\u003e\n\u003cspan class=\"mj-pill\"\u003eView Collection\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/div\u003e\n\u003c!-- TAISYA --\u003e\n\u003cdiv class=\"mj-card\"\u003e\u003ca href=\"\/collections\/taisya\"\u003e\u003cimg alt=\"TAISYA matcha\" src=\"https:\/\/www.matchajp.net\/cdn\/shop\/files\/matcha-green-tea-izumo-taisya-30g-can-1250691.jpg\"\u003e\n\u003cdiv class=\"mj-card-body\"\u003e\n\u003cdiv class=\"mj-card-title\"\u003eTAISYA\u003c\/div\u003e\n\u003cp class=\"mj-card-text\"\u003eEntry-level matcha with mild bitterness — great for lattes and matcha sweets.\u003c\/p\u003e\n\u003cspan class=\"mj-pill\"\u003eView Collection\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/a\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c!-- FAQ (same structure as KAGURA) --\u003e\n\u003csection class=\"mj-section mj-faq\"\u003e\n\u003ch2\u003eFAQ\u003c\/h2\u003e\n\u003ch3\u003eIs KAMI-WATASHI suitable for matcha lattes?\u003c\/h3\u003e\n\u003cp\u003eYes. KAMI-WATASHI is designed for matcha lattes. It has low bitterness, smooth umami, and vibrant green color that blends beautifully with milk.\u003c\/p\u003e\n\u003ch3\u003eHow does it compare to KAGURA?\u003c\/h3\u003e\n\u003cp\u003eKAGURA is the premium-grade matcha with deeper umami and a more intense profile. KAMI-WATASHI is one grade below — smoother and easier for everyday use, especially for matcha lattes.\u003c\/p\u003e\n\u003ch3\u003eCan I drink it as traditional matcha (usucha)?\u003c\/h3\u003e\n\u003cp\u003eYes. While latte-focused, it can also be enjoyed as usucha. For the cleanest taste, try slightly cooler water (around 75–80°C \/ 167–176°F).\u003c\/p\u003e\n\u003ch3\u003eHow should I store matcha?\u003c\/h3\u003e\n\u003cp\u003eKeep cool and dry. After opening, reseal tightly and refrigerate when possible. Avoid light, heat, and moisture for best flavor and color.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003cp class=\"mj-small\"\u003eNote: Matcha color and flavor can vary slightly by season and production lot — this is a natural characteristic of tea.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Matcha JP","offers":[{"title":"Default Title","offer_id":45019779301529,"sku":"kami-30","price":9.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha-green-tea-izumo-taisya-30g-can-5619870.jpg?v=1761111698"},{"product_id":"limited-freshness-offer-japanese-ceremonial-matcha-nyufune-no-kaze-meiyo-shizuoka-matcha-20g-0-71-oz","title":"Limited Freshness Offer | Japanese Ceremonial Matcha – NYUFUNE-NO-KAZE | MEIYO Shizuoka Matcha 20g (0.71 oz)","description":"\u003c!-- MatchaJP | Limited Freshness Offer Banner --\u003e\n\u003cstyle\u003e\n  .mj-fresh-banner-wrap{\n    width:100%;\n    margin:18px 0 22px;\n    padding:0 12px;\n    box-sizing:border-box;\n    font-family:inherit;\n  }\n\n  .mj-fresh-banner{\n    max-width:780px;\n    margin:0 auto;\n    background:linear-gradient(135deg,#fff8e6 0%, #fff1bf 100%);\n    border:2px solid #d4af37;\n    border-radius:14px;\n    padding:18px 22px;\n    box-shadow:\n      0 8px 24px rgba(180,140,20,0.12),\n      0 2px 6px rgba(0,0,0,0.05);\n    position:relative;\n    overflow:hidden;\n  }\n\n  .mj-fresh-badge{\n    display:inline-block;\n    background:#8b6b1f;\n    color:#fff;\n    font-size:11px;\n    font-weight:700;\n    letter-spacing:.08em;\n    text-transform:uppercase;\n    padding:5px 10px;\n    border-radius:999px;\n    margin-bottom:10px;\n  }\n\n  .mj-fresh-title{\n    margin:0 0 8px;\n    font-size:22px;\n    line-height:1.3;\n    font-weight:700;\n    color:#3f2f0f;\n  }\n\n  .mj-fresh-date{\n    margin:0 0 8px;\n    font-size:15px;\n    font-weight:600;\n    color:#4a3920;\n  }\n\n  .mj-fresh-text{\n    margin:0;\n    font-size:14px;\n    line-height:1.7;\n    color:#5b4724;\n  }\n\n  .mj-fresh-highlight{\n    font-weight:700;\n    color:#6d4c00;\n  }\n\n  @media screen and (max-width:749px){\n\n    .mj-fresh-banner-wrap{\n      padding:0 10px;\n      margin:14px 0 18px;\n    }\n\n    .mj-fresh-banner{\n      padding:16px 16px;\n      border-radius:12px;\n    }\n\n    .mj-fresh-title{\n      font-size:18px;\n    }\n\n    .mj-fresh-date{\n      font-size:14px;\n    }\n\n    .mj-fresh-text{\n      font-size:13px;\n      line-height:1.6;\n    }\n  }\n\u003c\/style\u003e\n\u003cdiv class=\"mj-fresh-banner-wrap\"\u003e\n\u003cdiv class=\"mj-fresh-banner\"\u003e\n\u003cdiv class=\"mj-fresh-badge\"\u003eLIMITED OFFER\u003c\/div\u003e\n\u003ch2 class=\"mj-fresh-title\"\u003e✨ Limited Freshness Offer\u003c\/h2\u003e\n\u003cp class=\"mj-fresh-date\"\u003eBest-before date: August 12, 2026\u003c\/p\u003e\n\u003cp class=\"mj-fresh-text\"\u003eThis matcha has a shorter best-before date than our newest stock, and is now available at a \u003cspan class=\"mj-fresh-highlight\"\u003especial limited-time price\u003c\/span\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- =============================\n MatchaJP | MEIYO MATCHA\n “NYUFUNE-NO-KAZE” (Shizuoka) | 20g Can\n Tea Ceremony + Koicha-ready | SEO + CVR Optimized\n Copy-paste ready for Shopify (Dawn-friendly)\n Font-weight capped at 700\n No \"Add to cart\" button\n============================== --\u003e\n\u003cstyle\u003e\n \/* ===== Base ===== *\/\n .mj-wrap{\n max-width:720px;\n margin:0 auto;\n padding:30px 5%;\n font-family:-apple-system,BlinkMacSystemFont,\"Segoe UI\",Roboto,Arial,sans-serif;\n color:#2e2e2e;\n line-height:1.85;\n background:#fff;\n border-radius:14px;\n box-shadow:0 6px 18px rgba(0,0,0,0.06);\n }\n .mj-hero{ text-align:center; margin-bottom:22px; }\n .mj-hero img{\n width:100%;\n max-width:640px;\n border-radius:12px;\n box-shadow:0 6px 16px rgba(0,0,0,0.10);\n display:block;\n margin:0 auto;\n }\n .mj-title{\n margin:18px 0 8px;\n font-size:26px;\n color:#1a4d2e;\n font-weight:700;\n line-height:1.18;\n letter-spacing:.2px;\n }\n .mj-sub{\n margin:0 auto;\n font-size:15.5px;\n color:#3f3f3f;\n max-width:620px;\n }\n .mj-badges{\n display:flex;\n flex-wrap:wrap;\n gap:10px;\n justify-content:center;\n margin-top:14px;\n }\n .mj-badge{\n padding:7px 12px;\n border-radius:999px;\n font-size:13px;\n background:#f2fbf6;\n border:1px solid #cfe8d6;\n color:#1a4d2e;\n font-weight:600;\n white-space:nowrap;\n }\n .mj-divider{\n width:96px;\n height:3px;\n background:#cfe8d6;\n margin:18px auto 28px;\n border-radius:3px;\n }\n\n \/* ===== Sections ===== *\/\n .mj-sec{ margin:0 0 28px; }\n .mj-h2{\n text-align:center;\n font-size:22px;\n color:#1a4d2e;\n font-weight:700;\n margin:0 0 12px;\n letter-spacing:.2px;\n }\n .mj-p{ margin:0 0 10px; font-size:16px; color:#444; }\n .mj-note{ font-size:14px; color:#5a5a5a; margin-top:10px; }\n\n \/* ===== Cards ===== *\/\n .mj-grid{\n display:grid;\n grid-template-columns:1fr;\n gap:12px;\n margin-top:14px;\n }\n @media (min-width:700px){\n .mj-grid{ grid-template-columns:1fr 1fr; }\n }\n .mj-card{\n border:1px solid #e5e7eb;\n border-radius:12px;\n background:#fff;\n padding:14px;\n box-shadow:0 4px 12px rgba(0,0,0,0.04);\n }\n .mj-ctitle{\n margin:0 0 6px;\n font-size:15px;\n font-weight:700;\n color:#1f2937;\n }\n .mj-ctext{\n margin:0;\n font-size:14.5px;\n color:#4b5563;\n line-height:1.75;\n }\n\n \/* ===== Flavor meter ===== *\/\n .mj-meter{\n border:1px solid #e5e7eb;\n border-radius:12px;\n background:#fbfcfb;\n padding:14px;\n }\n .mj-meter-row{\n display:flex;\n align-items:center;\n justify-content:space-between;\n gap:12px;\n padding:8px 0;\n border-bottom:1px dashed #e5e7eb;\n }\n .mj-meter-row:last-child{ border-bottom:none; }\n .mj-meter-label{\n font-weight:700;\n color:#374151;\n font-size:14px;\n min-width:140px;\n }\n .mj-dots{\n letter-spacing:2px;\n font-size:16px;\n color:#1a4d2e;\n white-space:nowrap;\n }\n .mj-dots span{ opacity:.22; }\n .mj-dots b{ font-weight:700; }\n\n \/* ===== Steps ===== *\/\n .mj-steps{\n border:1px solid #e5e7eb;\n border-radius:12px;\n background:#fff;\n padding:14px;\n }\n .mj-step{\n padding:10px 0;\n border-bottom:1px solid #eef2f7;\n }\n .mj-step:last-child{ border-bottom:none; }\n .mj-step h4{\n margin:0 0 4px;\n font-size:15px;\n color:#1f2937;\n font-weight:700;\n }\n .mj-step p{\n margin:0;\n font-size:14.5px;\n color:#4b5563;\n line-height:1.75;\n }\n\n \/* ===== Highlight box ===== *\/\n .mj-highlight{\n background:#f8faf9;\n border-left:4px solid #1a4d2e;\n padding:16px 18px;\n border-radius:10px;\n margin:18px 0 0;\n font-size:15px;\n color:#3f3f3f;\n }\n\n \/* ===== Images ===== *\/\n .mj-img{ text-align:center; margin:18px 0 0; }\n .mj-img img{\n width:100%;\n max-width:600px;\n border-radius:12px;\n box-shadow:0 6px 16px rgba(0,0,0,0.08);\n display:block;\n margin:0 auto;\n }\n .mj-cap{ font-size:13px; color:#6b7280; margin-top:8px; }\n\n \/* ===== Comparison (CVR booster) ===== *\/\n .mj-compare{\n border:1px solid #e5e7eb;\n border-radius:12px;\n overflow:hidden;\n background:#fff;\n }\n .mj-compare .row{\n display:grid;\n grid-template-columns:1.15fr .85fr;\n gap:10px;\n padding:12px 14px;\n border-bottom:1px solid #eef2f7;\n align-items:start;\n }\n .mj-compare .row:last-child{ border-bottom:none; }\n .mj-compare .name{\n font-weight:700;\n color:#1f2937;\n margin:0 0 4px;\n font-size:14.5px;\n }\n .mj-compare .desc{\n margin:0;\n font-size:13.8px;\n color:#4b5563;\n line-height:1.7;\n }\n .mj-compare .tags{\n display:flex;\n flex-wrap:wrap;\n gap:8px;\n justify-content:flex-start;\n }\n .mj-tag{\n font-size:12.5px;\n padding:6px 10px;\n border-radius:999px;\n border:1px solid #dbe7df;\n background:#f6fbf8;\n color:#1a4d2e;\n font-weight:600;\n white-space:nowrap;\n }\n .mj-tag--focus{\n border-color:#1a4d2e;\n background:#eaf6ef;\n }\n\n \/* ===== FAQ ===== *\/\n .mj-faq{\n border:1px solid #e5e7eb;\n border-radius:12px;\n background:#fff;\n overflow:hidden;\n }\n .mj-faq details{ padding:14px; border-bottom:1px solid #eef2f7; }\n .mj-faq details:last-child{ border-bottom:none; }\n .mj-faq summary{\n cursor:pointer;\n font-weight:700;\n color:#1f2937;\n font-size:15px;\n list-style:none;\n }\n .mj-faq summary::-webkit-details-marker{ display:none; }\n .mj-faq p{ margin:10px 0 0; color:#4b5563; font-size:14.5px; line-height:1.8; }\n\n \/* ===== Buttons (no add-to-cart) ===== *\/\n .mj-actions{\n display:flex;\n flex-wrap:wrap;\n gap:10px;\n justify-content:center;\n margin-top:14px;\n }\n .mj-btn{\n display:inline-block;\n background:#1a4d2e;\n color:#fff !important;\n padding:12px 18px;\n border-radius:999px;\n font-size:15px;\n font-weight:700;\n text-decoration:none !important;\n }\n .mj-btn-sub{\n display:inline-block;\n background:#ffffff;\n border:1px solid #1a4d2e;\n color:#1a4d2e !important;\n padding:12px 18px;\n border-radius:999px;\n font-size:15px;\n font-weight:700;\n text-decoration:none !important;\n }\n .mj-btn:hover{ filter:brightness(0.96); }\n .mj-btn-sub:hover{ filter:brightness(0.98); }\n\n .mj-small{ font-size:13px; color:#6b7280; margin-top:10px; line-height:1.7; }\n\n \/* ===== MEIYO collection grid (kept; weights capped) ===== *\/\n .mj-meiyo-collection-wrap{\n max-width: 1400px;\n margin: 60px auto;\n padding: 0 20px;\n text-align: center;\n font-family: -apple-system,BlinkMacSystemFont,\"Segoe UI\",Roboto,Arial,sans-serif;\n color: #333;\n }\n .mj-meiyo-collection-head h2{\n font-size: 28px;\n font-weight: 700;\n margin: 0 0 8px;\n letter-spacing: .2px;\n }\n .mj-meiyo-collection-head p{\n font-size: 14px;\n color: #666;\n margin: 0 0 28px;\n }\n .mj-meiyo-grid{\n display: grid !important;\n grid-template-columns: repeat(1, minmax(0, 1fr)) !important;\n gap: 24px !important;\n justify-items: center;\n }\n @media (min-width: 650px){\n .mj-meiyo-grid{ grid-template-columns: repeat(2, minmax(0, 1fr)) !important; }\n }\n @media (min-width: 1100px){\n .mj-meiyo-grid{ grid-template-columns: repeat(4, minmax(0, 1fr)) !important; }\n }\n .mj-meiyo-card{\n width: 100%;\n max-width: 320px;\n border: 1px solid #e5e7eb;\n border-radius: 12px;\n padding: 16px;\n background: #fff;\n box-shadow: 0 4px 12px rgba(0,0,0,0.05);\n box-sizing: border-box;\n text-align: center;\n }\n .mj-meiyo-imglink{ display:block; text-decoration:none; }\n .mj-meiyo-card img{\n width: 100%;\n height: auto;\n border-radius: 10px;\n display: block;\n }\n .mj-meiyo-card h3{\n margin: 12px 0 6px;\n font-size: 18px;\n font-weight: 700;\n color: #333;\n }\n .mj-meiyo-card p{\n margin: 0 0 14px;\n font-size: 14px;\n color: #555;\n line-height: 1.7;\n min-height: 60px;\n }\n .mj-meiyo-btn{\n display: inline-block;\n padding: 10px 18px;\n background: #1a4d2e;\n color: #fff !important;\n border-radius: 10px;\n font-size: 14px;\n font-weight: 600;\n text-decoration: none !important;\n }\n .mj-meiyo-btn:hover{ filter: brightness(0.95); }\n\n \/* Focus row *\/\n .mj-compare .row.mj-row--focus{ background:#f6fbf8; }\n .mj-compare .row.mj-row--focus .name{ color:#1a4d2e; }\n .mj-compare .row.mj-row--focus .mj-tag{\n border-color:#1a4d2e;\n background:#eaf6ef;\n }\n\u003c\/style\u003e\n\u003c!-- ===== Main (Nyufune product story) ===== --\u003e\n\u003csection class=\"mj-wrap\" aria-label=\"MEIYO Matcha Nyufune-no-Kaze product story\"\u003e\u003c!-- Hero --\u003e\u003cheader class=\"mj-hero\"\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"MEIYO Ceremonial Matcha Nyufune-no-Kaze from Shizuoka in a 20g can\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha_powder_nyufune_001.jpg?v=1773364257\"\u003e\u003c\/div\u003e\n\u003ch1 class=\"mj-title\"\u003eMEIYO MATCHA\u003cbr\u003e\u003cspan style=\"font-weight: bold;\"\u003e“NYUFUNE-NO-KAZE”\u003c\/span\u003e\n\u003c\/h1\u003e\n\u003cp class=\"mj-sub\"\u003eA tea-ceremony oriented matcha from Shizuoka — \u003cstrong style=\"font-weight: bold;\"\u003eclean, refined umami\u003c\/strong\u003e with \u003cstrong style=\"font-weight: bold;\"\u003every low bitterness\u003c\/strong\u003e. Suitable for \u003cstrong style=\"font-weight: bold;\"\u003ekoicha\u003c\/strong\u003e (thick matcha) and also beautiful as usucha.\u003c\/p\u003e\n\u003cdiv class=\"mj-badges\" aria-label=\"Key product highlights\"\u003e\n\u003cspan class=\"mj-badge\"\u003eShizuoka\u003c\/span\u003e \u003cspan class=\"mj-badge\"\u003eTea Ceremony\u003c\/span\u003e \u003cspan class=\"mj-badge\"\u003eKoicha OK\u003c\/span\u003e \u003cspan class=\"mj-badge\"\u003eClean Umami\u003c\/span\u003e \u003cspan class=\"mj-badge\"\u003eVery Low Bitterness\u003c\/span\u003e \u003cspan class=\"mj-badge\"\u003eStone-Milled Tencha\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mj-divider\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/header\u003e\u003c!-- Why you'll love it --\u003e\n\u003csection class=\"mj-sec\" aria-label=\"Why you’ll love it\"\u003e\n\u003ch2 class=\"mj-h2\"\u003eWhy you’ll love it\u003c\/h2\u003e\n\u003cdiv class=\"mj-grid\"\u003e\n\u003cdiv class=\"mj-card\"\u003e\n\u003cp class=\"mj-ctitle\"\u003e✓ Made for tea ceremony\u003c\/p\u003e\n\u003cp class=\"mj-ctext\"\u003eDesigned for traditional preparation with refined aroma and a clean, calm finish. Great for those who want a “true” ceremonial feel.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mj-card\"\u003e\n\u003cp class=\"mj-ctitle\"\u003e✓ Koicha-ready (thick matcha)\u003c\/p\u003e\n\u003cp class=\"mj-ctext\"\u003eRich enough for koicha while staying smooth. A great choice when you want deeper experience than daily matcha.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mj-card\"\u003e\n\u003cp class=\"mj-ctitle\"\u003e✓ Very low bitterness\u003c\/p\u003e\n\u003cp class=\"mj-ctext\"\u003eClean umami shines without harshness. Perfect for people who dislike bitter matcha.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mj-card\"\u003e\n\u003cp class=\"mj-ctitle\"\u003e✓ Vivid green and elegant taste\u003c\/p\u003e\n\u003cp class=\"mj-ctext\"\u003eStone-milled tencha crafted to deliver a vivid hue and a refined, ceremonial cup.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c!-- Flavor profile --\u003e\n\u003csection class=\"mj-sec\" aria-label=\"Flavor profile\"\u003e\n\u003ch2 class=\"mj-h2\"\u003eFlavor profile\u003c\/h2\u003e\n\u003cp class=\"mj-p\"\u003e\u003cstrong style=\"font-weight: bold;\"\u003eNyufune-no-Kaze\u003c\/strong\u003e focuses on purity and balance — clean umami, smooth texture, and minimal bitterness. Ideal for koicha and elegant usucha.\u003c\/p\u003e\n\u003cdiv class=\"mj-meter\" role=\"group\" aria-label=\"Flavor level chart\"\u003e\n\u003cdiv class=\"mj-meter-row\"\u003e\n\u003cdiv class=\"mj-meter-label\"\u003eUmami\u003c\/div\u003e\n\u003cdiv class=\"mj-dots\" aria-label=\"Umami level 4 out of 5\"\u003e\n\u003cb\u003e●●●●\u003c\/b\u003e\u003cspan\u003e●\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mj-meter-row\"\u003e\n\u003cdiv class=\"mj-meter-label\"\u003eSweetness\u003c\/div\u003e\n\u003cdiv class=\"mj-dots\" aria-label=\"Sweetness level 3 out of 5\"\u003e\n\u003cb\u003e●●●\u003c\/b\u003e\u003cspan\u003e●●\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mj-meter-row\"\u003e\n\u003cdiv class=\"mj-meter-label\"\u003eBitterness\u003c\/div\u003e\n\u003cdiv class=\"mj-dots\" aria-label=\"Bitterness level 1 out of 5\"\u003e\n\u003cb\u003e●\u003c\/b\u003e\u003cspan\u003e●●●●\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mj-meter-row\"\u003e\n\u003cdiv class=\"mj-meter-label\"\u003eKoicha suitability\u003c\/div\u003e\n\u003cdiv class=\"mj-dots\" aria-label=\"Koicha suitability level 5 out of 5\"\u003e\u003cb\u003e●●●●●\u003c\/b\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mj-meter-row\"\u003e\n\u003cdiv class=\"mj-meter-label\"\u003eBeginner-friendly\u003c\/div\u003e\n\u003cdiv class=\"mj-dots\" aria-label=\"Beginner friendly level 4 out of 5\"\u003e\n\u003cb\u003e●●●●\u003c\/b\u003e\u003cspan\u003e●\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp class=\"mj-note\"\u003eIf you mainly drink lattes, choose \u003cstrong style=\"font-weight: bold;\"\u003eAsahina-no-Yuki\u003c\/strong\u003e or \u003cstrong style=\"font-weight: bold;\"\u003eAobane-no-Tsuki\u003c\/strong\u003e. If you want tea ceremony \/ koicha, choose \u003cstrong style=\"font-weight: bold;\"\u003eNyufune-no-Kaze\u003c\/strong\u003e.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003c!-- Best for --\u003e\n\u003csection class=\"mj-sec\" aria-label=\"Best for\"\u003e\n\u003ch2 class=\"mj-h2\"\u003eBest for\u003c\/h2\u003e\n\u003cdiv class=\"mj-grid\"\u003e\n\u003cdiv class=\"mj-card\"\u003e\n\u003cp class=\"mj-ctitle\"\u003eKoicha (thick matcha)\u003c\/p\u003e\n\u003cp class=\"mj-ctext\"\u003eRich and smooth for a traditional koicha experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mj-card\"\u003e\n\u003cp class=\"mj-ctitle\"\u003eTea ceremony practice\u003c\/p\u003e\n\u003cp class=\"mj-ctext\"\u003eA refined profile designed for ceremonial preparation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mj-card\"\u003e\n\u003cp class=\"mj-ctitle\"\u003eLow-bitter preference\u003c\/p\u003e\n\u003cp class=\"mj-ctext\"\u003eGreat for people who dislike harsh bitterness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mj-card\"\u003e\n\u003cp class=\"mj-ctitle\"\u003eMindful usucha\u003c\/p\u003e\n\u003cp class=\"mj-ctext\"\u003eClean umami and smooth texture for calm daily bowls.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c!-- How to prepare --\u003e\n\u003csection class=\"mj-sec\" aria-label=\"How to prepare\"\u003e\n\u003ch2 class=\"mj-h2\"\u003eHow to prepare\u003c\/h2\u003e\n\u003cdiv class=\"mj-steps\" aria-label=\"Preparation steps\"\u003e\n\u003cdiv class=\"mj-step\"\u003e\n\u003ch4\u003eUsucha (traditional)\u003c\/h4\u003e\n\u003cp\u003eSift \u003cstrong style=\"font-weight: bold;\"\u003e2g\u003c\/strong\u003e. Add \u003cstrong style=\"font-weight: bold;\"\u003e60–80ml\u003c\/strong\u003e water at \u003cstrong style=\"font-weight: bold;\"\u003e70–80°C\u003c\/strong\u003e, whisk until frothy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mj-step\"\u003e\n\u003ch4\u003eKoicha (thick matcha)\u003c\/h4\u003e\n\u003cp\u003eSift \u003cstrong style=\"font-weight: bold;\"\u003e4g\u003c\/strong\u003e. Add \u003cstrong style=\"font-weight: bold;\"\u003e30–40ml\u003c\/strong\u003e water at \u003cstrong style=\"font-weight: bold;\"\u003e70–75°C\u003c\/strong\u003e, knead slowly (not frothy) until glossy and smooth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mj-step\"\u003e\n\u003ch4\u003eTips\u003c\/h4\u003e\n\u003cp\u003eKoicha works best when you sift well and add water little by little. If you prefer lighter taste, start with usucha.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp class=\"mj-small\"\u003eNote: Fine matcha particles can clump due to static. Sifting helps create a smoother bowl, especially for koicha.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003c!-- Visuals --\u003e\n\u003csection class=\"mj-sec\" aria-label=\"Visuals\"\u003e\n\u003cdiv class=\"mj-img\"\u003e\n\u003cimg src=\"https:\/\/www.matchajp.net\/cdn\/shop\/files\/meiyo-matcha-green-tea-powder-shizuoka-ceremonial-grade-okabe-no-hana-20g-can-7216574.jpg\" alt=\"MEIYO matcha production and tea fields in Shizuoka, Japan\" loading=\"lazy\"\u003e\n\u003cdiv class=\"mj-cap\"\u003eMEIYO: Shizuoka-grown tencha, carefully crafted for ceremonial matcha\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c!-- About MEIYO + Award --\u003e\n\u003csection class=\"mj-sec\" aria-label=\"About MEIYO\"\u003e\n\u003ch2 class=\"mj-h2\"\u003e\u003cimg alt=\"MEIYO Japanese Ceremonial Matcha SHIZUOKA Ceremonial Grade NYUFUNE - NO - KAZE 20g Can (0.71 oz) - MatchaJP\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/nyufune_20_im2.jpg?v=1769752771\"\u003e\u003c\/h2\u003e\n\u003ch2 class=\"mj-h2\"\u003eAbout MEIYO\u003c\/h2\u003e\n\u003cp class=\"mj-p\"\u003e\u003cstrong style=\"font-weight: bold;\"\u003eMEIYO\u003c\/strong\u003e is a highly respected tea producer in Shizuoka Prefecture. They manage their own tencha fields, carefully select leaves, and use traditional stone mills to grind matcha — delivering consistent ceremonial-grade quality.\u003c\/p\u003e\n\u003cdiv class=\"mj-highlight\" aria-label=\"Award information\"\u003e\n\u003cstrong style=\"font-weight: bold;\"\u003e🌿 Award-Winning Tea Estate\u003c\/strong\u003e\u003cbr\u003eThis seal indicates that the tea farm supplying this product received the \u003cstrong style=\"font-weight: bold;\"\u003eMinister of Agriculture, Forestry and Fisheries Award\u003c\/strong\u003e for the \u003cstrong style=\"font-weight: bold;\"\u003e8th time in 2023\u003c\/strong\u003e. It reflects long-standing trust and recognition in Japan.\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c!-- Comparison (order unified + focus on Nyufune) --\u003e\n\u003csection class=\"mj-sec\" aria-label=\"Which MEIYO matcha should I choose\"\u003e\n\u003ch2 class=\"mj-h2\"\u003eWhich MEIYO matcha should I choose?\u003c\/h2\u003e\n\u003cdiv class=\"mj-compare\" role=\"group\" aria-label=\"MEIYO lineup comparison\"\u003e\n\u003c!-- 1) Nyufune (focus) --\u003e\n\u003cdiv class=\"row mj-row--focus\"\u003e\n\u003cdiv\u003e\n\u003cp class=\"name\"\u003eNyufune-no-Kaze\u003c\/p\u003e\n\u003cp class=\"desc\"\u003eTea-ceremony oriented. Can be used for koicha. Clean umami, very low bitterness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tags\"\u003e\n\u003cspan class=\"mj-tag\"\u003eKoicha OK\u003c\/span\u003e \u003cspan class=\"mj-tag\"\u003eCeremony\u003c\/span\u003e \u003cspan class=\"mj-tag\"\u003eLow bitter\u003c\/span\u003e \u003cspan class=\"mj-tag\"\u003eClean umami\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- 2) Asahina --\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv\u003e\n\u003cp class=\"name\"\u003eAsahina-no-Yuki\u003c\/p\u003e\n\u003cp class=\"desc\"\u003eEveryday ceremonial. Smooth, clean, latte-friendly, gentle sweetness and low bitterness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tags\"\u003e\n\u003cspan class=\"mj-tag\"\u003eDaily\u003c\/span\u003e \u003cspan class=\"mj-tag\"\u003eSmooth\u003c\/span\u003e \u003cspan class=\"mj-tag\"\u003eLatte\u003c\/span\u003e \u003cspan class=\"mj-tag\"\u003eLow bitter\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- 3) Aobane --\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv\u003e\n\u003cp class=\"name\"\u003eAobane-no-Tsuki\u003c\/p\u003e\n\u003cp class=\"desc\"\u003eMore umami than Okabe. Still easy for beginners, slightly bitter, and great for lattes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tags\"\u003e\n\u003cspan class=\"mj-tag\"\u003eMore umami\u003c\/span\u003e \u003cspan class=\"mj-tag\"\u003eBeginner\u003c\/span\u003e \u003cspan class=\"mj-tag\"\u003eLatte\u003c\/span\u003e \u003cspan class=\"mj-tag\"\u003eDaily\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- 4) Okabe --\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv\u003e\n\u003cp class=\"name\"\u003eOkabe-no-Hana\u003c\/p\u003e\n\u003cp class=\"desc\"\u003eMEIYO’s best value. Beginner-friendly, latte-friendly, with a little bitterness for presence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tags\"\u003e\n\u003cspan class=\"mj-tag\"\u003eLowest price\u003c\/span\u003e \u003cspan class=\"mj-tag\"\u003eBeginner\u003c\/span\u003e \u003cspan class=\"mj-tag\"\u003eLatte\u003c\/span\u003e \u003cspan class=\"mj-tag\"\u003eSlight bitter\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp class=\"mj-small\" style=\"text-align: center; margin-top: 10px;\"\u003eIf you’re unsure: choose \u003cstrong style=\"font-weight: bold;\"\u003eAsahina-no-Yuki\u003c\/strong\u003e for smooth daily + lattes, or \u003cstrong style=\"font-weight: bold;\"\u003eOkabe-no-Hana\u003c\/strong\u003e for the best-value latte option.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003c!-- FAQ --\u003e\n\u003csection class=\"mj-sec\" aria-label=\"FAQ\"\u003e\n\u003ch2 class=\"mj-h2\"\u003eFAQ\u003c\/h2\u003e\n\u003cdiv class=\"mj-faq\"\u003e\n\u003cdetails\u003e\n\u003csummary\u003eCan I use this for koicha?\u003c\/summary\u003e\n\u003cp\u003eYes. Nyufune-no-Kaze is suitable for koicha thanks to its clean umami and very low bitterness. Sift well and add water gradually for a smooth texture.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eIs it good for lattes?\u003c\/summary\u003e\n\u003cp\u003eIt can be used, but this one is designed for tea ceremony and koicha. If you mainly drink lattes, Asahina-no-Yuki or Aobane-no-Tsuki may be a better match.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWhy does matcha clump?\u003c\/summary\u003e\n\u003cp\u003eFine particles and static can cause clumping. Sifting helps a smoother bowl, especially for koicha.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eHow many servings are in 20g?\u003c\/summary\u003e\n\u003cp\u003eTypically around \u003cstrong style=\"font-weight: bold;\"\u003e8–10 usucha servings\u003c\/strong\u003e. For koicha, servings are fewer because you use more matcha per bowl.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c!-- Actions --\u003e\n\u003csection class=\"mj-sec\" aria-label=\"Navigation\"\u003e\n\u003cdiv class=\"mj-actions\"\u003e\n\u003ca class=\"mj-btn\" href=\"\/collections\/meiyo\"\u003eBack to MEIYO Collection\u003c\/a\u003e \u003ca class=\"mj-btn-sub\" href=\"\/products\/meiyo-matcha-green-tea-powder-shizuoka-ceremonial-grade-asahina-no-yuki-20g-can\"\u003eSee Asahina-no-Yuki\u003c\/a\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c!-- Lightweight JSON-LD --\u003e \u003cscript type=\"application\/ld+json\"\u003e\n {\n \"@context\": \"https:\/\/schema.org\",\n \"@type\": \"Product\",\n \"name\": \"MEIYO Ceremonial Matcha \\\"Nyufune-no-Kaze\\\" 20g Can\",\n \"description\": \"Tea-ceremony oriented matcha from Shizuoka. Koicha-ready with clean umami and very low bitterness. Stone-milled tencha for refined aroma and vivid color.\",\n \"brand\": { \"@type\": \"Brand\", \"name\": \"MEIYO\" },\n \"category\": \"Matcha\",\n \"weight\": \"20 g\",\n \"url\": \"https:\/\/www.matchajp.net\/products\/meiyo-matcha-green-tea-powder-ceremonial-grade-nyufune-no-kaze-20g-can\"\n }\n \u003c\/script\u003e\u003c\/section\u003e\n\u003c!-- ===== MEIYO MATCHA Collection ===== --\u003e\n\u003cdiv class=\"mj-meiyo-collection-wrap\" aria-label=\"MEIYO Matcha Collection\"\u003e\n\u003cdiv class=\"mj-meiyo-collection-head\"\u003e\n\u003ch2\u003eMEIYO MATCHA Collection\u003c\/h2\u003e\n\u003cp\u003ePremium ceremonial-grade matcha — grown, hand-picked, and stone-milled in Shizuoka, Japan.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mj-meiyo-grid\"\u003e\n\u003c!-- Nyufune no Kaze --\u003e\n\u003cdiv class=\"mj-meiyo-card\"\u003e\n\u003ca class=\"mj-meiyo-imglink\" href=\"\/products\/meiyo-matcha-green-tea-powder-ceremonial-grade-nyufune-no-kaze-20g-can\"\u003e \u003cimg loading=\"lazy\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha_powder_nyufune_001.jpg\" alt=\"Nyufune no Kaze\"\u003e \u003c\/a\u003e\n\u003ch3\u003eNyufune no Kaze\u003c\/h3\u003e\n\u003cp\u003eTea-ceremony oriented matcha. Clean umami, low bitterness, and suitable for koicha.\u003c\/p\u003e\n\u003ca class=\"mj-meiyo-btn\" href=\"\/products\/meiyo-matcha-green-tea-powder-ceremonial-grade-nyufune-no-kaze-20g-can\"\u003eView Product\u003c\/a\u003e\n\u003c\/div\u003e\n\u003c!-- Asahina no Yuki --\u003e\n\u003cdiv class=\"mj-meiyo-card\"\u003e\n\u003ca class=\"mj-meiyo-imglink\" href=\"\/products\/meiyo-matcha-green-tea-powder-shizuoka-ceremonial-grade-asahina-no-yuki-20g-can\"\u003e \u003cimg loading=\"lazy\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha_powder_asahina_001.jpg\" alt=\"Asahina no Yuki\"\u003e \u003c\/a\u003e\n\u003ch3\u003eAsahina no Yuki\u003c\/h3\u003e\n\u003cp\u003eSmooth and clean daily ceremonial matcha. Latte-friendly, gentle sweetness, low bitterness.\u003c\/p\u003e\n\u003ca class=\"mj-meiyo-btn\" href=\"\/products\/meiyo-matcha-green-tea-powder-shizuoka-ceremonial-grade-asahina-no-yuki-20g-can\"\u003eView Product\u003c\/a\u003e\n\u003c\/div\u003e\n\u003c!-- Aobane no Tsuki --\u003e\n\u003cdiv class=\"mj-meiyo-card\"\u003e\n\u003ca class=\"mj-meiyo-imglink\" href=\"\/products\/meiyo-matcha-green-tea-powder-shizuoka-ceremonial-grade-aobane-no-tuki-20g-can\"\u003e \u003cimg loading=\"lazy\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha_powder_aobane_001.jpg\" alt=\"Aobane no Tsuki\"\u003e \u003c\/a\u003e\n\u003ch3\u003eAobane no Tsuki\u003c\/h3\u003e\n\u003cp\u003eMore umami than Okabe. Beginner-friendly, slightly bitter, and great for lattes.\u003c\/p\u003e\n\u003ca class=\"mj-meiyo-btn\" href=\"\/products\/meiyo-matcha-green-tea-powder-shizuoka-ceremonial-grade-aobane-no-tuki-20g-can\"\u003eView Product\u003c\/a\u003e\n\u003c\/div\u003e\n\u003c!-- Okabe no Hana --\u003e\n\u003cdiv class=\"mj-meiyo-card\"\u003e\n\u003ca class=\"mj-meiyo-imglink\" href=\"\/products\/meiyo-matcha-green-tea-powder-shizuoka-ceremonial-grade-okabe-no-hana-20g-can\"\u003e \u003cimg loading=\"lazy\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/matcha_powder_okabe_001.jpg\" alt=\"Okabe no Hana\"\u003e \u003c\/a\u003e\n\u003ch3\u003eOkabe no Hana\u003c\/h3\u003e\n\u003cp\u003eMEIYO’s best-value option. Beginner-friendly, latte-friendly, with a little bitterness.\u003c\/p\u003e\n\u003ca class=\"mj-meiyo-btn\" href=\"\/products\/meiyo-matcha-green-tea-powder-shizuoka-ceremonial-grade-okabe-no-hana-20g-can\"\u003eView Product\u003c\/a\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatchaJP","offers":[{"title":"Default Title","offer_id":47568966713497,"sku":"nyufune-20-limited","price":11.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0085\/9681\/5931\/files\/meiyo-matcha-green-tea-powder-shizuoka-ceremonial-grade-nyufune-no-kaze-20g-can-4176038.jpg?v=1761111700"}],"url":"https:\/\/www.matchajp.net\/collections\/short-expiry-discount.oembed","provider":"MatchaJP","version":"1.0","type":"link"}